RICH MeDIADATA BASE
ReAL-TIMe OPTIMIZATION OF CONTeNT
ReSPONSIVeMARKETING
CREATOR OF RICH-PRINT SOLUTIONS
PROPEL YOUR PRINT INTO THE DIGITAL ERA
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PRINT GOES DIGITAL WITH GENII !
genii improves the effectiveness of your campaigns by combining
the power of print with the performance of digital.
Your mailers gain power when enhanced with dynamic,
updateable rich media content that captures your audience’s attention.
From videos to websites, and from e-commerce to downloadable apps,
the possibilities are limitless.
WEBKEY MAILER LOGO WEBKEY
WEBCARD VIDEO WEBKEY
CREATOR OF RICH-PRINT SOLUTIONS inTRoDUCTion
INTEGRATEDTRACKING PLATFORM> ViSiBiLiTY> CAMPAign PeRFoRMAnCe > DATA BASe > ConTenT oPTiMiZATion in ReAL TiMe
oUR PRoDUCTS
woRLDwiDeP A T e n T
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LE PRINT SE RÉINVENTE EN DIGITAL AVEC GENII !
En associant la puissance du print à la performance du digital,
Genii augmente l’efficacité de vos campagnes.
Vos mailings gagnent en puissance en s’animant d’un contenu rich media
dynamique et actualisable qui captive l’attention de vos publics.
Vidéo, site web, shop-on-line, application téléchargeable…
les possibilités sont illimitées.
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WEBKEY MAILER
Create Genii Webkey Flyers in any design and shape, for seamless online and offline content.
The detachable Webkey instantly engages prospects in your brand’s rich digital world by directing them to your online content.
Genii Webkey Flyers are made of paper.
LOGO WEBKEY
Economical Genii Logo Webkeys are the ideal solution for special events such as product or service launches. With infi-nitely customizable shapes, they stand out from the crowd. The USB connector instantly guides prospects to your digi-tal content, where they can enjoy a new product experience or explore your ser-vices and promotions.
When used alone, Logo Webkeys are a medium of communication intended to be embedded in a print mailer with postal addressing but can also be distri-buted in person.
Genii Logo Webkeys are made of paper.
WEBCARD
The Genii Webcard gives users direct online access. It features handy ad-vertising space in the shape and size of a credit card that can be printed with your company’s designs and co-lors. It is made of PVC to last.
The USB connector automatically redi-rects customers to their rewards ac-count, your promotional content, or a product user manual.
Genii Webcards are made of PVC.
VIDEO WEBKEY
The Genii Video Webkey is durable and makes a strong statement. It merges the appeal of video, the power of print, and the performance of digital. Your message is seen and remembered.
By simply detaching the Webkey and inserting it into their computer’s USB port, users are taken directly to your website, where they can contact you with a single click.
Genii Video Webkeys are made of pa-per and include a video module and a pre-detachable Genii Webkey.
CREATOR OF RICH-PRINT SOLUTIONS oUR PRoDUCTS
> WORKS ON MACS AND PCS > 7 LEVELS OF SECURITY > “SECURE ID” OPTION FOR EXCLUSIVE ACCESS> INTEGRATED TRACKING PLATFORM > CONSTANT UPDATES
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inTegRATeD TRACKing PLATFoRMCREATOR OF RICH-PRINT SOLUTIONS
> Behavior
> Geolocation
> Identification
> GENERATE DATA & COLLECT QUALIFIED CONTACTSOur tracking platform allows you to track the performance of your campaign in real time and identify the most interested customers.
You can then export the data and integrated it into your CRM program.
> DATA AVAILABLE> Behavior : Date and number of plugins> Identification : numbers/names of prospects who plugged in the keys> Location : City and department of plugin> Other : oS, browser, etc.
> COMPLIANCE & SECURITY> CNIL compliance> SSL encryption, anti-hacking measures> Database protected by a level 4 password (strong)> For more information, contact us
> FLEXIBILITY> Change the destination URL of
your devices any time
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ALL THe ADVAnTAgeS oF genii TeCHnoLogYCREATOR OF RICH-PRINT SOLUTIONS
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INCREASE ENGAGEMENT
Hello John
INCREASE ENGAGEMENT WITH & THE PERSUASIVENESS OF YOUR CAMPAIGNSKeep your audience enthralled and capture their attention by offering them a unique, constantly changing rich-print experience to strengthen your brand’s relationship marketing.
Design your own devices and use them for exclusives, promos, sneak peeks, VIP invites, videos, games, virtual reality, or the story and values behind your brand.
Genii connects your prospects with personalized content that creates a unique feeling of affinity and improves persuasiveness.
ANALYZE THE EFFECTIVENESS OF YOUR PRINT& TWEAK YOUR CONTENTWith Genii, your dedicated tracking site gives you real-time oversight of your campaign’s performance and of the traffic driven to your content. Tracking lets you respond quickly, so you can tweak your messages to keep them relevant and reinforce your CRM strategy.
All content can be reconfigured and customized at any time to increase value to your prospects, create a one-on-one relationship, and establish their preference for your brand.
> 10 to 25% campaign return rate*
> 100% access to data
> 100% responsiveness
*Average rate of return in the prospect database.
> Optimize your messages any time
> Test your campaigns immediately
> Send offers based on the customer’s behavior
> Compare the performance of multiple devices simultaneously
GENII RESULTS
GENII RESULTS2
ANALYZE EFFECTIVENESS
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ALL THe ADVAnTAgeS oF genii TeCHnoLogY
GENERATE DATA& COLLECT QUALIFIED CONTACTSGenii solutions offer accurate, real-time profiling that includes the names of your target prospects, as well as who, when, where, and how many prospects logged on and what content they interacted with.
This allows you to identify the most active users and collect vital data on their characteristics and behavior, so you can get to know your audience.
We help you qualify your database to boost your ROI and drive results in your future campaigns.
OPTIMIZE YOUR RESOURCES& IMPROVE RESULTSUsing the data you’ve collected, Genii lets your sales and marketing teams initiate a virtuous circle of results to increase conversion rates. Users always have an itemized view of each action so they can stay proactive and optimize your return on investment.
With Genii, your people have a powerful, responsive tool that makes all the difference.
PROSPECT’S DIGITAL
EXPERIENCE
TRACKING BEHAVIOR
QUALIFYING DATA/
CAMPAIGN RESULTS
GENII MAILING CAMPAIGN
OPTIMIZING MESSAGES
CREATOR OF RICH-PRINT SOLUTIONS
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GENERATE DATA
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OPTIMIZE YOUR RESOURCES
YOUR CUSTOMER DATABASE
GENII MAILING CAMPAIGN
DIRECT TELEPHONE CONTACT
OPTIMIZE YOUR MESSAGES
QUALIFY CUSTOMER FILES
CONVERT TO SALESSALES TEAM
MARKETING TEAM
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SeCURiTY & PATenT
> GENII SECURITY: PATENTED 6-PIN TECHNOLOGY
> GENII PATENT Genii’s innovation is protected by a series of patents, trademarks, and copyright.
7 LEVELS OF SECURITY AND GUARANTEED CONFIDENTIALITY
All Genii devices guarantee an advanced level of security, unlike other webkeys on the market, which can be programmed from any USB port. Our Webkeys are designed with 6 programming pins and require a specific programming tool.
This design protects them against any malicious reprogramming.
> Protects against reprogramming by hackers(patented design)
> Small storage space prevents intrusions by viruses, Trojan horses, and malware
> Databases protected by a level 4 password(strong)
> Unidirectional connection from the user’s device toyour online space
> Blocks IP addresses(patented design)
> Our tracking platform is protected against hacking
> Cannot be duplicated or recorded
CREATOR OF RICH-PRINT SOLUTIONS
> USA : US 8656076; 9,460,378> Europe : EP 2384500; 14161887.6> Australia : 2009334426; 2014201828
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WORLDWIDEP A T E N T
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oUR woRKSCREATOR OF RICH-PRINT SOLUTIONS
PRINCIPAUX CLIENTS
LUXURY/FASHION/BEAUTY.Hermes - Roche - Virtual Beauty
RETAIL. Carrefour - Auchan
PHARMACEUTICAL/HEALTHCARE Pfizer - Patterson - Dental - Genentech - Abbott - Bayer
BANKING/INSURANCE. Societe Generale - Credit Agricole - Banque Populaire - Credit Mutuel - Caisse d’Épargne - Groupama - La Poste - Axa - AG2R
TECH/INDUSTRIAL. Microsoft - IBM - Orange - Adobe - Monster - Saint-Gobain - Shell
AUTOMOTIVE. Michelin - Audi - Nissan - BMW - Toyota - Mercedes.
DIY/HOME DECOR. Bosch - Becquet
HOTELS/TOURISM. Hilton
CONSUMER GOODS. Siemens - Panasonic - BlackBerry - Bandai - Kaldewei - Damart
FOOD & AGRICULTURE. Red Bull
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SALES CONTACT e-mail : [email protected]. : +852 2739 8208
LEGAL STRUCTUREYear founded : 1996 Employees : 25Parent company : Polyconcept
T A R G E T E DI N T E L L I G E N TE F F E C T I V EWith Genii technology, your print campaigns take on a whole new dimension
GENII / INTERMED ASIA 5/FL, ELDEx INDUSTRIAL BLDG, HUNG HOM, HONG KONG
P R O P E LYOUR PRINT INTO THE DIGITAL ERA
CREATOR OF RICH-PRINT SOLUTIONS
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