Grace CW

PROMOTIONAL CAMPAIGN

TEASER TRAILER• We will use a teaser trailer to help promote our film.

• This teaser will have no dialogue and will focus on the love story between Luke and Grace.

• We’ll use intertitles like ‘COMING SOON.’

• The pace of the trailer will be quick.

TEASER POSTERS

THE DARK KNIGHT RISES TEASER POSTERS

SOCIAL NETWORKING• We’ll use #homelessselfie and encourage people to take selfies dressed as homeless

people and ask people to tweet these pictures. The person with the best selfie will win tickets to the premiere of the film and get to walk the red carpet with the stars.

VIDEOGAMES/APPS• We’ll work with gaming developers to create apps and games to do with our film. In a

similar style to the Batman game.]

PRESS STORIES• Co-stars dating

• On-set feuds

• Examples of headlines we will use are:

1. ‘I refuse to work with Luke as he’s such a diva. He demanded that the director get him a dressing room of exactly 10ft by 20ft.’

2. ‘I need to have my cats flown over on a private plane’

MAGAZINE INTERVIEWS/COVERS• Our stars will be shot on the front of popular film magazines like Empire and Total Film

SPONSORSHIP DEALS• We’ll have toys in McDonald's happy meals which will massively help market our film.

• 125million happy meals are sold every day so this is a great opportunity to market the film and get the word out there.

RADIO• Our cast will do lots of radio interview talk show type interviews in the run up to the film’s

release which will help spread the word about the film and hopefully get people talking about it.

MOBILE PROMOTION• We will have vans with screens at the back which will drive to busy town centres and

park. The screen will show the film’s trailer and interviews with the cast/crew and director on a loop. There will also be the opportunity at specific locations for the cast members to appear out of the van surprising their adoring fans, there will be the opportunity for photos and autographs. Once again getting people talking about the film.

• We will also pay a small fee to get a poster of our film on the side of some London buses. We will aim at the busiest bus routes going through central London so we optimise the number of people who are reminded about the film through this method.

SOME EXAMPLES