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Promoting Music In Africa’s Digital Market
by Ike Orizu
ObjectiveTo demonstrate my knowledge of the African music industry, the TruSpot product and our vision for the future of digital music in Africa
Method
We will review a number of features and ideas that we believe can improve the consumption of music in the African digital market
What is TruSpot?
The African social music platform
● The complete African music management system● Easiest way to discover African music● Best African social radio (On demand & Live)● Giving the world, African music wherever and whenever
The Digital Market
167+millionUse Internet in Africa
57%Search for Entertainment
54%Are Mobile
Source: McKinsey & Company Insights CenterSource: InternetWorldStats.com
$5+Billion
Spending Potential
African Music Digitized
8,500,000+ people have used TruSpot to access African Music
80,000+ TracksThe largest African music catalog online
5,000+ ArtistsUsing TruSpot actively to promote
= The African Music Revolution
How we promote music● Hypersocial Platform
● Music distribution / licensing
● D.I.Y. solutions
● Online Advertising
● Digital Music sales
● Original content
● Business / Mobile network partnerships
● Concerts and events
Mobile, Mobile, Mobile
50%of Users, come through Mobile Web
● More content consumed via mobile
● Responsive designs
● Users prefer their music on mobile
● Increases viral marketing
● Native apps a must to have by 2014
Set the music free!
● Gathering fan data● Quality control (vs. lo-fi pirated files)● Feeding the hype-machine● Test-marketing● Content crowdsourcing● Promoting virality
Photo credit: Shutterstock
Free is no longer just another 4-letter F-word. Free music can be a crucial tool in your band’s promotion arsenal. - Paul Resnikoff
Case study: Jay-Z sold 1 million records of his “Magna Carta Holy Grail” before the album’s release day, by giving it out for free. Increasing the hype to be one of the most streamed albums online this year. He got paid through partnerships.
Credit: Isra Garcia: Social Media Integration Theory Model
Social Media IntegrationTruSpot is the most liked and followed African music service. And it has helped us in promoting and getting content out there in a more speed and viral manner
Integration with social networks and pushing users to increase sharing habits has increased African music discovery
Some Of Our Press Mentions
“a music social network that streams the best of African music…..”
“is the continent’s answer to Spotify”
“TruSpot is definitely in out list of most brilliant startups in Africa”
Thank You!We thank you for listening
We could talk more
+2348056617719
#TheNewTruSpot arrives 23.11.13
.FMwww.
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