GYANYAGNA COLLEGE OF SCIENCE & MANAGEMENT
MANAGED BY – SARVODAY KELAVANI SAMAJ
INDUSTRIAL REPORT ON
NIJANAND PIPES AND FITTINGS PVT. LTD.
PREPARED BY: PRITESH RADADIYA
ROLL NO. - 39
B.B.A- SEM- 2
ACADEMIC YEAR 2015-2016
SUBMITTED TO: SAURASHTRA UNIVERSITY
GUIDED BY: MR. JAGDISH MULCHANDANI
GYANYAGNA COLLEGE OF SCIENCE & MANAGEMENT - RAJKOT
COLLEGE CERTIFICATE1
DECLARATION
I undersigned, Radadiya Pritesh student of B.B.A – SEM – 2, GYANYAGNA COLLEGE OF
SCIENCE & MANAGEMENT, declare that this report work is on Nijanand Pipes and fittings
Pvt. Ltd. Rajkot as my own work and it has been carried out with at most sincerity and
dedication. The report is submitted by me in guidance under Mr. Jagdish Mulchandani. The
same has been not presented ever before for any purpose.
Place:-Rajkot
Signature
Radadiya
Pritesh
4
ACKNOWLEDGMENT
‘A needle alone cannot do anything but when an accompanied by threads it can stitch
clothes, same way without practical experience a person cannot go face a big challenge.’
Motivation and co-operation are the main two pillars on which the success of any project
relies. we would like to thank core guides of our project Mr. Jagdish Mulchandani who
made us aware about the project and motivated us to work on the guideline of this unique,
new and knowledge based project. He had guided me at each and every stage of the
project. And overall we are highly indebted to them for all the knowledge, guidance and
motivation that he has provided us throughout our project.
It is very interesting phenomenon that everybody is obliged to someone or the other. This
obligation creates a sense of belongings and bondage, a beautiful world of people and
friends. We must say that we have a feeling that we belong to such a world.
Every person wants to prove himself in this fast, dynamic and cut-throat competitive
world. When he/she gets an opportunity to do so then he or she will find that success is
very near to him/her.
We would also like to thank our friends, Parents those who have helped us during this
project directly or indirectly and motivated us.
Thank You.
Place:
Signature
Radadiya
Pritesh
5
PREFACE
It is said that “Experience makes man perfect”, But the question is from which things does this experience come?
Obviously from practical knowledge. So practicaltraining is also important aspect in management course. “ There is vast difference between theoretical knowledge and actual practical implications”.
Industrial activity plays an important role in overall economic development of the developing country like India. Industrial visit is a part of practical training contained in MBA course. So practical training helps us a student of management to know practically of the theories that we learn the lectures room.
So as a student of BBA I got valuable opportunity to undergo practical training in one of the reputed company.
Thought I have tried my level best to collect information. Any valuable suggestions would be gratefully acknowledged.
Thanking You.
6
INDEX
SR. NO.
CONTENT PAGE NO.
1 General Information about the company 9
2 Organization Chart 15
3 Production Department 17
4 Human Resources Department 25
5 Finance Department 35
6 Marketing Department 41
7 Awards and Achievement 52
8 Future Plans 54
9 SWOT Analysis 56
10 Suggestion for the company 60
11 Conclusion 62
12 Bibliography 64
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INTRODUCTION ABOUT THE COMPANY
Nijanand Pipes and Fittings Pvt. Ltd. is a Rajkot (Gujarat) based company, rendering
its product and services across varied industrial sectors. The company is ranked amidst
the major Manufacturers, Exporters and Suppliers of plumbing pipes and fittings from
India. The comprehensive product range includes UPVC Pipes, PVC Braided Pipes, Plastic
Rigid Pipes, UPVC Column Pipes, Suction Pipes and CPVC Pipe Fittings Hose Pipes, UPVC
Pipe Fittings, Rigid Pipe Fittings and Agriculture Pipe Fittings.
Company has been started in the year of 2010 by Mr. Ishvar Patel and Mr. Harsukh
Patel. He has having more than 20 years of experience in the domestic as well foreign
market in same and other casting field also. After that the company is operated by the
second generation named Mr. Nirav Patel, Mr. Mitesh Patel, Mr. Smit Patel.
Within very short time Nijanand Pipes and Fittings Pvt. Ltd. Has reached the
amazing and marvellous success in the pvc industries. , The company has proved its mettle
in the Plastic industry in a very short frame of time. This could not have been possible
without the guidance and support of Mr. Nirav Patel, the visionary Owner.
Our Pipes are being used successfully in general as well as industrial and civil
sectors. Our products are Lead free, Life of more than 50 years, Non corrosive, UV
stabilized, Prevent bacterial growth, High impact strength, Resistance to chemicals.
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MAJOR APPLICATIONS OF PLASTIC PIPES
Water: Water mains, potable water services, cold water plumbing services, etc.
Electrical: Electrical conduits, etc.
Oil & Gas industries
Food & Beverage industries
Waste water industry
Submersible pumps, sleeving, domestic appliances, cesspool cleaning, septic handling, etc.
Irrigation and other agricultural purposes
Engineering and construction applications
Chemical industry
Automobile industry
Military sector
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MISSION, VISION OF THE COPMAY
VISION OF THE COMPANY
To improve at every stage continuously by upgrading life style of people by providingInnovative solutions.
MISSION OF THE COMPANY
To cover maximum domestic/International market and to manufacturing of advanced products
CORE VALUE OF THE COMPANY
• Honesty
• Customer Delight
• Quality First
• Responsibility
• Respect for All
GENERAL INFORMATION ABOUT THE COMPANY11
Nijanand Pipes & Fittings Pvt. Ltd. is Manufacturer and Exporter of uPVC
Pipes and Fittings, CPVC Pipes and Fittings, Rigid (ISI) Pipes and Fittings,
SWR Pipes & Fittings and Garden-suction pipes.
PRODUCTS AREA
Upvc Pipes and Fittings
Cpvc Pipes and Fittings
Rpvc Pipes and Fittings
SWR Pipes
Garden Hose Pipes
Suction Hose Pipes
BUSINESS TYPE
Manufacturer, Exporter, Supplier
BUSINESS FORMATION
Private Limited Company
BANK DETAILS
DENA BANK
BUSINESS TYPE
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PRIVATE LIMITED COMPANY
SIZE OF UNIT
MEDIUM SCALE INDUSTRY
WORKING AREA
ALL OVER INDIA BY CHANNEL SALES
BUSINESS GOAL & OBJECTIVES
To become 2500 Crores Companyby 2025.
WORKING AREA
All over India – Channel Sales Management / Exports
BOARD OF THE DIRECTOR13
Managing Director: Mr. Nirav Patel
Director - Production: Mr. Mitesh Patel
Director – Infrastructure: Mr. Ishwarbhai Patel
Director – Finance: Mr. Hasubhai Patel
Director – Administration: Mr. Smit Patel
ADDRESS OF THE COMPANY
NIJANAND PIPES & FITTINGS PVT. LTD.
SURVEY NO 28, NEAR OM CASTING,
SHIVAM INDUSTRIAL ESTATE,
B/H KRISHNA PARK HOTEL,
GONDAL ROAD, VAVDI.
RAJKOT – 360 004.
(GUJARAT) INDIA.
PH.: +91-281-6592856
EMAIL: [email protected]
WEBSITE: www.pipesandfittings.co.in
ORGANIZATION CHART
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MEANING
The production department is responsible for converting inputs into outputs through the
stages of production processes. The Production Manager is responsible for making sure
that raw materials are provided and made into finished goods effectively. He or she must
make sure that work is carried out smoothly, and must supervise procedures for making
work more efficient and more enjoyable.
PRODUCTION FUNCTIONS
The production department in a business organization is that department which engages
in the manufacturing or production of goods for the business organization. The production
department is headed by the production manager. Other workers in this department
include technicians, engineers, designers, machine operators etc.
PRODUCTION PLANNING AND PROCESS
There are five production sub-functions17
PRODUCTION AND PLANNING.
They will set the standards and targets at each stage of the production process. The
quantity and quality of products coming off a production line will be closely monitored.
PURCHASING DEPARTMENT
This department will provide the materials, components and equipment required. An
essential part of this responsibility is to ensure that stocks arrive on time and are of good
quality
THE STORES DEPARTMENT
The stores department are responsible for stocking all the necessary tools, , raw materials
and equipment required to service the manufacturing process.
THE DESIGN AND TECHNICAL SUPPORT DEPARTMENT
They are responsible for the design and testing of new product processes and product
types, together with the development of prototypes through to the final product.
THE WORKS DEPARTMENT
This department is concerned with the manufacture of products. This will include the
maintenance of the production line and other necessary repairs. The works department
may also have responsibility for quality control and inspection.
PRODUCT LIST
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Rpvc Pipes and Fittings SWR Pipes and Fittings
Upvc Solvent Cement
INVENTORY CONTROL SYSTEM
FIFO system 20
In our company we use the FIFO system that is First in First out system for all level. For
raw materials to finished goods. The same system is implemented for all departments.
All the raw material for inwards and finished goods for outwards is maintained in
company’s formatted registers as records and follows the same for future records.
PRODUCTION PROCESS
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Nijanand pipes and fittings Pvt. Ltd. Production department mainly divided in two
departments.
1) Pipes production plant
2) Fitting production plant
Here the pipes and Fittings plant production process is given
PLANT LAY OUT
Plant Layout is the overall arrangement of the production process, store department, Stock
rooms, Food room, tools room and etc. as it economics production and service facilities 22
and provide for the most effectives utilization of the resources, constituting the process
etc. It is the master blue-print for coordinating all operations performed inside the factory.
According to prof. Moare, “ A good layout is one which allows materials rapidly and
directly for processing this reduces transport handling, clerical and other costs down per
unit, space requirement are minimized and it reduce idle machines and idle man time”
TYPES OF PLANY LAYOUT
1) PROCESS LAYOUT:
In this, All machines performing similarly types of operations are ground at one
location. In this layout several products may share to make it full use. The operations are
different product by product. So its desireabke machines to arrange as per process rathe
then products
Nijanand pipes and fittings Pvt. Ltd. Is following process layout plant in their
production unit.
2) PRODUCT LAYOUT:
In this type of layout machines are arranged as per product sequence like product
has to pass one by one all machines to be finished.
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The role of human resource management is to plan, develop, and administer policies and
programmes designed to make expeditious use of an organisation’s human resources. It is
that part of management which is concerned with the people at work and with their
relationship within an enterprise.
MAIN OBJECTIVES
1. Desirable working relationships among all members of the organisation; and
2. Maximum individual development.
FUNCTION IN HUMAN RESOURCE MANAGEMENT
There are core functions of HR department are defined as below
1. Planning,
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2. Staffing,
3. Employee development, and
4. Employee maintenance.
There are many other supportive functions in HR Department in brief are as under.
1) RECRUITMENT
Full-cycle recruiting is a term used by human resources specialists who manage the
recruitment process from start to finish. Full-cycle recruiting begins with sourcing
candidates, which means looking for prospective applicants whose qualifications might be
suitable for the job openings you have. Sourcing has evolved in the past several years with
the proliferation of job and career sites. Many of the newspapers that once had pages of
job listings in the Sunday edition have been replaced by job sites such as CareerBuilder
and Monster.
2) SELECTION
Once the applicant has become a candidate, it means she has the requisite skills to warrant
an investment of resources necessary to schedule, prepare and conduct an interview.
These days interviews are one of the most important factors in the selection process
because the recruiter and hiring manager are looking at more than what can the candidate
do for the company. They are looking for soft skills the candidate may have in terms of
building teams, working in collaboration with other professionals, and what the candidate
can bring to the company that no other candidate can. Interviews may be one-on-one for
administrative and support positions; however, candidates for management and director
level positions can expect to be panel interviewed and judged on their capability to
interact with a variety of personalities while presenting her qualifications in a manner that
sells her capabilities to the prospective employer.
TRAINING AND DEVELOPMENT
Dale S. Beach defines training as ‘the organized procedure by which people learn
knowledge and/or skill for a definite purpose’. Training refers to the teaching and learning
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activities carried on for the primary purpose of helping members of an organization
acquire and apply the knowledge, skills, abilities, and attitudes needed by a particular job
and organization.
According to Edwin Flippo, ‘training is the act of increasing the skills of an employee for
doing a particular job’.
PERFORMANCE APPRAISAL SYSTEM
Performance Appraisal is the systematic evaluation of the performance of employees and
to understand the abilities of a person for further growth and development. Performance
appraisal is generally done in systematic ways which are as follows:
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1. The supervisors measure the pay of employees and compare it with targets and
plans.
2. The supervisor analyses the factors behind work performances of employees.
3. The employers are in position to guide the employees for a better performance.
ADVANTAGES OF PERFORMANCE APPRAISAL
It is said that performance appraisal is an investment for the company which can be
justified by following advantages:
1. PROMOTION:
Performance Appraisal helps the supervisors to chalk out the promotion
programmes for efficient employees. In this regards, inefficient workers can be
dismissed or demoted in case.
2. COMPENSATION:
Performance Appraisal helps in chalking out compensation packages for
employees. Merit rating is possible through performance appraisal. Performance
Appraisal tries to give worth to a performance. Compensation packages which
includes bonus, high salary rates, extra benefits, allowances and pre-requisites are
dependent on performance appraisal. The criteria should be merit rather than
seniority.
3. EMPLOYEES DEVELOPMENT:
The systematic procedure of performance appraisal helps the supervisors to frame
training policies and programmes. It helps to analyse strengths and weaknesses of
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employees so that new jobs can be designed for efficient employees. It also helps in
framing future development programmes.
4. SELECTION VALIDATION:
Performance Appraisal helps the supervisors to understand the validity and
importance of the selection procedure. The supervisors come to know the validity
and thereby the strengths and weaknesses of selection procedure. Future changes
in selection methods can be made in this regard.
5. COMMUNICATION:
For an organization, effective communication between employees and employers is
very important. Through performance appraisal, communication can be sought for
in the following ways:
a. Through performance appraisal, the employers can understand and accept
skills of subordinates.
b. The subordinates can also understand and create a trust and confidence in
superiors.
c. It also helps in maintaining cordial and congenial labour management
relationship.
d. It develops the spirit of work and boosts the morale of employees.
All the above factors ensure effective communication.
6. MOTIVATION
Performance appraisal serves as a motivation tool. Through evaluating
performance of employees, a person’s efficiency can be determined if the targets
are achieved. This very well motivates a person for better job and helps him to
improve his performance in the future.
TIME AND ATTENDANCE
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Organizations of all sizes use time and attendance systems to record when
employees start and stop work, and the department where the work is performed.
However, it’s also common to track meals and breaks, the type of work performed,
and the number of items produced. In addition to tracking when employees work,
organizations also need to keep tabs on when employees are not working. Vacation
time, compensation time, FMLA time, and jury duty must be recorded. Some
organizations also keep detailed records of attendance issues such as who calls in
sick and who comes in late.
1)Manual systems
Manual systems rely on highly skilled people laboriously adding up paper cards
which have times stamped onto them using a time stamping machine or card
system . Time stamping machines have been in use for over a century are still used
by many organizations as a cheaper alternative
2)Automated systems
Automated time and attendance systems can use electronic tags, magnetic strips
cards, and biometric (vein reader, hand geometry, fingerprint, or facial), and touch
screens in place of paper cards which employees touch or swipe to identify
themselves and record their working hours as they enter or leave the work area.
The recorded information is then ideally automatically transferred to a computer
for processing although some systems require an operator to physically transfer
data from the clocking point to the computer using a portable memory device. The
computer may then be employed to perform all the necessary calculations to
generate employee timesheets which are used to calculate the employees' wages.
In Nijanand pipes and Fittings Pvt. Ltd. Company using electronic media for
attendance system by biometric system.
GENERAL HR POLICY
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COMPANY WEEK OFF: Wednesday
Duty Hours: 8:00 am to 5:00 pm (production)
9:00 am to 6:00 pm (Office)
Shifts: 2 shifts
Leave system: 18 leave per year as per factory act.
Sick Leave – 6 days p/y
Privilege leave – 12 days p/y.
Health & Safety: Company has provided uniform, safety shoes and helmet to
the employees. Eyes protectors, hand gloves who are working
in the mixture department. The first aid services is there by
24/7 in the company. If any major medical issues then
company is providing all medical treatment to the employees
on company cost.
Basic Requirements: All kinds of basic needs are their like clean drinking water in
plant. Free accommodation for employees with all basic need
in the company campus.
Company is following the advance, loan to the employee as per their requirement.
WAGE AND SALARY ADMINISTRATION
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The main objective of wage and salary administration is to establish and maintain an
equitable wage and salary system. This is so because only a properly developed
compensation system enables an employer to attract, obtain, retain and motivate people of
required calibre and qualification in his/her organisation. These objectives can be seen in
more orderly manner from the point of view of the organisation, its individual employees
and collectively. There are outlined and discussed subsequently
Here is the wages structure of Nijanand pipes and Fittings is given. They are following CTC
structure for salary calculation.
Particular Amount
Basic 7500
House Rent Allowances 3600
Medical Allowances 1000
Cost to the company 12100
EPF contribution 900
Gross Salary 11200
PF Contribution 900
PT Contribution 150
Net Take home 10150
EMPLOYEE WELFARE32
Employee welfare is a term including various services, benefits and facilities offered to
employees by the employers. The welfare measures need not be monetary but in any
kind/forms. This includes items such as allowances, housing, transportation, medical
insurance and food. Employee welfare also includes monitoring of working conditions,
creation of industrial harmony through infrastructure for health, industrial relations and
insurance against disease, accident and unemployment for the workers and their families.
Through such generous benefits the employer makes life worth living for employees.
IMPORTANCE OF EMPLOYEE WELFARE
As a business, you have to provide various benefits to ensure your employees' welfare.
While this may increase your business expense and negatively affect your bottom line,
looking after your employees will benefit you in other ways.
Here is the employee welfare activities are defined which are applicable in Nijanand Pipes
and Fittings Pvt. Ltd. Effectively.
1) Accommodation for employees.
2) Basic needs for employee while working.
3) Yearly sports tournaments.
4) Attendance Bonus System.
5) Picnic for Employee.
6) Medical Facilities to Employees by the company.
7) Free medical testing of employees twice in month.
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FINANCE DEPARTMENT
MEANING OF FINANCIAL MANAGEMENT
Financial management may be defined as planning, organising, directing and controlling
the financial activities of an organisation. According to Guthman and Dougal, financial
management means, “the activity concerned with the planning, raising, controlling and
administering of funds used in the business.” It is concerned with the procurement and
utilisation of funds in the proper manner.
Financial activities deal with not only the procurement and utilisation of funds but also
with the assessing of needs for funds, raising required finance, capital budgeting,
distribution of surplus, financial controls, etc.
SPECIFIC OBJECTIVES
(a) To ensure availability of sufficient funds at reasonable cost (liquidity).
(b) To ensure effective utilisation of funds (financial control).
(c) To ensure safety of funds by creating reserves, re-investing profits, etc. (minimisation
of risk).
(d) To ensure adequate return on investment (profitability).
(e) To generate and build-up surplus for expansion and growth (growth).
(f) To minimise cost of capital by developing a sound and economical combination of
corporate securities (economy).
(g) To coordinate the activities of the finance department with the activities of other
departments of the firm (cooperation).
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FINANCIAL PLANNING
(i) Determination of amount of finance needed by an enterprise to carry out its operations
smoothly.
(ii) Determination of sources of funds, i.e., the pattern of securities to be issued.
(iii) Determination of suitable policies for proper utilisation and administration of funds.
(a) The financial planning begins with determination of total capital requirement. For this
the finance managers do the sales forecast and if the future prospects appear to be bright
and expect increase in sale, then firm needs to increase its production capacity which
means more requirement of long term funds. Higher level of production and increase in
sales will require higher fixed as well as working capital.
(b) After estimating the requirement of funds the next step of financial planning is
deciding how to raise this finance. Finance may be internally generated by the business or
capital may have to be raised from external sources such as equity shares, preference
shares, debentures, loans, etc.
(c) Financial planning is broader in scope as it does not end by raising estimated finance. It
includes long term investment decision. In financial planning finance manager analyses
various investments plans and selects the most appropriate. Finance managers make short
term financial plan called budgets.
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TYPES OF FINANCIAL PLANNING
Generally It covers two types of financial planning
1) Short term planning:
This covers cash, purchase, use of funds, cash flows etc. It covers for 1 year practically.
2) Long Term Planning:
For the expansion, modernization long term planning is required. The duration of
long term plan generally is for 1 to 5 years. For this company takes loan from the bank or
redeem a preference shares or may issue debentures.
In Nijanand pipes and fittings Pvt ltd is following both types of financial planning like short
term for routine and regular transition goings smooth by credit policy to sellers and
buyers and long term financial planning for expansion and machinery development taken
loan from bank also.
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CAPITAL STRUCTURE
Capital Structure means the composition or make up of the amount of long term financing.
While the amount of long term financing in the form of share debentures, bonds and other
similar borrowings is to be called capitalization from a strictly financial point of new. The
optimum capital structure is achieved by balancing the financing so assets achieve the
lowest average cost of long term funds. This is turn produces the minimum market value
of the total securities issued against a given amount of corporate income.
Here In Nijanand Pipes and Fittings Pvt. Ltd. Has its own capital of land, Machineries and
technology. Company has achieved SME level ratio and planning to register in saurashtra
stock exchange and for becoming multi plant in Gujarat also.
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MANAGEMENT OF FIXED ASSETS
The management of fixed assets refers to the process of management of fixed assets for
more utilization. There are some fixed assets in the business. Fixed assets are permanent
investment by the company and there should be systematic utilization of that assets.
There is a risk in value of fixed assets because of their long life. Depreciation is also
counted.
Fixed assets are divided into two parts.
1) Tangible assets:-
Company’s buildings, machinery, Land, and premises are the tangible assets for the
Nijanand Company.
2) Intangible assets:-
In the Nijanand Pipes and fittings the intangible assets are their good wills, patents,
registered logo, Brand value, Market value and quality measures are considered as
intangible assets.
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MARKETING DEPARTMENT
According to Philip Kotler, “The term Marketing is defined as a social and managerial
process by which individuals and groups obtain what they need and want through
creating, offering and exchanging products of value with others” is known as Marketing.
“Marketing Management is the analysis, planning, implementation and control of
programmes designed to bring about the desired exchanges with target audiences for the
purpose of personal and mutual gain. It relies heavily on adoption and coordination of the
product, price, promotion and place for achieving response”:
Marketing Objectives: marketing management determines the marketing objectives. The
marketing objectives may be short term or long term and need a clear approach. They
have to be in coherence with the aims and objectives of the organization.
Planning: After objectively determining the marketing Objectives, the important
function of the marketing Management is to plan how to achieve those objectives. This
includes sales forecast, marketing programmes formulation, marketing strategies.
Organization: A plan once formulated needs implementation. Organizing functions
of marketing management involves the collection and coordination of required means to
implement a plan and to achieved pre determined objectives. The organization involves
structure of marketing organization, duties, responsibilities and powers of various
members of the marketing organization.
Coordination: Coordination refers to harmonious adjustment of the activities of the
marketing organization. It involves coordination among various activities such as sales
forecasting, product planning, product development, transportation, warehousing etc.
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Direction: Direction in marketing management refers to development of new
markets, leadership of employees, motivation, inspiration, guiding and supervision of the
employees. Control: Control refers to the effectiveness with which a marketing plan is
implemented. It involves the determination of standards, evaluation of actual
performance, adoption of corrective measures,
Staffing: Employment of right and able employees is very crucial to success of a
market plan. The market manager coordinates with the Human Resource Manager of an
organization to be able to hire the staff with desired capability. Analysis and Evaluation:
The marketing management involves the analysis and evaluation of the productivity and
performs mace of individual employees.
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MARKETING OBJECTIVES
Marketing management determines the marketing objectives. The marketing objectives
may be short term or long term and need a clear approach. They have to be in coherence with
the aims and objectives of the organization.
PLANNING:
After objectively determining the marketing Objectives, the important function of the marketing
Management is to plan how to achieve those objectives. This includes sales forecast, marketing
programmes formulation, marketing strategies.
ORGANIZATION:
A plan once formulated needs implementation. Organizing functions of marketing management
involves the collection and coordination of required means to implement a plan and to achieved
pre determined objectives. The organization involves structure of marketing organization,
duties, responsibilities and powers of various members of the marketing organization.
COORDINATION:
Coordination refers to harmonious adjustment of the activities of the marketing organization. It
involves coordination among various activities such as sales forecasting, product planning,
product development, transportation, warehousing etc.
DIRECTION:
Direction in marketing management refers to development of new markets, leadership of
employees, motivation, inspiration, guiding and supervision of the employees.
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CONTROL:
Control refers to the effectiveness with which a marketing plan is implemented. It involves the
determination of standards, evaluation of actual performance, adoption of corrective measures,
STAFFING:
Employment of right and able employees is very crucial to success of a market plan. The
market manager coordinates with the Human Resource Manager of an organization to be able to
hire the staff with desired capability.
ANALYSIS AND EVALUATION:
The marketing management involves the analysis and evaluation of the productivity and
performs mace of individual employees.
Marketing is an important activity in organization. Finance, Operations, Accounting,
and other functions have no job to do unless products and services with sufficient demand
are identified and the organization is set up to satisfy that demand at required profit.
Marketing's broader importance extends to society as a whole. Marketers identify
unsatisfied demand for various needs and thereby provide information to entrepreneurs
to come up with new products and services to satisfy those needs. Thereby they help to
grow the economy.
Marketers take the new product ideas and prototypes and test market them and
give feedback to the organizations to improve the products and make them ore useful to
the society. Then they identify other needs of people like the place where they want to buy
and develop marketing channels accordingly. Chief executives recognize the role of
marketers in brand building and market loyalty. Brand refers to the market recognition of
the products and services provided by an organization. This is developed through
investment in branding or market development expenditure and this investment is totally
managed by marketing department.
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DETAILS BELOW GIVEN:
1. Network Information Technology
2. Globalization
3. Deregulation
4. Privatization
5. Heightened competition
6. Industry convergence
7. Retail transformation
8. Dintermediation
9. Consumer buying power
10. Consumer information
11. Consumer participation
12. Consumer resistance
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MARKETING STRATEGIES
Marketing is a strategy used by companies to communicate with the
consumer and make him knowledgeable about the various features of their
products and services. It is an essential part of attracting the target buyers to
a particular product, and companies use various innovative or tried-and-
tested techniques to stay ahead of their competitors and make their place in
the market.
1. SOCIAL MARKETING:
It refers to the design, implementation and control of programs to increase the
acceptability of a social cause or practice among people e.g. No Smoking campaign in Delhi
University, publicity campaign for casting vote.
2. AUGMENTED MARKETING:
46
It refers to providing additional services by way of innovative offerings and benefits to
the customers to increase his level of satisfaction e.g. free home delivery service by
Supermarkets.
3.DIRECT MARKETING:
Marketing through various advertising media that interact directly with consumers,
generally calling for the consumer to make a direct response, e.g. Catalogue Selling, Mail-order,
Tele-calling and TV shopping.
4. RELATIONSHIP MARKETING:Marketing through creating, maintaining and enhancing strong long-term relationships
with customers in order to win his loyalty e.g. a restaurant can build relationships with
customers by sending him wishes and discount offers on his birthdays.
5. SERVICES MARKETING:
It is applying the concepts, tools and techniques of marketing to services like banking,
insurance, retailing, educational etc.
6. PERSON MARKETING:
It consists of activities undertaken to create, maintain or change attitudes or behavior
towards particular people like politicians, sports stars, film stars, professionals to promote their
careers and income.
7. ORGANISATION MARKETING:
It consists of activities undertaken to create, maintain or change attitudes and behavior of
target audiences towards an organisation.
8. PLACE MARKETING:
Place marketing involves activities undertaken to create, maintain, or change attitudes
and behaviour towards particular places e.g. tourism marketing.
9. DIFFERENTIAL MARKETING:
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A market-coverage strategy in which a firm decides to target different markets through
different strategies or offers e.g. Hindustan Unilever offers different types and qualities soaps
for different markets and customers.
10. SYNCHRO MARKETING:
It refers to balancing the fluctuations in irregular demand for a product due to seasons,
timings etc, through flexible pricing, promotion and other incentives e.g. heavy off-season
discount on woollens may increase its demand to some extent.
11. CONCENTRATED MARKETING:
A market-coverage strategy in which a firm focuses on only one or few markets.
12. DE-MARKETING:
Marketing strategies to reduce demand temporarily or permanently, not to destroy
demand but only to shift it e.g. Super stores may offer no discounts on Saturdays, Sundays and
holidays to reduce overcrowd.
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PROMOTIONAL ACTIVITIES
Promotion is the method you use to spread the word about your product or service to
customers, stakeholders and the broader public.
Once you’ve identified your target market, you’ll have a good idea of the best way to reach
them, but most businesses use a mix of advertising, personal selling, referrals, sales
promotion and public relations to promote their products or services.
PURPOSE
Fundamentally, there are three basic objectives of promotion.
1. To present information to consumers and others.
2. To increase demand.
3. To differentiate a product.
NIJANAND PIPES AND FITTINGS PVT. LTD. Has done many promotional activities for sales promotion and branding value creations.
1) Dealer’s Gifts Schemes ( AC, Microwave Oven, Refrigerator, Digital Camera etc)2) Carry bags, Stationary3) Diwali Gifts to dealers and distributors4) T-shirts and Cap for Plumbers5) Dealer’s Meeting with Outdoor (Tour)
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TYPES OF MARKETING
1) Offline Marketing2) Digital Marketing3) Scarcity Marketing4) Word-of-Mouth Marketing5) Call-to-Action Marketing:6) Diversity Marketing: 7) Undercover Marketing:8) Transactional Marketing:9) Mass Marketing:10) Seasonal Marketing11) PR Marketing12) Viral Marketing:13) Online Marketing14) Email Marketing15) Evangelism Marketing:16) Event Marketing:17) Outbound Marketing:18) Freebie Marketing:19) Tradeshow Marketing:20) Article Marketing:21) Niche Marketing:22) Drip Marketing:23) Community Marketing:24) Social Media Marketing:25) Cross-Media Marketing:26) B2B marketing27) Ambush Marketing28) Cloud Marketing29) Alliance Marketing:30) Reverse Marketing:31) Telemarketing32) Humanistic Marketing:33) Free Sample Marketing34) Database Marketing:35) Affinity Marketing:36) Permission Marketing 37) Loyalty Marketing38) Personalized Marketing 39) Guerrilla Marketing:40) Brand Lover Marketing
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AWARDS AND ACHIEVEMENT
√ AWARDS
Indian Leadership Award for Industrial Development from All India Achievers
Foundation, New Delhi.
√ CERTIFICATION AND STANDARDS OF THE COMPANY
Its ISO 9001:2008 certified. And IS: 4985
(CM/L-3781675) & IS: 15778
(CM/L-2892174) certified unit.
√ COMPANY’S REGISTERED PICTURE:
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FUTURE PLANS
Nijanand Pipes and Fittings pvt. Ltd have future plans given below.
1)Company is planning for expansion in production unit in near future at huge level by
expanding the production plant capacity by purchasing new machinery for achieving high
production target.
2) Company is following channel sales distribution for sales and covered PAN India. Now
main focus is on foreign market. Company has already start to export its products to South
Africa. In upcoming two year they want to increase their foreign market at vast level.
3) Currently company is having many automatic machines in their production house but
still it cannot be in smart factory. So in near future Nijanand Pipes and Fittings is planning
to be smart factory by technology wise vast production is possible in less manpower with
systemized operations.
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SWOT ANALYSIS
Strengths and weaknesses are considered internal factors. This means that
they are affected by happenings, visions and procedures inside the company
(or business).
STRENGTHS:
Those characteristics which give advantages, also compared to business
competitors. The analysis has to highlight internal strengths, such as where
the industry excels compared to other industries, and how it is maximizing its
resources and products.
Nijanand Pipes and Fittings: - Main strength of Nijanand pipes and fitting
are the educated and hardworking manpower, Large scope for development
by technology by R&D is the strength.
WEAKNESSES:
Those characteristics have to be considered as disadvantages for the
business compared to its competitors. Improvements need to be made but for
small business even being aware of these obscure points could be important
enough.
Nijanand Pipes and Fittings: - Main weakness of Nijanand pipes and fitting
is the payment policy of the company. As in this industry all there is trend of
credit policy so because of that the fanatical cycle is become junk and not in
rotation which puts company sometimes in trouble.If company can remove
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and successfully handle this cycle then this weakness can be overcome in
future.
Opportunities and threats are considered to be external factors. This means
that these elements don’t come from the business, they are dependent on the
environment. On the other hand they may greatly affect the objective
achievement in a positive or negative way so they need to be analyzed in
order to try to have control over them.
OPPORTUNITIES:
Positive external chances to improve the business and achieve a better
result. The opportunities component should list how the business could grow
or expand to foreseeing how to act in the near, medium and far future.
Nijanand Pipes and Fittings: - The word wide area and the demanding
future is the main opportunity for the company. Company is planning to
expand their business in export at very large scale now a days so it is main
opportunity for company for a great success.
THREATS:
Aspects which may have a negative influence and create trouble for the
achievement of the expected results. Outside forces could affect the business,
less demand in the market, new legislations and economy inflection.
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Nijanand Pipes and Fittings: -As we know that every new projects comes
with lots of opportunity and benefits but as same way with full of risks. There
should be a definite risk factor when we are dependable on export business.
Foreign rules, systems, transactions, governance are very foundational
followers but it can be also handled by accuracy and strategic planning.
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SUGGESTION FOR THE COMPANY
In pipe and fittings industry, Nijanand Pipes and Fittings is highly growing company now a
days. But still there are modification or suggestion for the company should be followed.
Those suggestions are given as below.
1) Company should focus on health and safety of employees working in mixture
department by hand glows and head cap and distribute GUR every month to avoid lungs
diseases
2) Company should use the natural sources of energy like solar energy, Wind Mill etc.
To reduce the manufacturing cost.
3) Company having lots of labours who belongs out of states (Bihar, Uttar Pradesh,
Orissa). So canteen facility should be there so they can easily good and hygienic food
within company premises only.
4) There should be 8 hours shift for employees even this can results into more
productivity.
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CONCLUSION
Here after making al analysis and all research on all over the department wise
in the company, Nijanand Pipes and Fittings Pvt. Ltd. are given as below.
Company is having very good products range in this competition industry
with a very good quality which is very useful to expand any company growth.
Company is developing day by day its growth ratio by enlarging technology,
R&D and market development. The main core value of the company is the
contribution concept to the society in form of good products, employment to
the people and financial contribution to the plastic industries and country’s
values by innovating continuously.
It’s a great opportunity to make research report in Nijanand pipes and fittings
pvt. Ltd for my practical knowledge and market exposure by such live
experience.
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BIBILOGRAPHY
BOOKS
1. Philip Kottlar “ Marketing Management”.
2. Jain P K. and Kumar Manoj (1997 ) “Comparative Financial Management” Publisher:
Hindustan Publishing Corporation
3. Production and Inventory management by Mr. Darryl V. Landvater
WEBSITES:
www.pagalguy.com
www.google.com
www.hrcites.com
www.inventoryexplained.com
www.businessdictonory.com
www.pipesandfittings.co.in
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