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Executive Summary
Plastic piping system is the consumer product which is related to directly
consumer basic needs. Any person has three basic needs which are food, shelter, and
cloth. This shelter is nothing but house which require the water drainage system, cement,
concrete and bricks etc. So, plastic piping system is heart of build a house. Plastic piping
system industries are one of the basic industries which are directly related to the countrys
economic growth and foreign investment in the country. The presently, Plastic piping
system industry is growing rapidly as compare to other industries.
The Plastic piping system industry capture, both rural and urban consumers.
Plastic piping system industries are not only helps in water management of house,
agriculture needs of consumers but can capable to build a heart.
There are many industries which are performing production, marketing of cement
in the country. They have different mission and vision. They are different in their price,
marketing strategies, product development, and distribution. Thus, the project introduces
the buying behavior of consumers on the basis of sales strategies, market share,
consumer preference, and quality etc.
Customer behavior is an ambiguous and abstract concept and the actualmanifestation of the state of satisfaction will vary from person to person and
product/service to product/service. The state of consumer behavior depends on a number
of both psychological and physical variables, which correlate with satisfaction behaviors
such as return and recommend rate. The level of satisfaction can also vary depending on
other options the customer may have and other products against which the customer can
compare the organization's products.
The usual measures of customer satisfaction involve a survey with a set of
statements using a Likert Technique or scale.
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Objective of the Project
1. To know dealers/retailers perception and satisfaction about the product.
2. To know the improvements that customers want regarding the companys facility
3. To identify and understand the parameters on which customers purchase Supreme
products.
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Scope of Project
In the world of cut-throat competition, each player has to be strong enough to face
enormous uncertainties and competition .Considering the fierce competition in the Plastic
piping industries the scope is as follows:
he study tries to find out the customers and dealers/retailers expectation from the
Supreme Plastic-piping products and performance.
To know the satisfaction level of dealers/retailers with the sales and service team.
As Supreme wants to be proactive rather than reactive and this survey was
conducted to find the positive as well as negative points of Supreme brands
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COMPANY PROFILE
SUPREME INDUSTRIES LTD.
Founded in 1942, Supreme is an acknowledged leader of India's plastics industry.
Handling volumes of over 100,000 tonnes of polymers annually, effectively makes us
the country's largest plastics processors. Not surprisingly, we also offer the widest and
most comprehensive range of plastic products in India.
Our 18 advanced plants are powered by technology from world leaders, and
complement our extensive facilities for R & D and new product development.
In fact, Supreme is credited with pioneering several products in India. These include
Cross- Laminated Films, HMHD Films, Multilayer Films, SWR Piping Systems, PPMats and more. We are seeking to perform strongly internationally as well. Exports
remain a focal area of our operations, even as we add newer markets to our list
worldwide. 2009 will see The Supreme Group turnover touch a projected Rs. 21,000
million (USD 500 million).
Mission Statement:
To conduct business with ethical practices and WALK OUR TALK. To offer consistent
Products and Services with uncompromising quality supported by continuousimprovements and innovations thereby exceeding Customers expectation.To ensure the
culture of utmost respect and empowerment to individuals and be a catalyst in enhancing
their competencies.
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Quality policy:
At Supreme, we aspire to Total Quality. We stand committed to seeing this excellence
permeate every aspect of our operations, at every level in the organisation. Several of ourplants are ISO certified: for their quality management systems, safety norms, and
environmental performance standards. It is indicative of our larger quality consciousness
that helps us make superior products, exceed the expectations of our existing clients, and
win new customers with confidence.
Social Responsibility:
In our endeavor to contribute our mites to society, and to the environment we operate in,
we have taken several small but meaningful steps. Take education, for example. Supreme
has established a Sanskrit college, an industrial training institute and medical institutions
in Rajasthan. Supreme Petrochemical has adopted three villages near its plant in
Maharashtra: and is providing drinking water, constructing classrooms, offering
scholarships, even contributing resources for the local library. Over 100,000 trees have
been planted as part of a social a forestation program. Already accredited with ISO
14001, many of our units are demonstrating industry best practices of pollution control,
waste management and energy optimization.
Human Resource Development:
At Supreme, we value people as our most prized asset. Nurturing this resource is
therefore a priority with us. By providing opportunities for enhancement of individual
skills and personal growth, we seek to synthesize motivation of the self with the belief in
the larger growth of the company. Employees at all levels are encouraged to participate in
quality management and technological update programmes. We reward the spirit of
dynamism and proactive response, across the board, in our 2000 strong organisation.
Global Vision:
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Subscribing to the one world, one market view, Supreme's holistic approach to
business is expressed in its global success. Strategic technological alliances with world
leaders reflect our commitment to making products of uncompromising quality. Products
that, in turn, are well received in the most discerning international markets. With Wavin
Overseas b.v. of Netherlands for plastics piping systems. With Schoeller Wavin Systems
International Services GmbH & Co. KG of Germany for bottle crate moulds. And withRasmussen Polymer Development AG of Switzerland for cross- laminated films. Our
Plastics Piping Systems, for instance, have garnered a particularly good response, even
from the most demanding customers. UK, Australia and New Zealand are among the
markets that have appreciated these. Multilayer Films, Material Handling Products,
Furniture, Industrial Mouldings, PP Mats, have all made a global mark-- in places as
diverse as South Africa and South America, Russia and Singapore, Cyprus and Canada,
Spain and Bangladesh.
Research and Development:
Our Technology Centre, near Mumbai, spearheads our thrust into the area of new productdevelopment. The centers world class Tool Room undertakes CAD, CAM and CAE
related projects: notably for engineering and fabricating intricate moulds and dies. More
importantly, the Centre is equipped with diverse software and systems to design produce
prototypes and assess quality in a variety of areas. The Centre also serves as a facilitator -
as a point of induction for new technologies and adapting them to Indian needs. Product
development teams at all Supreme Divisions work in synergy with the Centre, to
effectively turn specific customer requirements into precisely tailored products.
Focus on Growth :
Perseverance. Determination. Integrity. And award winning excellence to crown it ..... our
growth has been fuelled by potent qualities. Our turnover touched Rs. 19,300 million in
2004, contributing to a cumulative growth of 53% over the last five years. By the year
2010, we anticipate crossing the Rs. 40,000 million mark. Group assets currently stand at
Rs. 9,200 million. Consistency of performance and consolidation of growth have been the
distinctive features of our progress over the years. In 2005, Supreme will have invested
over Rs. 1000 million in capacity enhancement programmes in three years alone.
Supreme Petrochem is upgrading its installed capacity to 272,000 TPA, with a further
40,000 TPA expandable PS facilities under implementation.
COMPANYS STRENGTH AND GROWTH DRIVERS :
Manufacturing Sites
The Company has 19 manufacturing sites spread thought the country.
Distribution Network
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The company considers its distributors as its partners in progress and has built up
excellent relationship with them. The company is continuously adding to the list
of distributors.
Growth Drivers
The company is continuously innovating to increase share of specialty products in
each segment. The company intends to increase the proportion of such business in
each product segment year after year.
Board of Directors
B L Taparia,Chairman
M P Taparia, Managing Director
S J Taparia, Executive Director
V K Taparia, Executive Director
B V Bhargava, Director
E B Desai, Director
H S Parikh , Director
N N Khandwala , Director
S R Taparia, Director
Y P Trivedi, Director
Award and Recognitions:
Life Time Achievement Awards, the Organisation of Plastic processors Of India (OPPI)
during its Silver jubilee Celebrations on 31st July, 2009.
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Location:
Registered office...Mumbai
The List of cities branch office of supreme industries ltd.
Ahmadabad
Chennai
Hyderabad
Kolkata
Mumbai
New Delhi
The supreme industries ltd. Branches are divided in India into four ZoneEAST WEST SOUTH NORTH
Kolkata Ahmadabad Bangalore Delhi
Patna Indoor Chennai Jaipur
Rachi Hyderabad Chandigrh
Using above broachers the supreme industries s ltd. carryout business in India:
Works:
Andheri, Mumbai (Maharashtra)
Daman (union territory)
Derabassi (Punjab)
Durgapur (west Bengal)
Guwahti (Assam)
Halol (Gujarat)
Hosur (Tamil nadu)
Jalgaon (Maharashtra)
Kanhe (Maharashtra)
Kanpur dehat (Uttar Pradesh)
Khapoli (Maharashtra)
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Khushkheda (Rajasthan)
Malanpur 1 (Madhya Pradesh)
Malanpur 2 (Madhya Pradesh)
Nandesari (Gujarat)
Noida (Uttar Pradesh)
Pondcherry (union territory)
Salt lack Kolkata (west Bengal)
Silvasa (union territory)
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SUPREME-PRODUCTS
Plastic Piping System
uPVC Pipes
Injection moulded fittings and Handmade fittings
Polypropylene random Co-polymer pipes and fittings
HDPE pipe system
CPVC pipe system
LLDPE Tube and Inspection Chambers
Consumer Products
Furniture
Mats
Industrial Products
Industrial Products
Material Handling System
Pallets
Packaging Products
Flexible packaging films
Protective packaging products
Cross laminated films
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Product Profile
C-PVC Plumbing System:-
Supreme lifeline C-PVC plumbing system is a safe, long lasting and cost effective
solution for the hot and cold water. This system is suitable for all plumbing and portable
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water application. The pipes and fittings are made of chlorinated polyvinyl chloride and it
is available in complete range from 1/2 to 2 sizes. The pipes are available in SDR 11
and SDR 13.5 pressure class and fittings are available in SDR11 pipes pressure class.
Threaded inserts in the transition fittings are made from brass and duly nickel plated to
withstand the chemical corrosion at the elevated temperatures. Supreme lifeline C-PVC
pipes and fittings are manufactured according to ASTM D-2846. The choice of the raw
material, the structural accuracy, and the strict quality control gives the Supreme lifeline
C-PVC system a high degree of reliability.
The system is a made as per copper tube size (CTS). Lifeline is the most suitable
easy and economic solution for transportation and distribution of portable water. It is
technically superior, cost effective and offers many advantages over G.I and other
conventional systems.
Fields of Application:-
Hot and cold water distribution in residential, commercial and public projects,
high and low rise buildings, corporate houses and academic institutes, solar heater
application
Features and Benefits:-
Excellent resistance to corrosion and chemical attacks:-
Lifeline is absolutely free from corrosion and offers excellent resistance to great
number of chemicals like strong mineral acids and bases.
Ideal system for carrying drinking water:-
Lifeline is an absolutely free from corrosion and negative biological effects. It
does not break down under the harshest water condition hence the quality of water never
deteriorates.
Light weight, easy and quick assembly:-
Together with simple, solvent cement jointing method results in extensive saving
on time and labour.
Tough and Rigid material:-
C-PVC has a much higher strength/modulus than other thermoplastics used in
plumbing applications. This material can withstand high pressure. Due to its tough and
rigid material property, it requires less supports with minimum offsets/looping.
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Simple and leak proof joints:-
Jointing can be done speedily with special solvent cement supplied by the
company which ensures 100% leak proof joints.
Low thermal expansion:-
Lifeline C-PVC has a lower co-effective of thermal expansion reducing expansion
due to temperature variations and thereby reducing unsightly looping of the pipes.
Superior insulation properties:-
Lifeline has better insulation properties than metal pipes reducing heat loss and
insulation requirement.
Fire Resistance:-
Lifeline C-PVC does not support combustion.
Maintenance Free:-
Being free from rusting, pitting or scaling and galvanic or electrolytic corrosion,
maintenance is minimal.
Overall Economy:-
This system is most cost effective than any other plumbing system.
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Theoretical Background
Consumer behavior is a comparatively new field of study it is the attempts to
understand and predict human action in the buying role. It has assume growing
importance under market oriented or consumer oriented marketing planning and
management. Consumer market for many product and growth of consumerism and
consumer legislation. Since 1960 have created a special interest in consumer behavior
and the formulation of marketing mix to respond favorably consumer behavior in the
market place.
Consumer behavior is defined as all psychological social and physical behavior
of potential customer as they become aware of evaluate, purchase consume and tell others
about product and services each element of this definition is important
1. Buying behavior involves both individual(psychological ) processes and group
( social ) processes
2. Consumer behavior is reflected from awareness from right through post
purchase evaluation indicating satisfaction or non satisfaction from purchases
3. Consumer behavior includes communication, purchasing and consumption
behviour
4. Consumer behavior is basically social in nature. Hence social environment
plays an important role in shaping consumer behavior
5. Consumer behavior includes both consumers and business consumer behavior
Consumer behavior is a process potential customers are subjected to various stimuli. The
customer is regarded as a blank box as we cannot see what is going on in his mind.
Under the system view of buyer behavior, we have 1) Input 2) Processing 3)
Outputs and 4) Feedback loop. The objective of the process is of course expected
satisfaction or services
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The Kotlers Economic of the consumer behavior is undisciplinary. Consumer behavior
our always involves choice as economic men, consumer evaluate rationally the
alternatives in terms of the cost and values receive. They try to maximize their utility or
satisfaction while spending their scarce resources time, energy and money.
According to this model we have the following prediction about the consumer
behavior.
1. The lower the price of the product, the bigger the quantity that will be bought.
2. The highest purchasing power, the higher the quantity that will be bought
( income effect)
3. The lower the price of the a substitute product the lower the quantity that will
be bought of original product.
4. The higher the promotional expenditure the higher the sales.
While these predictions are useful, the assumption rationally in the behavior of the
buyers has been challenged vigorously by behavior scientist
Buying behavior is complex and dynamic. The behavioral science including
economic sociology, psychology, social anthropology (Culture) plays a significant
role as determinant of buyer behavior
Buying decision process
Five stages
1) Problem recognition
2) Information search
3) Evaluation of alternatives
4) Purchase decisions
5) Post purchase behavior
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Research MethodologyMarketing Research:-
Marketing research is the systematic design, collection, analysis and reporting of
the data, findings relevant to a specific marketing situation facing the company. So results
of marketing research activity are useful for enhancing the decision making ability of the
organization.
To attain the objective, widely prevalent questionnaire method is applied.
Questionnaire were designed same for both construction purpose users and
dealers/retailers. This informed the primary type of data and direct interview for analysis
purpose.
Definition:
A scientific and systematic search for pertinent information on a specific topic.
It is scientific investigation.
A careful investigation or enquiry specially through search for new facts and
ideas in any branch of knowledge
Systematized effort to gain new knowledge
Types of Research
1.Descriptive V/s Analytical :Descriptive includes survey and facts finding enquiries of different kinds. Major
purpose research description of the state of affairs it exists at presents.
The analytical has use facts or information already available and analyses to make
a critical evaluation of the material
2. Applied V/s Fundamental:
Applied Research aims at finding a solution for an immediate problem facing a
society or an industrial business organization.
Fundamental research mainly with generalization and with the formulation of a
theory gathering knowledge for knowledge sake
3. Quantitative V/s Qualitative:
Quantitative research is base on measurement of quantity or amount
Qualitative research concern with quantities phenomenon i.e. phenomenon relating or
involving quantity or kind.
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4. Conceptual V/s Empirical:
Conceptual research is that related to some abstract ideas or theory generally
philosophers and thinkers to develop new concept or to reinterpret existing one.
Empirical research relies on experience or observation alone often without due
regard for system and theory.
Research Approach:-
In this descriptive research primary and secondary data collection is as follows:
Primary data:-
Primary data has been collected directly from the field. Survey is research
approach used in this research project. These made to learn about peoples knowledge,
personal opinion, and attitude towards the product.
Secondary data:-
The secondary data has been taken from company booklets, information brouture,
manual...etc. This has to know about the history of the organization, market of the
company, sales policy..etc.
Research Instrument:-
In this project question is used as the research instrument. These questionnaires
include all type of question. Questionnaire was structured for both open ended and close
ended question.
Population:-
Population means the element from which a sample is to be drawn as random
sampling method. For this project population is the entire main consumers in Jalgaon
district and dealers/retailers in jalgaon.
Contact Method:-
Here personal interview is contacting method used to collect the information from
respondents. The respondents were treated as sample with random sampling method
where personal meeting or face to face meeting interviews each customer and
dealer/retailers.
Sample Size and Selection Process
In a Sample Survey a small part of entire population is subjected to the research. This
sample is considered to be the true representative of the entire universe and decided upon
certain criteria. The sample size has been kept to 70(in which 50 are consumer and 20 are
retailers) as it was considered large enough to reliable result. After the sample size is
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decided, the next step was to meet the respondent personally and to collect data from
them through personal interviews.
After conducting the personal interview of the respondents the next step was to
arrange the collected data finally coated and tabulated to obtain the results after tabulation
the data was ready for calculation to draw necessary inferences.
Data Analysis & Interpretation
For Consumers:
Q.1) Do you know about Supreme and its products?
Interpretation:
Supreme and its products are known as 100%.
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100%
0%0%
20%
40%
60%
80%
100%
120%
Yes No
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Q.2) How do you come to know about Supreme products?
Particulars No of respondents
Newspaper 3
Public meeting 11Exhibitions 13
Magazines 14
TV or Radio 1
Dealers/Retailers 8
6%
23%
25%
28%
3%
15%Newspaper
Public meetingExhibitions
Magazines
TV or Radio
Dealers/Retailers
Interpretation:
Consumer knows about Supreme products from Newspaper is 6%
Consumer knows about Supreme products from Public meeting is 23%
Consumer knows about Supreme products from Exhibitions is 25%
Consumer knows about Supreme products from Magazines is 28%
Consumer knows about Supreme products from TV or Radio is 3%
Consumer knows about Supreme products from Dealer/Retailers is 15%
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Q.3) Since how long are you using Supreme products?
Particulars No of Respondents
One Year 3
Two Year 7
More than two Year 40
4%
16%
80%
One Year
Two Year
More than two
Year
Interpretation:
Consumer using Supreme products since one year is 4%
Consumer using Supreme products since two year is 16%
Consumer using Supreme products since more than two year is 80%
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Q.4) Rating to Supreme Brand as compare to other Brand?
Particulars No of Respondents
Very Good 35
Good 12
Average 3
Interpretation:
Rating to Supreme Brand as very good is 70%
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70%
25%
5%
a) Very Good
b) Good
c) Average
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Rating to Supreme Brand as good is 25%
Rating to Supreme Brand as average is 5%
Q.5) Why do you give preference to Supreme C-PVC pipes and fittings
compare to other One?
Particulars No of Respondents
Quality 28
Price 3
Brand image 10
Friends/ relatives 2
Retailers 6
Others 1
Interpretation:
28 Consumer give preference to Supreme C-PVC pipes and fittings on the basis of
Quality out of 50.
3 Consumer give preference to Supreme C-PVC pipes and fittings on the basis of Price
out of 50.
10 Consumer give preference to Supreme C-PVC pipes and fittings on the basis of Brand
Image out of 50.
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28
3
10
2
6
1
0
5
10
15
20
25
30
1
a) Quality
b) Price
c) Brand image
d) Friends/relatives
e) Retailers
f) Others
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2 Consumer give preference to Supreme C-PVC pipes and fittings on the basis of
Friends/relatives out of 50.
6 Consumer give preference to Supreme C-PVC pipes and fittings on the basis of
Retailers out of 50.
1 Consumer give preference to Supreme C-PVC pipes and fittings on the basis of Others
out of 50.
Q.6) Are you satisfied by the product performance?
Particulars No of Respondents
Fully Satisfied 43
Some extent 5
Dissatisfied 2
86%
10%4%
Fully Satisfied
Some extent
Dissatisfied
Interpretation:
86% consumers are fully satisfied by the product performance.
10% consumers are some extent satisfied by the product performance.
4% consumers are dissatisfied by the product performance.
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Q.7) Do you think Supreme products is affordable?
a) Yes b) No
Particulars No of respondents
Yes 45
No 5
Interpretation:
Supreme products is affordable to consumer is 95%
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95%
5%
0%10%
20%
30%
40%
50%
60%
70%
80%90%
100%
a) Yes b) No
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Supreme products is not affordable to consumer is 5%
Q.8) Are you interested in attending meeting with retailers,
Distributors?
Particulars No of respondents
Always 15Sometimes 25
Not interested 10
10%
20%
70%
AlwaysSometimes
Not interested
Interpretation:
10% consumers are always interested in attending meeting with retailers, distributors
20% consumers are sometimes interested in attending meeting with retailers, distributors
70% consumers are not interested in attending meeting with retailers, distributors
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Q.9) Do you feel the requirement of field demonstrations
regarding proper product quality?
Particulars No of respondents
Very much 27
Some extent 18
Not at all 5
40%
20%
40% Very much
Some extent
Not at all
Interpretation:
The requirement of field demonstrations regarding proper product quality 40% is very
much.
The requirement of field demonstrations regarding proper product quality 20% is some
extent.
The requirement of field demonstrations regarding proper product quality 40% is not at
all.
Q.10) From where you purchase the Supreme products?
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Particulars No of respondants
Dealers 35
Company 5Retailers 10
Interpretation:
Consumers purchase the Supreme products from Dealers is 70%
Consumers purchase the Supreme products from Company is 10%
Consumers purchase the Supreme products from Retailers is 20%
Q.11) Have you visited company web site?
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70%
10%
20%
Dealers
Company
Retailers
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Particulars No of respondents
Yes 5
No 45
Interpretation:
Out of 50 there are 5 consumers visited to web site of Supreme Company.
Out of 50 there are 45 consumers not visited to web site of Supreme Company.
Q.12) Do you face any problem in transportation process?
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5
45
0
5
10
1520
25
30
35
40
45
Yes No
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Particulars No of respondents
Yes 4No 46
Interpretation:
Out of 50 there are 4 consumers faced any problem in transportation process.
Out of 50 there are 46 consumers faced no problem in transportation process.
Q.13) Have you recommended this Supreme product to
anybody?
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4
46
0
5
10
15
20
25
30
35
40
45
50
Yes No
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Particulars No of respondents
Yes 46
No 4
Interpretation:
Out of 50 there are 46 recommended this Supreme product to anybody.
Out of 50 there are 4 not recommended this Supreme product to anybody.
Q.14) Are you aware of any other C-PVC pipes and fittings
company similar to Supreme products?
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46
4
0
5
10
15
20
25
30
3540
45
50
Yes No
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Particulars No of respondents
Finolex 20
Jain 17
Aashirwad 8
Others 5
40%
34%
16%
10%
Finolex
Jain
Tulsi
Others
Interpretation:
60% Consumers are aware of Finolex company
34% Consumers are aware of Jain company
16% Consumers are aware of Tulsi company
10% Consumers are aware of Others (Nirmal,Hira,Ashirwad, Astral,Paras,Tulsi,..etc )
company
Q.15) should company approach you to give idea, informationAbout product?
Particulars No of respondents
Yes 34
No 16
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Interpretation:
Company has approach to give idea, information about product to consumer is 34 out of
50.
Company has not approach to give idea, information about product to consumer is 16 out
of 50.
Q.16) Your opinion about dealers service?
Particulars No of respondents
Very Good 25
Good 18
Average 6Poor 1
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34
16
0
5
10
15
20
25
30
35
Yes No
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Interpretation:
Consumers opinion about dealers service is very good 50%
Consumers opinion about dealers service is good 36%
Consumers opinion about dealers service is average 12%
Consumers opinion about dealers service is poor 2%
Q.17) Any suggestions regarding improvement to be made
in the Product performance?
Particulars No of respondents
Price Stability 38
Quality 4Others 8
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50%
36%
12%2%
Very Good
Good
Average
Poor
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76%
8%
16%
Price Stability
Quality
Others
Interpretation:
Consumers give suggestions regarding improvement to be made in the Product
performance is Price stability 77%
Consumers give suggestions regarding improvement to be made in the Product
performance is Quality 6%
Consumers give suggestions regarding improvement to be made in the Product
performance is Others 17%
For Dealers and Retailers
Q.1) Which company product do you sale?
Particulars No of respondents
Supreme 11
Tulsi 2
Finolex 4
Jain 2
Others 1
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Interpretation:
Out of 20 dealers/retailers 11 sales Supreme products.
Out of 20 dealers/retailers 2 sales Tulsi products.
Out of 20 dealers/retailers 4 sales Finolex products.
Out of 20 dealers/retailers 2 sales Jain products.
Out of 20 dealers/retailers 1 sales Other products.
Q.2) Which of the following product do you prefer to
sale most?
Particulars No of respondents
SWR drainage system 5
Indo Green 1
Aqua Gold 5
C PVC 5
Fittings 4
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11
2
4
2
1
0
2
4
6
8
10
12
1
Supreme
Tulsi
Finolex
Jain
Others
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5
1
5 5
4
0
123
45
6
SWR
drainage
system
Aqua
Gold
Fittings
SWR drainage
system
Indo Green
Aqua Gold
C PVC
Fittings
Interpretation:
SWR drainage system sale by 5 dealers/retailers.
Indo Green system sale by 1 dealers/retailers.
Aqua Gold system sale by 5 dealers/retailers.
C-PVC system sale by 5 dealers/retailers.
Fittings sale by 4 dealers/retailers.
Q.3) How is the demand for Supreme product from customer?
Particulars No of respondents
Very Good 15
Good 3
Average 2
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75%
15%
10%
Very GoodGood
Average
Interpretation:
Demand for Supreme product from customer is very good 75%
Demand for Supreme product from customer is good 15%
Demand for Supreme product from customer is average 10%
Q.4) What influence you to deal with Supreme product?
Particulars No of respondents
Quality 9
Price 2
Brand image 6
Friends/ relatives 1
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Retailers 1
Others 1
9
2
6
1 1 1
0
1
2
3
4
5
6
7
8
9
1
Quality
Price
Brand image
Friends/ relatives
Retailers
Others
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Interpretation:
9 dealers/retailers give preference to Supreme C-PVC pipes and fittings on the basis ofQuality out of 20.
2 dealers/retailers give preference to Supreme C-PVC pipes and fittings on the basis of
Price out of 20.
6 dealers/retailers give preference to Supreme C-PVC pipes and fittings on the basis of
Brand Image out of 20.
1 dealers/retailers give preference to Supreme C-PVC pipes and fittings on the basis of
Friends/relatives out of 20.
1 dealers/retailers give preference to Supreme C-PVC pipes and fittings on the basis of
retailers out of 20.
1 dealers/retailers give preference to Supreme C-PVC pipes and fittings on the basis of
other out of 20.
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Q.5) How long is you associated with the Supreme company?
Particulars No of respondents
One Year 1Two Year 3
More than two year 16
Interpretation:
Dealers/retailers associated with Supreme Company since one year is 5%
Dealers/retailers associated with Supreme Company since two year is 13%
Dealers/retailers associated with Supreme Company since more than two year is 82%
Q.6) From where you come to know about Supreme products?
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5%
13%
82%
One Year
Two Year
More than two year
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Particulars No of respondents
Newspaper 1
Meeting with companys executives 10Exhibitions 1
Magazines 3
Public meeting. 1
Dealers 4
Interpretation:
Dealers/retailers knows about Supreme products from Newspaper is 5%
Dealers/retailers knows about Supreme products from Meeting with companys
executives is 50%
Dealers/retailers knows about Supreme products from Exhibitions is 5%
Dealers/retailers knows about Supreme products from Magazines is 15%
Dealers/retailers knows about Supreme products from Public meeting is 5%
Dealers/retailers knows about Supreme products from Dealers is 20%
Q.7) Have you visited company web site?
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5%
50%
5%
15%
5%
20%
Newspaper
Meeting with comp
anys executives
Exhibitions
Magazines
Public meeting.
Dealers
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Particulars No of respondents
Yes 4
No 16
Interpretation:
Out of 20 there are 4 dealers/retailers visited to web site of Supreme Company.
Out of 20 there are 16 dealers/retailers not visited to web site of Supreme Company.
Q.8) Have you satisfied with profit margin of selling Supreme product?
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4
16
0
2
4
6
8
10
12
14
16
Yes No
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Particulars No of respondents
Yes 13
No 7
Interpretation:
Out of 20 there are 13 dealers/retailers satisfied with profit margin selling
Supreme product.
Out of 20 there are 7 dealers/retailers not satisfied with profit margin selling
Supreme product.
Q.9) Have you got price off, allowances, free gifts dealing with Supreme products?
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13
7
0
2
4
6
8
10
12
14
Yes No
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Particulars No of respondents
Yes 8
No 12
8
12
0
5
10
15
Yes No
Yes
No
Interpretation:
Out of 20 there are 8 dealers/retailers got price off, allowances,
free gifts dealing with Supreme products.
Out of 20 there are 12 dealers/retailers are not satisfied to receive price off, allowances,
free gifts dealing with Supreme products.
Q.10) Do you think Supreme products are affordable for every customer?
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Particulars No of respondents
Yes 18
No 2
Interpretation:
Out of 20 dealer/retailers 18 think Supreme products is affordable to consumer.
Out of 20 dealer/retailers 2 think Supreme products is not affordable to consumer.
Q.11) Do you feel your customers are satisfied with Supreme product?
Particulars No of respondents
Yes 19
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18
2
0
2
4
6
8
1012
14
16
18
Yes No
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No 1
19
1
0
2
4
68
10
12
14
16
18
20
Yes No
Series1
Interpretation:
Out of 20 dealer/retailers 19 feel their customers are satisfied with
Supreme product.
Out of 20 dealer/retailers 1 feel their customers are not satisfied with
Supreme product.
Q.12) Do you get credit facility from Supreme Company?
Particulars No of respondents
Yes 13
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No 7
13
7
0
2
4
6
8
10
12
14
Yes No
Series1
Interpretation:
Out of 20 dealer/retailers 13 get credit facility from Supreme Company.
Out of 20 dealer/retailers 7 are not getting credit facility from Supreme Company.
Q.13) How is the service [after/sale] of Supreme Company?
Particulars No of respondents
Very Good 11
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Good 6
Average 2
Poor 1
11
6
2 1
0
5
10
15
Very Good Good Average Poor
Very Good
Good
Average
Poor
Interpretation:
Out of 20 there are 11 dealer/retailers view is very good with the service [after/sale] of
Supreme Company, 6 for good, 2 for average, 1 for poor.
Q.14) Do you face any problem in transportation process?
Particulars No of respondents
Yes 2
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No 18
2
18
0
5
10
15
20
Yes No
Yes
No
Interpretation:
Out of 20 there are 18 dealer/retailers faced no problem in transportation process and 2
faced problem in transportation process.
Q.15) Have you recommended this Supreme product to anybody?
Particulars No of respondents
Yes 20
No 0
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20
0
0
2
4
6
8
10
12
14
16
18
20
Yes No
Series1
Interpretation:
All 20 recommended this Supreme product to others.
Q.16) Should company approach you to give idea, information Demonstrationsabout product?
Particulars No of respondents
Yes 10
No 10
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10 10
0
2
4
6
8
10
12
Yes No
YesNo
Interpretation:
Out of 20 there are 10 dealer/retailers view about companys approach
to give idea, information, demonstrations about product.
Q.17) Any suggestions regarding improvement to be made in
the Product performance?
Particulars No of respondents
Price Stability 4
Quality 1
No Changes required 15
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37%
27%
36%Price Stability
Quality
No Changes
required
Interpretation:
36% dealer/retailers suggested no changes required, 37% for price stability,27% for
quality with regarding to product performance.
Findings
For Dealers/retailers:-
The view of dealers/retailers for demand of Supreme products is 74% very good,
20% good, 6% Average.
Quality, Brand Image, Price, Availability, other retailers influence dealers/retailers
to deal with Supreme products.
The dealers associated with Supreme company found to be more than 2 years.
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Out of 20 there are 10 dealers/retailers get the information, idea about Supreme
products from company executives and others from magazines, exhibition, public
meetings, newspaper, other dealers..etc
There are 67% dealers/retailers are satisfied with profit margin of selling Supreme
products.
There are 73% dealers/retailers not getting price off, allowances, free gifts dealing
with Supreme products.
Out of 20 there are 13 dealers/retailers gets credit facility from Supreme
Company.
Dealers/retailers suggested no change required in product performance 75%, Price
Stability 20%, Quality 5%
For Customer:-
Consumer of Supreme plastic pipes and fittings gets information from public
meeting, exhibitions, magazines, newspaper, dealers/retailers.
Consumer preferring Supreme product found to be more than 2 years.
Due to very good quality and brand image maximum consumer gives preference
to Supreme C-PVC pipes and fittings compare to other one.
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Supreme products are affordable to maximum consumer so that every consumer is
fully satisfied and recommends to other users.
In transportation process 85% faced no problem but 15% faced some problemslike late coming of delivery, damages..,etc
Consumers of Supreme aware of other C-PVC pipes and fittings company are
40% Finolex, 30% Jain, 20% Aashirwad, 5% others (Astral, Tulsi,..etc) still they
give preference to Supreme.
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Limitation of the Project
As the methodology of data collection was mainly personal interviews therefore in some
cases some people and dealers/retailers might not have revealed the true information or
they might have given biased information. So the findings might not be fully correct.
Some time Dealers and Retailers were not present, so we have to take views of
their assistant.
Some of the customers did not have time to go through questionnaire and answer
them.
Sample size is limited due to restriction of two months only
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Conclusion
Supreme is a company of which have multi product and multi unit, which is
related to plastic piping systems, plastic products, chemicals, etc.
Objective of project is to study the buying behavior of customer Supreme
Company comparatively with its comparative as per our primary and secondary data
which is often by questioner and by analyzing these data. It is absorb that Supreme
Company has good Brand Image compared to other brand in Jalgaon District. Having
very good quality Supreme product which touchiest heart of consumer.
The consumers of C-PVC pipes and fittings are very well aware of other company
but mostly they prefer Supreme products because of quality, easy availability, less
maintenance and durability in performance. Customer doesnt faces any transportation
problem by Supreme dealers.
All dealers/retailers are fully satisfied and get the information about Supreme
products from company executives, other dealers, newspaper, Etc.
Today, Supreme Company rapidly increasing their sales promotion activities
which will create the shining market in future.
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Suggestions
1. Company should provide discount offers to the builders and architects on
purchase of C-PVC pipes and fittings.
2. Company should provide credit facility to dealers/retailers and through them to
consumers also.
3. Company should arrange some regular wholesaler and retailers meets.
4. Company should more focus on wholesaler and retailers for more improving their
services and arranging meeting with their consumers.
5. Company should provide more offer price off, free gifts, allowances to dealers and
retailers.
6. Company should give information, demonstration of C-PVC system on field for
builders, architects, and dealers/retailers.
7. Company should give more attention towards sales promotion activities like
hoardings, wall painting, adverting, ..etc.
8. Company should appoint marketing persons who will convince architect and
builders to promote variety of products.
9. Company should adopt lower pricing strategy.
10. Extensive brand building strategies and efficient customer relationship the
management will be needed in order to sustain competition in future.
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BIBLIOGRAPHY
1. Marketing management by Ranjan Naire and S.C. Gupta.
2. Marketing Management by philipe Kottler.
3. www.supreme.co.in
4.Reserch Methodology by C.R. Kothari.
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ANNEXURE
QUESTIONAIRE
For Consumers:-
Q.1) Personal Detail of Dealers/retailers:-
a) Name of Dealer/retailer:
b) Address:
c) Contact:
d) Occupation:
Q.2) Do you know about Supreme and its products?
a) Yes b) No
Q.3) How do you come to know about Supreme products?
a) Newspaper b) Friends/relatives
c) Exhibitions c) Magazines
d) TV or Radio e) Public meeting.
Q.4) Since how long are you using Supreme products?
a) One year b) two year c) more than two year
Q.5) Rating to Supreme Brand as compare to other Brand?
a) Very Good b) Good c) Average
Q.6) Why do you give preference to Supreme C-PVC pipes and fittings compare to other
One?
a) Quality b) Price c) Brand image
d) Friends/ relatives e) Retailers f) others
Q.7) Are you satisfied by the product performance?
a) Fully satisfied b) Some extent c) Dissatisfied
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Q.8) Do you think Supreme products is affordable?
a) Yes b) No
Q.9) Are you interested in attending meeting with retailers, distributors?
a) Always b) Sometimes c) Not interested
Q.10) Do you feel the requirement of field demonstrations regarding proper
Product quality?
a) Very much b) Some extent c) Not at all.
Q.11) From where you purchase the Supreme products?
a) Dealer b) Retailers c) Company
Q.12) Have you visited company web site?
a) Yes b) No
Q.13) Do you face any problem in transportation process?
a) Yes b) No
Which.
Q.14) Have you recommended this Supreme product to anybody?
a) Yes b) No
Q.15) Are you aware of any other C-PVC pipes and fittings company
similar to Supreme products?
a) Yes b) No
what are they..
Q.16) Should company approach you to give idea, information about
Product?
a) Yes b) No
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Q.17) Your opinion about dealers service?
a) Very Good b) Good c) Average d) Poor
Q.18) Any suggestions regarding improvement to be made in the Product
Performance?
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For Dealers and Retailers:
Q.1) Personal Detail of Dealers/retailers:-
a) Name of Dealer/retailer:
b) Address:
c) Contact: :
Q.2) Which company product do you sale?
a) Supreme b) Tulsi
c) Finolex c) Jain
Q.3) Which of the following product do you prefer to sale most?
a) SWR drainage system b) Indo Green
c) Aqua Gold d) C PVC
Q.4) How is the demand for Supreme product from customer?
a) Very Good
b) Good
c) Average
Q.5) What influence you to deal with Supreme product?
a) Quality b) Price c) Brand image
d) Friends/ relatives e) Retailers f) others
Q.6) How long is you associated with the Supreme company?
a) One year b) two year c) more than two year
Q.7) From where you come to know about Supreme products?
a) Newspaper b) Meeting with companys executives
c) Exhibitions c) Magazines
d) Radio e) Public meeting.
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Q.8) Have you visited company web site?
a) Yes b) No
Q.9) Have you satisfied with profit margin of selling Supreme product?
a) Yes b) No
10) Have you got price off, allowances, free gifts dealing with Supreme
Products?
a) Yes b) No
Q.11) Do you think Supreme products are affordable for every customer?
a) Yes b) No
Q.12) Do you feel your customers are satisfied with Supreme product?
a) Yes b) No
Q.13) Do you get credit facility from Supreme Company?
a) Yes b) No
Q.14) How is the service [after/sale] of Supreme Company?
a) Very Good b) Good c) Average d) Poor
Q.15) Do you face any problem in transportation process?
a) Yes b) No
which.
Q.16) Have you recommended this Supreme product to anybody?
a) Yes b) No
Q.17) Should company approach you to give idea, information
Demonstrations about product?
a) Yes b) No
Q.18) Any suggestions regarding improvement to be made in the
Product performance?
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A
Project Report on
A study of Buying Behavior of Customers of Supremeproducts
With Special Reference To
In partial fulfillment of
MASTER IN BUSINESS ADMINISTRATION
Submitted
to
North Maharashtra University, Jalgaon
Under the guidance of
Prof. Mr. Yogesh Patil
Shri. Gulabrao Devkar College
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of Enggineering & Management,
Jalgaon.
Submitted by
Bhojraj Y. Shewale
MBA (Marketing)
2008-10
DECLARATION
I hereby declare that this project A Study of Buying Behavior of
Customer of supreme product The Supreme Industries Ltd.,
Gadegaon is Purely & Sincerely carried &Completed by me
presented to the Shri. Gulabrao Devker Jain College Of Engg.,
Jalgaon affiliated to North Maharashtra University, Jalgaon
in partial Fulfillment of the requirement for the Degree of
Master of Business Administration.
This is my original work. This result embodied in this project has
not been Submitted to any other university for any other course.
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Place: Jalgaon Bhojraj Shewale
Date: project student
ACKNOWLEDGEMENT
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Project work is never the work of an individual. It is more of a Combination
of views, ideas, contribution and help from other individuals as Well. One of the
most important parts of writing a report is the opportunity to thank those who have
contributed in making the project a success.
I am thankful to Mr. H. B. Barhate (DGM-Sales & Marketing) Supreme ltd.
Gadegaon. He has provided me an opportunity to undertake my Internship in this
organization and also like to express my deep sense of gratitude to him for his
valuable guidance and co-operation for completing my Project.
I also wish to thank Prof. Yogesh A. Patil Sir Project guide of shri. Gulabrao
Devker College of Engg. Jalgaon for her timely & valuable guidance at every stage
of project.
Bhojraj Y. Shewale
M.B.A. (Marketing)
Shri. Gulabrao Devker ,
College of Engg. Jalgaon.
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Project title: - A study ofBuying Behavior of
Customersof Supremeproducts.
Project Duration: - 1May to 30 June 2009
Submitted By: - Bhojraj Y. Shewale
College Name: - Shri. Gulabrao Devkar College
of Enggineering & Management,
Jalgaon.
Project submitted to: - SUPREME Industries Limited.
Gadegaon.
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INDEX
Chapter
No.
Name of Chapter Page
No.1. Introduction
1.1 Object of the project 1
1.2 Objective of the project 2
1.3 Scope of the project 3
2. Company profile 4
3. Product profile 6
4. Research Methodology 8
5 Data Analysis & Interpretation 9
6. Research Findings 43
7. Recommendations and Suggestions 44
8. Limitation of research 45
9. Conclusion 46
10. Bibliography 47
11. Annexure 49
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Abstract
These are the years of cutthroat competition. Every organization tries to surpass
others & win the hearts of their customers. Organization applies different types of
psychological technique in telling about their stuff & some by providing some excellent
services to their customers.
In todays liberalize & globalizing developing economy with regulations &
constraints falling apart, a lot of organization are having very competitive market
environment. In any company the phrase Customer is king is even more truer. If
company has got consumable product they must have to properly integrate & market.
Consumer behavior is a comparatively new field of study. It is the attempts to
understand & predict human action in the buying role. It has assumed growing
importance under market oriented marketing planning & management consumer market
for many products & the growth of consumerism & consumer legislation
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