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DDDEEEDDDIIICCCAAATTTIIIOOONNNDedicated to my Parents
Who always care me and whose kind
prayers and cooperation helped me at every
step of my work.
Special thanks go to my most formative
teachers for their cooperation for the sake
of my knowledge.
GOMAL UNIVERSITY D.I.KHAN
Department of Business Administra
Submitted by: ROMANA NARGU
Exam Roll number: 462
Class Roll number: 1(A)
MBA(Banking & Finance)
Session : 2009 - 2011
Supmitted to : Mr. Farat-Ullah
Last Date of Submission: February 00
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All praise to Allah, the most merciful, kind and beneficent, and thesource of all knowledge, wisdom within and beyond my
comprehension.
He is the only God, who can help us in every field of life. All
respect and possible tributes goes to my Holy Prophet Mohammad
(SAW), who is forever guidance and knowledge for all humanbeings on this earth.
I am proud to say that I am very grateful to my Parents whose kindprayers and cooperation helped me at every step of my work.
Special thanks go to my teachers for their cooperation for the sake
of my knowledge.
ROMANA NARGUS
MBA (Banking & Finance)
Session 2009-2011
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BRIEF
b r i e f
CONTENTS
c o n t e n t s
Introduction 1-4
What is my Project 2 Why do I chose this Project 3
How does the Project work 4
Project Structures 2-7
Production 6
Structure of the Project 7
Project Tasks 8-15
Market Research 4
Analyze Survey 4
ModelMaking 4
Rent Factory 4
Bank Loan 4
Import Production Line 4
Hire worker 4
Training Worker 4
Produce Sample 4
Testing Data 4
Improve Feature 4
Plan Marketing 4 Advertise 4
PR 4
Manufacture 4
Deliver Product 4
ProjectManagement 16-20
MS Project 2007 Overview 17
Gantt Chats tables 17
Network Diagram 17
Scheduling Techniques 21-26 Time Duration 22
RiskManagement 22
Conclusion 27-72
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IINNTTRROODDUUCCTTIIOONN
WHAT IS MY PROJECT?
Even in the fast-paced, money-driven world of the 21st century, toys, undeniably, are still an
inseparable part of childhood. From the classical Barbie dolls and Lego blocks, to remote-
controlled cars and computer-programmed robots, toys dominate the world of the young. Thedemand is ever-increasing, and customers are constantly looking for creativity andoriginality, and of course the toys affordability.
This project examines the needs of the market, its demands and expectations, and aims to
meet these expectations by putting forward innovative ideas that emphasizes novelty while
keeping the product cost reasonable and affordable by the general public.
This project would further explore the effect of toys on the over-all development of a child,
seeking to develop toys that are beneficial to the proper growth of a child and will aid his/her
character development, impacting his/her future decisions and career.
Thus, I decide to choose a Toy Manufacture project for my assignment. It is a challenging
business project with high ROI (Return on Investment), demanding creativity and
entrepreneurship, and is realistic and impacts our day-to-day lives.
WHY DO I CHOOSE THIS PROJECT?
IT project is also interesting and creative. But my aim is to become a business man so I
choose a business project as my project. Business project is not simple as the way I construct
my project, but it is almost basic like this. My ambition is to become a business man and thus
I decide to choose a business project as for this assignment. This project covers the
fundamental structure of a business project, and summarizes the complex business functions
into its basic forms and practices.
Since young, you definitely would wish to own at least one toy. A toy means a lot to a child.
It is not only something to play with, but it is just like a friend he can hold close to his heart.Furthermore, toys contribute to the intellectual development of a child, as well as bringing
happiness to their childhood. They also play an important part inensuring the properenvelopment of a child, be it mentally, emotionally, socially, physically or psychologically.
When I was a child, my mother used to buy me small robots or cars. I can vividly remember
how doubtlessly happy I was at that time. Toys were me source of encouragement and
motivation. They propelled me to strive for better heights when I was in kindergarten,primary and even in secondary school. I tried my all best to be a good little boy and study
hard for the reward of a toy when I finally achieved good results. I can feel how blissful it
was to own a toy, and just how influential a toy may to a young, innocent mind.
Unfortunately, not all the children in the world have a chance to experience the exhilaration
of having a toy, mainly due to financial inadequacy. This is the reason why I decide to invest
in toy manufacturing, to produce different toys of affordable prices for export to countries
where children have yet to experience the joy toys bring your lives.
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HOW DOES THE PROJECT WORK?
This is the situation how I create my project. I start with a company name LEMO with the
logo:
HISTORYThe Lemo Company began in the workshop in Singapore, start making wooden toys in 2007.It expanded to producing plastic toys recently, Lemo began producing the now famous in toy
cars, calling them "Cars that children can ride". These cars were based largely on the designof a designer Nguyen Xuan Phong in 2008. Lemo modified the design of the design after
examining a sample given to it by a British supplier of an injection-moulding machine that
Lemo had purchased. The first Lemo sample, manufactured from a factory in Singapore,
were developed in the spirit of traditional wooden cars that could be heavy and rough; but
these plastic material could be cheaper and nicer.
The Lemo Company's motto is "Devotion for children", this motto was created byNguyenXuan Phong to encourage his employees never to skimp on quality, a value he believed in
strongly. The motto is still used within the company today.
The use of plastic for toy manufacture was not highly regarded by retailers andconsumers ofthe time. Many of the Lemo Company's shipments were returned, after poor sales; it was
thought that plastic toys could never replace wooden ones.
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PPRROOJJEECCTT SSTTRRUUCCTTUURREE
PRODUCTION
Here is some photo-shot about the upcoming model of a toy car that the project outcomes toproduce:
For children, this car is so interesting and colorful to catch their attention so that it can be
easily purchased by their parents. In general, boys do like carsmuch more than girls do, thus,the front of this car together with two big lightsand designs on its dome make it turn to bestrong and fierce which is very suitableto boys character. The car contains two eyes in frontthat are able to make it morelively and attractive to play with. All over the cover of the car,there are words, colorful pictures. The wheels look strong and it is designed for sport carwhich words are places on the edge of them. This car is supposed to be designed as onecharacter of cars in the cartoon movie. Hence to almost little audiences as boys, they might be
caught attention from the first sight they see this car.
STRUCTURE OF THE PROJECT
The project contains 16 tasks, each task has one function and been divided in WBS(WorkBreak down Structure). The following chart is showing the WBS:
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Here is the table of the Project:
TaskName
Duration(Days)
Start Finish Dependencies
1 Market research 10 13/05/09 26/05/09
2 Analyze survey 15 27/05/09 16/06/09 1
3 Model making 10 06/17/09 30/06/09 1
4 Rent Factory 3 13/05/09 15/05/09
5 Bank Loan 5 13/05/09 19/05/09
6 Import production line 5 20/05/09 26/05/09 4,5
7 Hire worker 15 27/05/09 16/06/09 6
8 Training worker 10 17/06/09 30/06/09 7
9 Produce sample 20 01/07/09 28/07/09 3,8
10 Testing data 5 29/07/09 04/08/09 9
11 Improve feature 20 05/08/09 01/09/09 10
12 Plan Marketing 5 02/09/09 08/09/09 11
13 Advertise 20 02/09/09 29/09/09 11
14 PR 10 02/09/09 15/09/09 11
15 Manufacture 30 30/09/09 10/11/09 12,13,14
16 Deliver production 5 11/11/09 17/11/09 15
PROJECT
Market Research Rent Factory Bank Loan
Analyze
Survey
Model
MakingImport
ProductionLining
Hire
Worker
ProduceSample
Testing Data ImproveFeatures
Marketing Advertise PR
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PPRROOJJEECCTT TTAASSKKSS
1.MARKET RESEARCH
Duration: 10 days
Start: Wed 13/05/2009Finish: Tue 25/05/2009Dependencies: None
Mission:Market research is a continuing exercise to collect and analyze environmental, consumer,competitor and industry information to make the project decisions less risky.
The main mission is surveying the potential customers, children and parents, to know what theywant, how they want and some information. According to the survey, we can know the taste of
the customers and the trend of the market. Here are some questions in the survey:
Q: What kinds of toy do you like the most?A: a) Robotb) Cars
c) Dollsd) Others:
Q: You want your toys have what kind of characteristics?A: a) Look niceb) Useful
c) Smart
d) Others:
After collecting survey from the customers, we can continue to the next task, Analyze survey, toknow the taste of the market.
2.ANALYZE SURVEYDuration: 15 daysStart: Wed 16/05/2009Finish: Tue 27/06/2009Dependencies: 1
Mission:Analyze survey is one of important tasks because it helps the project less risky and morejudicious. Analyzing is the tasking of dividing and doing the statistic with the number to find out
what the trend of market is.
According to the result of analyzing survey, we can decide which model we will product andhow should we design it. The following chart shows the result of 1000 surveys in Singapore:
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WHAT KIND OF TOY DO YOU WANT?
That leads the decision to choose manufacture toy cars is my project.
3.MODEL MAKINGDuration: 10 daysStart: Wed 17/06/2009Finish: Tue 30/06/2009Dependencies:1
Mission:Model making is to sketch and draw the production on the paper. Themission is completed bythe professional designer. After choosing themost suitable model, the project will produce asample.
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4.RENT FACTORYDuration: 3 days
Start: Wed 13/05/2009Finish: Fri 15/05/2009
Dependencies: None
Mission:It is costly to build a new factory. It also wastes much time. The alternative way is to rent a
factory. We need to find a factory to manufacture. Almost factories are in suburb. It is cheaperand friendlier with the environment.
5.BANK LOANDuration: 5 daysStart: Wed 13/05/2009Finish: Tue 19/05/2009Dependencies: None
Mission:This task is part of budget plan and control. It is one way of attract investment and money. Whenmy project has enough of money, it can run smoothly.
6.IMPORT PRODUCTION LINEDuration: 5 daysStart: Wed 20/05/2009
Finish: Tue 26/05/2009Dependencies: 4,5
Mission:After renting factory and having enough money, we can start importing production line to
produce toys. The main mission is buying machine and making a completed production line frombeginning to finish. The production line can be automatic or semi-automatic.
7. HIRE WORKERDuration: 15 daysStart: Wed 27/05/2009Finish: Tue 16/06/2009Dependencies: 6
Mission:To start producing toys, my project needs worker to work in the factory. So the task is to
employee. With the size of the factory, we can hire from 100 to 200 Worker.
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8.TRAINING WORKERDuration: 10 daysStart: Wed 17/06/2009Finish: Tue 30/06/2009
Dependencies: 7
Mission:To operate the production line, the employees have to know how to run the machines and control
them. To make them understand, a course oftraining worker would be held to guarantee thequality of production and the success of project.
9.PRODUCE SAMPLEDuration: 20 daysStart: Wed 01/07/2009
Finish: Tue 28/07/2009Dependencies: 3,8
Mission:Before manufacture with a huge amount, we need to test and evaluate production. Thus, we first
produce some samples to test and evaluate. The duration is about 20 days to make a completeproduction.
After that, we can produce production to test and evaluate.
10.TEST
ING DATA
Duration: 15 daysStart: Wed 29/07/2009Finish: Tue 04/08/2009Dependencies: 9
Mission:This is the time for evaluating the sample production. We will record thestats for each feature ofthe toys. Then we will test for the real usage. Also, we can make the survey for the customer toevaluate as well. After all, we can know what is the weak point and strong point to improve.
11.IMPROVE FEATUREDuration: 20 daysStart: Wed 27/05/2009Finish: Tue 16/06/2009
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Dependencies: 10
Mission:Before manufacturing with a huge quantity, this is the last time the productcan be improved thefeatures and remade the weak points. After all, we have the perfect toys model for producing.
This will takes 20 days to improve and revise the production.
12.PLAN MARKETINGDuration: 20 daysStart: Wed 27/05/2009Finish: Tue 16/06/2009Dependencies: 11
Mission:Now we can be ready to produce the best toy cars to the market. What we have to do now isplanning marketing it for the distributors and the customers. Marketing is an integratedcommunications-based process through which individuals and communities discover that
existing and newly-identified needs and wants may be satisfied by the products and services ofothers. Marketing is influenced by many of the social sciences, particularly psychology,
sociology, and economics. Anthropology and neuroscience are also small but growinginfluences.
Market research underpins these activities through advertising; it is also related to many of thecreative arts. The marketing literature is also infamous for re-inventing itself and its vocabulary
according to the times and the culture.
13.ADVERTISE POSTER ADVERTISMENTDuration: 20 daysStart: Wed 27/05/2009Finish: Tue 16/05/2009Dependencies:11
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Mission:This is a part of marketing. We can advertise our production by advertising on TV, poster, on
newspaper and other media. Advertising is a form of communication thattypically attempts topersuade potential customers to purchase or to consume more of a particular brand of product or
service.
14.PRDuration: 20 daysStart: Wed 27/05/2009Finish: Tue 16/05/2009Dependencies:11
Mission:PR (Public Relations) is also known as a strategy of marketing. Public relations help anorganization and its publics adapt mutually to each other.
Doing PR is one of difficult tasks for marketing the production to public.
15.MANUFACTUREDuration: 30 daysStart: Wed 30/09/2009Finish: Tue 10/11/2009Dependencies: 12,13,14
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Mission:This is the main task of business. We can produce a big quantity according to the contract and
bring the production to the market.
16.DELIVERPRODUCTIONDuration: 5 daysStart: Wed 11/11/2009Finish: Tue 17/11/2009Dependencies: 15
Mission:To deliver productions to the distributor, this is the last task to complete the project. We keeping
finding the contract and improve our business. We will gain profit by manufacture with a bigamount.
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PPRROOJJEECCTT MMAANNAAGGEEMMEENNTT
MS PROJECT OVERVIEW
Microsoft Office Project Standard 2007 gives you robust project management tools with the
right blend of usability, power, and flexibility, so you can manage projects more efficientlyand effectively. You can stay informed and control project work, schedules, and finances,keep project teams aligned, and be more productive through integration with familiarMicrosoft Office system programs, powerful reporting, guided planning, and flexible tools.
Microsoft Office Project Professional 2007 includes all the capabilities in Office ProjectStandard 2007. In addition, Office Project Professional 2007 provides collaborativeenterprise project management capabilities when used with Microsoft Office Project Server007.
GANTT CHATT TABLES
GANTT CHATT TABLE Part-1
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GANTT CHATT TABL Part-2
Gantt Chat Summery
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NETWORKDIAGRAM
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SSHHEEDDUULLIINNGG TTEECCHHNNIIQQUUEESS
TIME DURATION
Start day: Wednesday 13/05/2009Finish day: Tuesday 17/11/2009Duration: 135 days (3 months 4 days)
SCOPE OF THE PROJECT
The project is a simple business project. However, the benefits it brings are huge. Children
are the most potential customer which makes the business more interesting and high profit.
The ROI is about 35% which is quite high for a small business. It also brings jobs for a town
where the factory placed in.
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RISKMANAGEMENT
RISK RESPON PLANCannot Rent Factory Change to another Factory
Dont have enough Money More bank loan and investment attraction.
Machinery Breakdown Buy warranty for the Machine/Repair
immediately.
Dont have enough Worker Hire more Workers.
Deliver Production Late Compensate the Contract
Employee stealing Fire employee
Employee Leaving Pay more for Employee
Not enough Customers Improve Advertising and Public Relation
Too Many Customers Increase Price
Factory Fire Buy Fire Insurance
Law Suit Hire a lawyer.
Competition Improve Quality / Decrease Price.
Recession Decrease quantity of manufacture
Environment Pollution Pay environment protection tax.
Senior Staff Travelling Cause project
delays
Have alternative staff / temporary staff
Epidemic disease Warn the worker/Cooperate with Department
of Health
Thief Improve security.
Material damaged Replace material.
Production damaged Replace production.
Lost power supply Extra power supply / reserved power supply
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Report Project Management
CCOONNCCLLUUSSIIOONN
Even in the fast-paced, money-driven world of the 21st century, toys, undeniably, are still an
inseparable part of childhood. From the classical Barbie dolls and Lego blocks, to remote-
controlled cars and computer-programmed robots, toys dominate the world of the young. The
demand is ever-increasing, and customers are constantly looking for creativity andoriginality, and of course the toys affordability.
The project is a simple business project. However, the benefits it brings are huge. Children
are the most potential customer which makes the business more interesting and high profit.
The ROI is about 35% which is quite high for a small business. It also brings jobs for a town
where the factory placed in.
Text References
1. Managerial Finance by JAE K. SHIM, JOEL g. SIEGEL.
2. Principle of Managerial Finance 11th Edition by Lawrence J.Gitman.
Web References
www.google.com
www.Scribd.com
www.shlideshare.net
www.docstock.com
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