#RawlsLeads
TO 2020PROGRESS
2013-14 Strategic Plan Update
#RawlsLeads
Rawls LEADER 2020 Strategic Plan
L everage the existing resources of
the College
E stablish the Rawls College of Business as an
internationally recognized institution of thought
leadership in business
E xtend the impact of the College’s mission
on the issues facing business and society through
cross-disciplinary research and academic programs
R ecruit, retain and educate the next generation of
diverse ethical leaders in business and society
D evelop the business knowledge and leadership skills
of the professional and academic workforce through
expanded rigorous and innovative graduate and
professional education
A dvance a culture of integrated scholarship in
the College
Learn more about our strategic plan: rawlsstrategyto2020.com
Follow our progress: #RawlsLeads
Learn more about Rawls: rawlsnews.ba.ttu.edu
Success is not only possible at the Rawls College of Business; it’s expected. To focus our efforts
to become a top-tier business school, we launched our Rawls LEADER 2020 Strategic Plan in
August 2013. Our goal for 2020 is ambitious — to be among the top 50 business schools in the
United States. After only one year, I am pleased to announce that we have made progressive
strides to not only reach our goals, but to exceed them.
In 2013-14, the Rawls College was ranked as one of the top 100 undergraduate business schools
by both Bloomberg Businessweek and U.S. News & World Report, a best graduate business school
by both U.S. News & World Report and College Atlas, and a top school for veterans. Our Master of
Science in Accounting Program was ranked in the top 10 nationally, as well. In addition to our rise
in the rankings, the launch of the Rawls Business Leadership Program enabled us to recruit some
of the best and brightest business students. We also cannot overlook the generous support from
our alumni and friends who were instrumental in our efforts to exceed our development goals.
These efforts and accomplishments not only showcase our achievements, but also illustrate our
commitment to our vision for Rawls in 2020. I invite you to follow our progress and learn more
about how the Rawls College is creating the next generation of leaders.
Lance A. Nail, Ph.D., CFA, Dean
Focusing on the Future
#RawlsLeads
Founded: 1942
Benefactor: Jerry S. Rawls, Texas Tech alumnus, donated $25 million to the college in 2000
Enrollment: 4,000+ undergraduate students; 800+ master’s students; 61 doctoral students
108 Full-time Faculty: 3 Horn Professors, 28 Professors, 19 Associate Professors, 19 Assistant Professors, 18 Professors of Practice, 20 Instructors, 1 International Visiting Scholar
Alumni: 42,863
Percentage of the Texas Tech student population: 13.33%
Academic Areas
• Accounting
• Energy, Economics and Law
• Finance
• Health Organization Management
• Information Systems and Quantitative Sciences
• Management
• Marketing
Support Services, Centers and Institutes
• Career Management Center
• Center for Energy Commerce
• Center for Entrepreneurship and Family Business
• Center for Global Engagement
• Center for Healthcare Innovation, Education and Research
• Georgie G. Snyder Communication Skills Center
• Graduate and Professional Programs
• Institute for Leadership Research
• Research Center for Advanced Analytics and Business Intelligence
• Undergraduate Services Center
A Foundation in Excellence
#RawlsLeadsGoal driven Rawls LEADER 2020
2014BUSINESS PROGRAMS
COLLEGESBEST
RAWLS LEADER 2020 STRATEGIC PLAN
RANKINGS
EXTERNAL SUPPORT
GOALS WERE ACHIEVED FIRST-YEAR STRATEGIC OF GOALS WERE ACHEIVED
IN THE FIRST YEAR
In 2013-14
Total college endowment reached External funding comprised
OUTOF
OUR PROGRESS
45 50 90%
2012-2013 2013-2014
MILLION MILLION COLLEGE BUDGETOF TOTAL$62.5 $70 20%
Pre-plan rankings Rankings earned under current strategic plan
Rawls M.S.A. Program
RANKED #29 by Public Accounting Report
Rawls M.S.A. Program
RANKED #36 by Public Accounting Report
Rawls M.S.A. Program RANKED TOP 10 NATIONALLY
by TaxTalent
BEST GRAD SCHOOLS #87
U.S. NEWS AND WORLD REPORT
#RawlsLeadsNEW INITIATIVES
RECOGNIZING FACULTY AND STAFF EXCELLENCE
STUDENT PLACEMENT RATES
In 2013-14, the following were established
In 2013-14 In 2013-14
Rawls proactively responds to industry expectations with initiatives that support the Rawls LEADER 2020 Strategic Plan.
Increased undergraduate placement rate
2012-2013 2013-2014
Increased graduate student placement rate
• RAWLS FACULTY EXCELLENCE IN RESEARCH AWARD
• RAWLS FACULTY INTEGRATED SCHOLAR AWARD
NEW STEM MBA PROGRAM CREATED COORDINATOR OF DIVERSITY POSITION
ESTABLISHED NEW HIGH SCHOOL RECRUITING CAMPAIGN FOR HIGH-ABILITY STUDENTS
COMPETITIVE STUDENT ORGANIZATION GRANT FUNDING ESTABLISHED
NEW RAWLS BUSINESS LEADERSHIP PROGRAM
NEW RAWLS BUSINESS LEARNING COMMUNITY
NEW ETHICS WEEK SPEAKER SERIES
• RAWLS TEACHING EXCELLENCE FACULTY FELLOWSHIP
• RAWLS DOCTORAL STUDENT INTEGRATED SCHOLAR AWARD
• RAWLS SERVICE EXCELLENCE FACULTY FELLOWSHIP
• RAWLS STAFF AWARDS
2012-2013 2013-2014
OF THE RAWLS TENURE-STREAM FACULTY, AT LEAST
ARE PARTICIPATINGIN CROSS-DISCIPLINARY RESEARCH10% UP $272,000
86.6% 89.6% 92.1% 94.4%
EXTERNAL RESEARCH FUNDING
#RawlsLeads
The Rawls College is committed to recruiting and developing the next generation of thought leaders. In 2013, the Rawls College launched the Rawls
Business Leadership Program, a dynamic learning experience designed to provide students with real-world knowledge and experiences to excel in leadership
roles. The program focuses on developing the “complete student,” a student who possesses both a strong academic foundation and real-world experience
necessary to be an innovative and ethical leader. The four elements of the program include experiential living and learning opportunities, real-world application,
international experience, and interactive personal development with a designated professional mentor. While this program is not an independent major, it
is designed to enhance a student’s learning experience at the Rawls College by providing students the opportunity to participate in action-based leadership
activities applicable to all business majors.
Rawls Business Leaders learn invaluable teamwork skills through experiential learning activities.
Students in the Rawls Business Leadership Program have the unique opportunity to live in an on-campus learning community just steps away from the college.
Rawls alumni are enthusiastically supporting the new program, both financially and as professional mentors.
Developing the “Complete Student”Rawls Business Leadership Program
At the Rawls College of Business, we strive to develop our students so they excel academically and garner the real-world experience needed to be a successful leader.”
— Lance Nail, Ph.D., CFA, Dean
“
#RawlsLeads
rawlsleaders.ba.ttu.edu
#RawlsLeads
#RawlsLeads
It’s a prestigious honor to be involved with the Rawls
Business Leadership Program. These students
are preparing themselves to be the next great leaders
entering the professional world. This program
enables our students to get more from their education
and strengthen their business skills by participating
in active learning outside of the classroom.
“
”— Mayukh Dass, Ph.D., J.B. Hoskins Associate Professor of Marketing and Program Director, Rawls Business Leadership Program
#RawlsLeads
Taking Accounting Education to the Next LevelFirst Separately-accredited School of Accounting in Texas
In support of the efforts outlined in the Rawls LEADER 2020 Strategic Plan, the Rawls College of Business established the first separately-accredited
School of Accounting in Texas in 2013. The School of Accounting is one of only about 40 such schools nationwide and is one of only 168 programs in
the U.S. that is separately accredited by the Association to Advance Collegiate Schools of Business (AACSB). The rigorous accreditation standards
require a focus on continuous improvement through an emphasis on 360-degree assessment of inputs to and outcomes of the Accounting program.
Students in the School of Accounting can be assured that they are receiving instruction that is current, relevant and supported by cutting-edge
research conducted by faculty who are experts in their field. In 2013, the School of Accounting recruited experts like associate professor Gary
Fleischman, Ph.D. and CPA, who teaches energy accounting and associate professor Juan Manuel Sanchez, Ph.D., who is actively participating
in the Rawls College big data initiative. Graduates of the flagship 150-hour program are recruited by the top firms in the accounting profession with
opportunities to begin their careers in a variety of offices both nationally and internationally. Placement rates from the 150-hour program have
been at or near 100 percent for the past 25 years.
accounting.ba.ttu.edu
#RawlsLeads
#RawlsLeads
In the last three years, the School of Accounting at the Rawls College of Business has
been recognized as a Top 50 Accounting Program in the Public Accounting Report;
the tax program has been ranked as a Top 20 research program in the Brigham Young
University rankings; and now the M.S.A. program has been ranked as one of the
10 best accounting programs in the nation by tax recruiters. When you bring great
students together with outstanding faculty, the result is a world-class program.
We are proud of the accomplishments of our alumni, our faculty and our student body,
and we expect even better things to come.
— Robert Ricketts, Ph.D.; Frank M. Burke Chair in Taxation; School of Accounting, Director
“
”
#RawlsLeads
To address an ever-growing need for leaders in the STEM (science, technology, engineering and mathematics) fields, the Rawls College of Business created a
new STEM MBA program focused on the competencies STEM students need to advance in their careers. As a general business master’s degree with an emphasis
on STEM applications, the program complements STEM students’ technical background while also providing the business skills necessary to be successful
in management and leadership roles. Courses include Accounting, Finance, Economics, Law, Marketing, Management, Statistics and Strategy, along with
STEM-specific electives. The one-year program is designed to help STEM students increase their marketability and gain the leadership and insights needed in
the business world. The Rawls program is the first offered in Texas and one of only a few in the country.
This innovative degree plan allows Rawls to leverage one of the greatest assets of Texas Tech, our vast access to academic resources. Texas Tech is an integrated,
comprehensive research university with highly-regarded academic programs located on one physical campus enabling our faculty thought leaders in business to be
surrounded by top faculty and students from other disciplines on campus. Our faculty members are well-suited to teach STEM-trained students on how to translate
their primary education in STEM to business success — both within an organization or as an entrepreneur.”
— Lance Nail, Ph.D., CFA, Dean
“
Engaging the New EconomyNew STEM MBA Develops Business-savvy Engineers and Scientists
TTUStemMBA.com
#RawlsLeads
#RawlsLeads
The STEM MBA degree provides business skills to those who plan
to pursue management careers in STEM professions. The STEM
MBA differs from a traditional MBA in two ways. First, classes in
the program utilize STEM-related examples and cases. Second,
the electives in the program are unique to STEM professions. For
example, the commercialization course provides details on how
products developed in science and engineering professions are
marketed and delivered to consumers.
— William Pasewark, Ph.D., Webster Professor of Business and Associate Dean of Graduate Programs and Research
“
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#RawlsLeads
The Rawls College works closely with industry leaders to ensure Rawls graduates are successful in the workplace. Offering a Certificate in Energy is
another example of how Rawls responds to industry needs. The energy industry requires graduates who are not only knowledgeable about their area of
business expertise, but who also understand the energy industry. The Certificate in Energy prepares undergraduate students who are in non-energy related
majors with the skill set required to enter and thrive in the energy industry. “Energy is the biggest, most multi-disciplinary business in the world,” explains
Terry McInturff; Area Coordinator; Energy, Economics and Law. “While our Energy Commerce major targets the oil and gas exploration phase, our Certificate
in Energy is designed to provide Accounting, Finance, Management, Marketing, and Management Information Systems majors an energy education
component. The Certificate in Energy provides our students with the skills to succeed as energy traders, supply chain and big data managers, energy
tax and accounting specialists, and transportation and logistics professionals.” Recent graduates with a Certificate in Energy have been placed
at world-renowned energy companies such as ConocoPhillips, National Oilwell Varco and Marathon Oil.
The Certificate in Energy helped me obtain my job at
ConocoPhillips. Lots of people coming out of college with
a Finance degree know about the financial side of the
business, but not everyone knows about oil and gas leases
or the economics of the industry.
— Brennan Moore, Financial Analyst, ConocoPhillips, Bartlesville, Oklahoma
“ “An Accounting degree was essential for the job, but the Certificate in Energy
gave me a competitive advantage in the industry and helped separate me
from other applicants.”
— Ann Vaughn, Staff Accountant, Marathon Oil, Houston, Texas
“
Responding to Industry ExpectationsRawls Creates Innovative Leaders in Energy
RawlsEnergy.ba.ttu.edu
#RawlsLeads
An educated workforce drives the global economic future,
and students who diversify their knowledge by obtaining
a Certificate in Energy set themselves apart through their
educational breadth. People who have additional skills that
support the exploration and production of oil and gas, such
as Finance, Accounting, Marketing, Management and
Management Information Systems, have the ability to more
quickly influence our industry.
— Tom Mathiasmeier, ConocoPhillips, President, North America Gas & Power
“
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#RawlsLeads
The Rawls College continuously reviews and adapts its undergraduate and graduate curricula to reflect current industry trends, such as establishing
new areas of specialization at the undergraduate level to include a Human Resource Management concentration and a Business Analysis track.
Additionally, the Rawls College adapted its MBA for Working Professionals curriculum to better meet the needs of working business professionals
wishing to pursue an advanced degree.
Business Analysis TrackOver the past several years, the need for business analysts in many companies has increased dramatically. While the job of business analyst has been
around for decades, it was usually conducted by professionals who were systems analysts, project managers or subject matter specialists; however, the
skills employed by these professionals did not quite match industry standards. Business analysts understand business problems and opportunities
in the context of the requirements and recommend solutions that enable the organization to achieve its goals. To help address the rapidly-growing
industry need for business analysts, the Rawls College of Business is implementing a Business Analysis Track for students majoring in Management
Information Systems.
Adapting to an Ever-changing Climate Rawls Develops Emerging Industry Leaders
The new MIS track in Business Analysis distinguishes the Rawls College of Business
by becoming one of the few colleges to recognize and respond to the evolution of this
important profession. The increasing need in industry for the Business Analyst role is the
force behind this evolution. The Business Analyst role is about providing the coordination
and liaison to bring about positive change in business organizations. This track is
specifically designed to help MIS professionals excel by adding value to organizations by
solving business problems and creating new business opportunities.
— Bond Wetherbe, MBA, Instructor, Area of ISQS
“
“#RawlsLeads
Human Resource Management Concentration Employment opportunities for human resource positions are expected to grow significantly. With an aging workforce, globalization and evolving technology,
more companies and nonprofits are turning to HR managers who can help them think strategically about their recruiting, hiring, training and retention
practices. Recent industry trends have shown that graduates with at least a bachelor’s degree have the best prospects, and those with certifications
or experience will also have better outcomes in the job market. The Rawls College of Business recognizes this need for a competitive advantage and
specialization within the growing HR field. Because of this, the Area of Management is implementing a new Human Resource Management (HRM)
concentration for management students. Courses in the HRM concentration, augmented by additional management and business courses, prepare the
student for a wide variety of career paths. The HRM concentration offers students the opportunity to learn the principles of effectively planning, organizing
and leading organizations, in order to serve the business industry in developing the leadership skills of organizations, working with people, and solving
both qualitative and quantitative problems.
MBA for Working ProfessionalsThe Rawls College of Business MBA for Working Professionals program is designed for managers and professionals who wish to remain fully employed
while also achieving a graduate degree. This program builds on students’ practical skills with the appropriate theories and strategic thinking needed to
bolster their success in the professional world. As a working professional, however, the time needed for graduate school may not be readily available. To
address this need, the Rawls College of Business offers an MBA for Working Professionals program strategically designed to allow students to maximize
their learning in a hybrid course format. The degree can be completed in two years, and students can choose to take coursework on the weekend or
during week-long classes in August and January.
Human Resource Management focuses on developing human capital in organizations.
Graduates are expected to meet the rapidly growing demand for HR professionals by
joining businesses in a wide variety of industries. The concentration is a great complement
to the programs already offered in the Rawls College of Business, and it supports the
strategic vision of becoming an internationally recognized leader in business education.
— Elizabeth Karam, Ph.D., Assistant Professor, Management
This unique program affords students the flexibility of learning from a distance, but
this is matched with residency on campus. The program allows students the ability to
form relationships with other students, enhance their networks, and learn from both each
other and the faculty. The MBA for Working Professionals is a great teaching and learning
experience as the students engage in active learning that brings the material to life and is
supplemented by the students’ work experience.
— Debbie Laverie, Ph.D., Jerry S. Rawls Professor of Business and Senior Associate Dean
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#RawlsLeads
Box 42101 | Lubbock, TX 79409
Phone: 806.742.3188 | Fax: 806.742.1092
Rawls stakeholders positively contribute to the
Rawls LEADER 2020 Strategic Plan.
rawlsstrategyto2020.com
Visit www.rawlsbusiness.ttu.edu and connect with us online.
Follow our progress
#RawlsLeads
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