www.integrate.com
Programmatic BuyingTechnology at Your Fingertips
© 2010 – 2012 Integrate.com
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Who We AreFounded in April 2010
135 employees
$11M Series B funding in March 2012 led by Comcast Ventures, Liberty Global and Foundry Group
Offices in AZ, CA, CO, NY and MA
Advertising technology and services provider
AdHQ – Your Advertising Headquarters
Awards & Memberships
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Evolving Display IndustryAdvertisers are demanding more accountability.
2006 2007 2008 2009 2010 2011 2012
48% 45%39% 37%
33% 32% 31%
47%51% 57% 59% 62% 64% 67%
U.S. online ad share, by pricing model, 2006-2012 (% of total)Note: pricing model definitions may have changed over time period depicted, both within the survey process and as interpreted by survey respondentsSource: Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC), "IAB internet advertising revenue report 2012 first six months' results” October 11, 2012
Performance
CPM
CPM
Performance
© 2010 – 2012 Integrate.com
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RTB vs. Flat CPM Buying
2012 Online Display Ad Sales Market
98% YOY
Size of Market Flat CPM RTB
14.9B13.0B
1.9B
Ad spend is rapidly shifting.
U.S. Real-Time Bidding (RTB) Digital Display Ad Spending, 2010-2016Source: eMarketer “US Real-Time Bidding (RTB) Digital Display Ad Spending, 2010-2016 (millions, % change and % of total digital display ad spending)” November 1, 2012
© 2010 – 2012 Integrate.com
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Why Use Real-Time Bidding?
• Purchase placements on an impression-by-impression basis
• Allocate ad spend based on highly specific audience characteristics
• Optimize campaigns quickly and effectively
• Access greater volume of inventory
CPM Model
$2.25
RTBModel
$1.01
saving the client 56% of their
budget
6M impressions
RTB technology yields lower ad spend over flat CPM model.
© 2010 – 2012 Integrate.com
6Reach Meets Accountability
Access the reach of traditional CPM/CPC buys with the accountability of a CPA model
• Target advertisements to drive relevant users
• Designate desired returns on specified actions with relevant sources
• Generate quality consumer interactions and high conversion ratios
CPM/CPC
Integrate
CPA
Bringing together the best of both worlds.
© 2010 – 2012 Integrate.com
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According to comScore*Integrate Ranked 27th in comScore’s Top 30 Ad Ecosystems.
94.4MTotal Unique Visitors
8.3M Average Daily Visitors
1,416 Total Pages Viewed (MM)
Gender:51.9% Male48.1% Female
Age:3.3% Ages 2-1112.6% Ages 12-1717.7% Ages 18-24 19.5% Ages 25-3417.4% Ages 35-4414.4% Ages 45-548.9% Ages 55-646.3% Ages 65+
Income:8.7% HHI Below $15K6.4% HHI $15K-$24,99913.0% HHI $25K-$39,99918.3% HHI $40K-$59,99912.5% HHI $60K-$74,99914.9% HHI $75K-$99,99926.2% HHI $100K+
Family Composition:45.4% No Children54.6% Have Children
* comScore Media Metrix January 2013
© 2010 – 2012 Integrate.com
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Plan
© 2010 – 2012 Integrate.com
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Media IntelligenceBenefit from industry leading web analytics and research.
The Strategic Development Team uses comScore to obtain:
• Behavioral, attitudinal, lifestyle and buying-habit data
• Site-level descriptive consumer information across 6,000 data points in 22 content categories
• Source URLs of your traffic
• Competitors’ audience, traffic trends and site stats
© 2010 – 2012 Integrate.com
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Opportunity IdentificationKeep abreast of marketing trends to stay ahead of competitors.
Leverage Integrate’s partnerships with leading advertising research firms to:
• Discover new opportunities to market products and services
• Monitor industry trends in order to stay ahead of competitors
• Understand how to leverage new marketing strategies and methods
© 2010 – 2012 Integrate.com
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Strategy DevelopmentConstruct effective media strategies based on research results.
The Strategic Development Team works with Buyers to :
• Define your highest converting target audience by demographics, behaviors, interests, channels and more
• Recommend creative types and pricing models that will perform best with your target audience
• Create white lists of approved URLs and black lists of prohibited sites to ensure appropriate brand exposure
Gender:Male 25-34
Income:$50k-$70k
Sample white list:computerworld.comtechrepublic.comcomputerweekly.cominformationweek.com
Sample black list:ibtimes.com
economist.com
CPC modelUsing Rich Media 160x600 and 300x250 rollover ads
© 2010 – 2012 Integrate.com
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Creative AssetsUtilize an expansive number of ad formats.
Complimentary design services available with all media buys.
• Display BannersTargets audiences using highly granular data points
Display / Pop
• PopsSends views to your page without requiring user clicks
Rich Media• Rich MediaMedia—drives a high-level of user engagement with interactive content- Interstitials- Peel-backs- Roll-overs/
Expandables- In-banner Video
• MobileAllows Buyers to connect with targeted on-the-go audiences, generating high click-through rates at inexpensive prices
Display / PopRich MediaMobile
• Mobile Video
• In-video Banners• Video
Enables Buyers to repurpose their offline television content into targeted web creative, bridging online and offline tactics to deliver a cohesive brand message- Pre-roll- Mid-roll/In-stream- Post-roll
Display / PopRich MediaMobileVideo
© 2010 – 2012 Integrate.com
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Launch
© 2010 – 2012 Integrate.com
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Targeting Capabilities
Contextual - Checking tech industry news
By language - English
Day parting - In the morning
Mobile device - iPhone
OS - iOS
URL - Visiting informationweek.com
Browser - Using Chrome
Zip-9 Targeting - In Manhattan
Geography - In New York
Re-targeting - That visited techcrunch.com
Audience Segments – IT Executives
Demographics - 31-36 year olds
Filte
rs
Reach the highest converting audience with precise targeting.
© 2010 – 2012 Integrate.com
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Buying Options
Automotive
300,000+ Specific Sites
350+ Specific Channels
Beauty
Business
Computers & ElectronicsEducation
Finance
Games
Health
Sports
Travel
Launch campaigns across specific sites, channels or audiences.
Key Word Specific
1000+ Audience Segments
Additional Options
Auto-Ready Purchasers
B2B Tech ExecutivesMovie Goers
Dog Owners
Weekend Travelers
Board Members
ATV Enthusiasts
Nature Lovers
Soap Opera Watchers
Stock Investors
Site Exclusion
Competitor Ad Exclusion
1
2
3
© 2010 – 2012 Integrate.com
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Analyze
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Real-Time ReportingMonitor results with customizable, real-time reports.
© 2010 – 2012 Integrate.com
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Engagement
Audience Analysis
Gain demographic, geographic, behavioral and attitudinal insights
Insight
Organize and leverage consumer data to increase ROAS.
Discover which Sellers are marketing to your prime audienceAlign your marketing strategies with your target audienceImplement ROI focused campaigns
© 2010 – 2012 Integrate.com
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Optimize
© 2010 – 2012 Integrate.com
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RetargetingIncrease conversion rates by targeting previous site visitors.
For unknown reasons, he closes his browser and leaves your site without completing the purchase.
A user visits your website for the first time. He browses several pages and places your product in his shopping cart.
He clicks on the banner, returns to your site and completes the purchase. You gain a new customer.
The retargeting pixel identifies the user’s location and serves an ad on the weather site featuring the product he was considering the last time he visited your site.
A few hours, days or even weeks later, the same user starts a new browsing session. His first stop is a local weather site.
Case Study
An auto manufacturer launched a retargeting campaign to reconnect with consumers who had visited their website as a result of their TV ads.
By placing a retargeting pixel on URLs specific to client’s TV ads, we retargeted consumers who visited those pages.
Integrate’s design team created banners that complemented the client’s TV ads.
Users saw these banners across various sites the next time they accessed the web.
Client’s website traffic increased by 50%.
© 2010 – 2012 Integrate.com
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A/B TestingTrack and compare campaign performance between various scenarios.
Creative typesStatic banners vs. rich media assets
Pricing models
User technology
CPM vs. CPC CPM vs. CPV
Desktop vs. mobile Mobile vs. tablet
© 2010 – 2012 Integrate.com
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Learning AlgorithmsLeverage technology to maximize budget.
Optimization algorithms determine the best price to pay for an impression.
• Narrow inventory options
• Designate goals such as:• Click thru rate (CTR)• Cost per acquisition (CPA)
• System evaluates user’s likelihood of response
• Bid is adjusted accordingly If the advertiser is willing to spend $3 per conversion and the likelihood of a response on the impression is 0.01%. Since advertising inventory is priced in cost-per-thousandimpressions, the CPM bid should be $0.30. If the probability of response is higher, the bid is increased.
CPA $3
Likelihoodof
Response
0.01%
1000 1000
CPMBid
$0.30
© 2010 – 2012 Integrate.com
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Our Service LevelsContact Integrate to get started today.
Performance report delivery
Managed
Full marketplace visibility
Dedicated account support
Performance optimization
Campaign configuration and management
Design services available
Self-serve
Full marketplace access
Technical support and training
Dashboard reporting
Analysis and optimization tools
Campaign strategy consultation
Design services available
© 2010 – 2012 Integrate.com
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Thank You
Start using Integrate or contact us today!
www.integrate.com
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