Agenda
•Overview on Prime Property Market
•Luxury Properties, Pre Leased Property
Buyer Perspective
Builders Perspective
•Advertising Options for Builders/ Sellers
•Launch Plan of Luxury Projects
Selling a Luxury Property & Pre-leased Property
Leasing Commercial spaces, Floor plates & Ware Houses
Different Ball Game
Luxury
Buyer
Non-
Luxury
Buyer
Need different soft skills to reach Luxury
property & Pre-leased property Buyers
Luxury Projects are placed among all
projects so is with Pre-leased property
- Need for ‘Exclusive Space’
Luxury Buyers
• View/compare all the explicit
projects
• Relevant and Quality Content
• Interaction with Experts
Luxury Builders
• Exclusive space
• Reach to luxury home buyers
Luxury Buyer Needs*
Show only
relevant
property
options
Rich
Experience
& Detailed
Information
Interaction
with Experts
and Luxury
Articles
Personalized
Services
Luxury
Buyers
Prime Property Research & Marketing Department
What’s there in our product - Buyers?
Prime Property
Top Notch Services
Gurutalk, Q&A by luxury
experts & Luxury Articles
Interactive Project
Micro site
Collection of Prime
Properties, Projects,
Commercial Spaces & Pre-
leased property
What’s there in our sales handling
• Exclusive space
• Limited Projects
• Interaction with Buyers
• Q&A session
• Guru Talk
• Articles
• RE Dialogues
• Presence in Luxury
Property Fairs
• Presence in Luxury
Magazine
• Genuine Buyers
• Proper Documentation
Exclusivity Interaction with
Exclusive
companies & HNI
customers
Prime Property (Residential, Commercial, Industrial, Institutional & Pre-leased property)
• Targeted towards Luxury Segment
• Collection of Luxury Projects only
• Delivering Superior Customer Experience
• Exclusive space for Builders
Branding
Agreement in writing
• Home Page Visibility – Fixed
• Property Display on search results page
• Interactive Micro Site
• Compensation of Marketing expenses
• For exclusive handling of property
• 2% commission on sales of Prime Property & Pre-leased property
• Three months rental for leasing of commercial spaces
Our Terms & Conditions
₹ 20,000
Validity: 3 Months
Validity: 3 Months
₹ 50,000
Highlights: Private Balcony
with access to garden
Floor: Imported laminated
wooden flooring
Experiential Micro Site • Rich Photos
• Concise Information
• Aesthetic Display
Independent Luxury
Villa
• Print Ads promotion for Luxury Prime Property
• Online Marketing
• Display Campaigns
• SEM, SEO, Social Media
• Newspaper Supplement
• Magazine
360 Degree Marketing Plan
Attracting Luxury Buyers
• Reach out to Luxury buyers* o Premier Social Clubs (ex: Rotary Club etc)
o Corporate/Bank Tie ups
o Source Luxury Buyers (HNI) DB
• MB Promotions o Dedicated banners on Portals
• Online Promotions o Display Ads and Mailers in Luxury
focused/NRI-focused sites
• SEM Promotions o Google Ad words
*Indicative
UXURY
OGO Luxury Home Search Luxury Articles Luxury Videos
<PROJECT IMAGE>
Project Name
Locality Price Range
Footer
Price
Locality, City
Articles
Luxury living at its best in hill
station
Luxury design by Armani
T. Chitty Babu Chairman & CEO, Akshaya Ltd,
<Image>
Read More
Second Scroll
Topic: How has luxury homes
transformed Indian living?
Guru Talk
New Projects Section in Bangalore Bangalore Change City:
Project Name
Call Us
Advertise
Price
Locality, City
<Image>
Project Name
Price
Locality, City
<Image>
Project Name
Price
Locality, City
<Image>
Project Name
Footer
<Project Image>
<Project Image>
Project Name by Builder Name
Project Name by Builder Name
2850 sq ft. – 5135 sq ft
4-5 BHK/Penthouse at Locality, City
View Details
Bangalore Delhi-NCR Mumbai
Projects Resale
Highlights: Exclusive Sky Lobbies......
UXURY
OGO Luxury Home Search Luxury Articles Luxury Videos
Price Range
2850 sq ft. – 5135 sq ft
4-5 BHK/Penthouse at Locality, City
Highlights: Exclusive Sky Lobbies......
Price Range
Listed by: XYZ Builders
Listed by: XYZ Builders
View Details
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