P R O F E S S I O N A L R A C I N G D R I V E R
B R A N D S P O N S O R S H I P - A P R O P O S A L
2014 /15
Racing is a huge part of my life. it’s more than just a career to me; It’s a passion. So much of the way
I am today has been shaped by my career in motorsport and by the people who have supported
me through it. My team, my family and my friends have been with me every step of the way; joining
in the celebrations when things go well and providing the support and encouragement helping to
pick myself up and look to the next race when they don’t.
I’ve big ambitions in racing for the coming years and I recognise this means surrounding myself
with the best possible team of people to help me succeed. It is my sponsors that make racing
possible and I’d like you and your brand to join the team! This pack will tell you about myself and
detail the benefits of sponsorship to your Company and Brand.
Thanks for taking the time to flick through the brochure and I look forward to discussing your sponsorship package with you. I’m excited for the start of the race season and I hope to have you on-board with us!
Tom
MESSAGE FROM TOM
R A C I N G S P O N S O R S H I P
If your company is driven, determined and has a passion for success then becoming a part of the Tom Oliphant Racing family could be the logical choice to take your marketing to the next level. Tom Oliphant Racing is offering you the opportunity to become a part of a winning team that can offer your business unique marketing options. We’re looking for strong and lasting parternships with companies that want to give their brands more exposure to the world of motorsport and racing.
Tom is a young up-and-coming racer with the drive to make it all the way to the top. Starting from the age of 11 he showed a great talent and a strong, determined personality to succeed. This attitude progressed him through the karting ranks all the way to the European championships. Aged 20 Tom Oliphant Racing chose to make the switch to car racing, spending 2 years in the Formula Renault single seater series he learnt his trade racing against some of the top young drivers from across the world. With the ultimate aim of winning in Le Mans Tom made the move to GT racing for 2014, a decision that has shown fantastic results and success.
Throughout 2014 Tom Oliphant Racing has competed in the Ginetta GT4 Supercup championship, which runs as a support series to the British Touring Car Series, and the British GT4 championship, which competes with the British GT3 class. Tom’s success has taken the GT world by storm, in his maiden season he has achieved:
• 5th place overall with 11 podiums in the Ginetta Supercup championship including two race wins, which were broadcast, live on ITV4.
• Multiple pole positions in the British GT and a race win at the last round this year.
• 4th place in the GT4 championship after a difficult season stricken with reliability issues.
Tom’s success has not gone unnoticed in the racing community with Andy Priaulx MBE, 3 times World Touring Car Champion, coming on board as a mentor to help Tom take his racing to the top level. Along with this Tom has had multiple offers put forward to him by manufacturers and teams looking to work with him for 2015, a season which will see Tom as the factory Ginetta racer for the GT3 class in British GT whilst returning to the Ginetta GT4 Supercup for another year.
This is where you come in; we have sent you this brochure to offer you the opportunity to join Tom Oliphant Racing in 2015, becoming a part of this exciting journey and taking full advantage of the great options available to partners further described over the next pages. Please have a read and contact us to further discuss these with you.
Joining Century Motorsport for a new challenge in GT Racing
Results that make the hard work and determination worth it
Become part of a winning team
ABOUT TOM
Tom has been working with Andy Priaulx over the Summer and has proven to be an invaluable mentor towards his development as a racer and as a professional.
“I believe Tom has the skills, determination and the potential to be world-class. I have been most impressed with his work ethic, which I have witnessed first-hand during our time together at iZone driver performance. Tom can go all the way and that’s why I support him.“
- Andy Priaulx MBE, 3 x World Touring Car Champion
Ginetta’s prominence within the motorsport scene offers an exciting, value-for-money opportunity for sponsors looking to expand their brand awareness on a national level, through extended television coverage, coupled with print and online exposure.
With eight square metres of advertising space available on a G55 or G50 and a further seven square metres on the G40, there are a plethora of opportunities for both consumer and business-to-business brands to expand their market presence. Drivers often display sponsor logos on their race overalls, beside their name on ITV4 and in all press releases and race day programmes.
Ginetta have extensive links with leading global tyre manufacturer Michelin, who extended their title sponsorship of the Ginetta GT Supercup for a further two years, taking the partnership forward into 2015.
Developing imaginations and inspiring the future generations through a motorsport writing competition, representatives from both Ginetta & Michelin visit schools local to each TOCA weekend, before a writing competition results in one pupil being invited to attend and write a race report on a Ginetta Junior Championship round.
Ginetta offer a fantastic promotional opportunity for new and existing brands to establish further market awareness within the UK, and electronic cigarette company SKYCIG opted to back 2013 Michelin Ginetta GT4 SuperCup Champion Tom Ingram in 2012 following a visit to the Ginetta operation at Thruxton circuit in the early part of the season.
Realising the value of being a part of the TOCA package, SKYCIG then went on to purchase a G40R and run a season-long competition to give the car away at the annual Ginetta Awards Dinner.
WHY SPONSOR TOM?
SPONSORSHIP AND MARKETING
Andy believes that Tom haswhat it takes...
EXPAND YOUR MARKET PRESENCE WITH LOGOS ON THE CAR, TELEVISION COVERAGE, PRESS
RELEASES AND MUCH MORE...
RACECALENDAR
The ginetta championships benefit from being a part of the UK’s highest-profile race series in terms of both press coverage and spectator appeal - offering unrivalled exposure for all involved
R A C I N G S P O N S O R S H I P
TV & MEDIA IN NUMBERS
Races in the Ginetta GT Supercup Season
// 27
Brit GT Races
// 10
Viewers of live ITV4 television coverage
// 19.4 million
Supercup event spectators// 366,000+
Twitter followers// 3,800+
Facebook followers// 2,750+
R A C I N G S P O N S O R S H I P
We recognise that not all companies want the same things out of a sponsorship deal which is why we
don’t offer standard packages. Instead, we’ll lay out what we can offer and you can choose which of these will
best benefit your company. Prices can be discussed according to your requirements.
YOUR SPONSORSHIP DEAL
ADDITIONAL BENEFITS
LOGO PLACEMENT
CAR
DRIVER AVAILABILITY FOR CORPORATE EVENTS
SIGNING CARDS
HOT LAPS WITH DRIVER
RACE WEEKEND PASSES
TEAM KIT
RACE SUIT
KARTING EVENTS
DRIVER BOARDS
PIT WALL GARAGE
size and placement dependent on availability
subject to availability
see available options GINETTA GT4 SUPERCUP CARIn just his second season in the Ginetta Supercup, after a very strong debut, Tom will be racing the Ginetta GT4 for Century Motorsport for the 2014/15 season. With races being televised on ITV every race weekend, this is a fantastic opportunity to get your brand more exposure to 19.4million global viewers.
BRITISH GT CHAMPIONSHIPSTom will continue the British GT Championships him behind the wheel of a GT3 after a season with a race-winning GT4 car!
To discuss size and placement for your logo on the cars, get in touch!
meet the team and get behind the scenes of the action!
can you beat our tame racing driver?
R A C I N G S P O N S O R S H I P
Depending on what level of sponsorship you’d like to
put forward, there are plenty of opportunities to get
excellent logo exposure with the car. These options
can range from £5,000 upward towards a limited
number of major sponsorship spaces.
Your logo on the car: what are your options?
PRIMARY OPTION
SECONDARY OPTION
TERTIARY OPTION
WHERE DOES YOUR MONEY GO?
GINETTA G55: 8 SQUARE METRESOF ADVERTISING SPACE
TESTING CHAMPIONSHIP ENTRY
CAR LEASE
TEAM COSTSTYRES
Thanks for taking the time to read through our sponsorship proposal brochure. If you’d like to get in touch and build a sponsorship package to suit you, we can arrange a meeting to discuss it further. We’re excited to be growing the team ahead of 2015 and racing towards more successes with your support.
Contact Details:
TomOliphantRacing.com [email protected] +44(0) 7807 333 591
TomOliphantRacing @Tom_Oliphant
GET IN TOUCH
ANDY PRIAULX
IZONE
MELROB
MULTISOL
GINETTA
CENTURY MOTORSPORT
BRENNTAG
CHRIS BECK CREATIVE DESIGN
BRYANT PHOTOGRAPHY
ANDY LEIVERS PHOTOGRAPHY
P R O F E S S I O N A L R A C I N G D R I V E R
SPECIAL THANKS TO THE 2013/14 TEAM
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