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Comparison MatrixEcommerce Product Page(s) Tactic #4
Conversion Optimization from
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Tip.
Offer a Comparison Matrix You dont have to use names - you can can Our Product
Theirs
Show a side by side comparison
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Display Regular and Sale PriceEcommerce Product Page(s) Tactic #2
Conversion Optimization from
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4
You shouldnt do this on EVERY
but you can do it to many/mos
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You shouldnt do this on EVERY
but you can do it to many/mos
A simple strike thru will be all t
needs to associate the savings
it for them
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You shouldnt do this on EVERY
but you can do it to many/mos
A simple strike thru will be all t
needs to associate the savings
it for them
Ecommerce.com
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Emphasize/Enlarge the Sale pr
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Stronger Add To Cart CTA (BelcheEcommerce Product Page(s) Tactic #3
Conversion Optimization from
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Does your Call to action say Bu
to Cart?
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Does your Call to action say Bu
to Cart?
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Add to Cart has proven to test
Now seems to committal.
Does your Add To Cart CTA blen
the same color scheme as you
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Does your Call to action say Bu
to Cart?
Ecommerce.com
(c) OptimalE commerce.com Ecommerce
Add to Cart has proven to test
Now seems to committal.
Does your Add To Cart CTA blen
the same color scheme as you
The Add to cart needs to stand
the point of being obnoxious
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Ecommerce.com
Ask a Question About This ProduEcommerce Product Page(s) Tactic #8
Conversion Optimization from
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An unanswered question can pre
answer can close the sale almos
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An unanswered question can pre
answer can close the sale almos
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An unanswered question can pre
answer can close the sale almos
Enable customers to ask questio
purchase decision-making. This g
warmer and on to the next step
much quicker.
Use the data and information frocommon questions and answers
optimize your product copy to elim
questions. Answer the question b
asks them.
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An unanswered question can pre
answer can close the sale almos
Enable customers to ask questio
purchase decision-making. This g
warmer and on to the next step
much quicker.
Use the data and information frocommon questions and answers
optimize your product copy to elim
questions. Answer the question b
asks them.
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Tip
Shoppers who read customer Q&A convert 45% more o
The information used in Question & Answer (FAQs) is c
and indexed by search engines.
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More Images in OverlayEcommerce Product Page(s) Tactic #1
Conversion Optimization from
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This might seem like the most
product page tactics - but are y
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This might seem like the most
product page tactics - but are y
Add as many images as you ca
your product from different ang
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Show it in the actual setting or
possible
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This might seem like the most
product page tactics - but are y
Add as many images as you ca
your product from different ang
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(c) OptimalE commerce.com Ecommerce
Show it in the actual setting or
possible
Make one of the thumbnails a V
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Tip.
You can add a video to an overlay as easy as you can addimage.
Make a short video of the product or products bign used
Post them to Youtube (or Viemo - since Vimeo allows HD
Versions on Mobile devices)
Embed the Video as an overlay option on as many producpossible along with the images
E
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This might seem like the most
product page tactics - but are y
Add as many images as you ca
your product from different ang
Ecommerce.com
(c) OptimalE commerce.com Ecommerce
Show it in the actual setting or
possible
Make one of the thumbnails a V
IMPORTANT - Open all images a
OVERLAY so the visitor doesnt
product page
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Tabs for More Info - Less ScrollingEcommerce Product Page(s) Tactic #6
Conversion Optimization from
E
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Many products have a LOT of in
the user needs to know before
purchase
E
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Ecommerce.com
(c) OptimalE commerce.com Ecommerce
Many products have a LOT of in
the user needs to know before
purchase
This info can make the page ve
cause a lot of scrolling. While n
the world he increasing expect
user is no scrolling
E
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Many products have a LOT of in
the user needs to know before
purchase
This info can make the page ve
cause a lot of scrolling. While n
the world he increasing expect
user is no scrolling
Using Tabs can get all of this in
Return Policy etc all ABOVE the
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Ratings and ReviewsEcommerce Product Page(s) Tactic #7
Conversion Optimization from
E
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63% of consumers indicate they a
purchase from a site if it has prod
reviews. (Major consumer electroniPerceptions study, January 2008)
Ecommerce com
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63% of consumers indicate they a
purchase from a site if it has prod
reviews. (Major consumer electroniPerceptions study, January 2008)
Compared to a base group that d
contribute product reviews at all,
a review were 30% more likely to p
product and visitors who wrote a
more likely to convert, based on a
several Coremetrics clients. (Core
in BtoB, March 2007)
People are not only likely to buy a
over a 4-Star item, they are more
MORE for the 5-STAR item
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Accepted Payment MethodsEcommerce Product Page(s) Tactic #5
Conversion Optimization from
Ecommerce com
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This shows an over-emphasize
payment methods - yours do n
this large
Not all companies accept AMEX
this eliminates any confusion b
to the next step.
Ecommerce com
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This shows an over-emphasize
payment methods - yours do n
this large
Not all companies accept AMEX
this eliminates any confusion b
to the next step.
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Tip.
Offer PayPal. Many Shoppers prefer it and PayPal
is investing in becoming a largerCredit Card Processing Player inthe Ecommerce and MobileCOmmerce spaces.
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IncentiveEcommerce Product Page(s) Tactic #9
Conversion Optimization from
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The Incentive can be a First Tim
Coupon or it can be attached to
it needs to be ideally a coupon,some type of incentive that mo
visitor to get to the next step in
complete the purchase - today
Coupon codes are easy to track
ecommerce dashboards, but thon these needs to be tagged a
analytics so you can tie them d
increased conversions.
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Add to WishlistEcommerce Product Page(s) Tactic #10
Conversion Optimization from
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Ecommerce
This is increasingly effective for
conversions because to add to
visitor must provide a minimuminformation to CREATE that wis
Ecommerce com
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Ecommerce.com
(c) OptimalE commerce.com
Ecommerce
This is increasingly effective for
conversions because to add to
visitor must provide a minimuminformation to CREATE that wis
With this information you can s
and reach out to offer an incen
complete the purchase.
Ecommerce com
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Ecommerce
This is increasingly effective for
conversions because to add to
visitor must provide a minimuminformation to CREATE that wis
With this information you can s
and reach out to offer an incen
complete the purchase.
Another polite tactic is to simpl
anything you can do to help the
have any questions about the
show them what others are do
product.
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Ecommerce.com
Call to orderEcommerce Product Page(s) Tactic #11
Conversion Optimization from
Ecommerce com
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Ecommerce
Invariably - even with all the right
tactics in the right place at the rig
ecommerce experience - there w
customers that will prefer to pick
Dont say goodbye to these cust
these orders. You can use the sa
as the customer to place the ord
simply taking their information ov
Again - its important to track this
Web Sales Only Phone number
it and tie it to increased conversio
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Trust Seal, Security & Visitor SafetEcommerce Product Page(s) Tactic #12
Conversion Optimization from
Ecommerce.com
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Trust seals would include service
Truste, the BBB, Verisign SSL, etc
Ecommerce.com
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Ecommerce
One of the most important partscreating a TRUSTED environmen
customers feel confident in mak
Companies that are VERIFIED ca
trust instantly with their custom
seals.
Trust seals would include service
Truste, the BBB, Verisign SSL, etc
Ecommerce.com
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Ecommerce
One of the most important partscreating a TRUSTED environmen
customers feel confident in mak
Companies that are VERIFIED ca
trust instantly with their custom
seals.
Trust in your company and in youConfidence during purchase or re
Increased conversion rates.
Trust seals would include service
Truste, the BBB, Verisign SSL, etc
Ecommerce.com
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Ecommerce.com
(c) OptimalE commerce.com
Ecommerce
One of the most important partscreating a TRUSTED environmen
customers feel confident in mak
Companies that are VERIFIED ca
trust instantly with their custom
seals.
Trust in your company and in youConfidence during purchase or re
Increased conversion rates.
Trust seals would include service
Truste, the BBB, Verisign SSL, etc
Its worth reminding the visitor of
Guarantee
Congratulations!
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(c)OptimalEcommerce.com 48
Congratulations!
Watch More Images in
Overlay Slides
Watch Display Regular
and Sale Price Slides
Watch Stronger Add To
Cart CTA (Belcher Button)
Slides
Now get your Cart and Checkout Pages Optimized - if you dont have thit here - http://optimalecommerce.com
You have completed the Product Page Optimization Slides - now get st
your e-commerce Cart Page :)Watch Comparison
Matrix Slides
Watch Tabs for More
Info - Less Scrolling
Slides
Watch Ratings and
Reviews Slides
Watch Ask a Q
About This Prod
Slides
Watch Incentiv
Watch Add to W
Watch Call to o
Watch Trust Se
Safety Badges
Ecommerce com
http://optimalecommerce.com/http://optimalecommerce.com/http://optimalecommerce.com/http://optimalecommerce.com/http://optimalecommerce.com/http://optimalecommerce.com/http://optimalecommerce.com/http://optimalecommerce.com/http://optimalecommerce.com/http://optimalecommerce.com/http://optimalecommerce.com/http://optimalecommerce.com/http://optimalecommerce.com/7/30/2019 Product Full Version
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Contact :
Ecommerce.com
512-535-6443
mailto:[email protected]:[email protected]