INTRODUCTION Our Product Focus for the next two weeks is
CompTIA. CompTIA is most well known for serving as the backbone of
our Consumer Program with fundamental certifications such as A+ and
Network+ initiating our students into the world of IT. However,
their variety of course offerings extend to include other audiences
as well. CompTIA is the worlds leading provider of vendor-neutral
certifications. Those certifications are available in an array of
different categories ranging from PC Hardware and Software (A+) to
Mobility (Mobility+) to Security (Security+). Notes and Numbers:
CompTIA was created in 1982 and was originally called the
Association of Better Computer Dealers (ABCD) Number of A+
Certified Professionals: 980,000 Number of Network+ Certified
Professionals: 387,000 Number of Security+ Certified Professionals:
284,000
Slide 4
Social Media The goal of our social interaction is to
strengthen our brand in the minds of our customers Our social media
posts are meant to be informative for our customers and not
typically sales driven, though a small percentage will direct back
to our websites to display standard course offerings Typical social
posts will link to blog articles, informational white papers, or
free- to-attend events such as our weekly webinar series Look for a
new post each day for the next two weeks to push our CompTIA focus.
PRODUCT FOCUS NOTES
Slide 5
Though typically thought of as Consumer focused product line,
the recent offerings from CompTIA, such as Mobility +, Mobile App
Security, and Cloud Essentials steer toward a more experienced IT
Professional. These recent offerings also show that CompTIA is
capable of responding to the quickly changing face of IT. That
being said, certifications such as A+ and Network+ are still going
to draw the Consumer crowd first. However, there are plenty of
corporate IT departments who would like their IT Support
Technicians to earn their A+ certification. The audience for
CompTIA is more dictated by the individual course, but in most
cases will certainly lean towards the newer IT employee looking to
master his/her IT fundamentals. TARGET AUDIENCE
Slide 6
Public Webinar: Next Level Webinar Series Title: CompTIA
Mobility and Cloud Certifications Date and Time: 6/5, 12:00 12:45
EST Link:
https://www1.gotomeeting.com/register/321498408https://www1.gotomeeting.com/register/321498408
Internal Training Due to this Friday being the last sales day of
the month we plan to have a recording available for a sales session
called CompTIA Sales Readiness Pt. 2. Recording links and resources
will be sent out when available. SUPPORTING EVENTS
Slide 7
Apart from providing daily social updates, numerous blog
articles to link to, and an external email to send to clients, we
have also provided you with a variety of supporting documents to
use throughout the two week product focus and beyond. The
supporting documents for our CompTIA Product Focus include such
things as two CompTIA studies one on mobility and the other on
cloud services, multiple sell sheets and benefit sheets for each of
the CompTIA certifications, and a document covering information on
Continuing Education Units. The documents are detailed within this
presentation. SUPPORTING DOCUMENTS
Slide 8
I NTERNAL DOCUMENTS
Slide 9
CompTIA Mobility in the Enterprise Study Includes: Market
Overview Workforce Needs and Device Provisioning Mobility Drivers
and Strategies Challenges in Building Mobility Solutions Great
study that highlights many of the concerns that our customers have
today concerning mobility. It includes information culled from over
500 IT and business executives involved in setting or executing
mobility policies. INTERNAL DOCUMENTS
Slide 10
CompTIA Trends in Cloud Computing Study Includes: Market
Overview Channel Business Model Analysis Channel Relationships:
Vendors, Customers, and Distributors End User Business Model
Analysis End User Cloud Migration Issues Cloud Challenges and
Opportunities A study that highlights many of the concerns that our
customers have today concerning cloud services. It includes
information culled from over 500 IT and business executives
involved in IT decision making. INTERNAL DOCUMENTS
Slide 11
EXTERNAL DOCUMENTS
Slide 12
CompTIA A+ Benefit Sheet Official sheet from CompTIA targeted
towards corporate decision makers This sheet answers the question
Why should I invest in my people to get them A+ certified?
Includes: How including A+ certification as a requirement for a job
gets you better candidates A note on how A+ certified employees are
more productive A note on how certified professionals are more
loyal A note how certified professionals have better communication
and PM skills EXTERNAL DOCUMENTS
Slide 13
CompTIA A+ Sell Sheet Includes A+ Course Titles / Days of
Training / Pricing Different A+ Options Course Outlines Course
Overview Section on Why CompTIA A+ List of Relevant Jobs for
certification EXTERNAL DOCUMENTS
Slide 14
Additional CompTIA Benefit Sheets 11 Total EXTERNAL
DOCUMENTS
Slide 15
Additional CompTIA Sell Sheets 11 Total EXTERNAL DOCUMENTS
Slide 16
CompTIA CEUs Information Sheet Includes: Explanation of the
CompTIA Continuing Education Program Details of how many CEUs are
necessary for Renewal Embedded download links for more information
EXTERNAL DOCUMENTS
Slide 17
Customer Facing E-Mail Includes: Links to local CompTIA
resources on your respective websites Registration link to the
CompTIA webinar This email is designed to follow up with clients
who request information or follow up after reading one of our
CompTIA related blog articles or LinkedIn posts EXTERNAL
DOCUMENTS
Slide 18
Please contact your local Marketing Team with any questions
pertaining to any of our Product Focus content We also encourage
feedback on our Product Focus materials if there are certain types
of content you would like to see more of please communicate that to
your local Marketing Team as well. QUESTIONS?