Product Development with Lean UX
Sheen Yap Lean UX & How To Design Digital for a Changing World Decoded London 19/3/2015
Introduction
• Sheen Yap
• UX expert, design leader and lean evangelist
• 18-years’ experience across web, mobile, iTV
• Helping startups and corporates build better products through Lean and UX methods
Company Phases
DISCOVERyExecution
in search of a repeatable and
scalable business model
executing a repeatable and scalable business
model
Requirements
Build
Test
Launch
Waterfall
?
3-24 months
Idea
Customer
Validation
works when everything is predictable
Requirements
Build
Test
Launch
Waterfall
?
3-24 months
Idea
User
Validation
learning too late!
Can’t change course
No customer involvement
…but in discovery phase
Requirements
BuildTest
Launch
Agile
?
3-24 months
Idea
Customer
Validation
BuildTest
BuildTest
handles requirements changes
Requirements
BuildTest
Launch
Agile
?
3-24 months
Idea
Customer
Validation
BuildTest
BuildTest
learning too late!
stepped waterfall
No customer involvement
…but in discovery phase
Launch
UX/UCD
?3-24 months
Idea
Customer
Validation
UXUT
UX
Req
BuildTest
BuildTest
learning too late!
in the wildin the lab
UTUX
BuildTest
more cycles needed
…but in discovery phase
BuildTest
Launch
Agile UX
?3-24 months
Idea
Customer
Validation
BuildTest
BuildTest
UXUT
UXUT
UX
Req
improved collaboration
BuildTest
Launch
Agile UX
?3-24 months
Idea
Customer
Validation
BuildTest
BuildTest
UXUT
UXUT
UX
Req
learning too late!
in the wildin the lab
…but in discovery phase
Build
Test
Launch
Lean UX
?
3-24 months
UX
Req
Build
Test
Launch
UX
Req
? Build
Test
Launch
UX
Req
? Build
Test
Launch
UX
Req
Build
Test
Launch
Lean UX
?
3-24 months
UX
Req
Build
Test
Launch
UX
Req
? Build
Test
Launch
UX
Req
? Build
Test
Launch
UX
Req
early learning
solving user problems
continous iterations
Build
Test
Launch
In Practice
?
3-24 months
UX
Req
Build
Test
Launch
UX
Req
? Build
Test
Launch
UX
Req
? Build
Test
Launch
UX
Req
Problem Validation
Solution Validation
MVP Version 1
MVP Version 2
MVP Version 1
Build
Test
Launch
?
UX
Req
Build
Test
Launch
UX
Req
? Build
Test
Launch
UX
Req
? Build
Test
Launch
UX
Req
Problem Validation
Solution Validation
MVP Version 2
Lean Canvas• Tools
• Business modelling a lean canvas
• Customer insights - jobs to be done
• Mvp
• Performance modelling with customer factory
• Experiment board
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✗ ✔
✗
✔ ✔
✗ ✔
✔ ✗
✗✔ ✔ ✗ ✔
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✔
LeanStack https://leanstack.com/
Jobs-to-be-done
Focus on the job, not the customer http://blog.intercom.io/when-personas-fail-you/
MVP Version 1
Build
Test
Launch
?
UX
Req
Build
Test
Launch
UX
Req
? Build
Test
Launch
UX
Req
? Build
Test
Launch
UX
Req
Problem Validation
Solution Validation
MVP Version 2
THE MAFIA OFFER THE SMOKE TEST OFFER THE PRE-ORDER OFFER
Offer Creation
Ash Maurya PracticeTrumpsTheory.com
MVP Version 1
Build
Test
Launch
?
UX
Req
Build
Test
Launch
UX
Req
? Build
Test
Launch
UX
Req
? Build
Test
Launch
UX
Req
Problem Validation
Solution Validation
MVP Version 2
MVP
Kirill Shikhanov “MVP”. https://dribbble.com/shots/1753131-MVP
Other UX Tools
Usability Testing
Ethno-graphy
InterviewsPartici-patory Design
Focus Groups
Eye Tracking
Compe-titive
Research
Diary Study
Bench-marking
Forum Mining
Blogpost Test
Landing Page Tests
PPC Tests
A/B Tests
Customer Feedback
Card Sorting
Wizard of Oz
Neuro Imaging
Data Mining
Data Analysis
Ad Hoc Question-
naire
Intercept Surveys
Email Surveys
Product Stubs
Thanks for listening!
Sheen Yap Follow on Twitter: @sheen Connect: uk.linkedin.com/in/sheenyap
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