DEFINING YOUR PRODUCT &

THE BENEFITS OF NOT HAVING MUCH MONEY

Product Anonymous July 2014

MORGAN RANIERICo-founderEx ThankYou Group

FRANCISCO TRINDADECo-founderEx ThoughtWorks

LEVEL THE PLAYING FIELD BETWEEN LOCAL SHOPS AND SUPERMARKETS

LESSONS FROM HERE

RULES OF ENGAGEMENT

PRAGMATISM

“NOTHING IS GOING TO WORK”

CUSTOMER, CUSTOMER, CUSTOMER

FOCUS

Thank You!

@frankmtfrancisco@yourgrocer.com.au

FRANCISCO TRINDADE@morganranierimorgan@yourgrocer.com.au

MORGAN RANIERI

www.yourgrocer.com.au(you can still order for Friday evening…)