Every connection is a new opportunity™
Produce More Powerful and
Profitable Communications:
A White Paper Factory
Success Story
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Presenters
Gene Rauch, Director of Incepture Print Solutions
Gene is a veteran of the print mail industry for twenty-nine years and all with
Florida Blue and its subsidiaries. Incepture is a wholly owned subsidiary of
Florida Blue specializing in print mail services and staffing solutions. Gene
began his career with Florida Blue as an insert machine operator and has
worked his way up the ranks to his current position. Gene’s latest endeavor
includes orchestrating a change in print mail technology by turning his unit into a
“White Paper Factory”.
Kevin Marks, VP, Global Marketing and Product Management -
Production Print, Pitney Bowes
Kevin Marks brings over 25 years of experience in the digital printing, graphic
arts and mailing industry to his role at Pitney Bowes. Kevin is responsible for
product marketing and management for Pitney Bowes’ production print business
including system hardware, software, services and supplies. Kevin is a lean
manufacturing, six sigma trained Green Belt.
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Agenda
White Paper Factory
Success Incepture Print
Solutions
5 Essential steps for
success
Is a White Paper Factory
right for your business?
4
Incepture Print Solutions Lower costs and improve member
communications
Client Challenge:
To lower costs and improve member communications
Incepture desired to develop a best-in-class production
operation and provide as a service to others.
Located in Jacksonville, one of the largest commercial
print-to-mail operations in Northern Florida
Leading the industry to dramatically improve
communications
Produces high quality documents from virtually any
print steam and processes most any type of mailpiece
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ROI
Gain control over
production speed
and economics
Reduce operating and
control consumable
costs while you open
new revenue
opportunities
Support
One service team
across your
printsteam and
mailstream
Boost total
process uptime
Optimization
Integrate into
existing environments
with ease
Migrate and merge
applications seamlessly;
20.5-inch (520.7mm) web
width leverages pre/post
investments
Quality
Create high impact,
full color and
monochrome print
Meet greater customer
demands with
unparalleled
1200 nozzle per inch
native resolution
Productivity
Combination of
application flexibility
and speed
Achieve critical production
windows with variable
system performance range
and print speed up to 400 feet
(122 meters) per minute
Pitney Bowes® IntelliJet 20™ Printing System
Easily replace—and outperform—existing toner-based
monochrome devices as you migrate to color
It’s time to
make your move
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Print in presort order,
comingled statements and
envelopes in full color
Assemble envelope wraps and
print in-line during mail finishing
Add relevant messages on
the statement and envelope
Incepture Print Solutions Move to a White Paper Factory Solution
Solution: Integrate print and mail to cost effectively produce
personalized, full color statements and envelopes to drive results
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Incepture Print Solutions Innovative paper storage solution
Vertically stack storage of paper
rolls
Eliminate storage racks
Minimize floor space
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Incepture Print Solutions White Paper Factory
Result: Transformation from a world of preprinted forms, separate jobs
and manual handling to an integrated, automated workflow producing
personalized four color documents and envelopes.
Lower costs and faster production
Growing service provider business
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5 Essentials steps for success when
moving to a White Paper Factory
Choosing the
right partners
Innovative mail
finishing solutions
Importance of print
quality
Workflow considerations for
integrating print and mail
Application migration, statement
design and personalization
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10
Sort
Step 5: Application migration, statement
design and personalization
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White Paper Offset
Printer
Envelope
Printer
Shells
(& storage)
Branded, Windowed
Envelopes (& storage)
Digital
Printer
White
Envelopes
Finishing
Co-mingling
Jobs
Step 4: Workflow considerations for
integrating print and mail
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Step 3: Importance of print quality
Visual print quality
Improved open rates
Clearer information and call to action
Optimized economics
Eliminate reprint
Postal optimization
Proven, future-proof platform
Integrity
Barcode verification
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Step 2: Innovative mail finishing
solutions
Print in presort order,
comingled statements and
envelopes in full color
Assemble envelope wraps and
print in-line during mail finishing
Add relevant messages on
the statement and envelope
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Step 1: Choosing the
right partner
When you move to a White Paper
Factory™ Solution, you integrate print
and mail processes and workflow to gain
high level synergies:
reducing costs,
creating efficiencies,
improving the quality,
adding value to your customer
communications.
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Is the White Paper Factory journey right
for your operation? A business checklist
Considerations
Business Goals
Applications
Document Composition
Printstream
Mail Finishing
Tracking & Reporting
Questions
What critical business
issues can this help you
with?
Who are the
stakeholders?
How does your decision
process unfold?
Every connection is a new opportunity™
Thank you. Questions?
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