Jeremy Schoemaker
Co-Founder – Market Notify
Affiliate Summit 2015Email Marketing Pro Tips
I AM THE UNDISPUTED GREATEST INTERNET MARKETER ALIVE
In 2010 Named Most Influential Person On The Internet By Fast Company Magazine
I helped Mark Zuckerberg Make Money With Facebook!!!
PARTYING WITH UFC PRESIDENT DANA WHITE!!
I TOLD JOE ROGAN TO START A PODCAST!!!
I TOLD PARIS HILTON TO MAKE A SEX TAPE!!!
Sold over 50M of my own and other peoples products through email.
(SO LISTEN)
Listen to everyone. Follow nobody
What I am going to talk about today
• Capturing leads.• The art of selling through email.• Ninja tips and tricks.• Measuring results.
INTERSTITIAL(MOST INTRUSIVE WAY)
EXIT INTENT POPUPS
TRADITIONAL SIGNUPS
RESULTS ON SHOEMONEY.COMFROM ELIGIBLE USERS
• Traditional Signup < 1% Email Submits
• Entrance Popup 30% Email Submit
• Exit Popup 15% Email Submits
WEIGHING RESULTS: (USERS LEAVING TO A THANK YOU PAGE)
• Traditional Signup – user leaves page possibly before reading content
• Entrance Signup – user leaves page before reading content
• Exit Signup – user leaves page after viewing content
Yes you could redirect the user back to the page instead of a thank you.
LEAD GENERATION(LANDERS)
Leads to $$(From ShoeMoney.com)
Affiliate Commission $1,000 per unit
I sent 3 emails promoting Video Boss
Profit – $123,000.00
Slide Title
Affiliate Commission $1,000 per unit
I sent 2 emails promoting List Control
Profit – $142,000.00
Slide Title
Affiliate Commission $1,000 per unit
I sent 2 emails promoting PLF 3.0
Profit – $64,000.00
Slide Title
Affiliate Commission $1,000 per unit
I sent 1 email promoting Outsource Force
Profit – $129,000.00
Slide Title
Affiliate Commission $1250 per unit
I sent 3 emails
Profit – $184,400.00 + 80k BWM X5
($264,400.00 Total)
Slide Title
Info Products in 2010
Recap
Slide Title
Affiliate Commission $2250 per unit
I sent 3 emails
Profit – $111,400.00
The Art Of Selling Through Email
• Normal regular communication.
• Don’t email every time you are selling something.
• Never email what someone tells you to.
• Give value.
• ShoeMoney Patented 3 p’s - Pain Potential And Proof.
Give people something they WANT to read and share with friends.
Specific Examples
• Video Boss
• List Control
• Go to Meeting
• Web Hosting
• Random Amazon Stuff
What you don’t do
Mass E-mailers AKA SPAMMERS
LOVE HUGE IMAGES IN EMAIL!
Mass E-mailers AKA SPAMMERS
LOVE HUGE IMAGES IN EMAIL!
Mass E-mailers AKA SPAMMERS
LOVE HUGE IMAGES IN EMAIL!
Mass E-mailers AKA SPAMMERS
LOVE HUGE IMAGES IN EMAIL!
PAR Program statistics from sending 700 Million E-commerce emails from 17 different e-commerce companies. - (March 1st 2013 – Jan 1st 2015)
• Less than 60% of email images are ever loaded.• Emails with mostly image content have a 15% higher
marked spam rating.• Emails sent with mostly image content have a 10%
higher unsubscribe rate.• Email image links to sites are clicked on 30% less
than text links.
Ninja Tips And Tactics
Ninja Tips• Regarding aka SUBJECT RE:• Use acronyms in subject lines• Us/We Not I/You• 3 P’s
Proper Ways To Measure Results
Clicks And Opens?
Clicks And Opens?
DeliverabilityManually make accounts
Conversion to Goal
Key Points To Leave You With:
• Analyze Email Captures• Be Yourself• Don’t be heavy on Images• Spam Test• Conversion Test
Jeremy SchoemakerMarket Notify
Sign Up For The Beta Today!http://www.marketnotify.com