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Direction By:
rDeepaChandrasekar
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R e v o l u t i o n People know you for what you've done, not for what you plan to do.
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Man Behind Cinema Revolution
AJAY BIJLI
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Birth Of PVR
A jay Bijli Founded PVR 1995 ,
Village R oadShows
PVR Priya Village R oadshow
India's F irst M ultiplex
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Innovation
Today you have to run fast to stay in the same line
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Ticketing
Kiosk Online Booking
Mobile Booking
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Visual R epresentation of the Seats
Arrangement & Availability
Choose your seats
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Luxury
Seats and F & B were served inside the cinemahall .
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Target Audience
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Metro & Non Metro
Metro
Premium CustomersPVR Gold
Urban
PVR Cinemas
Non Metro
Targeting tier II & IIIcities
PVR Talkies
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Understanding the Customer
Metro Non Metro
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Air conditioned Vs Air cooled
Metro
Non Metro
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Technology
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Technology
The R eal Life Sound Effect3 Way Surround Sound System
State Of Art ProjectionXenon Technology
Digital Cinema Technology
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Policies
PVR Pictures, entered into film co-production.
JV with Major CineplexPVR Blu-O Entertainment.
Off Season R enting Out.
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Future plans
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Future Plans
Collaborating with Networking Sites
R adio Frequency Identification. RFID
Increasing the No. Of Screens
Involving more into Producing Movies
Giving throughout India a Digital Movie Experience
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Awards
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Highest Box Office Collections in INDIA for 5 Consecutive Yrs.
The Theatre World Newsmaker of the Year Award for 2003.
R etailer of the Year - 2005
Franchise Award - 2005
Awards & Recognition
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Competition
Winning firms lead their competitors
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INOX 28 Screens
ADLABS 24 Screens
FAME 17 Screens
FUN CINEMA 17 Screens
Major Competitors
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Promotion
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Advertisements
Inviting Shoppers to watch movie.
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Market Share
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EBITDA Sales
The Financial Indicators
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The Strategies
Foreign Investor for Financial Strength
First Mover Advantage in Unexplored Sector
Target Group: High Middle Income Group to High IncomeGroup
Latest Technology : Surround System, Xenon Technology
Marketing Strategy : Entertainment vs Movie watchingLatest Trends: Credit Card, Online ticket, Choosing seats, Offers
etc. etc
Fast expansion : In Quantity (Multipls Cities) & Quality (GoldClass, Premiere)
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STRENGHTS
Film Distribution & DiversifiedBusiness
First Mover Advantage
Largest Multiplex Operator in India
WEAKNESSES
Increasing Competition
Lack of Customer Feedback for further Improvement of Services
OPPORTUNITIES
Growing Business
Film Distribution
Franchising
THREATS
Distributors/ Producers etc.
Economic Slowdown
Govt. Regulations
SWOT Analysis
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Direction By:
DeepaChandrasekar
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