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Presenting InformationPresenting Information
for Advocacy
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We make:We make:
Survey Data Advocacy Tools
:
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PURPOSEPURPOSE
Ask first
Why ?
What is the purpose?
What is your message?
Who will see it?
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What is the purpose?What is the purpose?
Advocacy is about change.
What do you want to change?
People understand an idea
Get funding
Get help, change policy
Training
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What is your message?What is your message?
What do you want people to know?
An overview?
Detailed picture?
Reference?
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Who will see it?Who will see it?
Think about who will see it.
What is their ability:
How educated are they?
What is their training?
What do they know before?
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Get your message acrossGet your message across
If it is too detailed people wont read it
it was pages and pages of numbers from all
these villages, I fell asleep at page 14
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Get your message acrossGet your message across
If it is not detailed people wont believe it
We need food for flood relief in Ratanakiri
What food, who for, where? Is Ban Lung
flooded?
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Get your message acrossGet your message across
If they cant understand it they wont learn
It has become manifest from intra-sessional
observations that a sufficient quorum of
compelled attendees are noncognisant of the
elucidation of the topic contingent on ones
recalcitrant usage of obfuscation.
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DifferentWaysDifferentWays
Here are three ways of giving the same
information
Exercise: If you cannot read English cross your
arms
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ExampleExample (1)(1)
Do people in your community getDo people in your community get
information on how not to getinformation on how not to getpregnant?pregnant?
Andong
Meas
Bor
Keo
Lum
Phat
Oyadav Taveng Voeun
Sai
Total
Yes 90% 67% 78% 76% 73% 79% 77%
No 10% 33% 21% 24% 27% 21% 22%
N/A 0% 0% 1% 0% 0% 0% 0.3%
Total 59 51 85 79 45 52 371
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ExampleExample (2)(2)
Do you get information onDo you get information on
birth spacing?birth spacing?
0
0
20
30
40
50
6070
80
Ratanakiri Pi ot Vi ages
Yes
No
Don't Kno
?
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ExampleExample (3)(3)
Yes No ?
Do villagers learn
birth spacing?
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QuestionQuestion
Which one was better and why?
First, people with arms crossed answer
What was the message?
Which was easiest to understand?
Which gave most detail?
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Styles ofWritingStyles ofWriting
Imagine if you have one lot of information
(e.g. your survey data)
You will show this in many different ways
to different groups
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Types ofWritingTypes ofWriting (1)(1)
Annual Report to Head Office / Donor
Has a lot of detail
Activities done Outcomes
Lessons Learnt
Plans for next phase
Budget discussion
Assume they know the background
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Types ofWritingTypes ofWriting (2)(2)
Report to NGO Group
Short
What we did and where
What needs to be done and where
Assume they know the area
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Types ofWritingTypes ofWriting (3)(3)
Press Release
A single point
Assume they know nothing
Short sentences
Lots of quotes
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Types ofWritingTypes ofWriting (4)(4)
Magazine article
Must be easy and fun to read
Only has numbers if they tell a story
More detail or more topics than press release
What is the magazine? You may be able to
assume they know the subject a bit
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Types ofWritingTypes ofWriting (5)(5)
Letter to NGO Sector or Government
Must cover the whole subject
Has lots of numbers
Depend on the reader, may assume they
know the subject a bit or a lot
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Types ofWritingTypes ofWriting (6)(6)
Public Education - IEC materials
A simple clear message
Has picturesAssume they know nothing, not even Khmae
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Types ofWritingTypes ofWriting (7)(7)
Proposal
A full story
What is thereWhat needs to be done
How it will be done
How it will be monitored and evaluatedHow much it will cost
and more (each donorhas needs)
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Have a LookHave a Look
Here are examples of different styles
We will talk about the same information
but with different people to see it
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TopicTopic
Only 13.7% of women in Ratanakiri have
access to skilled attendance during
delivery, compared to 44% across
Cambodia as a whole.
How many of theHow many of the
pregnant women in yourpregnant women in your
community deliver in thecommunity deliver in the
health centre?health centre?
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Research ReportResearch Report
Executive Summary:
A Baseline Survey was conducted by CENTDOR Consultants andHU staff in February 2009. A sample of 371 women of child bearingage was surveyed with the question How many of the pregnantwomen in your community deliver in the health centre?
The results showed that women in Ratanakiri have much lessaccess to skilled attendance during delivery (13.7%) than theaverage for Cambodia (44%).
Introduction
Methodology
esults
Conclusions
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Quarterly ReportQuarterly Report
Activity 2.1 A Baseline Survey was conducted inFebruary by CENTDOR Consultants and HUstaff. Staff spent two days with threeconsultants training in PAR methods. Then
teams visited 33 villages in 8 communes in thethree districts and a total of 371 women of childbearing age were surveyed.
The draft report was circulated within the
contract deadline and the final report is due on10/5/09. A total of 24 staff-days were spent oninterviews and 6 staff days on data entry andanalysis.
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NewspaperNewspaper
Ratana iri Mothers At Ris
A new report by Health Unlimited (HU) hasshown that women in the north-eastern province
of Ratanakiri have much less help deliveringbabies than most Cambodians.
Only 13.7% of women here have skilledattendance during delivery, compared to 44%across Cambodia as a whole said Sok Chanda,HU Maternal Health Rights Team Leader.
This puts them and their babies at high risk if there are complications.
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MagazineMagazine
Sunty sits back and hugs her growing stomach.Yes, I want to have my baby at a clinic, but its just toofar away. A worried look crosses her sun lined face.My husband needs me here.
Sunty is one of the 86% of mothers in Ratanakirisvillages who give birth at home, according to a recentHealth Unlimited study. Only one in seven womenhere have skilled help during delivery, said SokChanda, HUs Maternal Health Rights Team Leader
much less than Cambodian average of three in everyseven.
When things go wrong, the result can be tragic forboth mother and baby
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Remember..Remember..
Always ask Why?
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THANK YOUTHANK YOU
Produced by Tony Hobbs
Health Unlimited,
Ratanakiri, Cambodia
www.healthpovertyaction.org
With the support of
Australian Volunteers International
www.australianvolunteers.com
2010 HU. Use with Acknowledgement
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