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August 1985
FILEMAKER
Forethought, Inc.
The File, Form, and Report System for Business
. THE ONLY MAC DATABASE PRODUCT TO:
• Earn the coveted 4-disk top rating from InfoWorld
• Have comprehensive training available from Apple
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Forethought, Inc. August 1985
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Integration at the Task Level
( ~~~Q~~~II')
FileMaker MicrosoftWord Form
Letters
A WinningCombination!
• Names and addresses in FileMaker
• Letters in Microsoft Word
• Run together with Switcher
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ErrorHandling Support
August 1985
Easeof Use
Performance Documentation
Info World's Latest Ratings: Macintosh Databases
Forethought. Inc.
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OverVUE U3JU3JU3J B A A B B
Helix U3JU3JU3J B B B A A
Microsoft File I U3JU3JU3J B B A B B
Jazz I U3JU3JU3J B B B A B""""",""""""","""""""""""""""""""""""""""""", ...... """""""""",." ..... """,' .... '
MegaFiler ~~ C B A A B
Filevision ~~ B B B C N/R1st Base I ~~ B B B C N/ROmnis 21 ~~ B C B B C
DB Master I ~~ c C B B N/RMac Lion I ~U3J B C C C C
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Forethought Publishing
ProductManagement
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QualityManuals Advertising
Distribution CustomerAssurance and Sales Support
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August 1985
Forethought
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• Designed for small businesses, not corporate giants
• Discounts start at quantity 5, competitive with mail order
• Single site administrator for updates and new versions
• Dealer support
- Fulfillment from Forethought- Override to original dealer
Forethought. Inc.
Site License / Volume Purchase Agreement
( ( (______ August 1985 _
MACWARE'"
Forethought. Inc.
Factfinder October 1984
-The Free-form Filing System
FileMaker May 1985
-The File, Form and Report System for Business
Typing Intrigue December 1984
-The Typing Tutor with a Mystery Twist
PresenterPresenlation FebnJaIy 21, 1986
__________ August 1985
FILEMAKER
The File, Form, and Report System for Business
THE ONLY MAC DATABASE PRODUCT TO:
• Earn the coveted 4-disk top rating from InfoWorld
• Have compl'"ehensive training available from Apple
Forettlouglt. Inc.__________ August 1985 - ....
Integration at the Task Level
( S..itch<>r)
~i1eMaker) ( Microsoft )Word Form
Letters
Forethought Confidential
A WinningCombination!
• Names and addresses in FileMaker
• Letters in Microsoft Word.
• Run together with Switcher
-1-
2
Do NotDup6cale
PresenterPresentaiion February21,1986
----------_ August 1985 _ ....
InfoWorld's Latest Ratings: Macintosh Databases
Performance DocumentationEase
of UseErrm
Handlirvo Support
FileMaker ~~~~ A A A A A..........................................................................OverVUE ~~~ B A A B B
Helix ~~~ B B B A A
Microsoft File ~~~ B B A B B
Jazz ~~e'/ B B B A B.................................................... _- ....... _--- .........MegaRer ~~ C B A A B
Filevision ~~ B B B C NIR
1st Base ~~ B B B C NIR
Omnis2 ~~ B C B e CDB Master ~~ C C B B NIA
Mac Lion ~~ B C C C C
3
Foretllooc7lt.lnc. August 1985 _ ....
Forethought Publishing
PJOdJd~
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OJafrty Maruals Advertisirg Distribution OJstomerAssuranoo ardSaJes Support
4
Forethought Confiderrtial -2- DoNot DJpIicale
PresenterPresenta1ion
it] F<x-d~. re•••••---------__ August 1985
Forethought
Febl1JaJY21 ,1986
Site License I Volume Purchase Agreement
• Designed for small businesses. not corporate giants
• Discounts slart at quantity 5, competitive with mail order
• Single site administrator for updates and new versions
• Dealer support
- Fulfillmenllrom Forethought- Override 10 original dealer
'----------------..,.,,5August 1985 _,
MACWARE"
Factflnder October 1984
-The Free-form Filing System
Typing Intrigue Decembe<1984
-The Typing Tutor with a Mystery Twist
FileMaker May 1985-The File, Form and Report System for Business
6
ForethoughtConfidential -3- Do NoI1Jc1:l1ca!e
Presenter Presentation February 21,1986
_________ .lugu•• ,...,
FILEMAKER
The File, Form, and Report System for Busln••s
THE m!..L.YMAC DATABASE PAODUCTTO:
_________ .lugu•• 188~
Integration at the Task Level
~.
FoonLeNers
A W~"" {Combination!
• Names and addresses in FiIeMakef
• LenElfS in Microsoft WOld
• Run 10gether with SWitcher
,
FlleMsker
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Forethought Confidential -1- Do Not Duplicate
Presenter Presentation February 21, 1986
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Forethought PUblishing
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"'~~ ...- Support
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_________ .....gu., ltU
Forethought
Site license' Volume Purchase Agreement
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_FoAillrMnt fr<>m _houghl. o-ri<lo 10 origi<IaI_'
_________ Augu.' 1885
MACWARE-,~
Fecttinder ~l_-l'he Free-form Ring System
Typing Intrigue ~I_-The Typing Tutor with a Mystery Twist
FlleMeker AI.1y.lISS-The File, Fotm and Report System lor Busness
Forethought Confidential ·2·
•
Do Not Duplicate
Presenter Presentation February 21, 1986
_________• "'~guool 1'11I
11--·...._________ A~lI".l 1M.
FILEMAKERIntegration at the Task Level
The Ale, Fonn, and: Report System for Buslness
THEQM...YMAC DATABASE PROOUCTTO:
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( sWllcller)
FonnLetters
A W,"",", {~ombioalionl
Names and addresses WI FIleMaker
leiters WI Mie:roSalt Word
Roo together with Switcher
_________ Aug_ 111$ ___ _________• ""11"" 1M.
FlleMaker .~.~~\5:...~......~ ...... ~...... ~......~.Forethought Publishing
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_________Auguool 1.11I _________• A~g~.t 1In
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S1Ie License I Volume Purchese Agreement
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• Di>c<lunto 01t<t at l<I1Ily 5. CO<1'O>t..-•• """ !Mil _
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•
-1-
MACWARE"
Faelllnder ae--.lIM-The Frue-form Ring Sysl&lTl
Typing Intrigue ~ lllM-Tha Typing Tutor with a Mystery Twist
FlieMaker I%yllll!lS-The File. Form and Report Syslem ioc Business
•
Do Not Duplicate
PresenterPresentalion
-FebruaJy21, 1986
------ August 1985 _ ...
Integration at the Task Level
0i1eMaker) ( Microsoft )Word Form
Letters
A WinningCombination!
• Names and addresses in FileMaker
• Letters in Microsoft Word
• Run together with Switcher
2
FileMaker is a single purpose program. It can concentrate onbeing the best of databases without trying to do everything, andthat greatly contributes to FileMaker's excellence.
On the Macintosh, however, all programs can be "integrated" withothers simply by Obeying the conventions necessary to run incooperation with the Switcher and exhange data through theclipboard.
Simple form letters can be created completely within FileMaker,bul, for complete mail merge capability, it can be teamed up withMicrosoft word. This combination provides the best of bothdatabase and word processing working together.
Using Switcher, FileMaker and Word can run at the same time,allowing you to instantly direct your attention to either youraddress list or the letter you are preparing to send.
Forethought Confidential Do Not DupfJcate
PresenterPresentalion Februaly21,1986
_________ August 1985 _ ..
Forethought Publishing
PrcxiJclM3r<glrreri
I I I I
0Jaity MlnJaS Advertising Distribution CustomerAssLrance ardSaJes Support
4
At Forethought, software publishing encompasses allaspects of producing a product but one: development.
• Quality AssuranceThis includes not only rigorous testing, but alsocompliance with Macintosh standards andconventions.
• ManualsWriting, editing, printing and packaging.
• AdvertisingForethought handles all aspects of marketingincluding advertising.
• Distribution and SalesGetting a new program through the distributionchannels, into the hands of end users, is perhapsthe most difficult part of successful publishing.
• Customer SupportToll-free support number with a rotating staffof experts.
Forethought Confidential -2- Do Not DuplK:ate
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