Shopper’s Stop Ltd. (Shoppers Stop) is a departmental store.
It falls in the category of a MBO. The company offers branded and private label,
products including apparel, footwear, perfumes, cosmetics, jewellery, leather products, accessories, home products, books, music and toys.
Shoppers Stop, HomeStop, Crossword, Mothercare, HyperCITY, GourmetClTY, Nuance and Timezone.
It operates about 41 Shoppers Stop stores, 22 Mothercare stores, 51 Crossword stores and 4 HomeStop stores.
The company principally operates in India and is headquartered at Mumbai, India.
What is Shopper’s Stop
History and Evolution 1991 1992 1993 1994 1995 1997 1998
Opened their first store in Andheri, selling only Menswear
Womens wear was introduced.
Added Children’s & Non Apparel sections.Loyalty
program titled first citizen was launched.
Opened their second store in Bangalore.
Launched their credit card for loyalty members.
Shoppers Stop incorporated as a body corporate.
Opened their third store in Hyderabad.
History and Evolution 1999 2000 2001 2002 2003 2004 2005
Opened their fourth & fifth stores in Jaipur & Delhi.Implemented JDA Retail ERP.
Opened their sixth & seventh stores at Chennai & Chembur.
Acquired Crossword – India’s leading retail book chain.
Opened their 8th & 9th stores in Pune & Bandra.
Opened their 10th store in Kandivali (Mumbai).
Opened their 11th, 12th & 13th store in Mumbai, Gurgaon & Kolkata.
Opened their 17th, 18th, 19th & 20th store.
Launched MAC & Homestop – their home store.
Opened their 14th, 15th & 16th store in Mumbai, Kolkata & Bangalore.
History and Evolution 2006 2007 2008 2009 2010 2011 2012
Opened 21st & 22nd stores. Launched Mothercare in India. Bought 45% of Timezone India.
Signed a 50:50 joint venture with Nuance group for Airport retailing.Signed an MOU with Home retail group of UK for E-tailing.
Awarded emerging market retailer of the year by the World Retail Congress.
Pioneered Mascot licensing (Vodafone for their popular mascot Zoozoo).
Expanded footprints by adding new cities like Bhopal, Amritsar & Aurangabad.Upped its stake in Hypercity Retail (India) Limited to 51%.
Now they have expanded to 41 stores in 18 cities.
Planning to expand to 25 cities.
It was incorporated on June 16,1997 as a private limited company.
In December 2000, it was converted into a public limited company.
It is promoted by K. Raheja group. Private Labels at Shoppers Stop
are Austin Reed, Mario Zegnoti, Life, Stop, Kashish, Haute Curry, I jeanswear, Insense, Eliza Donatein
Corporate Information
Organizational StructureName Job Title Board
Mr. Chandru L. Raheja
Chairman and Non-Executive Director
Non Executive Board
Mr. Ravi C. Raheja & Mr. Neel C. Raheja
Non-Executive Director Non Executive Board
Mr. B. S. Nagesh Customer Care Associate, Vice Chairman and Non-Executive Director
Executive Board
Mr. Gulu L. Mirchandani
Independent and Non-Executive Director
Non Executive Board
Mr. Shahzaad Dalal Independent and Non-Executive Director
Non Executive Board
Prof. Nitin J. Sanghavi
Independent and Non-Executive Director
Non Executive Board
Mr. Deepak Ghaisas
Independent and Non-Executive Director
Non Executive Board
Fashion & Home Retailing: Shoppers Stop – Currently has 41 stores with a presence in 19 cities HomeStop Stores (Home Décor) – Currently has 5 stores with a presence in 4 cities
Specialty Retailing: Mothercare (Maternity, Infant Care) – The exclusive franchise agreement for departmental
stores with Mothercare Plc UK. Currently there are 32 stores of Mothercare (including 7 standalone stores) with a presence in 11 cities
Crossword (Book stores) – Currently it has 76 stores M.A.C (Cosmetics) – The retail agreement with Estee Lauder to open M.A.C stores. Currently
has 20 stores with a presence in Mumbai, Bengaluru, Delhi, Amritsar, Chennai, Hyderabad, Pune, Kolkata and Ludhiana
Clinique (Cosmetics) – Currently has 10 stores ( including 2 standalone) in Mumbai, Bengaluru, Delhi, Kolkata and Hyderabad
Estee Lauder - Currently has 5 stores (including 2 shop-in-shops), one each in Bengaluru, Mumbai and Delhi
Mixed Retailing: HyperCity – Currently has 10 stores, one store each in Amritsar, Bhopal, Jaipur, Navi Mumbai
and Hyderabad and 2 stores each in Mumbai and Bengaluru, spread over an area of 10.7 lakh sq ft.
Other Initiatives: Airport Retailing – Currently has 1 store in Hyderabad domestic airport and 2 stores in
Bengaluru domestic airport. 4 duty free stores are run by the JV Company in the international airport at Bengaluru
TimeZone Entertainment – Currently has 14 doors.
Product Mix
Division Apparel Fragrance & Beauty
Home & Travel Apparel
Departments
Men
Women
Kids
Perfumes
Skincare
Cosmetics
Home
Travel
Sales & Discount
Gift Voucher
FormalsCasuals
Accessories
FormalsCasuals
AccessoriesBoysGirlsToys
Category
MenWomenUnisex
Oily SkinNormal Skin
Dry SkinFor EyesFor NailsFor Face
KitchenBedBathLuggage
Laptop BagTravel
Accessories
MenWomenHomeKids
UnisexMembers
WatchesPens
HandbagJewelry
Ties
Sub-Category
Half SleeveFull Sleeve
Half SleeveFull Sleeve
Half SleeveFull Sleeve
Brands
LeeWrangler
Zodiac
BibaStopDIY
AdidasLee
Styles/Fashion
Polo T-Shirt2 ButtonCufflink
Short KurtiLong Kurti
Jeans
ShortsT-Shirt
Options/SKUs
Different SizeDifferent Color
Price Range
Different SizeDifferent Color
Price Range
Different SizeDifferent Color
Price Range
Women’s wear at Shopper’s Stop
Women's Wear
Formal
Brands
Van Heusen
Allen Solly
Wills Lifestyle
Private Labels
Austin Reed
Eliza Donatein
Stop
Casual
Brands
Mango
Fcuk
Levis
Latin Quaters
Pepe Jeans
Private Labels
Stop
Life
I jeanswear
Ethnic
Brands
BIBA
W
Isvarah
Private Labels
Kashish
Haute Curry
Stop
Lingerie
Brands
Triumph
Lovable
Enamor
Private Labels
Women’s Wear – Price Line
CasualFormal
500
1000
1500
0
Ethnic
Van HeusenW
2000
2500
BIBA
Austin Reed
Allen Solly Life
Forever New
Stop
UCB
Mango
Stop
Tommy HilfigerKashish
3000
Men’s Wear at Shopper’s Stop
Men's Wear
Formal
Brands
Arrow
Zodiac
Van Heusen
Jack & Jones
Louis Philippe
Indian Terrain
Private Labels
Vettorio Fratini
Austin Reed
Stop
Casual
Brands
Levis
Esprit
Tommy Hilfiger
Fcuk
Calvin Klein
Spykar Jeans
Private Labels
Mario Zegnoti
I jeanswear
Life
Ethnic
Brands
Manyavar
Private Labels
Men’s wear – Price Line
CasualFormal
500
1000
1500
0
Ethnic
Van Heusen
2000
2500
Austin Reed Vettorio
Fratini
Allen Solly Life
Stop
UCB
Calvin Klein
Stop
Tommy Hilfiger
Jack & Jones
Arrow
3000
3500
Target Customers are Upper middle class and upper class.
Customer’s profile age falls between the age group of 16 to 40 years.
SHOPPERS STOP have segmented their respective markets in terms of Age and Sex (e.g. Clothing for Men, Women and Kids)
Segmenting by Income and Expenditure patterns.
Shopper stop also Target Non Resident Indian as well as foreign Nationals.
Target Customers
Highlights of Q4FY10 Gross Retail Turnover at Rs. 422.9 crs; jump of 20 % Net profit at Rs. 16.4 crs; increase of 197 % EBITDA at Rs. 27.1 crs, up, by 100% Like-to-like growth at 16%; compared to 3%
degrowth last year. Shoppers Stop launched it’s first store in Punjab –
Amritsar and third store in Bengaluru; taking the total to 30 stores across India
Launched 3 new Crossword stores
Turnover
Highlights of Q1FY11 Gross Retail Turnover at Rs.385.7 Crores; jump of
25% Net profit at Rs. 10 Crores; increase of 297 % Like-to-like sales growth at 21% EBIDTA at Rs. 25 Crores, up, by 65% Acquires 51% stake in HyperCity Retail (India) Ltd Adds 0.97 lakhs members to First Citizen club Total stores added this quarter: 4 Clinique store (SIS)
during the quarter.
Turnover
Year 2006-07 2007-08 2008-09 2009-10 2010-11No. of stores 60 73 72 93 97Income (Rs. In lakhs) 87406 116024 134428 150236 184165Expenditures 79532 109522 129504 138885 168954Profit After Tax 2620 697 6372 5023 7518
Financial Highlights
SWOT Analysis
Mission: “To be a global retailer in India and maintain its No.1 position in the Indian market in the Department Store category.”
Vision: “Nothing but the best” .
Values that help us in achieving our mission and vision: We will not take what is not ours. The obligation to dissent (against a viewpoint that is not
acceptable). We will have an environment conducive to openness. We will believe in innovation. We will have an environment conducive to development. We will have the willingness to apologize and forgive. We will respect our customers' rights. We will create an environment of trust. We shall be fair. We will be socially responsible.
Mission & Vision
Their main objective is to make their customers satisfied and then earn profit.
To retail their existing customers & gain new customers.
65 % of their customers are their first citizen customers.
Shoppers‘ Stop is the only retailer from India to become a member of the prestigious Intercontinental Group of Departmental Stores (IGDS).
Objectives & Policy
It is a national brand. It provides leading international and national brands in
clothing for men, women and kids, accessories, cosmetics, footwear and home furnishing.
It has a wide presence in India. Shoppers Stop operates in the premium category in the
smaller towns and, additionally, in the bridge-to-luxury segment in the more developed cities.
The targeted consumers for these brands, are those with their higher disposable incomes.
The stores of Shopper’s Stop all located in almost every city and state of the country, which includes Gurgaon Kolkata, Pune, Jaipur, Hyderabad, Bangalore, Delhi and Mumbai.
Status of Brand & Its Presence
Source: The Hindu Business Line, dated 14th May 2011
It will invest up to Rs. 400 crore to expand presence in India by opening new stores across formats in the next four years.
Plans to expand presence to 25 cities from the current 19 cities in the next three years.
Rs. 200 crore would be invested on about 25 new Shoppers Stop departmental stores in existing as well as new cities across India and the remaining would be invested on other formats.
They might see a lot of foreign investment coming in in segments like home, electronics and hypermarket once the FDI conditions are clear.
Source: Press Trust of India / Mumbai July 28, 2011, 11:54 IST
Future Expansion Plans
CSR Areas1. Children2. Community Welfare3. Healthcare4. Senior Citizens
Main CSR Activities1. Community Welfare2. Healthcare3. Senior Citizens
Blood Donation Drive “Think Green”: Planting of Neem Trees Foundation Day Celebration SKD Exchange Offer Recycle By Life Back To Earth
CSR Activities
Competitors Space (Square Feet)
No. of stores
Gross Turnover
Net profit
Shopper’s Stop
1.9 Million 104 Rs.1570 crores
Rs. 16.4 crore
Pantaloon Retail
10 million sq. ft.
1500 Rs. 4000 crores
Rs. 141.54 crore
Reliance Retail
4 million sq. ft.
950 Rs. 330 crores
Rs. 18.22 crore
Aditya Birla Retail
2 million sq. ft.
700 Rs. 300 crores
Rs. 17.7 crore
Competition in terms of Area
Pantaloon started its operations of retailing in 2001. Both Reliance and Aditya Birla started operations in 2006. Thus Shoppers Stop is considered to be a slow mover compared to
competitors.
Source: Business Standard, September 10, 2011
Name Last Price Market Cap.
(Rs. cr.)
SalesTurnover
Net Profit Total Assets
Pantaloon Retail 288.50 6,445.65 4,097.43 76.67 4,142.47
Shoppers Stop 386.40 3,176.65 1,712.00 75.18 746.82
Trent 1,134.15 2,779.61 716.71 43.04 1,356.96Kewal Kiran 836.80 1,031.36 236.62 46.23 190.97REI Six Ten 27.10 398.64 716.50 29.04 108.51Provogue 31.40 359.08 565.39 33.41 918.99Brandhouse 16.05 86.03 737.45 20.12 312.41Koutons Retail 21.70 66.30 535.55 -314.56 1,164.62
Cantabil Retail 26.75 43.68 186.43 12.37 92.64
Pantaloon (Differential Voting Rights)
190.45 0.00 - - -
Competitors in terms of Retailing
Abhishek Sinha