Download - Presentation of Project ADDED VALUE PAMPLONA, 24 th and 25 th November 2008

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Presentation of Project ADDED VALUE

PAMPLONA, 24th and 25th November 2008

Znojmo, Czech Republic



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Summary of the presentation:

• Activities already developed– Marketing materials

– Workshops

– Campaigns at schools

– Transport of hockey fans

– Campaign in media

• Activities in next 6 months



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XI.07 XII.07 I.08 II.08 III.08 IV.08 V.08 VI.08 VII.08 VIII.08 IX.08 X.08 XI.08 XII.08 I.09 II.09 III.09 IV.09 V.09

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Subtask 1: Development of various marketing materialsSubtask 2: Workshops, and meetings (cca 20) in the whole Znojmo district with all target groups Subtask 3: Campaigns in selected schoolsSubtask 4: Campaign for using bicycle tracks and supporting building new onesSubtask 5: Campaign for preparation of new pedestrian areas in every selected towns and using the old ones.Subtask 6: Campaign for supporting already existing “Carpooling service”Subtask 7: Selection and training of so called “Environmental Education teacher” from every schoolSubtask 8: Integration of activities into the “European Day without car”Subtask 9: Local media and press workSubtask 10: Founding and implementation of a working group of local villages and municipalities to organise and promote bus transport to the matches of the very popular local Ice Hockey clubSubtask 11: Evaluation of local campaigns

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Pedestrian zones:

• new pedestrian zone was created in town of Miroslav• are intended in Znojmo and Moravsky Krumlov

Miroslav

Znojmo



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Cycle tracks:

• There are 3 cycle tracks in Znojmo and we aspire to create new one



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European car free day :

• took place under our partnership in local municipalities



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Marketing materials:

• Carpooling (30 000)

• European Car Free Day (30 000)

• Banner promoting the project

• T-shirts and caps (500+500)

• Promotion of bus transport to Ice Hockey

• first-aid kit box for cyclists



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Workshops:

• 13 workshops were held for municipality workers and public in Znojmo, Moravsky Krumlov, Miroslav, Dobsice and Jevisovice



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Survey of transport services:

• about 500 pupils of elementary schools at Znojmo, Moravsky Krumlov and Miroslav joined



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Competition „Transport and Environment“:• for pupils of elementary schools• best painting and essay• from April to October 2008• about 250 children from 8 schools participated



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Transport of ice hockey fans:

• from towns of Jevisovice and Miroslav to ice hockey stadium in Znojmo during season 2008-09



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Campaign in media:

• radio Blanik – 14x per week• articles and adverts in regional

newspapers and info leaflets of villages

• promotions on our web pages



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Activities in next 6 months:

• workshops – about 7• promoting materials – map for cycling (5 000), 7 promoting materials

about local municipalities (24 000)• promotion at international tourism fair Regiontour 2009• competition for children• exhibition of children’s paintings



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Thank you for your attention