★ Introduction
★ Getting the idea
★ Developing the idea
★ Friends and family
★ Be a backer too.
★ Soft launch - real launch
★ Managing the project
★ You want to know this
★ What's next ?
★ Q&A
PRESENTATION
★ Leo Dominguez & Violette Polchi
★ Le petit cartable
★ www.lepetitcartable.com
★ facebook.com/lepetitcartable
★ twitter.com/leoetviolette
★ Kickstarter campaign
INTRODUCTION
★ Kickstarter = #1 crowdfunding platform
★ Crowdfunding = describes the collective effort of individuals who network and pool their money, usually via the Internet, to support efforts initiated by other people or organizations
★ Other crowdfunding platforms : indiegogo - KKBB - fundus...
★ Goal Of 38.000$ in 40 days (100 orders)
★ Came from a lack that we had
★ Simple idea
★ Didn't do any market research
★ We trusted our idea
★ Possibility to develop it
★ Credibility
GETTING THE IDEA
★ How much does it cost ?
★ Do you have the ressources ?
★ Where do you do it ?
★ Who should you trust ?
★ Surround yourself with the best
★ Do prototypes.
★ Depends a lot on the last slide.
★ Fixing your price
★ Fixing your margin
★ What do you want to sell ?
★ What is the added value ?
★ Make them lough, dream, cry...
DEVELOPING THE IDEA
★ What’s your dream product ?
★ Check for competitors
★ Copy what works !
★ Don’t be too inovative
★ Set guidelines.
★ You can do so much.
We didn’t pay one cent - You know someone that... - He knows someone that... - You need money - You need support - You need them
FRIENDS & FAMILY
http://www.youtube.com/watch?v=QgHHTu3hSB4
Live the experience - Ask questions to a creator - Look hundreds of project - Understand what works
BE A BACKER TOO
SOFT LAUNCH - REAL LAUNCH
★ Create your project on KS
★ Talk about it to all your friends
★ Launch it on your own facebook page
★ Ask (gently) your friends to share it
★ Launch twitter/Vimeo/Facebook account
★ Launch your own website
★ Don’t do too much
★ Click on the launch button !
★ Talk about it to EVERYONE
★ Start to tweet/post/comment really often
★ Call/mail/tweet/like/follow....
★ Use your network
★ Keep exclusive content for that moment
★ Invite your friends
1 month before The day
★ Full time job
★ Fast response = Fast money
★ Answer everyone
★ Don’t lose time with idiots
★ Update every week at least
★ Make them part of your life & team.
MANAGING PROJECT & UPDATE
«Une vidéo d'un cul-cul... mais d'un cul-cul...»
«Deux prénoms (et personnages) bobos et hop, on vend n'importe quoi (aux bobos?)»
«270€ le petit cartable en cuir au look rétro pour que le fiston adoré puisse aller à l'école en emportant SON iPad, SON Mac et SON iPhone...»
«J'espère que l'ingéniosité français ne se limite pas à ça parce que ça craint vraiment»
TWEETS & RETWEETS
LIVE STATISTICS
http://www.kicktraq.com
LIVE STATISTICS
YOU WANT TO KNOW THIS
★ 8-10% fees
★ 3 weeks to receive the funds
★ Backers can cancel their pledges
★ Backers can have a paiement problem
★ Lot of differents countries to deliver
★ Really expensive delivery
★ The $ is really low.
★ 58.266 $
★ 52.475$ after fees and problems
★ 40.625€ after conversion
★ 5.000€ of investments
★ 4.500€ of delivery expanses
★ Cost of the production
★ Taxes and others...
At the end : not so much !
WHAT’S NEXT ?
Checking the production line - Delivering - Officialy a company - Working on new prototypes - Thinking about a new KS campaign...
Questions & Answers
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