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GODREJ & BOYCE Mfg. Co. Ltd.
- Diana Casoni
- Sven Walter
- Andreas Rickenbacher
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Facts
Established in 1897 with an invention (high quality locks)
7 major companies with different interests (industrial engineering, furniture,
appliances, security, real estate, FMCG and agri care)
23000 employees totally
2,6 billion dollars turnover
Vision of the brand: a brighter living for every customer
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Summary of the company visit
Core competences: idea, product, process, competences
Vision: idea, product, process and market synergies (for expanding)
Growth strategy: expand market (offer new products), get higher on value add and
extend capabilities
Manufactory expansion: volume and technology must improve, more diversity and
variety (more choices for the customer)
Extend reach: sales, service, communication
Strenght: to reach out of the largest number of costumer with the products
Core of the business is beyond the business: people, community, environment
(nobel purpose)
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Ourstatements and conclusions
The diversity and variety of the assortment is impressive
It makes sense that 15 diverse business divisions have their own strategies
In the fast growing market ofIndia they change strategy at the moment the market
changes
For a starter market like India a diversity strategy is a good possibility making
business. For a saturated market like Switzerland and Europe Godrej would have
problems with this business modell (competition!)
Yet they recognised in the field of industrial products: focus on core competences
and leader-strategy renders expansion and profit (98% export)
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Ourstatements and conclusions
Loyality and changing will of the employees is high (90% feedback)
Godrej helps developing India economicaly and in social aspects (schools,
villages for family of the employees, mangroves, aerospace-program)
Nobel purpose is deep pronounced and they really do it.This is in comparision
to the big swiss companies peculiar
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Oursuggestions
CH Indien
Market Saturated -> focus on core
competences
Starter -> high diversity is
possible but anticipation is
required to get the right
moment for change to
consolidate core competences
Furniture division High quality competition, deep
price is no argument for the
consumer -> no focus on this
market
While India is a starter market
go ahead with diversity and
focus also other countries with
potential market (China, Africa,
Eastern Europe, South
America)
Business Excellence model Tipical european way to achive
state of the art business
Very important for the future to
drive on with implementation for
all 15 divisions
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Godrej knows whatmakes India tick today
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and goes as arocket!
goht ab wie n Raget!
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