MissionMission
““to contribute to people’s health by to contribute to people’s health by offering high-quality and nutritional offering high-quality and nutritional
balanced production”balanced production”
Informations about BarillaInformations about Barilla
Founded in 1877 in Parma (Italy)Founded in 1877 in Parma (Italy) Pietro Barilla was the founderPietro Barilla was the founder Biggest pasta makers companyBiggest pasta makers company 16000 employees 16000 employees From 50 kg of pasta a day to From 50 kg of pasta a day to
1.000.000 kg1.000.000 kg
LeadershipLeadership
Very strong ethical cultureVery strong ethical culture
Centralized on health of people and Centralized on health of people and environment environment
Type of leadership: Visionary and Type of leadership: Visionary and moral moral
Food Industry SustainabilityFood Industry Sustainability
Is becoming a differentiatorIs becoming a differentiator
The companies are increasing their The companies are increasing their efficiency and are reducing the efficiency and are reducing the resource consumptionresource consumption
(Lee Scott, 11/2005)(Lee Scott, 11/2005)
Barilla and SustainabilityBarilla and Sustainability
They try to interact with the entire They try to interact with the entire community by applying their values community by applying their values of correctness and transparency.of correctness and transparency.
Barilla and the EnvironmentBarilla and the Environment
DesignDesign
ProductionProduction
PackagingPackaging
Barilla PackagingBarilla Packaging
..For Barilla, ecology means investing ..For Barilla, ecology means investing in total quality and cost reduction, in total quality and cost reduction, beginning with that of the beginning with that of the packaging..packaging..
Barilla Primary StakeholderBarilla Primary Stakeholder
Employees Employees
CustomersCustomers
SuppliersSuppliers
Barilla Secondary Stakeholder
Competitors
Barilla’sBarilla’s EmployeesEmployees
The right to safetyThe right to safety
The right to be informedThe right to be informed
The right to be listenedThe right to be listened
Barilla’s Stakeholder ApproachBarilla’s Stakeholder Approach
Creation of value by relation with Creation of value by relation with stakeholderstakeholder
Objective: maximise value for Objective: maximise value for stakeholder and companystakeholder and company
Leadership and StakeholderLeadership and Stakeholder
Focus on peopleFocus on people
Development to people’s wellbeingDevelopment to people’s wellbeing
Strong competence in supply chain Strong competence in supply chain managementmanagement
Barilla’s suppliersBarilla’s suppliers
Animal welfare parts of its quality Animal welfare parts of its quality assurance policyassurance policy
Direct control and supplier chickens Direct control and supplier chickens farms farms
Barilla’s CompetitorsBarilla’s Competitors
Key reason of success Key reason of success
Focalize the business in a teaching Focalize the business in a teaching programprogram
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