SellaBand,a trampoline for artists
SellaBration ‘08
“I think historically where we (venture capitalists) fail is when we back technology. Where we succeed is when we back new business models.”
Bob Higgins,General Partner Highland Capital
“Why even bother?”
Customer Value Proposition
Key Resources
Key Processes
Profit Formula
Key elements to Reinventing your Business Model
“What’s in it for me?”
“Get the job done!”Customer Value
Proposition
“Fixing the issue of insufficient wealth, lack of access, skill or time.”“Creating value for your
customer as well as value for yourself.”
Believers Artists
Sales
Production &Promotion
1/2 $
$50.000
1/2 $Key Process
How it works
What’s in it for me?
Increase online visibilityFind new fans and BelieversGreat learning experienceWork with a team of ExpertsMake a professional albumCreative freedomGenerate revenues from day 1Master right ownership after 1 yearKeep destiny in your own hands
What’s in it for me?
Increase online visibilityFind new fans and BelieversGreat learning experienceWork with a team of ExpertsMake a professional albumCreative freedomGenerate revenues from day 1Master right ownership after 1 yearKeep destiny in your own hands
Discover new musicWith only $10 you buy a piece of the actionYou decide who will record a CDDirect communication with artistsBe part of the whole processGet a CD sent to your home addressParticipate in potential revenueThe proof to say: “I discovered them!”
What’s in it for me?
Customer Value Proposition
Key Resources
Key Processes
Profit Formula
Key elements to Reinventing your Business Model
Revenue model: price x volume
cost structure: direct, indirect, economies of scale
margin model: contribution of each transaction to your profit
Resource velocity: how quickly are resources needed to support our expected volume & profits?
How do you make money?
Profit Formula
VISITS/PIs PARTS SOLD
ARTISTS BEINGPRODUCED
HANDLING FEE
SPONSORSHIP
CD SALES / DOWNLOADS /MECHANICALS
INTERESTSCASH UNDERESCROW
REVENUE
BELIEVERS
ARTISTS
PUBLISHING
++
1
2
3
4
5
+
+
+
+
+
+
REVENUE DRIVERS REVENUE SOURCES
+
+
How does SellaBand
make money?
Who and what do we need?
Key Resources
21 Success stories so far….
1. Nemesea (Netherlands)2. Cubworld (USA)3. Second Person (UK)4. Clemence (France)5. Lily (USA)6. Maitreya (NZ)7. Mandyleigh (Australia)8. Vegas Dragons (Australia)9. Julia Marcell (Poland)10. Francis Rodino (UK)11. T-ka (France)12. BulletProofMessenger (USA)13. SolidTube (Austria)14.Thomans Boissy (France)15. Mysti Mayhem (USA)16. Confused 5 (Austria)17. Kaitee Page (UK)18. Ellie Williams (UK)19. So What (Netherlands)20. Daniel Ward-Murphy (UK)21. Angie Arsenault (Canada)
"SellaBand's business model takes music to a whole new level by linking fans directly to musicians and leveraging those relationships for the
creation of new music."
"SellaBand's business model takes music to a whole new level by linking fans directly to musicians and leveraging those relationships for the
creation of new music."
Play for100,000 music fans!
SellaBand, You are the record company
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