GD GOENKA WORLD INSTITUTE

Post Graduate Diploma in Business Management

Module Name: GDGMSI408: International Marketing

Assessment Structure for

Group Presentations

Group Presentations Weightage 40%

Group Size: 2-4 (Unless otherwise specified by module leader)

Each group will be given case studies which they have to analyze and make a 30 minutes presentation during the workshops. The presentation will be followed by a 30 minutes question answer / discussion round.

In week 10, each group will make a presentation. The group making the presentation will be given marks on the basis of their presentation and handling of class discussion / question answers. Each group will get 4 weeks to work on a case.

Presentations will be assessed on the following criteria: Attention to purpose including coherence, flow, structure and language (20%) Analysis (30%) Recommendations (30%) Use of literature, theory (20%)

Each group will be given (by the module leader) a set of questions specific to the case. As regards, the level of difficulty and clarity of instructions, one of the cases used is provided as a sample along with the questions for the case.