1
PREFACE
Dear Students,
Since it started in the year 1946, NIE is promoting excellence in education through highly qualified faculty members and modern infrastructure. The Board of Directors believes in continuous improvement in delivery of technical education. Thanks to Karnataka government that designed and developed a seamless admission process through CET, many highly meritorious pre-university passed students are joining NIE, which has become a brand name among hundreds of colleges in the country. Infact, NIE is one of the top ten preferred colleges where all the seats got filled-up in the first round of 2015 admissions.
The concerted efforts of stake holders at NIE have made it get autonomous status, prestigious TEQIP-I & II and get accreditation from National Board of Accreditation, New Delhi. NIE has been granted permanent affiliation by VTU to all its courses.
Today NIE has of 7 UG, 13 PG and 5 Post-graduate Diploma programmes and 13 Centres of Excellence with overall student strength of over 3500. NIE's journey to excellence, with the main objective of continuous improvements of administrative and academic competence, is envisioned through three major pillars: intellectual infrastructure, courses/services offerings and institution building.
Our curriculum is designed to develop problem-solving skill in students and build good academic knowledge.
Dr. G.L.Shekar July 2016 Principal
2
Dear Students,
Our dedicated team of highly talented faculty members are always trying to strive for academic excellence and overall personality development. The major emphasis of imparting training at NIE is to encourage enquiry and innovation among our students and lay the strong foundation for a future where they are able to face global challenges in a rapidly-changing scenario. Efforts are being made to design the curriculum based on Bloom’s Taxonomy framework, to meet the challenges of the current technical education.
NIE is making sincere efforts in meeting the global standards through new formats of National Board of Accreditation, New Delhi and timely World Bank-MHRD initiative TEQIP (Technical Education Quality Improvement Program).
I sincerely hope that your academic pursuit in NIE will be fruitful and enjoyable in every aspect Wishing you the very best. Dr. G. S. Suresh July 2016 Dean (Academic Affairs)
3
Department Vision
The Department will be a centre of repute providing in-depth knowledge in Industrial and Production Engineering and imbibe professional ethics through dedicated faculty, facilities and infrastructure.
Department Mission
Equipping students with enhanced abilities to apply
knowledge with proven abilities to theorize and develop
emerging systems of learning coupled with value systems to
be able to manage and lead contemporary and emerging
businesses globally with specific excellence in the areas of
manufacturing.
Strengthening and expanding collaborations and partnerships
across a spectrum of industries and Centers of Excellence for
offering sustained and scalable world class training, research
and higher education.
Imbibing professional ethics and encouraging
entrepreneurship for inclusive growth and global business.
Graduate Attributes
1. Engineering Knowledge: Apply the knowledge of
mathematics, science, engineering fundamentals, and an
engineering specialization to the solution of complex
engineering problems.
2. Problem Analysis: Identify, formulate, research literature,
and analyze complex engineering problems reaching
substantiated conclusions using first principles of
mathematics, natural sciences, and engineering sciences.
3. Design/Development of Solutions: Design solutions for
complex engineering problems and design system
components or processes that meet the specified needs with
appropriate consideration for the public health and safety, and
the cultural, societal, and environmental considerations.
4
4. Conduct Investigations of Complex Problems: Use
research-based knowledge and research methods including
design of experiments, analysis and interpretation of data, and
synthesis of the information to provide valid conclusions.
5. Modern Tool Usage: Create, select, and apply appropriate
techniques, resources, and modern engineering and IT tools
including prediction and modeling to complex engineering
activities with an understanding of the limitations.
6. The Engineer and Society: Apply reasoning informed by the
contextual knowledge to assess societal, health, safety, legal
and cultural issues and the consequent responsibilities
relevant to the professional engineering practice.
7. Environment and Sustainability: Understand the impact of
the professional engineering solutions in societal and
environmental contexts, and demonstrate the knowledge of,
and need for sustainable development.
8. Ethics: Apply ethical principles and commit to professional
ethics and responsibilities and norms of the engineering
practice.
9. Individual and Team Work: Function effectively as an
individual, and as a member or leader in diverse teams, and in
multidisciplinary settings.
10. Communication: Communicate effectively on complex
engineering activities with the engineering community and
with society at large, such as, being able to comprehend and
write effective reports and design documentation, make
effective presentations, and give and receive clear
instructions.
11. Project Management and Finance: Demonstrate knowledge
and understanding of the engineering and management
principles and apply these to one’s own work, as a member
and leader in a team, to manage projects and in
multidisciplinary environments.
5
12. Life-long Learning: Recognize the need for, and have the
preparation and ability to engage in independent and life-long
learning in the broadest context of technological change.
Programme Educational Objectives
PEO1: Graduates get employed in professions related to Industrial
and Production Engineering adopting and adapting to advances in
technology and management.
PEO2: Graduates pursue advanced studies at Institutions of higher
learning to engage in research and learning stimulations facilitating
them to attain technical competence with an aptitude for life-long
learning.
PEO3: Graduates become successful professionals in a challenging
environment leveraging learnings for the growth of the organization
by becoming successful intrapreneurs keeping in mind the ethical
responsibilities and volatile emerging societal needs.
Programme Outcomes
PO1: Apply the knowledge of mathematics, science and
engineering.
PO2: Identify, formulate and analyze problems related to production
and industrial engineering.
PO3: Design and develop production systems considering factors
related to safety and environment.
PO4: Conduct investigations of complex problems in the field of
industrial and production engineering.
PO5: Use appropriate modern tools and techniques to model and
solve complex Industrial and production engineering problems.
6
PO6: Understand the impact of production engineering solutions in
global, economic and societal context.
PO7: Understand the impact of production on environment and
adopt sustainable development.
PO8: Understand professional and ethical responsibilities.
PO9: Function as an individual and a team member contributing
significantly to the growth of the organization.
PO10: Communicate effectively.
PO11: Competently manage projects understanding their financial
implications.
PO12: Possess the knowledge of contemporary issues and
engage in life-long learning.
7
BLUEPRINT OF SYLLABUS STRUCTURE AND QUESTION PAPER PATTERN
Blue Print of Syllabus Structure
1. Complete syllabus is prescribed in SIX units as Unit 1, Unit 2, etc.
2. In each unit there is one topic under the heading “Self Learning Exercises” (SLE). These are the topics to be learnt by the student on their own under the guidance of the course instructors. Course instructors will inform the students about the depth to which SLE components are to be studied. Thus there will be six topics in the complete syllabus which will carry questions with a weightage of 10% in SEE only. No questions will be asked on SLE components in CIE.
Blue Print of Question Paper
1. Question paper will have SEVEN full questions.
2. One full question each of 15 marks (Question No 1, 2, 3, 4, 5 and 6) will be set from each unit of the syllabus. Out of these six questions, two questions will have internal choice from the same unit. The unit from which choices are to be given is left to the discretion of the course instructor.
3. Question No 7 will be set for 10 marks only on those topics prescribed as “Self Learning Exercises”.
8
9
10
11
12
13
OPERATIONS RESEARCH (4:0:0)
Sub Code : IP 0422 CIE : 50% Marks
Hrs/Week : 04 SEE : 50% Marks
SEE Hrs : 03 Max. Marks : 100
Course Objectives:
The objective of the course is to give an exposure to student in modeling, solving and analyzing problems using operations research models. Emphasis will be on basic concepts, applications and computer usage. Unit 1 Introduction: Historical development of OR, Definition of OR, models of OR, features of OR models. Linear Programming: Definition, mathematical formulation, standard form, solution space, solution – feasible, infeasible, multiple, optimal, redundancy, solution by graphical method. 08 Hrs
SLE: Application of OR to engineering and managerial problems.
Unit 2 Linear Programming: Simplex method, variants of simplex
algorithm – Artificial basis techniques, Duality, Economic
interpretation of dual, Solution of LPP using duality concept, Dual
simplex method. 08 Hrs
SLE: Degeneracy problems. Unit 3 Assignment Problem: Formulation of the assignment problem, unbalanced assignment problem. Transportation Problem: Formulation of transportation model,
Basic feasible solution using North-West corner, least cost, Vogel’s
Approximation Method. Optimality test by MODI Method.
Unbalanced transportation problem, Degeneracy in transportation
problems, Applications of Transportation problems. 10 Hrs
SLE: Traveling salesman problem
14
Unit 4 Queuing Theory: Queuing system and their characteristics. The M/M/I queuing system, steady state performance, analyzing of M/M/I queuing model, M/M/K/ Model. Replacement Analysis: Introduction, reasons for replacement,
Individual replacement of machinery/equipment with/without value
of money, group replacement policy problem. 10 Hrs
SLE: Derivation of Birth and death model (M/M/1): ( /FCFS)
Unit 5 Project Management Using Network Analysis: Network
construction, determination of critical path and duration, floats.
PERT – Estimation of project duration, variance, crashing of
network. 08 Hrs
SLE: Resource smoothing, resource leveling.
Unit 6 Game Theory: Formulations of games, two person zero sum
game, games with and without saddle point, dominance property,
graphical solutions (2xn, mx2 game). 08 Hrs
SLE: Solving problems using linear programming method. Text Books:
1. Operations Research, S.D.Sharma; Kedarnath and Ramnath publications, 2014.
References:
1. Quantitative techniques in management – N.D. Vohra; McGrawhill Education, 4th Edition, 2015.
2. Operations Research – Kanthi Swarup and others, Sultan chand and Sons. 17th Edn. 2014.
3. Operation Research an Introduction- Taha H A, Pearson India Ltd., 9th Edn, 2014.
4. Principles of Operations Research – Philips, Ravindran
and Soleberg-Theory and Practice, Wiley Inc, 2nd Edition,
2014.
15
Course Outcome: Upon successful completion of the course, the students will be able to
1. Identify and develop operations research models that consider the key elements of the real world problem from the verbal description of the real system.
2. Solve the linear programming models for their optimal solution and interpret the model’s solution
3. Analyze and solve managerial problems in industry so that they are able to use resources more effectively using assignment and transportation model.
4. Select mathematical and computational modeling of real decision making problems, including the use of modeling tools and computational tools, as well as analytic skills to evaluate the problems under uncertainty
5. Design new simple models: CPM, PERT, to improve decision-making and develop critical thinking and objective analysis of decision problems.
6. Analyze and solve basic mathematical models of games with strategic considerations.
16
MANAGEMENT AND ENTREPRENEURSHIP (3:0:0)
Sub Code : IP 0303 CIE : 50% Marks
Hrs/Week : 03 SEE : 50% Marks
SEE Hrs : 03 Max. Marks: 100
Course Objective:
By this course, a student should diagnose a firm’s competitive situation based on real world situations and implement entrepreneurial knowledge to overcome various short range and long range problems.
Unit 1 Management: Introduction- meaning-nature and characteristics of
management, scope and functional areas of management-
management as a science, art or profession – management and
administration – roles of management, levels of management, skills
and competence for effective managing, development of
management thought; classical approach and neo classical
approach, social responsibility of manager. Case studies.
05 Hrs
SLE: Maslow’s hierarchy theory
Unit 2 Planning and Decision Making: Nature and purpose of planning, Types of plans, Steps in planning, Planning process, Importance and Limitations of rational decision making, approaches for selecting an “alternative”, Decision making under certainty, uncertainty and risk. Case Studies. 05 Hrs
SLE: Modern approaches to decision making under uncertainty
Unit 3 Organizing and Staffing: Nature and purpose of organizing,
formal and informal organizations, organization levels and the span
of management, structure and process of organizing, organizing
through departmentalizing, matrix organizations, authority and
power, line and staff concepts, decentralization and delegation of
17
authority, systems approach to staffing, systems approach to
selection. Case studies. 06 Hrs
SLE: Basics of organizational behavior
Unit 4 Motivating and Leading technical people: Human factors in managing, creativity and innovation, motivation and motivators, overview on theories of motivation, special motivation technique, Leadership and its ingredients, overview on theories of leadership, importance of communication, communication process model, barriers to communication, towards effective communication, case studies International business management: International management
in selected countries, International management and multinational
corporations (MNCs). 08 Hrs
SLE: Managerial functions in International Business, Global theory of Management
Unit 5 Entrepreneurship: Meaning of entrepreneur, evolution of the
concept, functions of an entrepreneur, types of entrepreneur,
entrepreneur – an emerging class, concept of entrepreneurship –
development of entrepreneurship, steps in entrepreneurial process,
Role of entrepreneurs in economic development. 06 Hrs
SLE: Entrepreneurship in India and Barriers.
Unit 6 Micro small and Medium Enterprises (MSME): Definition, Characteristics, Need and rationale, objectives, scope, role of MSME in Economic Development. Steps to start an MSME – Government policy towards MSME; Impact of Liberalization, Privatization, Globalization on MSME, Effect of WTO/GATT Feasibility study: Market Feasibility study; Technical feasibility study; financial feasibility study and Social feasibility studies.
Preparation of Project: Meaning of project; Project Identification;
Project Selection: Project Report; Need and Significance of Report;
Contents; formulation; Guidelines by Planning Commission for
Project report; Network analysis; Errors of project report; Project
appraisal. Identification of business opportunities. 12 Hrs
18
SLE: Institutional Support: Different Schemes; TECKSOK; KIADB; KSSIDC; KSIMC; DIC Single Window Agency: SISI; NSIC; SIDBI; KSFC.
Text books:
1. Management and Entrepreneurship – N.V.R. Naidu and T. Krishna Rao, I.K.International, New Delhi – 2008
2. Principles of Management – P.C. Tripathi, P.N.Reddy; Tata McGraw Hill, 2nd Edition, 1999.
References:
1. Management Fundamentals – concepts, application, skill development – 1st Edition, Robert Lusier – Thomson, 2004
2. Entrepreneurship Development – S S Khanka – S Chand and Co. 1999.
3. Management – Stephen Robbins – Pearson Education / PHI – 17th Edition, 2003. Entrepreneurship Development – Small Business Enterprises – Poornima M Charantimath – Pearson Education, 2nd Edition, 2006.
Course outcomes:
Upon successful completion of the course, the student will able to:
1. Defines the meaning, nature, levels and characteristics of management.
2. Describes the nature, types, purpose of planning and taking decision under different conditions.
3. Defines the different organization structures and staffing policies and procedures.
4. Demonstrate the motivation, leadership theories and communication process model.
5. Define the entrepreneurship concept, process and barriers in entrepreneurship.
6. Demonstrate scope, role of MSME and guide lines to write project report.
19
FINANCIAL MANAGEMENT (4:0:0)
Sub Code : IP 0424 CIE : 50% Marks
Hrs/Week : 04 SEE : 50% Marks
SEE Hrs : 03 Max. Marks : 100 Course Objective:
To explain financial theories and its implications in investment, financing, and demonstrate analytical techniques in financial decision making. Unit 1 Introduction: Evolution of financial management, goals, scope,
objectives key activities. Financial decisions in a firm, principles of
finance, risk return trade-off. 06 Hrs
SLE: Forms of Business
Unit 2 Financial statements: Balance sheet, Profit and Loss account,
Relationship, Financial analysis, Nature of ratio analysis, Types of
ratios. 06 Hrs
SLE: users of Financial Analysis
Unit 3 Capital Budgeting: Techniques and problems, Cost volume profit
analysis, Break Even analysis, problems 06 Hrs
SLE: Process of capital budgeting
Unit 4 Working capital management: determination of operating cycle and working capital, budgets, purposes of budgeting, essentials of budgeting, budget committee, types of budgets, problems 12 Hrs
SLE: Factors influencing working capital requirement
Unit 5 Long Term Sources of Finance: Shares, debentures, preference
shares, term loans, primary and secondary markets, valuation of
securities, features of convertibility, securities and warrants,
venture capital. 08 Hrs
20
SLE: SEBI guide lines on capital issues, stock market in India
Unit 6 Dividend Policy: Dividend value and firm value models, Reasons for payment of dividends, dividend policy, bonus shares and stock splits.
Mergers and Acquisitions: Reasons, Mechanics, Takeovers,
Acquisitions, Leasing, Portfolio management, International financial
management, Hybrid financing. 14 Hrs
SLE: Dividend policies in practice. Text Books:
1. Financial management –IM Pandey, Vikas publishing House Pvt. Ltd., 11th Edition, 2015
2. Financial Management – Theory and practice, Prasanna Chandra, 9th Edition, 2015. Tata McGraw Hill publishing company ltd.,
References:
1. Financial Management and Policy – James C.Van Horne & Sanjay Dhamija, Pearson, 12th Edition.
2. Essentials of Financial Management - James C. Van Horne & John M. Wachowicz, 13th Edition.
3. Financial Management Text, Problems and Cases – Khan and Jain, 7th Edition, 2015, Tata McGraw Hill publishing company ltd.,
Course outcome:
Upon successful completion of the course, the student will be able to
1. Recall the basic concepts of financial management.
2. Explain the financial statements with a case study.
3. Interpret different techniques applicable to capital budgeting.
4. Generalize different budgets considering working capital management.
21
5. Interpret different sources of finance and venture capital.
6. Demonstrate the concept of mergers and acquisition for various firms and interpret dividend policies.
22
SOFTWARE APPLICATION LABORATORY (0:0:3)
Sub Code : IP 0116 CIE : 50% Marks
Hrs/Week : 03 SEE : 50% Marks
SEE Hrs : 03 Max. Marks : 50
Course Objectives:
Student learn Oracle/MS SQL server and use of software packages to solve linear programming problems, plotting appropriate charts and diagrams relevant to various industrial applications.
Develop of simple MIS applications using Oracle / MS SQL server as the back-end, and VB6.0 / Developer 2000 as the front-end.
Developing the applications for basic transactions. Purchase and sales using trigger concept and on delete cascade.
Use of software packages to solve assignment model problems. Transportation model Problems and Linear Programming Problems, Plotting appropriate charts and diagrams relevant to various industrial applications.
Text Books:
1. Fundamentals of Database system – Rame Elmasri and Shamakanth B Navathe, 6th Edn, Addision Wesly publisher, 2004.
References:
1. Database Management and Design – Gary Whansen and James V Hansen, 2nd edition, PHI Pvt. Ltd. 1995.
Course Outcomes:
Upon successful completion of the course, the student will able to:
1. Explain the basic concepts of oracle and write the SQL queries for the given application
23
2. Demonstrate trigger and on delete cascade concept in developing banking application.
3. Solve the practical cases using TORA packages.
24
COMPUTER AIDED MODELING AND ANALYSIS LABORATORY (0:0:3)
Sub Code : IP 0117 CIE : 50% Marks
Hrs/Week : 03 SEE : 50% Marks
SEE Hrs : 03 Max. Marks : 50 Course Objectives:
This course trains students using different modeling and simulation
method and FEM package to analyze linear elastic structural
members.
1. Modeling of simple machine parts using modeling software.
2. Study of Finite element analysis package, 1D, 2D,
Structural problems, Evaluation of displacement, stress
and strain, Problems involving Shells, Plates, beams and
trusses.
SUGGESTED PACKAGES
Solid edge- ST06, Solid works, UNI Graphics, ANSYS Course Outcomes:
Upon successful completion of the course, the student will able to
1. Create a given machine part
2. Analyze the analysis of created machine part
25
PROFESSIONAL COMMUNICATION (2:0:0)
Sub Code : IP 201 CIE : 50% Marks
Hrs/Week : 02 SEE : 50% Marks
SEE Hrs : 02 Max. Marks: 50 Course Objective:
Students will be effective in communicating through different channels and will be good listeners. Unit- 1 Principles of communication: Introduction to Communication,
Barriers to Communication, Communication Media and
Technology, Communication Process. 05 Hrs
SLE: Case study
Unit -2 Channels of Communication: Direction of Communication:
Upward, Downward, Horizontal and Interpersonal. Organizational
communication, Choice of communication. 05 Hrs
SLE: Case study
Unit -3 Listening and Speaking: Active listening Effective Speaking,
Effective Presentations. 05 Hrs
SLE: Case study
Unit -4 Interviews: Types of interviews, methods of evaluation. 04 Hrs
SLE: Case study
Unit -5 Reading and Writing: Reading, Technical writing, Art of
condensation, Letters, Memos and emails 04 Hrs
SLE: Case study
26
Unit -6 Presentation skills: Importance, types of presentation, role of
IT. 03 Hrs
SLE: Seminar Presentation
Text Books:
1. Technical Communication: Meenakshi Raman, 3rd
Edition, Oxford University Press, 2015.
Reference Books:
2. Organization Behavior, Fred Luthans, , McGraw Hill. 12th
Edn, 2013.
3. Organization Behavior, Robbins, Pearson Education,15th
Edn, 2011
Course Outcomes:
Upon the successful completion of this course, the student will be able to:
Demonstrate knowledge of communication theory and
application.
Assess and explain the development of communication
media, practices in various organizations.
Demonstrate written communication skills expected for
specific audiences and situations.
Demonstrate critical and innovative thinking.
Write informatively and persuasively
Prepare high-quality presentations and documents using a
range of textual, diagrammatic and graphic media.
27
PROJECT WORK (Preliminary) (0:0:4) Sub Code : IP 0203 CIE : 50% Marks
Hrs/Week : 04 SEE : 50% Marks
SEE Hrs : Max. Marks : 100
Course Objectives:
To initiate innovation, undergo industrial exposure and develop team building and leadership qualities.
To identify the different areas of interest, carry out literature survey and visit industries for live projects and to finalize the area of study.
Students form project teams with a maximum of four in each
team. They identify Industry / Institute to carry out the VIII Semester Project work and literature survey. At the end of the VII semester, students have to submit a report and present a seminar regarding the same.
Course outcomes:
Upon the successful completion of the project, the student will be able to:
Identify the problem and carryout literature survey, so as to comprehend the same.
Analyze and formulate the problem by defining its objective and scope.
Know the modern tools that can be used for solving and select appreciate the need for team work.
28
Electives
(Group II)
29
DESIGN OF EXPERIMENTS (3:0:0)
Sub Code : IP 309 CIE : 50% Marks
Hrs/Week : 03 SEE : 50% Marks
SEE Hrs : 03 Max. Marks : 100 Course Objective: Students will learn quality concepts, conduct scientific experiments and use different statistical tools in order to analyze the responses and to interpret results.
Unit 1 Introduction: History of quality engineering: Japan versus U.S. track records. Taguchi Approach to Quality: Definition of quality, Loss function, Off-line and on-line quality control. Taguchi’s quality philosophy.
Basic Designs: Completely Randomized Design, Randomized
Block Design, one way analysis of variance and two way analysis
of variance 08 Hrs
SLE: Latin Square Designs
Unit 2 Factorial Experimentation-Two Levels: Full Factorial Designs:
Experimentation as a learning process, Traditional scientific
experiments, Two-factor design, Four-factor design, Replicating
experiments. 06 Hrs
SLE: Factor interactions Unit 3 Factorial Experimentation-Eight and Sixteen Run Experiments:
Fractional factorial designs based on eight-run experiments.
07Hrs
SLE: Folding over an eight run and sixteen-run experiment
30
Unit 4 Constructing Orthogonal Arrays: Counting degrees of freedom,
selecting a standard orthogonal array, dummy level technique and
compound factor method. Linear graphs and interaction
assignment. Modification of linear graphs, column merging method,
branching design. Comparison with the classical statistical
experiment design. 08 Hrs
SLE: Strategy for constructing an orthogonal array
Unit 5 Steps in Robust Design: Noise factors and testing conditions.
Quality characteristics and objective functions, Control factors and
their levels, Matrix experiment and data analysis plan, conducting
the matrix experiment, data analysis, verification experiment and
future plan. 06 Hrs
SLE: Case study discussion on noise factor.
Unit 6 Signal to noise ratio for static problems: Evaluation of sensitivity to noise, S/N ratios for Smaller-the-better, Larger-the better, Nominal-the-best and Asymmetric Cases.
Signal-to-noise ratio for dynamic problems: S/N ratios for
Continuous-continuous, continuous-digital, digital-continuous,
digital-digital cases. 07 Hrs
SLE: Introduction to Taguchi Inner and Outer Arrays. Text Books:
1. Quality Engineering using robust design-Madhav S. Phadke, Prentice Hall PTR, Englewood Cliffs, New Jersey , 1992.
2. Design of Experiments-D.C.Montgomery, John Wiley and Sons, 2002.
References:
1. Designing for Quality –an Introduction to Best of Taghuchi and Western Methods or Statistical Experimental Design-Robert H.Lochner and Joseph E.Matar, Chapman and Hall Madras, 2nd edition 2003.
31
Course Outcomes:
Upon successful completion of the course, the student will able to
1. Demonstrate the basic assumptions that allow the use of statistical inference to make decisions
2. Identify engineering decisions about design, implementation, and analysis of an experiment.
3. Identify and conduct a designed experiment to characterize a micro lithographic process
4. Write and present detailed information about the Design of Experiment project to others.
5. Explain advanced design of experiment methods, advanced process optimization methods
6. Discuss the principles of statistical inference.
32
THEORY OF METAL CUTTING (3:0:0)
Sub Code : IP 0310 CIE : 50% Marks
Hrs/Week : 03 SEE : 50% Marks
SEE Hrs : 03 Max. Marks : 100 Course Objective:
To imbibe in students the concept of different types of cutting tool materials used in various machining applications and study the geometry of cutting tool, tool failure, tool life and cutting fluids. Unit 1 Geometry of Cutting Tools: Nomenclature of a single point cutting tool, cutting parameters and tool geometry, Nomenclature of a drill bit and its terminology, significance of different angles, recommended tools and geometry for different work materials.
Tool Materials: Importance of Tool materials - composition and
structure. Desirable properties of tool materials, High carbon steel,
high speed steel, cemented carbides, ceramics, coated tools,
Cubic Boron Nitride tools, recommended cutting speeds for the
above tools and their applications. 08 Hrs
SLE: Coating Techniques in the form of CVD and PVD and their applications
Unit 2 Mechanism of Metal Cutting: Orthogonal and Oblique cutting,
Mechanism of chip formation, Different types of chips like
continuous, discontinuous and continuous chips with BUE.
Determination of shear plane angle and cutting ratio, force
components in orthogonal cutting, Merchant’s circle diagram and
analysis, velocity relationship, power and energy relationship,
problems on the above. 07 Hrs
SLE: Chip flow direction, Stablers law, slips line field -theory a simple concept.
33
Unit 3 Measurement of Cutting Forces: Introduction, Forces involved in
Machining, Requirements of tool dynamometers, different types of
Dynamometers, Dynamometers for lathe, drilling and milling
operations. 07 Hrs
SLE: Importance of Piezo Electric Dynamometers, riding Tool Dynamometers
Unit 4 Thermal Aspects in Metal Cutting: Heat sources in Metal cutting, Factors influencing tool temperature, techniques for temperature measurement, temperature in chip formation,
Cutting Fluids: Importance of cutting fluids in Metal cutting,
desirable properties of cutting fluids, Different types of cutting
fluids, their properties and composition. Selection of cutting fluids
for different application, Recommended cutting fluids, methods of
applications. 08 Hrs
SLE: Experimental determination of tool temperature. Unit 5 Tool Wear and Tool Life: Mechanism of tool wear, types of wear
like adhesion, abrasion, diffusion, crater wear and flank wear,
different wear criterion, Taylor’s tool life equation, Effect of process
parameters on tool life. Numerical problems. 07 Hrs
SLE: Machinability of Materials.
Unit 6
Economics of Machining, elements of production cost like material,
labor and overhead costs, Tool cost etc. cutting speed for maximum
productivity. Numerical examples. 05 Hrs
SLE: Cutting speed for minimum cost. Text Books:
1. Fundamentals of Metal Cutting and Machine Tools by B L Juneja and G S Sekhon New age International. 2nd edition 2003,
34
References:
1. Fundamentals of metal machining and machine tools by G Boothroyd, Mc. Graw Hill publication, 2008.
2. Metal cutting principles by Milton C Shaw Oxford University press, 2nd edition-2008.
Course Outcomes:
Upon successful completion of the course the student will able to
1. Understand the geometry of cutting tools based on the materials used for machining.
2. Elaborate on mechanics of machining in metal cutting.
3. Demonstrate the measurement of cutting forces for various machining operations.
4. Determine cutting tool temperature and appreciate the importance of cutting fluids.
5. Classify different types of tool wear and its mechanism. Also do prediction of cutting velocity and tool life.
6. Understand the importance of economy in machining
35
INDUSTRIAL ROBOTICS (3:0:0)
Sub Code : IP 0311 CIE : 50% Marks
Hrs/Week : 03 SEE : 50% Marks
SEE Hrs : 03 Max. Marks : 100 Course Objective:
To imbibe in students the basic concepts, mechanism and controls of robot system for developing robotic program used in manufacturing systems.
Unit 1 Introduction: Automation and robotics, brief history of robotics, social and economic aspects of robots, advantages and disadvantages of using robots in industries.
Classification and structure of robotic system: Classifications, geometrical configurations, wrist and its motions, end effectors and its types, links and joints.
Robot drive systems: Hydraulic, electric and pneumatic drive
systems, resolution, accuracy and repeatability. 08 Hrs
SLE: Overview of robots – present and future applications and advantages and disadvantages of drive systems
Unit 2 Control Systems and Components: Basic control system
concepts and models, transformation and block diagram of spring
mass system, controllers – ON and OFF, proportional integral,
proportional and integral, transient and response to second order
system. 06 Hrs
SLE: Robot Actuation and Feedback components: position, velocity sensors, Actuators. Unit 3 Robot Arm Kinematics: Rotation matrix, composite rotation
matrix, rotation matrix about an arbitrary axis, Euler angels,
representation, homogeneous transformation, links, joints and their
parameters, D – H representation. 08 Hrs
SLE: Kinematics – Introduction, direct and inverse kinematics
36
Unit 4 Robot Arm Dynamics: Lagrange – Euler Formulations, Joint velocities, kinetic energy, potential energy and motion equations of a robot manipulator. Trajectory Planning: Introduction, general considerations on
trajectory planning, joint interpolated trajectories, 4-3-4 trajectory
examples. 06 Hrs
SLE: Planning of Cartesian Path Trajectory. Unit 5 Robot programming: Introduction, programming languages –VAL
[Simple examples], graphical programming, storing and operating,
Task programs. 06 Hrs
SLE: Manual teaching, lead through teaching
Unit 6 Sensors: Internal state sensors, tactile sensors, proximity sensing,
range sensing, force and torque sensors. Elements of computer
vision. Sensing and digitizing function in machine vision – image
devices, lighting techniques – analog to digital signal conversion,
sampling, quantization, encoding – image storage. Image
processing and analysis, 06 Hrs
SLE: Features Extraction and Object recognition. Text Books:
1. Industrial robotics – Groover, Mc Graw Hill, Year 2011.
2. Robotics: control, sensing, vision and intelligence – K.S.Fu, R.C.Gonzales and Lee. Mc Graw Hill International, Year 1987.
References:
1. Robot manipulators, Mathematics, programming and Control – Richard Paul, Year 2000.
2. Robotics – Yorem Koren, Mc Graw Hill Intl. Book Co., New Delhi, Year 2001.
3. Fundamentals of Robotics: Analysis and control – Robert J Schilling, Year 2009, Phi publication. 4th edition.
37
4. Robotics Engg: An Integrated approach by Richard D. Klafter, PHI, Year 2003.
5. Robotics and Control by R. K. Mittal and J. Nagarath, Tata Mc Graw Hill, Year 1995.
Course Outcomes:
Upon successful completion of the course, the student will able to
1. Outline the basics of robotics and its drives used for various motions.
2. Recall the concepts of control system and components used for robots.
3. Solve problems related to transportations and kinematics of robotics.
4. Understand the importance of Robotic arm dynamics and its trajectory planning
5. Learn different types of programming methods and languages of robots.
6. Understand the importance of various sensors and their applications in robots.
38
FACILITY PLANNING AND DESIGN (3:0:0)
Sub Code : IP 0312 CIE : 50% Marks
Hrs/Week : 03 SEE : 50% Marks
SEE Hrs : 03 Max. Marks : 100 Course Objective:
To understand and analyze the importance of layout models using appropriate design and computerized techniques
Unit 1 Plant Location: Factors influencing plant location, theories of plant location, Plant layout – objectives of plant layout, principles of plant layout, types of plant layout, their merits and demerits, facilities design function, Objectives, types of Layout, numerical problems.
Material Handling: Objectives and principles of material handling,
unit load concept, different types of material handling equipments.
08 Hrs
SLE: Classification of material handling equipment, basic systems Unit 2 Plant Design: Layout procedure; Immer, Nadler Muther, Apple
James and Reed’s approaches, systematic layout planning, activity
relationship chart, relationship diagram. 06 Hrs
SLE: Space relationship diagram to plant layout. Unit 3 Computerized Layout Planning: Computerized relative allocation
of facility techniques, computerized facilities and design layout,
Plant evaluation techniques. 05 Hrs
SLE: Analyze and design of computerized relationship layout planning, automated layout design program.
Unit 4 Space Determination and Area Allocation: Factors for consideration in space planning, receiving, storage, production, shipping, tool room and tool crib, Other auxiliary service actions, establishing total space requirement, area allocation factors to be
39
considered, expansion, flexibility, aisles column, area allocation procedure, the plot plan. Construction of the Layout: Methods of constructing the layout,
evaluation of layout, efficiency indices, presenting layout to
management. 10 Hrs
SLE: Location Models: Single and multi facility location models, location allocation problems - quadratic assignment problems.
Unit 5
Quantitative approaches to facilities planning: Deterministic models, single and multi facility models, location models, quadratic assignment problem and plant location problems.
SLE: Warehouse layout models
Unit 6 Layout Models: Warehouse models, waiting line models, storage
models-problems. 06 Hrs
SLE: Evaluation, selection and implementation of facilities plan. Text books:
1. Plant layout and material handling- James.M Apple, 2nd edition John, Wiely and sons, 1991.
2. Facility layout and location – Françoise, R.L. and White, J.A, Mc Graw Hill 2nd edition, 1994.
References:
1. Practical layout – Muther Richard -Mc Graw Hill-1956.
2. Plant layout design – James.M Moore, Mac Millon co.1962.
3. Facilities design – Sunderesh Heragu, PWS publishing company, August 2008
4. Facilities planning –James.A.TOMPKINS
5. FACILITY LATOUT AND LOCATION, PHI learning. Pvt. ltd
40
Course Outcomes:
Upon successful completion of the course, the student will able to
1. Identify the planning strategies, implementation evaluation and maintaining the facility.
2. Explain various theories of plant location, objectives of plant layout and plant design, Immer, Nadler Muther, Apple James and Reed’s approaches.
3. Explain various types of computerized layout planning techniques.
4. Illustrate the Space determination and area allocation procedure, construction of the layout and location models.
5. Analyze the quantitative methods and models for the plant location.
6. Understand the warehouse and waiting line models.
41
FINITE ELEMENT METHODS (2:2:0)
Sub Code : IP 0313 CIE : 50% Marks
Hrs/Week : 03 SEE : 50% Marks
SEE Hrs : 03 Max. Marks : 100
Course Objective:
To learn the methodology of Finite Element Method (FEM) and the applications of FEM in various fields such as structural, thermal and vibration
Unit 1 Introduction: Mechanical Engineering design and analysis, limitations of classical methods. Basic procedure of FEM., field of application of FEM. Field variable and equation, Theory of Elasticity, 3D and 2 D equations of equilibrium, principle stresses and strains, equations in cylindrical and polar coordinates. Axi symmetric bodies. Strain analysis, stress strain relations and generalized hooks law, plane stress and plane strain problems. 08 Hrs
SLE: Theories of failures. Saint Venant’s principle, strain energy of elastic bodies.
Unit 2 Basics Concept of FEM: Discrimination of continuum, finite
elements, Nudes, DOF, shape functions of 1D, 2D and 3D
elements. Higher order elements, linear, quadratic and cubic shape
functions, sub parametric iso-parametric and super parametric
concepts. Local and global coordinate system and element
characteristics, polynomial function and Pascal triangle. Principle of
Potential. Energy and Rayleigh Ritz method. 08 Hrs
SLE: Principle of virtual work and Gelarkin method.
Unit 3 One Dimensional Analysis: Bar elements with linear shape
functions – B matrix – K matrix – Body force and load vector –
Assembly and Boundary conditions – Elimination and Penalty
approach – Solution to overall equation, calculation of stresses and
other results, Numerical Problems – Temperature stresses and
42
problems,. Bar element with Quadratic shape function. Numerical
problems. 07 Hrs
SLE: Properties of K-matrix and storage, convergence of solution Unit 4 Truss Element: Local and Global Coordinate system,
Transformation matrix. Stiffness matrix and assembly, stress
calculation. Temperature stresses, numerical problems on simple
truss structures. 06 Hrs
SLE: Problems on real life truss element.
Unit 5 Beam Element: Elementary beam theory and equation of bending,
potential energy function,. Simple beam element and DOF –
Hermite shape functions – K matrix and load vectors, – shear force
and bending moment vectors – numerical problems. 06 Hrs
SLE: Elementary beam theory
Unit 6 Two Dimensional Analysis: 2 D stress strain relations, constant
strain triangle, nodes, DOF, displacement functions – Jacobian and
B Matrix, Expression for Ke –Load vectors – stress calculation –
temperature effects – Problems, modeling and Boundary
conditions – simple problems. 07 Hrs
SLE: Discussion on axi-symmetric elements and its applications Text books:
1. Introduction to Finite Elements in Engg. T.R. Chandrupatla, PhD, P E, Ashok. D. Belegundu, 1996 prentice hall.
2. Fundamentals of Finite Elements Method, 2nd Edition, - Dr. S.M.Murigundappa., International Publication- 2009.
43
References:
1. A First Course in Finite Element Method, 4th Edition Dary. L. Logan, University of Wisconsin, Platteville Thomson, Nelson Engineering 2007.
2. Finite Element Method, R.D. Cook, John Willy International, New edition 2007, 4th edition.
3. Introduction to Finite Element Method, Chandrakantha S. Desai, John F.Abel East, West-publication.
Course Outcomes:
Upon successful completion of the course, the student will able to
1. Formulate the three dimensional stress, strain equations using theory of elasticity
2. Evaluate engineering problems by Rayleigh-Ritz method
3. Solve the 1D problem using FEA.
4. Evaluate trusses and beams using FEA
5. Solve the 2D problem by FEA.
6. Formulate the vibration of machine elements and
structures using FEA
44
Electives
(Group III)
45
DATABASE MANAGEMENT SYSTEM (3:0:0)
Sub Code : IP 0314 CIE : 50% Marks
Hrs/Week : 03 SEE : 50% Marks
SEE Hrs : 03 Max. Marks : 100
Course Objective:
To make students understand the concepts of database management, models, relational models, writing simple and complex SQL queries, normalization and transaction in database system. Unit 1 Database and Users: Introduction, Characteristics of database approach, intended uses of a DBMS and advantages of DBMS. Database Systems concepts and Architecture: Data models,
Schemas and instances, DBMS architecture and data
independence, database languages and interfaces, database
system environment, classification of database management
systems. 06 Hrs
SLE: Implications of database approaches. Unit 2 Data Modeling: High level conceptual data models for database
design. Entity types, entity sets, attributes and keys. Relationships,
relationship types, roles and structural constraints, Weak entity
types, ER diagrams. 08 Hrs
SLE: ER diagram for different applications.
Unit 3 Relational Data model and Relational Algebra: A Brief discussion on codd rules, relational model concepts, constraints and schemas. Update operation on relations, basic and additional relational algebra operations and queries in relational algebra. 07 Hrs
SLE: Writing queries in SQL for given application.
46
Unit 4 (SQL) Structured Query Language: Data definition in SQL2,
Basic and complex queries in SQL, Insert, Delete, update
statements. 07 Hrs
SLE: Views in SQL, embedded SQL. Unit 5 Database Design: Design guidelines for relational schemas,
functional dependencies, Normalization – 1st, 2nd, 3rd, 4th and 5th
normal forms, and Database design process and guide lines for
relational systems. 07 Hrs
SLE: Factors influencing physical database design guidelines. Unit 6 Transaction: Concepts, properties, schedules, based on
serializability, transactional support in SQL– two phase locking,
Database recovery techniques. 07 Hrs
SLE: Concurrency control techniques Text Books:
1. Fundamentals of Database system – Rame Elmasri and Shamakanth B Navathe, 6th Edn, Pearson, 2014.
References:
1. Modern Database management, Jeffrey A. Hoffer, Ramesh Venkataraman, Heikki Topi, 10th Edition, 2013.
2. Database Management and Design – Gary W.Hansen and James V Hansen, 2nd edition, PHI Pvt. Ltd.1995.
3. Database Management System – Raghu Ramakrishnan and Johannes Gehske 3rd edition, Tata Mc Graw Hill, 2014.
47
Course Outcomes:
Upon successful completion of the course, the students will be able to
1. Understand data, database and characteristics, advantages and models of data base.
2. Demonstrate the models, architecture, languages and classification of database management system.
3. Recall the relational data models and constraints and concepts.
4. Understand the basic concept of SQL and construct the queries for the given application.
5. Comprehend the Functional dependencies and normalization concepts in database design
6. Illustrate the transaction concepts, ACID properties and concurrency control to design the online transaction databases.
48
PROJECT MANAGEMENT (3:0:0)
Sub Code : IP 0315 CIE : 50% Marks
Hrs/Week : 03 SEE : 50% Marks
SEE Hrs : 03 Max. Marks : 100 Course Objective:
To understand the importance of projects, their management tools and techniques used for purpose. Unit 1 Concepts of Project Management: Concepts, characteristics of
project, Phases of project life cycle 05 Hrs
SLE: Tools and techniques for project management.
Unit 2 Project Planning and Estimating: Feasibility report, preparation
of cost estimates, Evaluation of the project profitability. 07 Hrs
SLE: Fixing the zero date.
Unit 3 Organizing human resources and contracting: Delegation, project organization, Accountability in project execution, Contracts, 3 ‘R’s of contracting, 08 Hrs
SLE: Tendering and selection of contractors.
Unit 4 Project implementation: Project work system design, work breakdown structure (WBS). Tools and Techniques of Project Management: Project
scheduling techniques, Bar (Gantt) chart, Project Evaluation and
Review Technique (PERT) planning, 08 Hrs
SLE: Computerized project management
Unit 5 Project direction, coordination and Control: Project direction,
project co-ordination, Project control. 07 Hrs
SLE: Communications in a project.
49
Unit 6 Project Management performance: Performance indicators, The
CM and DM companies for better project management, 07 Hrs
SLE: Project management and environment. Text Books:
1. Project Management, S.Choudhury Tata McGraw hill education PVT Ltd, 2013, 36th reprint.
2. Project Management –A system approach to planning scheduling andcontrolling Harold kerzner, 10th edition 2009, John wiley and sons.
References: 1. Project Management Bhavesh M.Patel, Vikas Publication
House, 2002.
2. Project Planning Scheduling and Control, James P.Lawis, Meo Publishing Company, 5th edition 2010.
3. PERT and CPM, L.S. Srinath, Affiliated East West Press Pvt. Ltd 2002.
Course Outcomes:
Upon On successful completion of the course, the student will be able to
1. Recall the elementary concepts of projects and their management.
2. Plan and estimate a given project for its feasibility.
3. Organize human resources of a project and know the terms of contracting.
4. Select an appropriate tool/technique for project implementation.
5. Understand the knack behind directing, coordinating and controlling a project.
6. Evaluate a project for its performance and know the project management scenario in our nation.
50
AUTOMATION IN MANUFACTURING (3:0:0)
Sub Code : IP 0316 CIE : 50% Marks
Hrs/Week : 03 SEE : 50% Marks
SEE Hrs : 03 Max. Marks : 100 Course Objective:
Able to appreciate the methods of automating and controlling manufacturing systems. Unit 1 Automation in production systems: Introduction, automated
manufacturing systems, computerized manufacturing support
systems, reasons for automating, automation principles and
strategies. 08 Hrs
SLE: Automation migration strategy.
Unit 2 Automated systems: Basic elements of automated system, advanced automation functions, levels of automation. Hardware components for automation: Sensors, actuators,
analog to digital converters, digital to analog converter. 07 Hrs
SLE: Input/output devices for discrete data.
Unit 3 Numerical control (NC): Fundamentals of NC technology, computer numerical control, application of NC, advantages and disadvantages of NC. NC part programming: Manual part programming, NC part
programming using CAD/CAM 06 Hrs
SLE: Computer assisted part programming.
Unit-4 Industrial Robotics: Introduction: Robot anatomy and related
attributes, robot control systems, end effectors, industrial robot
applications. 07 Hrs
SLE: Sensors in robotics
51
Unit-5 Discrete control: Discrete process control, concepts of logic
control and sequencing, programmable logic controllers. 07 Hrs
SLE: Personal computers using soft logic.
Unit-6 Automatic Identification and Data Capture: Introduction,
overview of automatic identification, Methods linear bar codes,
radio frequency identification. 07 Hrs
SLE: Magnetic stripes. Optical character recognition (OCR), machine vision. Text Books:
1. Automation, production systems and computer integrated manufacturing-Mikell.P.Groover PHI, New Delhi – 2009.
References:
1. CAD/CAM-Mikell.P.Groover and Emory W.Zimmers, PHI, New Delhi – 1994.
2. Numerical control and computer aided manufacture, pressman and willims PHI – 1991.
3. An introduction to automated process planning system, Tiess Chieu Chang and Richard A Wysk PHI – 2002.
Course Outcomes:
Upon successful completion of the course, the student will able to
1. Apprehend the application of automation in manufacturing systems.
2. Interpret the basis of automation.
3. Recall the concepts of numerical control.
4. Outline the application of robots in automated manufacturing systems.
5. Identify the control mechanism in automation.
6. Select the appropriate automatic identification and data encoding systems for use in automated systems.
52
VALUE ENGINEERING AND INDUSTRIAL BEST PRACTICES (3:0:0)
Sub Code : IP 0317 CIE : 50% Marks
Hrs/Week : 03 SEE : 50% Marks
SEE Hrs : 03 Max. Marks : 100
Course Objective:
To learn the various aspects of value analysis, problem solving
and cost reduction techniques.
Unit 1
Introduction to value analysis: Definition of Value, Value
analysis, Value engineering, Value management, Value analysis
versus value engineering, Value analysis versus traditional cost
reduction techniques, uses, applications, advantages and
limitations of value analysis. Symptoms to apply value analysis,
Type of values: Reasons for unnecessary cost of product, peeling
cost Onion concept, unsuspected areas responsible for higher
cost, value Analysis Zone, attractive features of value analysis.
Meaning of Value, types of value and their effect in cost reduction.
Detailed case studies of simple products. 08 Hrs
SLE: Coaching of Champion concept.
Unit 2
Functional cost and its evaluation: Meaning of Function and
Functional cost, Rules for functional definition, Types of functions,
primary and secondary functions using verb and noun, Function
evaluation process, Methods of function evaluation. Evaluation of
function by comparison, Evaluation of Interacting functions,
Evaluation of function from available data, matrix technique, MISS
technique. 08 Hrs
SLE: Numerical evaluation of functional relationships and
case studies.
53
Unit 3
Problem setting and solving system: A problem solvable stated
is half solved, Steps in problem setting system, Identification,
Separation and Grouping of functions. Case studies.
Problem setting and solving system: Goods system contains.
Everything the task requires. Case studies. 06 Hrs
SLE: Various steps in problem solving
Unit 4
Value engineering job plan: Meaning and Importance of value
engineering Job plan. Phases of job plan proposed by different
value engineering experts, information phase, analysis phase,
creative phase, judgment phase, development planning phase, and
case studies. Cost reduction programs, criteria for cost reduction
program, value analysis change proposal.
Value engineering techniques: Result accelerators or new value
engineering techniques, listing, details with case examples for each
of the techniques. 07 Hrs
SLE: Role of techniques in Value Engineering
Unit 5
Advanced value analysis techniques: Functional analysis
system technique and case studies, Value Analysis of
Management Practice (VAMP), steps involved in VAMP,
application of VAMP to government, University, College, Hospitals,
school problems etc., (service type problems). 07 Hrs
SLE: Total Value Engineering- Concepts, need, methodology
and benefits.
Unit 6
Application of value analysis: Application of Value analysis in the
field of accounting, appearance Design, Cost reduction,
engineering, manufacturing, Management, Purchasing,
Material Management Etc., Comparison of approach of value
analysis and other management techniques. 06 Hrs
SLE: Quality Control, Sales, marketing
54
Text Books:
1. Techniques of Value Analysis and Engineering –
Lawrence D.Miles - McGraw Hill Book Company - 2nd Edn.
2. Value engineering for Cost Reduction and Product
Improvement – M.S. Vittal - Systems Consultancy
Services - Edn 1993.
References
1. Value Analysis for Better Management – Warren J
Ridge - American Management Association - Edn 1969.
2. Getting More at Less Cost (The Value Engineering Way)
– G.Jagannathan - Tata Mcgraw Hill Pub. Comp. - Edn
1995.64
3. Value Engineering – Arther E Mudge - McGraw Hill Book
Comp. - Edn 1981.
4. Value Management, Value Engineering and Cost
Reduction – Edward D Heller - Addison Wesley Publishing
Company – 1971.
Course Outcomes:
Upon successful completion of the course, the student will be able to:
1. Recall value analysis and cost reduction techniques.
2. Study the various methods of evaluation and compare
them.
3. Understand a problem, steps in problem, identification and various steps in problem solving.
4. Identify value engineering job plan, criteria for cost
reduction and new value engineering techniques.
5. Demonstrate advanced value analysis techniques.
6. Apply value analysis in different fields.
55
TOTAL QUALITY MANAGEMENT (3:0:0)
Sub Code : IP 0318 CIE : 50% Marks
Hrs/Week : 03 SEE : 50% Marks
SEE Hrs : 03 Max. Marks : 100 Course Objective:
To understand the quality management imperatives and practice of quality systems, tools and techniques in industries. Unit 1 Introduction of TQM: Concepts, theories and industrial practice importance. Implementation, core values, concepts and framework, strategic planning communication, decision making Leadership : Definition, characteristics of quality leaders,
leadership concept, characteristics of effective people, ethics,
Deming philosophy, role of TQM leaders and various theories of
TQM. 08 Hrs
SLE: Role of quality in survival of an organization.
Unit 2 Customer satisfaction and Employee Involvement: Customer Satisfaction: Customer and customer perception of quality, feedback using customer complaints, service quality, translating needs into requirements, customer retention, Case studies. Employee Involvement – Motivation, employee surveys,
empowerment, teams, suggestion system, recognition and reward,
gain sharing, performance appraisal, unions and employee
involvement, case studies. 08 Hrs
SLE: Quality and employee satisfaction
Unit 3 Continuous Process Improvement: Process, the Juran trilogy, improvement strategies types of problems, the PDSA Cycle, problem-solving methods, Kaizen reengineering, six sigma, case studies. Tools and Techniques: Bench marking, information technology,
quality management systems, environmental management system,
56
and quality function deployment, quality by design, failure mode
and effect analysis, product liability, total productive maintenance.
07 Hrs
SLE: Case studies on bench marking and QFD
Unit 4 Quality Management Tools: 5 Why analysis, forced filed
analysis, nominal group technique, affinity diagram,
interrelationship diagraph, tree diagram, matrix diagram,
prioritization matrices, process decision program chart, activity
network diagram. 07 Hrs
SLE: Case studies on various quality tools.
Unit 5 Statistical Process Control: Pareto diagram, process flow
diagram, cause and effect diagram, check sheets, histograms,
statistical fundamentals, Control charts, state of control, out of
control process, control charts for variables, control charts for
attributes, scatter diagrams, case studies 06 Hrs
SLE: Problems on regression and correlation.
Unit 6 Building and sustaining performance Excellence in Organizations: Making the commitment to total quality, organizational culture and total quality, change management, sustaining the quality organization, self-assessment process, implanting ISO 9000, Bald ridge, and six sigma, a view toward the future. Design for six sigma: Tools for concept developments, tools for
design developments, design optimization and design verification
06 Hrs
SLE: Case studies on ISO 14001, ISO 27001and problems on six sigma. Text books:
1. Total Quality Management: Dale H Bester field, Publisher – Pearson Education Idna, ISBN: 8129702606, Edition 03/e Paperback (Special Indian Edition)
57
2. Total Quality Management for Engineers: M.Zairi, ISBN: 1855730243, Publisher: Wood head Publishing.
References:
1. A New American TQM, four revolutions in management, Shoji Shiba, Alan Graham, David Walden, Productivity press, Oregon, 1990.
2. 100 Methods for Total Quality Management. Gopal k. Kanji and Mike Asher, ISBN:0803977476, Publisher: Sage Publications, Inc.; Edition – 1
3. Organizational Excellence through TQM, H Lal, New age pub, 2008.
Course Outcomes:
Upon successful completion of the course, the student will be able to: 1. Describe the principles of TQM and peculiarities of their
implementation.
2. Demonstrate quality management methods analyzing and solving problems of organization.
3. Describe the concept of quality from customer view and motivate the employees towards achievement.
4. Imbibe them with knowledge on various tools and techniques of quality management.
5. Explain the concepts of statistical process, tools and techniques
6. Explain the implantation for 6 – σ and its importance.
58
VIII Semester (Core Courses)
59
OPERATIONS MANAGEMENT (4:0:0)
Sub Code : IP 0425 CIE : 50% Marks
Hrs/Week : 04 SEE : 50% Marks
SEE Hrs : 03 Max. Marks : 100
Course Objective:
This course is designed to address the key operations and
logistical issues in service and manufacturing organizations that
have strategic as well as tactical implications.
Unit 1 Operations Management Concepts: Introduction, Historical development, The trend: Information and Non-manufacturing systems, Factors affecting productivity,
Operations Decision Making: Introduction, Management as a
science, Characteristics of decisions, Framework for decision
making, Decision methodology, Decision support systems,
Economic models, Statistical models. 10 Hrs
SLE: The environment of operations.
Unit 2 Forecasting Demand: Forecasting objectives and uses,
Forecasting variables, Opinion and Judgmental methods, Time
series methods, Exponential smoothing, Regression and
correlation methods, Application and control of forecasts. 08 Hrs
SLE: Forecasting tools used in various types of industries. Unit 3 System Design and Capacity: Introduction, Manufacturing and service systems, Design and systems capacity, Capacity planning.
Aggregate Planning and Master Scheduling: Introduction
planning and scheduling, Objectives of aggregate planning,
Aggregate planning methods, Master scheduling objectives. 08 Hrs
SLE: Master scheduling methods.
60
Unit 4 Material and Capacity Requirements Planning: Overview: MRP and CRP, MRP: Underlying concepts, System parameters, MRP logic, Capacity management, CRP activities. Scheduling and Controlling Production Activities: Introduction,
PAC, Objectives and Data requirements, Scheduling strategy and
guidelines, Scheduling methodology, priority controls. 10 Hrs
SLE: Capacity control.
Unit 5 Inventory control: Introduction, types of inventory, inventory
costs, factors involved in inventory analysis, inventory models,
purchasing model with no shortage, purchasing model with
shortage, manufacturing models with no shortage, manufacturing
models with shortage, lead time, safety stock, buffer stock, ABC
analysis. 08 Hrs
SLE: Inventory models with probabilistic demand.
Unit 6 Single Machine Scheduling: Concept, measures of performance, SPT rule, weighted SPT rule, EDD rule.
Flow-Shop Scheduling: Introduction, Johnson’s rule for n jobs on 2 and 3 machines. n jobs m machines.
Job-Shop Scheduling: Types of schedules, heuristic procedure,
scheduling 2 jobs on ‘m’ machines. 10 Hrs
SLE: Minimizing the number of tardy jobs. Text Books:
1. Production and Operations Management – Pannerselvam. R, PHI ,3nd edition, 2015.
References:
1. Production and Operations Management – Chary, S.N, Tata-McGraw Hill., 5th edition, 2013.
2. Operations Management – Lee J Krajewski and Larry P Ritzman, strategy and Analysis, , Pearson Education Asia, 11th Edn ,2015.
61
3. Modern Production/Operations Management – Elwood S Buffa, Manoj K Malhotra, Samir K Srivastava, Rakesh K Sarin, 8th Edition, Wiely Eastern Ltd., 2007.
4. Operations Management- Joseph Monks, Schaum’s outline of operations management. 2nd Edn, 1996.
Course Outcomes:
Upon successful completion of the course, the students will be able to
1. Identify the roles and responsibilities of operations
managers in different organizational contexts. Select and
apply relevant concepts and tools to optimize the
process/production system.
2. Demonstrate the skills needed to design and manage change in an organization using qualitative and quantitative tools, with due consideration for impact on human resource Understanding of the global environment of business and use of business tools.
3. Optimize productions objective of maximizing profit using qualitative and quantitative techniques in the areas of job design, inventory control, material requirement planning, aggregate planning and scheduling.
4. Understand capacity management, apply techniques relating to resource planning, and recommend appropriate actions in a given situation.
5. Demonstrate the skill needed to control the inventory.
6. Describe advanced production models like lean manufacturing, just in time and review their contribution to profit.
62
SUPPLY CHAIN AND LOGISTIC MANAGEMENT (4:0:0)
Sub Code : IP 0423 CIE : 50% Marks
Hrs/Week : 04 SEE : 50% Marks
SEE Hrs : 03 Max. Marks : 100 Course Objectives:
To conceptualize, Design and implement supply chains aligned with product, Market and customer characteristics. Managing the flow of products, information and revenue across supply chains, Differentiates the ability of supply networks to fulfill customer needs. Unit 1 Building a Strategic Frame Work to Analyze Supply Chains:
Supply chain stages and decision phases process view of a supply
chain. Supply chain flows. Examples of supply chains. Competitive
and supply chain strategies. Achieving strategic fit. Expanding
strategic scope. Drivers of supply chain performance. Framework
for structuring drivers – Inventory, Transportation, Facilities,
Information. Obstacles to achieving fit. 10 Hrs
SLE: Case study.
Unit 2
Designing the Supply Chain Network: Distribution Networking – Role, design. Supply Chain Network (SCN) – Role, Factors, Framework for Design Decisions
Facility Location and Network Design: Models for facility location
and capacity allocation. Impact of uncertainty on SCN –
Discounted cash flow analysis, evaluating network design
decisions using decision trees. Analytical problems. 08 Hrs
SLE: Cash flow analysis, Decision trees
Unit 3 Planning and Managing Inventories in a Supply Chain: Trade
promotions, managing multi-echelon cycle inventory, safety
inventory determination. Impact of supply uncertainty aggregation
63
and replenishment policies on safety inventory. Optimum level of
product availability; important factors. Managerial levers to
improve supply chain profitability. 10 Hrs
SLE: Review of inventory concepts.
Unit 4
Sourcing in supply chain: Role of sourcing, supplier – Scoring and assessment, Selection and contracts. Design collaboration.
06 Hrs
SLE: Suppliers Contracts
Unit 5 Transportation and Pricing Products: Role of transportation,
Factors affecting transportation decisions. Modes of transportation
and their performance characteristics. Designing transportation
network. Trade-off in transportation design. Tailored
transportation, Routing and scheduling in transportation.
International transportation. Role revenue management in the
supply chain, Revenue management for: multiple customer
segments, perishable assets, seasonal demand. 10 Hrs
SLE: Analytical problems on transportation.
Unit 6 Coordination and Technology in the Supply Chain: Co-ordination in a supply chain: Bullwhip effect, obstacles to coordination, managerial levers to achieve co-ordination, building strategic partnerships. IT in the Supply Chain: Role of IT in supply chain, supply chain
IT framework, CRM, Internal SCM, SRM, Role of E-business in a
supply chain, E-business framework, E-business in practice. Case
study. 08 Hrs
SLE: Emerging Concepts: Reverse Logistics, FID Systems; Lean supply chains, Implementation of Six Sigma in Supply Chains.
64
Text Book:
1. Supply Chain Management – Strategy, Planning and Operation, by Sunil Chopra and Peter Meindl, D.V. Kalra, Pearson, 2014, 5Th Edition.
References:
1. Principles of Supply Chain Management Resource Management – Richard E. Crandall, William R. Crandall, Charlie Chen, CRC Press, 4th Edition, 2010
2. Manufacturing Planning and control for supply chain management – F. Robert Jacobs, William Lee Berry, D. Clay, Whybark. McGrawHill, 2011.
3. Designing and managing the supply chain paperback – David Simchi – Levi, Philip Raminsky, McGrawHill Education (India) Pvt. Ltd., 3rd Edition, 2007.
Course Outcomes:
Upon successful completion of the course, the students will be able to
1. Explain basic supply chain strategies and practices.
2. Define the role, factors and framework for supply chain design decisions.
3. Explain supply chain uncertainty levers to improve the supply chain profit
4. Demonstrate the role of sourcing, scoring and design collaboration
5. Explain the role, assessment and selection of the supplier of transportation and pricing concept in supply chain
6. Define the importance of coordination between the stages of supply chain, Bull whip effect.
65
SEMINAR ON CONTEMOPARY TECHNICAL TOPICS (0:0:2)
Course Code: IP 0111
Hrs/Week : 02
Course Objective:
To develop communication skills through presentation and report
writing and, disperse knowledge in manufacturing science.
Each student will be given a product for which the sequence of
operations and various manufacturing processes and activities
involved has to be identified and a detailed presentation followed
by report writing has to be done.
Course Outcomes: Upon successful completion of the course, the students will be able to
1. Identify contemporary technical topics for presentation.
2. Carryout literature survey to comprehend the topic.
3. Know the usage of modern tools and techniques.
4. Write reports and make effective presentations.
5. Understand the impact of engineering solutions on safety, environment and society.
66
PROJECT WORK (0:0:12)
Sub Code : IP 0601 Max. Marks : 50
Hrs/Week : 12
Course Objective:
To initiate innovation, to undergo industrial exposure and develop team building, leadership qualities.
The students continue with the project work, bring the same to logical conclusions and submit a report followed by a seminar on the same..
Course Outcomes: Upon successful completion of the course, the students will be able to
1. Identify the problem and carryout literature survey so as to comprehend the same.
2. Analyze, evaluate, formulate the problem and arrive at optimal solutions using modern tools taking into consideration societal and environmental factors.
3. Write comprehensive reports and give presentations.
4. Understand the need for team work and develop leadership qualities.
67
INDUSTRIAL RELATIONS (2:0:0)
Sub Code : IP 0202 CIE : 50% Marks
Hrs/Week : 02 SEE : 50% Marks
SEE Hrs : 02 Max. Marks : 50 Course Objective:
To learn the various aspects of industrial relations, various problems facing the industry and to have a knowledge of different industrial acts. Unit 1
Industrial Relations – Introduction, Definition, Objectives
Participants/Variables in Industrial Relations, Industrial relations
program, functional requirements of successful industrial relations.
04 Hrs
SLE: Case study on Industrial Relations.
Unit 2
Employees safety and industrial health: employees safety,
industrial accidents and industrial injury, nature of accidents,
Accident cost, accident measurement, accident reports and
records. Accident preventions 04 Hrs
SLE: Causes of accidents, accident – Proneness.
Unit 3
Safety whose responsibility, safety organization, safety
engineering, accident prevention, statutory provisions for safety in
India. 04 Hrs
SLE: Basis of safety program and policy.
Unit 4 Industrial health, importance industrial health, occupational hazards and risks. Occupational diseases, statutory provisions under the factories act. Grievances – What is a grievance causes or sources of
grievances, need for grievance procedure. Grievance, redressal
machinery, basic elements of grievance procedure, implementation
machinery. 06 Hrs
68
SLE: DO’s and DON’T’s in handling grievance
Unit 5
Workers participation in industry, Statutory Machinery Industrial
Disputes: Introduction, forms and types of disputes. 04 Hrs
SLE: Procedure for settlement of industrial disputes.
Unit 6 Organs of industrial peace – Tripartite Machinery, code of
discipline, voluntary arbitration, Indian Company’s act, Indian
factories act. 04 Hrs
SLE: Indian Trade union act Text Books:
1. “Personnel management and industrial relations”, 7th edition,, Dale Yoder , Paul D. Staaudohar, PHI Publications.
2. “Personnel Management”, 23rd edition, C. B. Mamoria, S. V. Gankar, Himalaya Publishing House, 2003
References:
1. “Industrial Relations, Trade Unions, and Labour Legislation,” By Sinha , Pearson Publications.
Course Outcomes:
Upon successful completion of the course, the students will be able to
1. Explain the significance of Industrial Relations
2. Recall the industrial safety and accidents
3. Identify safety organization
4. Analyze healthy industry and concept of grievance
5. Understand the importance of worker’s participation in industry
and effect of industrial disputes
6. Recall the organs of peace in industry.
69
CONCURRENT ENGINEERING (2:0:0)
Sub Code : IP 0204 CIE : 50% Marks
Hrs/Week : 02 SEE : 50% Marks
SEE Hrs : 02 Max. Marks : 50 Course Objective:
To understand the concept of concurrent Engineering and its methodology adopted in manufacturing systems. Unit 1
Introduction to concurrent engineering: Introduction Review of
historical events, Concurrent Engineering Definitions:, Basic
Principles of CE, Components of CE, Concurrency and
Simultaneity, Benefits of Concurrent Engineering. 04 Hrs
SLE: Modes of Concurrency.
Unit 2 Concurrent Engineering Techniques: Push and Pull for new
Paradigms: Competitive pressure push, Emerging technology
push, Productivity improvement pull, Process reengineering pull.
Products and Services, Process and Methodologies, Performance
indicators, Infrastructure. 05 Hrs
SLE: Areas of manufacturing competitiveness.
Unit 3
Life-Cycle Management Tools and Techniques: New Product
Introduction, Managing Continuity, Managing revision changes,
Life-Cycle Cost Drivers, Life-Cycle Management Tools-QFD, QFD
technique, Sequential Versus Concurrent Engineering. 05 Hrs
SLE Focusing on customer satisfaction.
Unit 4
Process Reengineering: Understanding and Managing Changes-
Traits, Reengineering Approaches, Work Flow Mapping,
Information Flow-Charting, Enterprise Models, Process
Improvement Methodology, Concurrent Process Re-engineering.
04 Hrs SLE: Change Management Methodology
70
Unit 5 Co-Operative Work Teams: Introduction, Co-operative concurrent teams, Program organization, Supplier rationalization, Types of CE organization, Management styles of philosophies. 04 Hrs
SLE: Workplace organization and visual control. Unit 6 Information Modeling: Information Modeling, Modeling Methodology, Concurrent Engineering Process Invariant, Enterprise Model-Class, Specification Model-Class, Product Model-Class, Process Model-Class, Cognitive Models. 04 Hrs
SLE: Merits and Demerits of models.
Text Books
1. Concurrent Engineering Fundamentals – Integrated Product and Process Organization, Prasad B, Prentice Hall, Englewood, Cliffs, New Jersey 2008.
References
1. Shortening Lead Times, Raising Quality and Lowering Costs, Ohan.R. Hartely, Concurrent Engineering, Productivity Press, Portland Oregon, 1992.
2. Concurrent Engineering, The Product Development Environment for the 1990’s, Carter, D.E and Baker B S, Addison Wesley Publishing Company, 1989.
3. “Concurrent Engineering in Product Design and Development”, Editor – Imad Moustapha, New Age International Publishers, Reprint 2006.
Course Outcomes:
Upon successful completion of the course, the students will be able to
1. Understand the basic concepts and principles of concurrent engineering.
2. Know the use of concurrent engineering techniques and its implementation.
71
3. Apprehend new product introduction and life cycle decision support tool.
4. Appreciate the process reengineering and process improvement methods.
5. Identify the criticality of Co-Operative Work Teams.
6. Explain the information modeling methods.
72
Electives
(Group – IV)
73
MACHINE TOOL DESIGN (3:0:0)
Sub Code : IP 0319 CIE : 50% Marks
Hrs/Week : 03 SEE : 50% Marks
SEE Hrs : 03 Max. Marks : 100 Course Objective:
To make student learn the different machine tools, cutting tool forces and their parameters, machine structure and dynamics and control systems. Unit 1 Introduction to machine tool drives and mechanisms: Working and Auxiliary motions in machine tools, Parameters defining working motions of a machine tool, Machine tool drives, Mechanical transmission and its elements, General require-ments of machine tool design. Cutting force analysis and power requirement: Cutting force
analysis and power requirement in Turning, Milling, Drilling,
Shaping and broaching operation (with simple problems). 10 Hrs
SLE: Technico-Economical prerequisites for undertaking the design of new machine tool.
Unit 2 Regulation of Speed and Feed rates: Aim of speed and feed
regulation, Stepped Regulation of speed: Design of Speed Box,
Design of Feed Box, Special cases of Gear Box design,
determining the Number of Teeth of gears. 08 Hrs
SLE: Classification of speed and feed boxes.
Unit 3 Design of Machine Tool Structures: Functions of Machine tool
structures and their requirements, Design criteria for Machine Tool
Structures, Materials for Machine Tool Structures, Static and
dynamic stiffness, profiles of Machine Tool Structures, Basic
design procedure for machine tool structures. Design of Beds,
Design of Columns, Design of Housings, Design of bases and
tables. 08 Hrs
74
SLE: Design of Cross rails, arms, saddles and carriages, design of rams.
Unit 4 Design of guideways and power screws: functions and types of
guideways, Design of Guideways, design criteria and calculations
for slideways, guideways operating under liquid friction conditions,
design of Anti friction guideways, design of aerostatic slideways,
combination guideways, Design of power screws. 08 Hrs
SLE: Protecting devices for slideways.
Unit 5 Design of Spindles and Spindle Supports: Functions of spindle
unit and requirements, materials of spindles, Effect of machine tool
compliance on machining accuracy, design calculations of
spindles, antifriction bearings. 06 Hrs
SLE: Sliding bearings. Unit 6 Dynamics of Machine Tools: Concept of dynamic cutting process, physical causes of chatter and vibrations, Types of chatter, Stability charts, Chatter vibrations – lathes – Drilling machines – Grinding machines – Milling machines. Different methods for avoiding machine tool chatter and vibrations.
Control systems in Machine Tools: Functions, Requirements
and classification, control systems for changing speeds and feeds.
Control systems for executing forming and auxiliary motions,
Manual Control systems, adaptive control systems 10 Hrs
SLE: Ergonomic considerations. Text Books:
1. “Machine Tool Design” by N.K.Mehta, , Tata McGraw-Hill, 2nd edition, 2008
2. “Machine Tool Design”, by N.Acharkan, Volume II 2000, university press of the pacific.
75
References:
1. “Design of Machine Tools”by S.K.Basu and D.K.Pal, Oxford, 2009 5th edition.
2. Principles of Machine Tools by Sen and Bhattacharya, Oxford I.B.M Publishing, 2006.
3. Principles of Machine Tool design by Koenigsberger, Macmillan Co. 1964.
Course Outcomes:
Upon successful completion of the course, the students will be able to
1. Demonstrate general machine tool design problems.
2. Understand the mechanism of machine tool drives and regulation of speed and feed rates.
3. Illustrate cutting forces that are developed during turning, milling and drilling and have arrive at the power requirement.
4. Understand the principles involved in designing the machine tool structures like beds, columns, housings, bases etc, guide way and power screws.
5. Analyze different spindles and spindle supports.
6. Explain dynamics of machine tool and the control systems used in machine tools.
76
INDUSTRIAL DESIGN AND ERGONOMICS (3:0:0)
Sub Code : IP 0320 CIE : 50% Marks
Hrs/Week : 03 SEE : 50% Marks
SEE Hrs : 03 Max. Marks : 100 Course Objectives:
To improve the efficiency of operation by taking into account a typical person's size, strength, speed, visual acuity and physiological stresses, such as fatigue, speed of decision making, and demands on memory and perception. To achieve the best mutual adjustment of man and his work. To achieve greater efficiency of both man and machine.
Unit 1 Introduction: An approach to industrial design, Elements of design structure for industrial design in engineering application in modern manufacturing systems Ergonomics and Industrial Design: Introduction to Ergonomics,
Communication system, general approach to the man-machine
relationship, Human Component of work system, Machine
component of work system, Local Environment-light, Heat, Sound.
08 Hrs
SLE: Design of layouts. Unit 2 Ergonomics and Production: Ergonomics and product design,
Anthropometric data and its applications in ergonomic, working
postures, Body Movements, Work Station design, Chair design.
08 Hrs
SLE: Design and drawing of workstations. Unit 3 Displays: Design Principles of visual Displays, Classification, Quantitative displays, Qualitative displays, check readings, Situational awareness, Representative Displays, Design of Pointers, Signal and warning Lights, colour coding of displays, Design of multiple displays.
77
Controls: Design considerations, controls with little efforts – Push
button, Switches, rotating Knobs. Controls with muscular effort –
Hand wheel, Crank, Heavy lever, Pedals. Design of controls in
automobiles, Machine Tools. 06 Hrs
SLE: Design and Drawing of domestic and Industrial displays and controls.
Unit 4 Visual Effects of Line and Form: The mechanics of seeing,
Psychology of seeing, Figure on ground effect. Gestalt’s
perceptions – Simplicity, Regularity, Proximity, Wholeness. Optical
Illusions, Influences of line and form. 08 Hrs
SLE: Parts of Eye, structure of cones and rods
Unit-5 Colour: Colour and light, Colour and objects, Colour and the eye –
after Image, Colour blindness, Colour constancy, Colour terms –
Colour circles, Munsel Colour notation, reactions to colour and
colour combination – colour on engineering equipments, Colour
coding, Psychological Effects, colour and machine form, colour and
style. 06 Hrs
SLE: Use of colours in Industries.
Unit-6 Aesthetic Concepts: Concept of unity, Concept of order with
variety, concept of purpose, style and environment, aesthetic
expressions – symmetry, balance, contrast, continuity, proportion.
Style – the components of style, house style, style in capital good.
06 Hrs
SLE: Golden ratio and Use of aesthetics in design. Text book:
1. Introduction to Ergonomics R.C.Bridger, McGraw Hill Publications.3rd Edn, 2008.
References books:
1. Human factor Engineering – Sanders and McCormick McGraw Hill Publications.7th Edn. 1993
78
2. Mayall W.H. “Industrial design for Engineers”, London Hiffee books Ltd., 1988.
3. Brain Shakel (Edited), “Applied Ergonomics Hand Book”, Butterworth scientific. London 1988.
Course Outcomes:
Upon successful completion of the course, the students will be able to
1. Demonstrate familiarity with theoretical concepts explaining human cognitive functioning relating to the study of work.
2. Evaluate situations and recommend decisions in designing of work place.
3. Understand and apply ergonomic principles to design displays and controls for safer efficient and effective utilization.
4. Recognize and value the diversity of human vision in product design.
5. Identify and use appropriate colours in workplace layout and engineering equipment design.
6. Apply aesthetic concept for designing product.
79
ADVANCED WELDING TECHNOLOGY (3:0:0)
Sub Code : IP 0321 CIE : 50% Marks
Hrs/Week : 03 SEE : 50% Marks
SEE Hrs : 03 Max. Marks : 100 Course Objective:
To make students aware of latest welding techniques and their applications; also to introduce different destructive and non destructive method to test weldments. Unit 1 Metal surfacing and spraying: Introduction, Types of wear,
types of surfacing, surfacing methods, selection of surfacing
process and material, surfacing procedure, applications,
Introduction to metal spraying, types, metalizing materials and their
selection. 08 Hrs
SLE: Coating characteristics. Unit 2 Welding in space and low gravity Environment: Need, principle
of operation of electron beam welding, gas tungsten arc welding
and their applications, metallurgy of these welds. 07 Hrs
SLE: Advantages and limitations of gravity welds.
Unit 3 Solid state Welding: Friction welding, ultrasonic welding, diffusion
welding, principle of operation and applications, advantages and
limitations. 07 Hrs
SLE: Principles of explosive welding. Unit 4 Welding of plastic and composite: Principle of welding plastics,
common weldable plastics, welding joint design, surface
preparation, plastic welding processes, principle of operation,
equipment. 07 Hrs
80
SLE: Advantages, limitations and applications of plastic welding. Unit 5 Introduction to non destructive testing: selection of ND
methods, visual inspection, Liquid penetration inspection, Magnetic
particle inspection and eddy current inspection. 06 Hrs
SLE: Ultrasonic inspection method, equipment, pulse echos A, B and C, scans.
Unit 6 Radiographic Inspection: Principles, radiation sources, x-rays
and gamma rays, X rays tubes, radio graphic films, screens and
filters, image intensifier, techniques charts, industrial radiography,
electro radiography, image quality, radio graphic sensitivity.
07 Hrs
SLE: Electron neuron radiography applications. Text books:
1. Welding process and technology –Dr.R.S.Parmar,-khanna publications, 2nd edition.
2. A Textbook of welding technology-O.P.KHANNA,-Dhanpat rai and sons. First edition, reprint 2005.
References:
1. ASM Hand book-vol-6, welding, brazing and soldering. 7th reprint - 2005.
2. Non destructive testing –McGonagall J.J.,- Garden and reach,newyark(Latest edition)
3. Welding and welding technology-Richard L Little, 27th
reprint 2005 Mc Graw –HILL, Inc.
Course outcomes:
Upon successful completion of the course, the students will be able to
1. Understand the need for metal surfacing and explain the method for producing the same.
81
2. Explain the various methods of welding to be used in space and lo gravity simulations.
3. Identify the types of solid state welding techniques to be used for specific applications and know the advantages of the same.
4. Explain the various methods of plastic welding and procedure.
5. Understand the need for non-destructive testing of welds and explains procedure to conduct the same.
6. Explain in depth radiographic inspection procedure of welds.
82
PRODUCT DESIGN AND DEVELOPMENT (3:0:0)
Sub Code : IP 0322 CIE : 50% Marks
Hrs/Week : 03 SEE : 50% Marks
SEE Hrs : 03 Max. Marks : 100 Course Objective:
Students will learn to develop different design concepts of a product and will select an appropriate concept for further development. Unit 1 Introduction to Product Development process and
organizations: characteristics of successful product development;
product development team; challenges of product development;
generic development process; concept development; variants of
generic product development process. Product development
organization. 08 Hrs
SLE: Characteristics of different organizational structures.
Unit 2 Product Planning: The product planning Process: Identify
opportunities evaluate and prioritize projects, allocate resources
and plan timing, complete pre-project planning, reflect on the
results and the process. 06 Hrs
SLE: A Case study on product planning.
Unit 3 Identifying Customer Needs: Gather raw data from customers, interpret raw data in terms of customer needs, organize the needs into a hierarchy, establish the relative importance of the needs; deflect on the result and the process.
Product Specifications: Specifications, specifications established,
Establishing target specifications. 06 Hrs
SLE: Setting the final specifications.
83
Unit 4 Concept Generation and Selection: The activity of concept generation: Clarify the problem; search externally; Search internally; explores systematically; reflect on the solution and the process. Concept Selection: Concept in an integral part of the product
development process, all terms are some method for choosing a
concept, a structured method offers several benefits, overview of
methodology, concept scanning, concept scoring, 08 Hrs
SLE: Concept selection methods be used to benchmark evaluate existing product.
Unit 5 Concept testing: Concept testing steps, Define the purpose of the concept test, Choose a survey population, Choose a survey format, Communicate the concept; Measure customer response, Interpret the results, Reflect on the result and the process. Product Architecture: Implication of the architecture; establishing
the architecture; delayed differentiation, platform differentiation,
related system – level design issues. 06 Hrs
SLE: Product platform planning.
Unit 6 Introduction to DFM and Robust design: Design for Manufacturing, Steps for DFM estimation of the manufacturing costs; reduce the costs of components; reduce the costs of assembly, reduce the costs of supporting production consider the impact of DFM decisions. Robust design;: Identify control factors, noise factors and
performance metrics; formulate on objective function; Develop the
experimental plan; run the experiment; conduct the analysis; select
and confirm factor set points; Reflect and Repeat. 06 Hrs
SLE: Steps for robust design. Text book:
1. Product design and development – Karl T Ulrich, Steven
D Epinger, and Anita Goyal, Tata McGraw Hill, 4th Edn.
2009.
84
References:
1. Product Design for Manufacture and Assembly –
Geoffery Boothroyd, Peter Dewhurst and Winston Knight.
3rd edition, 2010, CRC press.
2. Successful Product design: what to do and when – Bill
Hollins, Stuart Pough, Butterworth, London – 1990.
3. Design for assembly, a Designer’s Handbook –
Boothroyd and Dewhurst P, University of Massachusets,
Amherst – 1983.
4. Product Design – Kevin otto and Kristini wood, pearson
education 2004.
5. Product Design and Manufacturing – AC chitale and R C
Gupta PHI.2011
Course Outcomes:
Upon successful completion of the course, the students will be able to
1. Explain the characteristics and process of product
development
2. Demonstrate the product planning, evaluating and
allocation of resources.
3. Identify the importance of customer need and
product specifications.
4. Develop different concepts and select the
appropriate one for further design.
5. Develop techniques for testing of generated
concepts and product architecture.
6. Identify design in manufacturing and apply robust
designing concepts in product design and
development.
85
AGILE PRACTICES (3:0:0)
Sub Code : IP 0323 CIE : 50% Marks
Hrs/Week : 03 SEE : 50% Marks
SEE Hrs : 03 Max. Marks : 100 Course Objective:
Students will learn the basics of agile manufacturing, will integrate people with technology and enhance skill and management through change management. Unit 1 Introduction- Agile Manufacturing - Competitive environment of
the future, the business case for agile manufacturing, conceptual
frame work for agile manufacturing. 08 Hrs
SLE: Case study.
Unit 2
Four Core Concepts: Strategy driven approach - integrating
organization, people technology interdisciplinary. 08 Hrs
SLE: Design methodology
Unit 3 Agile Manufacturing and Change Management: The change
implications. Post failures in advanced manufacturing, changes on
the way, traditional management accounting, paradigm, investment
appraisal, product costing - performance, measurement and control
systems, Traditional organization, control technological and design
paradigms, traditional problems in workplace- organizational issues
- 08 Hrs
SLE: Role of technology.
Unit 4
Agile Manufacturing Enterprise Design: Agile manufacturing -
enterprise design. system concepts as the basic manufacturing
theory - joint technical and organizational design and a model for
the design of agile manufacturing enterprise, insights into design
86
processes, what is interdisciplinary design, Main issues - simple
design example. 06 Hrs
SLE: Enterprise design process.
Unit 5
Skill and Knowledge Enhancing Technologies for Agile
Manufacturing: Skill and Knowledge enhancing Technologies -
technology design strategic-Design Concepts. 05 Hrs
SLE: Scheduling.
Unit 6
Enhancing Technologies: Design and Skill of Knowledge,
enhancing Technologies for machine tool systems - Historical
overview, Lessons. 05 Hrs
SLE: Problems and Future development
References:
1. Agile Manufacturing Forging New Frontiers by Paul T. Kidd – Addison Wesley Publication, 1994.
2. Agile Manufacturing, by Dr. M.P Chowdiah (Editor) Proceeding of International Conference, 1991.
3. On Agile Manufacturing- by Dr. M.P Chowdiah TATA Mc Graw Hill Publications, 1996
4. Concurrent Engg.by Paul T Kidd, Prentice Hall, 2ndedition , 1999.
5. World Class Manufacturing by Paul T Kidd, Praeger, 1999.
Course Outcomes:
Upon successful completion of the course, the students will be able to
1. Understand and apply the core values and principles of Agile methods.
2. Demonstrate on ability to deliver value to the customer being ready for change valuing human knowledge and skills forming virtual partnerships.
87
3. Explain the business culture and the economic case required for Agile.
4. Interpret the different approaches to the empirical model for improvement and change.
5. Design different strategies for enhancing technology.
6. Design different machine tools systems for technology enhancement.
88
Electives (Group V)
89
MANAGEMENT INFORMATION SYSTEMS (3:0:0)
Sub Code : IP 0324 CIE : 50% Marks
Hrs/Week : 03 SEE : 50% Marks
SEE Hrs : 03 Max. Marks : 100 Course Objective:
Students will learn different information systems and technology used in a business analysis and understand different decision support systems. Unit 1 Foundation Concepts: Foundation of information systems in
Business – Information systems and technologies, Applications,
Development and Management, Competing with information
Technology – 08 Hrs
SLE: Fundamentals of strategic advantage, using information Technology for strategic advantage.
Unit 2 Review of information Technologies: Computer hardware – Computer Systems, End user and Enterprise computing. Computer peripherals: Input, output, and storage technologies. Computer software – Application software: End user applications,
System software. 05 Hrs
SLE: Computer system management.
Unit 3
Data Resource Management – Technical foundations of database
Management 06 Hrs
SLE: Managing data resources. Unit 4 Business Applications: The internet worked E-business
Enterprise – The internet, Intranets and extranets in business,
Enterprise communication and collaboration, Electronic Business
Systems – cross functional E-business systems functional E
business systems, electronic commerce systems – Electronic
commerce fundamentals, commerce applications and issues, E-
90
business Decision support system –, Artificial intelligence,
Technologies in business. 08 Hrs
SLE: Decision support in E-business. Unit 5 Development Process: Developing E-business strategies, E-
business planning fundamentals, Implementing E-business
strategies, Developing E-business solutions – Developing E-
business systems, Implementing E-business systems. 08 Hrs
SLE: E-business planning fundamentals Unit 6 Management Challenges: Security and Ethical challenges of E-
business – Security, Ethical and societal challenges of E-business,
security Management of E-business, Enterprise and global
management of E-business technology – Managing E-business
Technologies 07 Hrs
SLE: Global E-business Technology Management. Text Books:
1. Management Information Systems – Managing information technology in the internet worked enterprise –James A O’Brien, Tata McGraw Hill publishing company limited, 2002, 5th edition.
References:
1. Management Information Systems – Laudon and Laudon, PHI publishing.
2. Management Information Systems – S.Sadagopan PHI Publishing.
3. Information System for Modern Management by G.R.Murdick, PHI Publishing.
91
Course Outcomes:
Upon successful completion of the course, the students will be able to
1. Explain the foundation concepts in information system technologies and E-business application.
2. Identify the computer hardware and software including business application software.
3. Interpret the new content on data resource management, data warehouses and data mining.
4. Illustrate how internet, intranet and extranet are used in E-business enterprises to support electronic business and commerce, team and enterprise collaboration and business decision making.
5. Develop and implementing e-business strategies and systems using several strategic planning and application development approaches.
6. Explain the challenges of e-business technologies and strategies, including security and ethical challenges and global IT management.
92
TECHNOLOGY MANAGEMENT (3:0:0)
Sub Code : IP 0325 CIE : 50% Marks
Hrs/Week : 03 SEE : 50% Marks
SEE Hrs : 03 Max. Marks : 100 Course Objective:
Students understand the basics of technology management and learn the economics behind technology implementation considering adopting and developing new products. Unit 1 The Concept of Technology: Introduction to the nature of knowledge, Aspects of classification, concept and meaning of Technology, the character of a specific technology, scope of technology, Examples of classification of technology, Scale of technology information, levels of Technology, technology portfolios, Technology as an environment.
The Nature of Technological change: Introduction, meaning of
technological change, concept of invention, nature of innovation,
emergence of new technologies, life cycle of a technology,
motivation for technological change, nature of technological
progress, nature of mature technology, nature of diffusion. 10 Hrs
SLE: Technological convergence.
Unit 2 The economics of Technology: Introduction, Examples of
technological economics, scope of technological economics,
engineering economics, production economics, concept of
economy of scale, concept of optimum size, Technology as a
commodity, Technology at the macro-economic level. 06 Hrs
SLE: Meaning of technological economics.
Unit 3 Corporate Technology Strategy: Introduction, the business
mission, where is the business? Concept of business strategy,
capability for strategic planning, corporate technology strategy,
competitive technology, focus of strategy, technological alliances,
realization of strategy. 06 Hrs
93
SLE: Technology crisis.
Unit 4 Analysis for Technology Strategy: Introduction, Technology
assessment, Main techniques of technology forecasting,
Technology forecasting system, Yield of technology. 06 Hrs
SLE: Technology forecasting Unit 5 The realization of New Technology: Introduction, Stimuli for
innovation, Sources of innovation, Intelligence function of RandD,
management of RandD, RandD team, Effectiveness of RandD,
marketing aspects of RandD, finance for design, development,
manufacture and marketing, reduction of development lead time,
patterns for new technology development, remaining a going
concern. 06 Hrs
SLE: Concept of R and D policy.
Unit 6 The Adoption of New Manufacturing Technology: Introduction, manufacturing strategy, Introduction of new technology, challenges of factory automation, stages of factory automation, manufacturing FMS, CIM, CAD/CAM, Intelligent manufacturing systems, operation of new technology, change management, people and technology at work, work structures.
Technology-An Instrument of Competition: Introduction,
securing competitive advantage, Technological competition
analysis, Technological leadership, Adoption of new technology,
marketing a new technology product,. 08 Hrs
SLE: Retention of competitive advantages. Text Book:
1. The Management of Technology-Paul Lowe, Perceptions and opportunities, Chapman and Hall, London, 1995.
References:
1. Strategic Management of Technology – Frederick Betz, McGraw Hill Inc 1993.
94
2. Management of Technology and Innovation – Rastogi, P.N. competing Through Technological Excellence, Stage publications, 2009.2nd edition.
Course Outcomes:
Upon successful completion of the course, the students will be able to
1. Identify the basic concepts of technology and technological change.
2. Comprehend the economics of technology and concepts of economy of scale at macro level.
3. Predict the different strategies adopted by business houses in overcoming competitions.
4. Apply different techniques of technology forecasting and forecasting systems.
5. Demonstrate innovation strategies, R and D management and construct financial realization for manufacturing.
6. Operate different manufacturing techniques like FMS, CIM, CAD/CAM and predict the working environment with change management.
95
ORGANIZATIONAL BEHAVIOUR (3:0:0)
Sub Code : IP 0326 CIE : 50% Marks
Hrs/Week : 03 SEE : 50% Marks
SEE Hrs : 03 Max. Marks : 100 Course Objective:
Students will learn the organization behavior based on different models and foundations to individual behavior which effect the organization using motivation, job design and leadership abilities. Unit 1 The foundations of organizational behavior: Introduction to OB,
Historical background, Research methodology, defining
organizational behavior, theoretical frameworks,. 06 Hrs
SLE: Organizational behavior models.
Unit 2 Organizational Learning: OB in global context, Learning
objectives, - Role of information Technology, Total Quality
Management – what is TQM, reengineering, bench marking,
empowerment. 08 Hrs
SLE: Learning organizations.
Unit 3 Foundations of individual behavior: Biographical characteristics,
ability, personality, learning, implications for performance and
satisfaction, perception and individual decision – values, Attitudes.
07 Hrs
SLE: Job satisfaction.
Unit 4 Basic Motivation concepts: Work motivation approaches –
content theories of work motivation, process theories of work
motivation, contemporary theories of work motivation. 06 Hrs
SLE: Job Design, Quality of work life and Goal Setting.
96
Unit 5 Foundations of Group Behavior: Defining and classifying groups, stages of group development, group structure, characteristics of effective groups, contingency variables that effect group behavior. Communication and group decision making: Functions of
communication, communication process 07 Hrs
SLE: Group decision making.
Unit 6 Leadership: Leadership styles and skills, behavioral theories and contingency theories, power and politics, conflict and inter –group behavior. Foundations of organization structure: Organization structure,
Job design, work settings and job stress, human resource policies
and practices, organizational culture, 08 Hrs
SLE: Organizational change and development. Text Books:
1. Organizational Behavior – Fred Luthans-Mc Graw Hill Publications – Eleventh edition, 2007.
2. Organizational Behavior – Stephen P Robbins- Prentice Hall India, Thirteenth Edition, 2008.
References:
1. Human Behavior at work – Keith Davis – Prentice Hall India, May 2006.
2. Organizational Psychology – Robin, Kolb, Oxford university press, USA, 4th Edition- 2006.
Course Outcomes:
Upon successful completion of the course, the students will be able to
1. Define different concepts related to Organizational behavior
2. Comprehend different learning objectives with total quality management as bench marking.
97
3. Explain different characteristic of individual behavior and interpret behavior with job satisfaction.
4. Paraphrase motivation approaches and consider job design with different contemporary theories.
5. Infer different group dynamics and the effect different groups on individual and group behavior.
6. Extend the behavioral theories to leadership styles with group behavior as reference.
98
KNOWLEDGE MANAGEMENT (3:0:0)
Sub Code : IP 0327 CIE : 50% Marks
Hrs/Week : 03 SEE : 50% Marks
SEE Hrs : 03 Max. Marks : 100 Course Objective:
Students will learn the engineering methodologies applied to business paradigms using different techniques and modern information systems. Unit 1 Essentials of Computing: Birth of computing, evolution of modern
computing, what is data?, formation processing, information
technologies, evolution of information systems, evolution of
information systems, implementation of organization,
organizational learning, traditional organizational information
systems, moderns organizational information system. 06 Hrs
SLE: Deployment of information system.
Unit 2 Quality, Re-Engineering Methodologies and Business
Paradigms: Introduction, Industrial evolution, quality
methodologies, control charts, lot sampling, process capability,
value analysis, key characteristics, total quality management –
Basic Principles, TQM structure, Hoshin, TQM Tools, Six sigma,
Re-engineering methodologies, business process re-engineering,
artificial intelligence – beginning, advancements, approaches,
neural networks, expert systems, branches of AI, emerging
business paradigms – e-business, classification, system, e-
business and knowledge management, knowledge management
06 Hrs
SLE: The information processing paradigm, knowledge organization.
Unit 3 Knowledge Management – An Insight: Knowledge Management
– evolution, why now, limitation of existing initiatives, value of
99
knowledge, minimize effort duplication, sharing of best practices,
enhanced innovation, imperatives, organizational knowledge
management – the need, key benefits, key benefits parameters,
organizational benefits, core implementation areas, organizational
performance, key elements, organizational knowledge
management. 07 Hrs
SLE: Implementation responsibilities, core groups involved, organization barriers.
Unit 4 Knowledge Management – An Insight: The Drivers, Knowledge
based driver, technology drivers, Intra – organizational drivers,
process drivers, economic drivers, knowledge Management –
future, global knowledge economy – characteristics of the
knowledge economy, policy implications, business implications,
what is knowledge management, organizational knowledge
management approaches – management structure, funding,
organizational culture and enablers, technology infrastructure,
organizational knowledge management strategies, components
and function, learning organization – knowledge sources, focus on
products and processes, documentation, knowledge dissemination.
08 Hrs
SLE: Organizational learning, value-chaining, skill development.
Unit 5 Essentials of Knowledge Management: Introduction, what is knowledge? Data, information and knowledge, wisdom, basic types of knowledge, organizational knowledge management – types, capital, classification, knowledge life cycle, sources, processes, knowledge conversion – organizational knowledge progression, organizational knowledge management – technology enablers,. Knowledge Management Techniques, Systems and tools:
Introduction, Organizational knowledge creation – knowledge
networks, organizational knowledge mapping techniques, core
implementation issues, usage, organizational knowledge spiral,
organizational knowledge / capture implementation methodology,
knowledge Acquisition Tools, organizational knowledge indexing,
processing, document management system, database
100
management systems data warehouse, knowledge analysis – data
mining, On-line analytical processing, Organizational knowledge
dissemination. 08 Hrs
SLE: Organizational intellectual / human capital organizational meta knowledge
Unit 6 Organization Knowledge Management Architecture and Implementation Strategies: Introduction, Developing a KM Framework, Implementation phases, architectural components, KM systems requirements, tools, KM systems components – Implementation strategies – Awakening phase, Actionable phase, implementation hase, maintenance and measurement phase, organizational Organic capabilities architecture – business, information, Data, systems Computer, Layered knowledge. Organizational knowledge management architecture key considerations organizational knowledge repositories – structure, life cycle, organizational knowledge refineries,– Integrative application Interactive application, knowledge processing applicants management, composite application, organizational KM context, organizational platforms – Enterprises information portals, competitive advantages, enterprise knowledge portal, characteristics, Organizational knowledge measurement framework – Awakening stage, actionable phase, implementation phase, Support phase Organizational deployment, Organisational knowledge Measurement Techniques – Intangible Assets measurement, intangible assets Monitor, balanced scorecard,.
K-Careers: Introduction, Knowledge Management roles, new
organizational roles, organizational k-role classification, knowledge
management job opportunities – knowledge job approach, generic
role requirements, role description, knowledge architect,
knowledge strategist, knowledge manager, research analyst /
manager, knowledge management consultant, media specialist
intranet developer / knowledge management content developer,
knowledge management director, director of ontologies, ontologist
(biological domain), natural language processing specialist
(medical/biomedical), knowledge development manager. 07 Hrs
SLE: KM applications, organizational implementation barriers
101
Text Book:
1. Knowledge Management – Sudhir Warier, Vikas Publishing House, ISBN:81-259-1363-7. 1st Edition, Sept 2008.
References:
1. Knowledge Management Toolkit- Amrit Tiwana, Practical Techniques for Building a knowledge Management System, Prentice Hall, 1999.
2. An investigation of knowledge management characteristics – Joshi K exington, KY,1998.
3. Hand book on knowledge Management – C W Holsapple, Springer, 2003 Porter M Competitive Advantage, Free Press, 1985.
Course Outcomes:
Upon successful completion of the course, the students will be able to
1. Recall basic knowledge of computing, information systems.
2. Distinguish the quality methodologies using TQM structure, concepts of reengineering and different TQM tools.
3. Generalize knowledge management with key benefits considering overall organizational performance.
4. Interpret the different drivers of knowledge management considering products and processes.
5. Summarize the various knowledge management levels considering management techniques and tools.
6. Demonstrate the different organizational architecture considering business models, different platforms and organizational roles.
102
MARKETING MANAGEMENT (3:0:0)
Sub Code : IP 0328 CIE : 50% Marks
Hrs/Week : 03 SEE : 50% Marks
SEE Hrs : 03 Max. Marks : 100 Course Objective:
This course provides an introduction to the fundamentals of marketing management, basic marketing concepts and elements of marketing practice. Emphasis will be on the managerial aspects of marketing plans, including analysis of the external environment. Unit 1 Introduction: Historical development of marketing management, Definition of marketing, core marketing concept, Micro and Macro environment, importance of marketing in the India socio economic system.
Consumer Markets and Buying behavior: characteristics
affecting consumer behavior. Types of buying decisions, buying
decision process, classification of consumer products. 10 Hrs
SLE: Market segmentation.
Unit 2 Marketing Information system and Research:
Components of marketing information system-benefits and uses of
marketing research system, market research procedure,
measurement of market demand. 04 Hrs
SLE: Market research.
Unit 3 Marketing of Industrial Goods: Nature and importance of
industrial market, classification of industrial products, participant in
the industrial buying process, major factors influencing industrial
buying behavior, characteristics of industrial market demand,
determinants of industrial market demand buying process of
industrial users. buying motives of industrial user, the industrial
buying process. 06 Hrs
SLE: Buying patterns of industrial users.
103
Unit 4 Products planning and development: The concept of a product, features of a product, product classification, policies – product planning and development, product line, product mix – factors influencing product mix, product mix strategies, meaning of new product, major stages in new product development, Product life cycle.
Branding, Labeling and packaging: Branding reasons for branding, functions of branding, feature and types of brands, kinds of brand name. Labeling: Types, functions,. Packaging: Meaning, growth of packaging, functions of packaging. 10 Hrs
SLE: Kinds of Packaging and Advantages and Disadvantages of Labeling.
Unit 5 Pricing: Importance of price, pricing objectives, factors affecting pricing decisions, procedure for price determination, kinds of pricing strategies, strategies and decisions. Distribution: Marketing channels – functions, , Number of channel
level, Physical distribution-importance, total system concept,
strategy, Use of physical distribution. 06 Hrs
SLE: Types of channels of distribution.
Unit 6 Advertising and sales promotion: Objectives of advertisements, function of advertising classification of advertisement copy, advertisement media – Kinds of Media, Advantages of advertising, objectives of sales promotion – Advantages of sales promotion. Personal selling – Objectives of personal selling, establishing the
sales force objectives, sales force strategy, sales force structure
and size, salesmanship, Qualities of good salesman 06 Hrs
SLE: Types of salesman, major steps in effective selling. Text books:
1. Principles of Marketing – Philip kotler, Prentice-Hall 11th edition, 2011.
2. Marketing Management – Philip kotler, Prentice-Hall, 12th edition, 2006.
104
References:
1. Fundamentals of marketing - William J Stanton, Mc GrawHill publications, 1998
2. Marketing Management – S A Sherlaker, Himalaya publishing house, 2009
Course Outcomes:
Upon successful completion of the course, the students will be able to
1. Describe micro and macro levels of marketing and the decision making processes.
2. Identify the different components of marketing information system and market research.
3. Explain the factors influencing buyer’s behavior based on industrial products.
4. Comprehend the branding decisions with reference to a product considering product life cycle and factors such as branding, labeling and packaging.
5. Demonstrate the factors affecting pricing with different strategies and use of physical distribution systems with reference to marketing channels.
6. Predict the market, different media and salesmanship with selling and distribution strategies.
Top Related