© Jason Kintzler | pitchengine.com | 2010
PR Evolved.
© Jason Kintzler | pitchengine.com | 2010
The Press Release was invented in 1906…
© Jason Kintzler | pitchengine.com | 2010
© Jason Kintzler | pitchengine.com | 2010
For 100+ years, journalists were THE key to the public relations process.
© Jason Kintzler | pitchengine.com | 2010
© Jason Kintzler | pitchengine.com | 2010
© Jason Kintzler | pitchengine.com | 2010
© Jason Kintzler | pitchengine.com | 2010
© Jason Kintzler | pitchengine.com | 2010
engaging content
journalists
consumers
bloggers
PR today is about influencers
© Jason Kintzler | pitchengine.com | 2010
journalists
consumers
bloggers
friends, fans, followers
PR today is about influencers
engaging content
© Jason Kintzler | pitchengine.com | 2010
EngagingLivingAudience ValueConversational
© Jason Kintzler | pitchengine.com | 2010
Social PR Case Study
Small business Sparta, TN
TwitterYouTubeFacebook
PitchEngine release shared to networks with contextGoal to sell 300
$1,600 kayaks in 2009
© Jason Kintzler | pitchengine.com | 2010
Social PR Case Study
Traffic Summary Week of March 23-29Monday 433% spike in trafficTuesday 1100% (day shared via Facebook)Wednesday 416% Thursday 516% Friday 483% Saturday 466%
Referring Sites accounted for 63.24% of traffic 84% of traffic generated from social networks via PitchEngine release3% of traffic PFS blogs10% of traffic traditional PR distribution methods2% of traffic pitchengine.com1% other
Deirdre BreakenridgeBook Announcement
© Jason Kintzler | pitchengine.com | 2010
STEPS TO (MODERN DAY) PR SUCCESS
Cultivate your networks
Focus on content that provides value to your audience
Rethink the metrics for success
Listen, respond, repeat
© Jason Kintzler | pitchengine.com | 2010
Jason [email protected]@jasonkintzler
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