PR, BIG DATA AND THE SEMANTIC WEBA n Introduction
GREY BEARDS AND NEW TECHNOLOGIES David Phillips
Political and corporate PR, consultancy and research, author and academic.
How this is going to be hard for practitioners and entrants
EVERYONE At work and play people are connected At the same time people are employees,
consumers, activists and more. The create and consume news created by
everyone News is re-purposed, likes shared and +’d
FOLLOWING THE NEWS Radio, TV,
newspapers, magazines
Facebook, Pinterest, G+, YouTube, Wiki’s and thousands of other channels.
Creators of words, photos, videos, likes and +’s
Re-tweets and shares A mass of information
INFORMATION OR DATA All this content and its URL’s Site location, ownership, user demographics,
date and time used, from which site to which site.
To be able to use it PR has is at a turning point.
Is this information or data
MAKING DATA WORK FOR YOU Traditional needs new solutions News – in the past a taste of newspaper
commentary, radio and TV. Now the most significant information and the
most banal information is in a multitude of channels.
A PROCESS FOR MANAGEMENT There is the opportunity to mix and match
the knowledge and experience of the practitioner.
Perspectives What is important What is positive
What more is there to know?
The code is invisible
A QUICK LOOK AT SEMANTICS
TEACH SOFTWARE TO CURATE
Many applications
A lot of ourcomes
A WORKING EXAMPLE
PR MEETS BIG DATA AND SEMANTICS We saw what big data looks like for the PR
practitioner We saw how we can get information and turn
it into data You learned how to inject professional
insights into Big Data . You now know how to get a competitive
advantage.
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