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[email protected]/02/2013
Consumer Behavior
Examples from the world
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Colonel Sanders
In 1930s
Roadside Restaurant
Motel and at that time were not considered that authentic
Sanders AT THAT TIME tried to put up a Clean and
COMFORTABLE room IN THE CENTRE OF MOTEL
Repositioning
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Colonel Sanders
Since cooking Methods wereBrilliantly great, he decided he
would start the franchising
business.And the foundation is called .
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Colonel Sanders
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RAY KROC - Targeting
Purchased the idea of Fast Food
chains in 1950s
He took a round of every town he
went to find the churches
He knew the customers that are
potential customers stay near
churches cos they are Americans
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Ray Croc Purchased the idea from Mc
Donalds Brothers
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Maruti/Hyundai/ Ford and all
Demographic segmentation consists of dividing the market
into groups based on variables such as age, gender family
size, income, occupation, education, religion, race and
nationality.
Example: Automobile industry basic model is
same but for A.C , power steering, power window
buyer
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Segmentation/ TRAITS
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Street Smart Definition
Obtaining Consuming Disposing
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The Evolution
Manufacturing Selling MarketingConsumer
Orientation
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Name this Activity
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Points to Remember
The consumer is
Sovereign
Consumer is
Global
Consumer is
Different andConsumer is alike
Consumer has rights
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[email protected]/02/2013
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Guess and Explain
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Guess and Explain
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Its a Young World!
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What and whom they are trying to say
I am Young and Fashionable
I am Sporty
I am a Music Lover
I am Stylish and Sexy
I am Fit and Active
I am New and Loud
I am GenNext
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[email protected]/02/2013
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dh h @ il
Thanks
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