Threat of New Entrants (Moderate)- New entrants have already begun to flood the market (no K-12)

o edX, Coursera, Dabble, Skillshare, Udemy, and Udacity- Capital requirements to finance a non-profit difficult for new entrants

o Kahn free to the public, donation financedo Kahn has Google and Bill Gates Foundation funding

Bargaining Power of Suppliers (Very Small)- Relatively small, the supplier of the product is Kahn himself- Non-profit donation financed, suppliers include

o Googleo Bill Gates foundationo Customerso Other donors

Threat of Substitutes (Moderate)- “Professor-made” flipped class rooms- Traditional classroom learning- Accredited Institutions

Bargaining Power of Buyers (Small)- Kahn is free and provides a means to earn a free education as an alternative

to traditional classroom experience- Backed by Google and Bill Gates- Small bargaining power given no requirement to donate and numerous other

online sources of knowledge

Competitor Rivalry (Very Small)- Industry growth is rapidly rising - No true rivals for the K-12 market- Kahn is free and has the support to remain that way