572,000 people reached

28,000 page views

10,000 shares

2,100 likes

1,000 percent spike in sales of Lumen Fidei

5 times more social engagement than ever before

1 integrated campaign that touched heartsRE

SU

LTS

TIM

ELI

NE September 1

Pope Francis asks the world to pray and fast

September 4Launched Shareable Photo that wasoptimized for mobile devices and fullytrackable to get the word out

September 5Shareable Photo goes viral

September 7Traffic spikes to USCCB Syria web page

USCCB Communication creates interactiveweb page with video, prayers, teachingsand up-to-date news

September 3

September 6Dioceses and Bloggers pick up the photo

Keyword rankingsin Google jump to top of first page

ANSWERING THE CALL WITH DIGITAL MARKETING