A Report
on
“HCL CDC as a Player in IT sector, where it stands and
Market Research of HCL CDC”
Submitted to
Xavier Institute- Jabalpur,
Madhya Pradesh
As Partial Fulfillment of the Requirements for the
Post Graduate Diploma in Management
(May- June 2010)
Under the Guidance of
Mr. Ankit Khare
(Assistant professor)
Submitted by
Amit Kumar Singh
PGDM (2009-11)
Xavier Institute, Jabalpur
Mandla Road, Tilheri, Jabalpur (MP)
CONTENTS
Sr. No. Particular Page No.
Declaration by Student
Certificate by guide
Acknowledgment
List of Table
Table of Figure and ChartExecutive Summary
iii
iv
v
vi
vii
viii-ix
Chapter–1 Introduction
Background of the Study Need of the Study Objective of the Study Section Details Chapterization
1-2
Chapter–2 Research Methodology
Research Design Sampling Design Source & Type of Data Method of Data Analysis and Interpretation Research Constrains
3-5
Chapter–3 Organizational Profile
HCL-An Overview Vision & Mission Core Values Competitors , Products , Programs and Facilities Area profile and geographical boundaries
6-11
Chapter–4 Analysis and discussion
Data analysis Interpretation
12-19
Chapter–5 Summary and conclusion
Summary Findings and Conclusion Recommendation
20-22
References 23
Annexure 24-27
Declaration by the Student
I hereby declare that this project report titled “HCL CDC as a Player in IT sector, where it
stands and Market Research of HCL CDC” has been submitted by me for the award of the
degree of Post Graduate Diploma Management, as partial fulfillment of the requirements for the
Post Graduate Diploma in Management (2009-11).
This is the result of original work carried out by me. This report has not been submitted
anywhere else for award of any other degree/diploma.
Amit Kumar Singh
PGDM
(2009-11)
Signature of the Student:
Date:
Certificate by the Guide
This is to certify that Amit Kumar Sing has carried out this project report titled “HCL CDC as a
Player in IT sector, where it stands and Market Research of HCL CDC”, as partial
fulfillment of the requirements for the Post Graduate Diploma in Management (2009-11), under
my guidance during the academic session 2009-10.
It is also certified that the report presented embodies the original work of the student. The
present report can be forwarded for evaluation.
Mr. Ankit Khare
(Assistant professor)
Signature
Date:
ACKNOWLEDGEMENT
Someone has rightly said, “No one can live in isolation”. It is true that every individual needs
the help of others in every work he does.
First of all I would also like to express my gratitude to the Director Fr. Sebasti L. Raj and Dean
Dr. Namrata Vasudeo, Xavier Institute –Jabalpur (M.P.) for encouraging me to do this project.
I would like to thank all the staff members of Xavier Institute for helping me directly and
indirectly in completion of my project.
I would like to express my gratitude to my faculty Mr. Ankit Khare who guided me with his
knowledge and skill and helped me in successful completion of the work.
I thank my Institute who has given me an opportunity to show my skills. I also thank all my
nearer and dearer ones without whose support this project would not been possible.
I would like to thank to Mr. Abhijeet Pandey and Mr. Devendra Rai for his noble inspiration,
keen interest, constant supervision and ever willing help throughout the course of this study.
I gratefully acknowledge the invaluable support and guidance that was provided to me by various
individuals that led to the successful completion of this project. Their vision of the problem gave
me enough direction to bring out a meaningful result. I am grateful for their great support and
help all throughout the project. I am thankful to them for taking out time and pointing out the
multitudinous aspects of customer service and helping me increase my learning out of the
project.
I extend my sincere gratitude towards my parents, who have always encouraged me and gave
suggestions. They always stand by me. Their support has always motivated me.
I would heartily thank all the respondents of the survey without whose support & valuable inputs
this project would not have been completed.
Amit Kumar Singh
PGDM
(2009-11)
List of Tables
Sr. No. Table No. Particulars Page No.
1 4.3.1 Computer experience and Qualification 13
2 4.4.1 Training required and Qualification 15
3 4.6.1 Preference for IT institute and Reason 16
List of Figures and Charts
Sr. No. Fig. and Chart
No.
Particular Page No.
1 3.1.1 A Snapshot of HCL 9
2 4.1 Qualification of Respondent 12
3 4.2 Education and Computer Experience 13
4 4.3 Relation of Qualification with Computer
experience
14
5 4.4 Requirement of Training according to
Qualification
15
6 4.5 Requirement o computer training for 16
7 4.6 Preference of Institute 17
8 4.7 Perception of customer 17
9 4.8 Customer Satisfaction 18
10 4.9 Effectiveness of post raining services 18
11 4.10 HCL CDC is different in terms 19
Executive summary
HCL Career Development Centre has been working in IT education field since the last 7 years. It
is providing hardware, software and networking training and placement programs for the
students and for those who are doing jobs in different organizations to build their career in IT
field with HCL.
Among the fastest growing IT education brand in India, HCL CDC offers a complete spectrum
of quality training programs in software , hardware, networking as well as various global
certification in association with leading IT organization worldwide. HCL CDC is an initiative
that enables individuals and organizations to get benefit from HCL’s expertise in the IT space.
The company has ventured into the field of IT training with an objective to meet the increasing
demand for skilled professionals across the country.
HCL CDC alliance with leading IT corporations such as Microsoft, Red Hat and Oracle provides
valuable input for augmenting curriculum as well as in adopting best global practices in IT
education. Training solutions are designed to help stand competitive today as well as in the
future.
At the heart of any successful activity lies a Quality. In today’s world, where there is cut-throat
competition at every single step, it is becoming particularly important to focus on the
competitive activities of the business. There has been much thinking about the business strategies
over the last six years; particularly regarding what are quality and value for organization needed
to have in order to compete in a specific environment of business.
Keeping in mind the increasing competition in the IT sector and the different development
program, the research was carried for a period of 6 weeks on the topic “HCL is a player and
where it stands in IT Sector and Market Research of HCL CDC”, to know and understand the
current position of HCL in the market and as to how its development program can reach to
maximum number of the trainees. This study was conducted to know the customer perception
about training and placement programs provided by HCL CDC and to know why customers
prefer it against the many competitors in IT education. This research also contains generated data
base of potential customer and identify the competitors of HCL CDC in existing market in Noida
region.
Based on the sample data of 100 respondents among existing and potential customer of HCL
Career Development Centre, the Researcher came to know about the present market condition
and competitors of HCL CDC. The data was collected through questionnaire and after analysis
and interpretation it was found that many customers prefer HCL CDC because of its good quality
training and job assurance. But many trainees were not happy with the placement programs
provided by it. It was also found that HCL CDC programs were costlier than its other
competitors like NIIT, GT, and F-TEC etc. This study also found that there was a great scope of
potential customers for HCL CDC in Noida region.
On the basis of this study researcher concluded that HCL CDC should think about training and
placement programs and should make a strategy to identify the potential customers and try to
capture them for generating revenue. The program fee should be kept at competitive level so that
the trainees could get attracted towards the program and could help in establishing the value of
the organization.
Chapter I
Introduction
1.1. Background of the Study:
In this modern business environment organizations are in increasing needs to optimize their
traditional resources for achieving success in the competitive environment. Liberalization,
privatization and globalization have brought into considerable changes in the market conditions
as well as in social, economic and technology spheres which have brought competitive business
scenario. Due to such changes, there is a need of market research to know the competitive
environment and to know as to how the organization can formulate its strategy to gain profit and
secure the current position in the competitive market.
HCL Career Development Centre has been working in IT education field since the last 7 years. It
is providing hardware, software and networking training and placement programs for the
students and for those who are doing jobs in different organizations to build their career in IT
field with HCL.
The project titled “HCL is a player and where it stands in IT Sector and Market Research of
HCL CDC” brings out the current market share of HCL because the study includes the
comparative study of all the IT Institutes which are providing the same course and have a very
good reputation in the market. The topic has been selected to study the present market condition
of HCL, its competitors and where it stands. This study presents the students perception for HCL
CDC and the reason for their preference. The topic has been assigned to study the present value
and where HCL CDC stands in IT field.
In IT education it has been said that if education is a kingdom, Student is its king. Education
involves only servicing to students, so satisfying them ultimately makes the business profitable.
This study includes meeting with potential customers to take their feedback and to provide them
information about training and placement programs provided by HCL CDC. The data has been
collected through questionnaire and career counseling provided in the field and at the office.
1.2. Need of the Study:
This study will provide information where HCL CDC stands among other competitors like JET
KING, NIIT, IIJT etc. and why students prefer training programs provided by HCL CDC. This
study will also increase the popularity of HCL CDC among the students and will get the
feedback from existing students and potential customers.
1.3. Objective and Scope of Project:
The general objective is to know and understand the requirements and expectations of customers
and what they think about HCL CDC.
Specific Objective
To generate the database of the potential customers.
To sort out the competitor of HCL CDC present in the Noida market, product they are
offering.
To do the comparative analysis of the same institutes.
To find out customer preference about services offered by HCL CDC in relation to other
IT institute.
1.4. Chapterization
First Chapter gives an overview and background of the study and the blue print of research
report, including Chapterization and need of the study.
Second Chapter includes the research methodology adopted, sampling design, methodology
used for data analysis and limitations of the study.
Third chapter describes the organization profile including vision and mission of the
organization and is concern with the area profile of Noida region and also describes the physical
and geographical boundaries of the region under study.
Fourth chapter provides detail from the respondent, analyses using graphs and charts and
finding.
Fifth chapter includes the summary and conclusion based on the survey.
After this References and Annexure will come.
Chapter II
Research Methodology
Research Methodology1 is a way to solve the research problem systematically. It involves the
various steps to find out the solution of an identified problem. It also clarifies the logic behind
the study of the problem. When we talk about research methodology we not only talk of the
research method but also consider the logic behind the method we use in the context of our
research study and explain why we are using a particular method or techniques and why we are
not using other so the result are capable of being evaluated.
1 Kothari, C.R., 2008, Research Methodology, Second revised edition, New Age International Publisher, New Delhi, Page no. 5, 8, 37, 39
2.1 Research Design:
The research was conducted in HCL Career Development Centre, located at Noida and also from
the population of Noida. The research work was descriptive in nature.
“Descriptive Research Design”
Descriptive research studies are those studies which are concerned with describing the
characteristics of a particular individual, or of a group. Descriptive Research Design consist rigid
design means design must make enough provision for protection against bias and must maximize
reliability. It includes probability sampling design contains multi-stage and purposive random
sampling, pre-planned design for analysis, structured or well thought out instruments for
collection of data.
The research was design in such a way that all the probable customers and the potential buyers
can be covered during the research so as to get the accurate information and feedback from the
respondents.
The research was divided in the following phases:-
The respondents were segmented.
The target customer was identified and approached.
Questionnaires were filled by the respondents and me also.
Information analyzed and decoded.
Conclusion Drawn
2.2. Sampling Design:
The sample respondents were selected from HCL CDC students and other potential customers.
Sample respondents were 100 in number and they were from the different area of Noida. This
study consist Multi stage sampling and Purposive random sampling with Primary sampling unit
and potential Customers 18 to 50 years, Institutions, Industries etc., who can solve the problem
with good feedback for data collection.
2.3. Method and Sources of Data Collection
The data required for study were of two types - primary and secondary. The Primary data was
collected from the sample respondents through survey method and contacting them frequently
during study period. Pre-tested Formats were prepared for collecting the Primary data. Secondary
data was collected from the profile and records of HCL CDC.
2.4. Data Collection:
The data collection procedure used was semi-structured questionnaire method. A thorough
research was also undertaken to gather information. The analysis of the data collected was done
on a piece-by-piece basis with help from the guides.
Both primary and secondary data will be collected and use for the purpose of the project work.
The major focus in data collection will be through primary source, although available literature
related to the study would also be referred as secondary source of information.
To gather primary data Questionnaire was used in this study.
Source & Type of data: Quantitative
Quantitative research is based on the measurement of quantity or amount. The purpose of
quantitative research is to form a data base from which to infer characteristics or relationship of
population, this usually means survey research where a sample of population is studied to
determine its characteristics.
2.5. Analysis and Interpretation:
Data was processed with the help of SPSS Software. About 100 samples were collected and
analyzed through it. Frequencies, Cross tabulation and inter comparison was done to interpret the
data.
The data collected would be analyzed through using appropriate statistical tools with the help of
computer based statistical software package.
SPSS
MS Excel
Bar Graphs and Pie Charts
2.6. Research Constrains
The data collected is totally dependent on respondents’ views, which could be biased in
nature.
Sometimes respondents do not give a response or give partial response. The reason may
be lack of knowledge or unwillingness to answer.
The sample size is small and it may not actually represent the whole population.
There is limited time available each day and lot of tasks have to completed in a day like
preparing reports, conducting surveys, spend time at the office to gain knowledge.
Chapter III
Organizational Profile
HCL is a leader in the IT industry, employing 56,000 professionals, has a global presence in 19
countries spanning locations in the US, Europe, Japan, ASEAN & the Pacific Rim and a pan
India presence across 360 points. To say that HCL is a household name in India today is an
understatement. In 31 years of existence, the company has developed and implemented solutions
for multiple market segments, across a range of technologies, covering customers in India and
overseas
3.1. HCL-An Overview
HCL Enterprise is a leading global technology and IT enterprise that comprise two companies
listed in India-
HCL Technologies
HCL Info system
The 3-decade-old enterprise founded in 1976 is one of the India’s original IT garage starts-up. It
organization provides Product Engineering, Technology and Application services, BPO,
Infrastructure service, IT Hardware, System Integration and Distribution of ICT products. The
HCL team comprises approximately 55,000 professionals of diverse nationalities, who operate
from 18 countries including 360 point of presence in India.HCL has global partnership with
several leading fortune 1000 firms, including leading IT and technology firms.
HCL CDC Dominates the IT space as a leader 58000 gifted professionals, a colossal US $5.0
billion turnover an international presence in 19 countries, and most impotently, a deep- rooted
commitment to innovate makes it a true technology giant.
As the fountainhead of the most significant pursuit of human mind, HCL believes only a leader
can transform me into a leader HCL CDC. Is an initiative that enables individuals to be benefit
industry ready IT.
EMPOWERING YOU TO BRING OUT THE BEST
As the fountainhead of the most significant pursuit of human mind (IT), HCL strongly believes,
"Only a Leader can transform you into a Leader". HCL CDC is a formalization of this
experience and credo which has been perfected over decades.
It is an initiative that enables aspiring individuals to benefit from HCL's longstanding expertise
in the space and become Industry ready IT professionals.
To join the pampered tribe of IT wiz kids, the Career Development Centre or CDC offers a
number of industry relevant courses.
It has highly qualified, professional & experienced faculty giving personal attention to students.
We offer the most modern computing facilities loaded with the latest operating systems and
software packages.
3.2. Vision:
“To create industry ready professionals”
3.3. Mission:
“To provide world-class information technology solution and services to enable our customers to
serve their customers better”
3.4. Core Values:
Nothing transforms life like education.
I shall honor all commitments
I shall be committed to Quality, Innovation and growth.
I shall be responsible corporate citizens
3.5. Competitors of HCL CDC:
In domestic market HCL CDC has many competitors. Some small players also has competition
in IT education sector.
GT
IIJT
NIIT
IIHT
JET KING
3.6. HCL CDC products:-
To join the pampered tribe of IT whiz kids, the Career Development Centre or CDC offers a
number of industry relevant courses.
MCSE –Microsoft Certified Software Engineer
CCNA –Cisco Certified Network Associate
RHCE –Red Hat Certified Engineer
Fig. no. : 3.1.1 – A Snapshot of HCL
22 <http://www.hcl.in>
3.7. Facilities:
HCL CDC offers the most modern computing facilities loaded with the latest operating systems
and software packages. The classrooms are equipped with complete audio-visual tools and
accessories. We have highly qualified, professional experienced faculty giving personal attention
to students. The courses are highly customised and industry specific.
Infrastructures
HCL CDC offers a bustling, vibrant and convenient environment to the student community of
the institute. The infrastructure we provide is truly world class. So come join the HCL CDC and
be a part of the most happening industry.
3.8. Area Profile
Geography
Noida is an acronym for Naveen Okhla Industrial Development Authority is an area under
the management of the New Okhla Industrial Development Authority (also called NOIDA).
Noida came into administrative existence on 17 April 1976 and celebrates 17 April as "Noida
Day". It has first-class amenities and is considered to be one of the more modern cities of Uttar
Pradesh State of India.
Noida is located in Gautam Budh Nagar district of Uttar Pradesh state. The district's
administrative headquarters are in the nearby town of Surajpur. However, the district's highest
government official, the District Magistrate (DM), resides in Noida. The city is a part of the
Noida-Dadri Vidhan Sabha (state assembly) constituency and Gautam Budh Nagar Lok
Sabha (parliamentary) constituency. Located in north India, Noida is about 20-kilometre
southeast of New Delhi. It is bound on the west and south-west by the Yamuna River, on the
north and north-west by the city of Delhi, on the north-east by the cities
of Delhi and Ghaziabad and on the north-east, east and south-east by the Hindon River. Noida
falls under the catchment area of the Yamuna River, and is located on the old river bed. The soil
is mainly rich and loamy and is suitable for growing seasonal vegetables, grains like wheat and
cash crops like sugarcane. Noida is fastest growing hub in Delhi NCR leaving all other cities for
IT, BPO, Industry, Media Hub and other big industries. Noida stands at 17th place when it comes
to cleanliness in India leaving far behind Gurgaon and Faridabad in NCR who stand at 87th and
237 respectively.
3.9. City Profile of Noida
Population
The Notified Area comprises a total of 20,316 hectares (including 81 villages).37,000 persons
lived in the Noida town in 1981. (Census 1981).In 1991, Noida was classified as a Census Town.
In 1991 population had increased four times to 140,000 in the town. 34,500 persons lived in the
villages20 per cent of the total population lives in clusters (jhuggi) .Sex ratio increased from 782
females per 1,000 males in 1991 to 895 in 1995; the reason could be that the males who initially
came to NOIDA as workers, later also asked their families to come to Noida from the villages. In
2001 population of Noida was 5 lakhs and is expected to reach 10 lakhs by 2010. The Sex Ratio
of Noida is 895 females per 1000 males and Density 265 persons/ sq. km.
Chapter IV
Data Analysis and Interpretation
This chapter contains deep analysis about the customer perception towards the services of HCL
Career Development Centre and their reasons, awareness about the services and how many
customers prefer these services or not and their reasons. Through this deep analysis company can
have a vision to look at their strengths and weaknesses. This topic is about know the market
condition of HCL CDC and identify the competitors, through this study and data analysis we will
be able to fulfill the objective of the study.
Chart no. 4.1
(Source: Primary Data Collected from Respondent)
This section deals with the educational qualification of the potential and existing customer of the
HCL CDC, this study found that out of 100 respondent 50 were graduate, 25 each in both
category undergraduate and postgraduate, this will helps to enhance the training program on the
basis of qualification and education background.
Pursuing 12thGraduate
Post graduate
25
50
25
Qualification of Respondent
Chart no. 4.2
(Source: Primary Data Collected from Respondent)
This study contains computer training programs so we should know that among the population
who is the potential customer for HCL CDC and this data shows that approximately 80%
respondent have little and basic knowledge of computer, 9% have no knowledge and only 10%
respondent out of 100 have extra professional courses, so this study conclude that there are so
many potential customers who can join the training programs provided by HCL CDC
Table no. 4.3.1
Computer experience in relation to Qualification (Cross tabulation)
Computer Experience Qualification Total
Pursuing
12th Graduate
Post
Graduate
None At All 5 2 2 9
A Little 12 24 4 40
Computer Basic Course 8 18 15 41
None at all A little Computer basic course
Other
9
40 41
10
Education and Computer Experience
Other 0 6 4 10
Total 25 50 25 100
Chart no. 4.3
none at all a little computer basic course
Other
5
128
0
25
2
24
18
6
50
2 4
15
4
25
Relation of Qualification with Computer Experience
pursuing 12th graduate post graduate
(Source: Primary Data Collected from Respondent)
This section deals with previous computer experience of the respondent with relation to the
educational qualification, it was found that the level of computer knowledge for undergraduate
students are low because in this computer era out of 25, 5 have no knowledge of computer and
20 have only basic knowledge about this and it was found that graduate students have good
knowledge about the computer in comparison to post graduate students, but in all three
categories undergraduate, graduate and post graduate no more knowledge about professional
computer training programs so this study conclude that there are so many potential customers
and chances for HCL CDC to capture the market of this region to extend their IT education
segment.
Table no. 4.4.1
Training required in relation to Qualification (Cross tabulation)
Training required Qualification Total
Pursuing
12th Graduate
Post
Graduate
Basic Computer Knowledge 7 9 0 16
Networking 2 14 4 20
Hardware 6 6 1 13
Software Engineer 10 19 20 49
Other 0 2 0 2
Total 25 50 25 100
Chart no. 4.4
basic c
omputer kn
owledge
networki
ng
hardware
software
engin
eer
other
72
610
0
914
6
19
204
1
20
0
Requirment of Training according to Qualification
pursuing 12th graduate post graduate
(Source: Primary Data Collected from Respondent)
This study contains an objective to find out the potential customers and their interest about
computer training, this section deals with requirement of training programs according to
educational background and it was found that a large number of respondent are interested in
software training programs and very less number for other courses, so HCL CDC should extend
their training programs for software programs after that students are interested in networking
training and then they want hardware training programs. It was found that most of the graduate
students are interested in software and hardware training, undergraduate students have no clear
direction and a large number of post graduate students wants only software training programs.
Chart no. 4.5
general interest for job other
31
65
4
Requirment of Computer Training For
(Source: Primary Data Collected from Respondent)
This section deals with the why customers want computer training programs and it was found
that a large number of respondent interested in computer training programs for job so HCL CDC
should work o the placement for the students it will help to capture the market because customers
wants job after training programs.
Table no. 4.6.1
Preference of IT Institute in relation to Reason for preference (Cross tabulation)
Preference of
IT Institute Reason Total
For Job
Assurance
For Job
Assistance
For Good
Quality
Training Affordable
NIIT 3 3 4 8 18
F-TEC 0 0 1 1 2
GT 0 1 3 5 9
HCL CDC 20 18 19 4 61
Other 1 0 2 7 10
Total 24 22 29 25 100
Chart no. 4.6
NIIT F-TEC GT HCL CDC Other
30 0
20
13
0 1
18
0
41
3
19
2
8
1
5 47
Preference of IT institute for job assurance for job assistancefor good quality training affordable
(Source: Primary Data Collected from Respondent)
This section is very important from the business point of view because this section deals with
preference of IT institute and why , it was found that most of the respondent like HCL CDC
training programs due to job assurance and for good quality training but respondent think that
HCL CDC is not as much affordable in comparison to other IT institute like NIIT, GT, F-TEC
and others, so on the basis of this conclusion HCL CDC should think about the fee for the
training programs because in today context money always matters and it can spoil the business of
HCL CDC.
Chart no. 4.7
very good good average
15
51
34
Perception of Customer about Training and Placement of HCL CDC
(Source: Primary Data Collected from Respondent)This section deals with what customers think about HCL CDC training and placement programs ,
it was found that 51% respondent out of 100 think good , 34% think average and only 15% think
very good. So with this we can conclude that HCL CDC is on an average in the mind of the
customers but it is not very good so HCL CDC should focus on this and enhance the quality o
training and placement programs.
Chart no. 4.8
yes No Missing
75
24
1
Customer Satifaction about Training of HCL CDC
(Source: Primary Data Collected from Respondent)
This section deals with satisfaction level of customer about HCL CDC and it was found that 75%
means large number of students are satisfy with training programs and this is a very good news
for HCL CDC , so institute should maintain the consistency with this satisfaction level and try to
improve it
Chart no. 4.9
strongly agree
agree neutral disagree strongly disagree
Missing
8
48
37
4 2 1
Effectivness of Post Training Services
(Source: Primary Data Collected from Respondent)This section deals with effectiveness of post training services on the registration decision and it
was found that 48% respondent were agree that yes after training programs facilities and services
provided by the Institute or company make a good perception in customers mind and it will
helpful in creating the image of company.
Chart no. 4.10
training placement brand value service
7
20
71
2
HCL CDC is Different in Terms
(Source: Primary Data Collected from Respondent)
This section is very important in point of view of the study and it will also fulfill the objective of
the study that how HCL CDC is different from other competitors and it was found that the main
positive point for HCL CDC is brand value means most of the students prefer this institute
because of very good brand image of HCL CDC so from this study conclude that HCL CDC to
focus on placement programs, enhance the quality of training and services.
Chapter V
Summary and Conclusion
5.1 Summary:
Based on the above comparison and analysis, the following conclusions can be pointed out:
The organization should design and develop the training and placement programs completely
based on the need and requirements of the candidates. The organization respects meritorious
candidates. Undoubtedly, the organization should devote towards the improvement of the quality
of the training and placement programs to build a good image among the existing trainees.
According to survey researcher got that most of the students were interested in computer
education. Most of them were under graduate and they were seeking for good institute and career
development centres.
On the basis of the study, it was concluded that most of the potential customers were interested
in software programs and they wanted to join such training programs which had better job
assurance. It was also found that there were so many competitors in existing market and they
were also providing the same training programs with good quality and at an affordable course fee
for students from different background. The most important aspect which could be pointed out
that most of the customers wanted short term and part time training programs. It was found that
HCL CDC had a very good brand name in the market and customers mainly preferred it because
of HCL brand name. so the organization should take proper initiatives to provide affordable and
career oriented training program.
5.2 Findings and Conclusion:
From the analysis of the results and based on the objectives of the study the following findings
can be ascertained.
In Noida mostly students belongs to technical qualification and 86% students are
interested in IT education.
80% students are aware and have knowledge about the HCL CDC and mostly the
students would like to get training in software courses in comparison to hardware and
networking.
Most of the people in Noida know about HCL CDC through canopy and their market
executives are able to satisfy the people about HCL CDC product. So HCL CDC should
adopt some new promotional activities for awareness and capture the potential customers.
HCL has a strong brand image in India and abroad. It has invested in building a brand
recall in the minds of its customers through advertising products. HCL brand image
coupled with its strong customer relationship and cutting-edge solutions have helped the
company in creating value for its clients. It has collaborated with many companies whose
products and solutions are in line with its business segments, such as Nokia in telecom,
AMD in hi-tech solutions to provide better customer services. Brand image was
leveraged by HCL.
5.3 Recommendations:
Researcher have done deep study and came to know that many students preferred IT institutes
which would help them to get job and easy to afford. It means HCL CDC should use promotional
strategy in urban as well in rural areas because in rural areas students are ready to take admission
in the same institute where students of their town and villages were already studying. Hence, It
could be suggested that HCL should start its promotional activities more in rural than urban
areas.
The art and craft of career development should be clearly understood. The art (strategy) should
be clearly drawn on the canvas and the craft (implementation) precisely delivered. Developing a
PROPAGATE (Product, Risk, Opportunities, People, Appetite, Geography (Place, Attributes,
Training & Education). This matrix is defined for all the aspects of marketing strategy because in
marketing without risk you cannot grow and this study was all about education field so HCL
CDC should think about training quality and for potential customers’ organization should make a
strategy for place, people and product because these three things are most important for
marketing.
Following are important ingredients of the matrix:
Product
Risk
Opportunities
People
Appetite
Geography
Attributes
Training
Education
Developing and implementing a robust PROPAGATE matrix will definitely give a new direction
to HCL Education. Some other recommendation can be drawn after the market research of HCL
CDC are-----
Efficient management of CDC’s should make sure that the end-users are satisfied and
more and more customers walk into them.
HCL CDC should think about to provide education loan for some expensive courses.
References
Books:
Kothari, C.R., 2008, Research Methodology, Second revised edition, New Age
International Publisher, New Delhi, Page no. 5, 8, 37, 39.
Kotler, Philip and Keller, Kevin Lane, 2009, Marketing Management, 13th Edition, PHI
Learning Private Limited, New Delhi.
Internet:
Organizational snapshot and profile was retrieved on June 06, 2010 from
http://www.hcl.in.
Products and competitors of HCL CDC were retrieved on June 20, 2010 from
http://www.hclcdc.in/homepage.htm.
Company profile, Mission and Vision was retrieved on June 27, 2010 from
http://www.hclinfosystems.in/.
Geographical and area profile of Noida was retrieved on July 07, 2010 from
http://www.noidaauthority.com/.
Information about Noida was retrieved on July 13, 2010 from
http://en.wikipedia.org/wiki/Noida.
Map of Noida was retrieved on July 17, 2010 from http://www.mapsofindia.com.
Annexure I
Questionnaire
HCL Info system Ltd.
Career Development Centre
F 1, Sector 8
Noida 201 301 (U.P.)
India.
Name:-
Mobile Number:
1. Any previous computer experience?
None at all A Little Completed Basic Course Other (please state)
2. What is your qualification? Pursuing 12th Graduate post graduate
3. Why would you like computer training?
General Interest For job Other (please state)
4.Training Required
Basic computer knowledge Networking Hard ware Software engineer Other (please state)
5. Which IT institute you prefer most?
NIIT F-Tec GT HCL CDC Other
6. Why you prefer it most?
for job assurance for job assistance for good quality training Affordable
7. What do you think about training and placement programs provided by the HCL CDC?
Very good Good Average Bad Very bad
Any suggestions----------------------------------------------------------------------------------------------------------------------------------------- -------------------------------------------------------------------------
8. Are you feel comfortable and satisfy with the training programs provided by HCL CDC?
Yes No
Specify the reason---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------
9. After training programs, placement and services provided by HCL CDC effects your registration decision?
Strongly agree Agree Neutral Disagree Strongly disagree
10. HCL CDC is different from other brands in terms of –
Training Placement Brand value Service
If, other please specify-----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------
Thank you for your support. This information will be kept confidential and will be used only for research purpose.
Date:
Signature:
Annexure II
Map of Noida
Annexure III