How Knowledge Drives InnovationDave PollardKMWorld & Intranets 2007 Session C202
The Value Propositions for KM
• Improve work productivity• Improve decision making• Increase capacities• Increase understanding of risk• Improve connectivity,
collaboration and knowledge transfer (strengthen relationships)
• Improve innovation
Innovation Defined
• The process of commercializing novel ideas
• Research customer needs• Imagine ideas that meet
those needs• Innovate offerings (products
and services) that realize those needs
Organizations Can Innovate:• Their products and services
(including attributes and bundling)
• Their processes (internal, customer-facing, alliances/ chains, and technologies)
• Their customers’ experiences (service, channels, wraparounds)
• Their business model (how they make money)
Case Study: MTG
• Manufacturer and distributor of medical instruments and supplies
• MTG, their competitors and their customers have been approached by Asian manufacturers offering comparable products 30% cheaper
DiscoveringUnmet Needs
CustomerAnthropology
InnovationLab
‘Thinking theCustomer Ahead’
Sessions
ContinuousEnvironmental
Scanning
InsightFiltering
Wisdom of Crowds
Canvassing
IdeaClustering
Inte
rnal Fo
cus
Mark
et
Focu
sC
ust
om
er
Focu
s
Need/AffinityMatrix
InnovationOpportunitiesMap
StrategyCanvas
Trends, Weak Signals, Developments
Ideas,Learning,StoriesPortfolio
Innovations:Offerings, Tools &
Processes
Research Imagining Innovation
InnovationLearning
Open SpaceEvents
BeSelf -Aware
Study,Sense,
Become Part,Open,
Suspend
Pay Attention,Learn
Create,Act, Realize,
Recognize,Resolve
Appreciate Question:
Ask Why/Why NotCorrelateI ntegrate
Reflect,I magine
Connect
Collaborate
Converse
Ask,Off er
Coordinate
Explain
Listen,Observe,
Explore, DiscoverI nquire,Canvass
Understand,Diagnose,Articulate
Prepare,Engage Others
Act, Realize,I mplement
Design,Experiment
Set I ntentions,Organize
I magine,Brainstorm,Question
Customers
Co-Workers
Communities
UnmetNeedsPortfolio
ImaginingPossibilities
The InnovationProcess
ContinuousInnovation &Improvisation
How Knowledge How Knowledge Drives InnovationDrives Innovation
Knowledge Programs that Support Innovation
• Continuous Environmental Scanning
• ‘Thinking the Customer Ahead’ Sessions
• Customer Anthropology• Needs Analysis• Open Space Events (‘Idea
Markets’ etc.• ‘Wisdom of Crowds’
Canvassing
The Research Process
I. Assembling pertinent information
II. Sense-making
III. Articulating Meaning
1. Identify relevant primary and secondary information sources2. Primary research: Make and record observations; conduct & record interviews3. Secondary research: Read, extract, cite4. Investigate: W5 + How; Follow the leads
1. Analysis: Deductive arguments flowing logically from the information2. Inferences: Inductive arguments flowing logically from the information3. Structured thinking: Documenting the thought process from facts up to thesis
1. State the problem/ question and your thesis2. Reiterate your structured thinking (II. /3) from thesis down to the underlying facts3. Craft the ‘Opening Story’ with Current State, ‘complication’, and the problem/ question that your thesis answers4. Craft the conclusion with a restatement of thesis and key supporting arguments, reminder of why it’s important, and next step actions
The Need-Affinity Matrix
The Strategy Canvas
Post-HoleLaborSaving
ColorChoice
The Practice of Imagination
BeFocused
andSelf-
Aware
Study,Sense,
Become Part,Open,
Suspend
Pay Attention,Learn
Distil,Synthesize,
‘Make Sense’
Recognize,Resolve
Implications
Appreciate Question:
Ask Why/Why NotCorrelateIntegrate
Reflect,Conceive
Possibilities
Connect
Collaborate
Converse
Ask,Offer
Coordinate
Explain
What They’ll Do With Your Research (if you’re lucky)
The Innovation Process
Listen,Observe,
Inquire, Canvass,
Listen, Explore, Discover
Understand,Diagnose,Articulate
Organize,Set Intentions,
Realize,Implement,
Refine
Co-Design,Co-Develop
Engage, Prepare,
BrainstormRe-ImagineQuestion
Experiment,Improvise
Customers
Co-Workers
Communities
What They’ll Do With Your Research (if you’re lucky)
Top Related