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Polio Eradication2013 Year in Review and How You Can Help in 2014Judith Diment & John Osterlund18 February 2014
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The Global Polio Eradication Initiative: Ending Polio
• THE ROLE OF ROTARY
• ADDRESSING CHALLENGES
• RAISING AWARENESS AND FUNDS
Governments of the World
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Up to 200,000 children paralyzed annuallyby 2022
Strikes children under 5, causing
paralysis and even death
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ADDRESSING CHALLENGES: POLL
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NIGERIA
PAKISTAN
AREAS OFCONFLICT
GEOGRAPHICAL BARRIERS
POLITICAL BARRIERS
POORINFRASTRUCTURE
CHALLENGING AREAS TO REACH
AFGHANISTAN
HORN OF AFRICA
CAMEROUN
SYRIA
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ENSURING ACCESS TO CHILDREN
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REACHING MOBILE POPULATIONS – AFGHANISTAN / PAKISTAN
• Border immunization posts
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SECURITY – PROTECTING EVERYDAY HEREOS
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BROADER BENEFITS
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RAISING AWARENESS & FUNDS
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US$ 5.5B
PledgedUS$ 3.3
B
Required:
US$ 1.5 B
Confirmed
US$ 700 M
ResourcesRequirements
FINANCING THE ENDGAME PLANWe have
the technical tools, but will fail without funding
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RAISING AWARENESS
Germany
United Kingdom
USA
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TELL COMPELLING STORIES
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STORYTELLERS
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STORYTELLING STRATEGY
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ROTARIANS
• The Rotarian Magazine• Rotary Leader• Rotary News• Rotary Voices• Social Media• EPN.org• Direct messages
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TRADITIONAL MEDIA
2013 in Review:
More than 400 stories with significant, positive Rotary messaging.
Two major cover stories: TIME Magazine and New York Times
Approximately 270 national stories in outlets including The Independent, Times of India, and Korea Herald.
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TRADITIONAL MEDIA
“A lot of the progress that’s been made so far is due to the efforts of Rotary International…”
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TRADITIONAL MEDIA
“…Deepak Kapur, the chairman of Rotary International’s India National PolioPlus Committee, has been at the helm of the campaign since 2002.”
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TRADITIONAL MEDIA
“…Rotary International, which has spent $1.2 billion and led the global polio effort.”
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TRADITIONAL MEDIA
“Rotary International has been on the frontline of India’s polio eradication efforts and helps fund reconstructive surgeries at St. Stephen’s”
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TRADITIONAL MEDIA
“The club, founded in Chicago in 1905, started the global polio eradication drive in 1988...”
”Rotarians also work in places that terrify government officials.”
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TRADITIONAL MEDIA
“Rotary launched its first fundraising campaign for polio in 1985, prodding a World Health Organization resolution to eradicate the disease”
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TRADITIONAL MEDIA: MEDIA TOURS
• The Independent • AARP.org• National Geographic
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DIGITAL MEDIA: ENDPOLIONOW.ORG
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Share Your Story!endpolionow.org/stories
User Generated Content
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Resources
endpolionow.org/resources
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DIGITAL MEDIA: WORLD’S BIGGEST COMMERCIAL
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CELEBRITY AMBASSADORS
• More than100 celebrities and notables
• Hundreds of millions of social media fans/followers
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CELEBRITY AMBASSADORS
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2013 CELEBRITY ENGAGEMENT: ARCHIE PANJABI
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WORLD POLIO DAY 2013
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WORLD POLIO DAY 2013
• Viewers in 15 countries • More than 11,000 views in
just five days. • More than 1,000+ people
tweeted about World Polio Day: Make History Today
• More than 31,000 people liked, commented or shared Facebook posts about the event
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WORLD POLIO DAY 2013
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WORLD POLIO DAY 2014
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Poll
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Raising Awareness and Funds
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How to Help in 2014
• Make a personal gift to PolioPlus
• Hold a community fundraiser to support PolioPlus
• Join the World’s Biggest Commercial
• Wear your End Polio Now Pin• Talk to others about polio• Share on social media
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Web Links
• endpolionow.org/resources• polioeradication.org• shop.rotary.org• endpolionow.org/donate
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QUESTIONS
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