The Challenge
The Challenge: Facing Reality
๏ Businesses have a difficult time establishing trust
๏ Most of the trust was built up with Cofounder, Stephanie
๏ The Voice Acting Hub was a group, but didn’t provide metrics
๏ The Fan Page was new, so we were starting from scratch
Goals
Goals and Key Performance Indicators
๏ The goal is the milestone.
๏ The key performance indicator (KPI) lets you know if you are on
track on a daily, weekly or monthly basis.
๏ The KPIs included # of posts daily, # of impressions, # story likes
๏ 5,000 Facebook Fans by Sept 1
๏ 10,000 Facebook Fans by Jan 1
The Framework
Setting Up The Framework for Success
๏ Write a Social Media Guidelines document
๏ Define appropriate activities
๏ Assign roles and responsibilities
๏ Create a posting schedule
๏ Agree upon metrics and how you measure success
Social Media Marketing
Activities
Blogs
Videos
Infographics
๏ Visually display statistics in
a compelling and
meaningful way.
๏ Encourage people to post
the infographic on their
blog and share their posts.
Weekly Contests
Scavenger Hunts
๏ We post a question and people answer in the comments.
Photo Contests
๏ Upload a picture of yourself that included the Voices.com website
on a screen in the background.
The Results
Monthly Numbers
Hitting Your Goal
Thank You!
David [email protected]
@davidciccarelli
Top Related