PLAST 2015 visitors
(Courtesy Translation)
Rif. 1807v215 Milan, June 2015
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TARGETSFrom May 5 to 9, 2015 took place the latest edition of PLAST, the international exhibition for the plastics and rubber industries, that represents a very important event for all the operators of this sector.
On this occasion, Eumetra has been appointed by Promaplast to prepare a similar survay like what happened after PLAST 2012, with an in-depth study on visitors in order to get their overall opinion on their experience. It will give us a complete picture on PLAST 2015, showing in details visitors’ satisfaction, giving also a list of causes that mostly influence the overall outcome of their visit.
This study will give us a mapping of excellence areas as well as improvement areas of PLAST that can be used for communications initiatives towards the relevant stakeholders’ system.
Here below analysis’ contents and method will be deepened.
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METHOD
In order to reach the targets of this project, Eumetra has realized a specific quantitative survey, done interviewing a sample of PLAST visitors and non-visitors (but pre-registered).Samples quota have been defined, in accordance with the Customer, as follows:
Such sample is casual stratified per quota and statistically representative of reference population according to the geographic area of residence (for Italy data).
Interviewed people have answered, through CATI method (Computer Assisted Telephone Interview), a structured questionnaire, preaaranged in cooperation with the Customer.
In the following pages you may find the main results of this survay.
visitors NON visitors
visitors NON visitors
domestic foreigners
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QUICK RESULTS
average days dedicated to visit PLAST1,8 average days dedicated to visit PLAST
Domestic visitors Foreign visitors
of companies has sent the same number of operators of PLAST previous edition 79
%
of companies has sent the same number of operators of PLAST previous edition
of visitors was looking for novelties in the sector and professional update 43
%
of visitors was looking for information on the market
of visitors has achieved its prefixed goals 85%
of visitors has achieved its prefixed goals
state positive opinions on PLAST (organization aspects are the most appreciated)
92%
state positive opinions on PLAST (organization aspects are the most appreciated)
of visitors wants to visit PLAST 2017 88%
of visitors wants to visit PLAST 2017
1,1
79%
69%
90%
94%
96%
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Duration of visit at PLAST/1
QUESTION: «For how many days you visited PLAST this year?». Percent data
Visit of only one day at PLAST increases
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Number of people sent to visit PLAST in comparison with previous editions
QUESTION: «Your company, this year, has sent to visit PLAST more or less staff than usual?». Percent data
Domestic visitors Visitatori stranieri
Main reasons for increase are:•«more staff/increased dimensions»;•«get more contacts/contact more suppliers».Reduction has been caused by: •«spending review»•«staff busy in other activities»
+10 % compared to 2012
-8 % compared to 2012
79% of Italian companies has sent the same number of operators: this number has increased from PLAST 2012
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Main reasons to visit PLAST
QUESTION: «What are the main reasons for your visit at PLAST? Please list the first three in order of importance». Percent data
Three answers available – total answers
-9 %
+6 %
+10 %
+9 %
+12 %
Despite the decrease, proffessional update and novelties of the sector confirm to be the main reason to visit PLAST
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Achievement of prefixed goals
QUESTION: «And you would say to have reached the prefixed goals visiting PLAST? Please answer using a rating from 1 to 10, where 1=not at all and 10=very much». Percent data
Average vote 6,8 7,6
8390
7,0
85
Most of all raw materials
producers/representatives
Most of all raw materials
producers/representatives and plastics and
rubber processors
Most visitors state to have achived their goals: data increased in comparison with 2012
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Overall opinion on PLAST
QUESTION: «Could you please tell us – according to your experience – an overall opinion on PLAST 2015? Please answer using a rating from 1 to 10, where 1=awful and 10=excellent». Percent data
Average vote 6,9 7,3
8594 92
7,5
Grows among who has
visited PLAST less
Grows among who has
visited PLAST less
Positive opinions growing for PLAST
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QUESTION: «I’ll be listing some characteristic that an exhibition like PLAST can have. For each one of them you have to tell me your satisfaction, using a rating from 1 to 10, where 1=not at all and 10=totally». Average data
Opinions on some distinguished elements of PLAST/1
organization
offer
update
Growing all opininions on distinguished elements of the exhibition
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Opinions on some distinguished elements of PLAST/2
QUESTION: «I’ll be listing some characteristic that an exhibition like PLAST can have. For each one of them you have to tell me your satisfaction, using a rating from 1 to 10, where 1=not at all and 10=totally». Average data
organization
offer
update
Domestic visitors more satisfied than foreign visitors
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QUESTION: «I’ll be listing some characteristic that an exhibition like PLAST can have. For each one of them you have to tell me your satisfaction, using a rating from 1 to 10, where 1=not at all and 10=totally».
General quality of the organizationOrganization of spaces
Conferences/Debates/WorkshopsPresentation of new technologiesPossibility of professional updateQuantity of exhibitors
More efficient aspects are…
In general, among domestic and foreign visitors….
Less efficient aspects are…
Opinions on some distinguish elements of PLAST/3More efficient factors linked to organization aspects
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PLAST organization compared to other exhibitions
QUESTION: «According to your experience, compared to other exhibitions that you have visited, PLAST organization is…». Percent data
Foreign visitors, usually very critic, are instead particularly satisfied with the organization, which they consider better compared
to other exhibition they have been to
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Satellite-shows visitors
QUESTION: «PLAST has hosted also three satellite-shows: RUBBER 2015, dedicated to the rubber sector; 3D PLAST, dedicated to 3D printing-prototyping-modelling and START PLAST, dedicated to innovative startups. Have you got the chance to visit these three shows?». Percent data
% of visitors
While foreign visitors equitably divided their time among the three satellite-shows, domestic visitors have privileged 3D PLAST and Rubber 2015
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Average evaluation of satellite-shows
QUESTION: «PLAST has hosted also three satellite-shows: RUBBER 2015, dedicated to the rubber sector; 3D PLAST, dedicated to 3D printing-prototyping-modelling and START PLAST, dedicated to innovative startups. Have you got the chance to visit these three shows?». Average data
Again, domestic visitors register more satisfaction than foreign visitors. No difference between the three shows
Average vote by who visited the single satellite-show
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Towards PLAST 2017 - VISITORS
QUESTION: «Lastly, do you thin you will visit, personally or sending one of your staff, PLAST next edition?». Percent data
Definately yes53%
Probably yes43%
Don't know1%
Probably not3%
Yes96%Yes96%
Definately yes52%
Probably yes36%
Don't know7%
Probably not2%
Definately not3%
Yes88%Yes88%
Domestic visitorsDomestic visitors Foreign visitorsForeign visitors
The wide majority of who visited PLAST in 2015, is going to visit it also in 2017
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Towards PLAST 2017 – NON-VISITORS
QUESTION: «Lastly, do you think you will visit, personally or sending one of your staff, PLAST next edition?». Percent data
Definately yes33%
Probably yes59%
Don't know4%
Probably not2%
Definately not2%
Yes92%Yes92%
Domestic non visitors
Domestic non visitors
Also among who this year has not visited PLAST (but has previously pre-registered to enter the exhibition), the intent to visit in 2017 prevails
2/3 of foreign non visitors states to be interested in
visiting PLAST 2017
This data has to be considered indicative according to the limited
number of cases
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Final considerations
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Valori percentuali
83
17
16
29
31
20
4
25
33
42
0
33
12
5
26
14
9
1
32
49
19
0
ManWoman
up to 34 years old35-44 years old45-54 years old55-64 years old
over 64 years old
Less than 10 years10-20 years
More than 20 yearsDon't remember
President, CEO, GM, ownerSales area
Marketing areaTechnical area
Production areaOther
Doesn't say
Has always visited PLASTHas visited some editions of PLASTHas visited PLAST for the first time
Non ricorda
Domestic visitors Foreign visitors
Visitors’ profile/1
Gender
Age
Has been working in the field for..
Job title
Visit
80
20
17
27
32
20
4
50
26
23
1
47
20
10
12
5
4
2
18
49
25
8
ManWoman
up to 34 years old35-44 years old45-54 years old55-64 years old
over 64 years old
Less than 10 years10-20 years
More than 20 yearsDon't remember
President, CEO, General Manager, …Sales area
Marketing areaTechnical area
Production areaOther
Doesn't say
Has always visited PLASTHas visited some editions of PLASTHas visited PLAST for the first time
Non ricorda
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Valori percentuali
45
26
29
0
21
59
16
4
54
30
10
6
From 0 to 15 operators
From 16 to 100 operators
Over 100 operators
Doesn't say
Machines and equipments producer/representative
Plastics and rubber processor
Raw materials producer/representative
other/doesn't say
North West
North East
Center
South and islands
Domestic visitors Foreign visitors
Visitors’ profile/2
Operators
Application
Area
35
32
29
4
30
39
25
6
From 0 to 15 operators
From 16 to 100 operators
Over 100 operators
Doesn't say
Machines and equipments producer/representative
Plastics and rubber processor
Raw materials producer/representative
other/doesn't say
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SURVAY SHEETMETHODOLOGY AND INFORMATION ( in accordance with the Regulations of the Authority for Communications Waarranty concerning the publication and dissemination of surveys through mass media: Resolution 256/10 / CSP , Annex A , Article 5 of December 9, 2010, published on the Official Gazette 301 of December 27, 2010)
COMPLETE METHODOLOGY NOTE
Title: Plast 2015 visitors
Realizer: Eumetra s.r.l.
Customer: Promaplast s.r.l.
Analysis period: May 19 – June 4, 2015
Topic: Society, exhibitions
People surveyed: Plast 2015 visitors and non-visitors that have pre-registered
Type and subject of the survay: International public opinion poll
Geographic extension: International
Method of samples: Casual sample stratified per percentage Campione casuale stratificato per quote
Representativeness of samples: Representative (Italy data) of the geographic macro-area of residence
Margin of error: 4,6%
Method of infomration collection: CATI (Computer Assisted Telephone Interview)
Number of samples: 605 cases: 455 visitors (320 Italian e 135 foreign) and 134 non-visitors (119 Italian e 15
foreign)
Data processing: SPSS
Website where the complete document will be available in case of dissemination: www.agcom.it. In case of pubblication it is mandatory to mention the information of the specified sheet, in order to avoid severe penalties. Eumetra is not responsible in case of non-compliance.
Eumetra S.r.l. Sede Legale e Amministrativa:
Viale di Porta Vercellina, 8 20123 Milano
T +39 02 48004470 F +39 02 48008643
[email protected] – [email protected]
C.F.-P.IVA 08861600966
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