!12!Things!Legacy!Donors!

Want!From!YOU!Fraser!Green,!Chief!Strategist!&!Smartypants!

www.goodworksco.ca!

What!would!YOU!like!them!to!!say!at!YOUR!90th!birthday?!

1.!To!leave!a!legacy!for!which!!!!!they’ll!be!remembered!

Every!donor!wants!to!know!she’s!changing!the!world!–!somehow.!

2.!To!have!impact!on!the!future!

Erik!Erikson!

Gen!!!

generaOvity!

3.!To!find!meaning!and!!!!!!!!purpose!through!philanthropy.!

What!God!said!to!Neal!David!Walsch!

4.!Beliefs!are!the!Krazy!Glue!of!human!relaOonships.!Connect!there.!

Caldiani’s!‘consistency’!as!a!means!of!persuasion.!

5.!Show!a!consistent!&!coherent!past,!present!and!future!

Would!you!by!a!used!!car!from!this!guy?!

6.!Fundraisers!and!allied!professionals!are!BOTH!in!the!trust!business.!

Trust/noun!noun:!trust!

firm!belief!in!the!reliability,!truth,!ability,!or!strength!of!someone!or!something.!"relaOons!have!to!be!built!on!trust"!

7.!What!do!legacy!donors!want!from!fundraisers?!

why!!

They!want!inspiraOon!to!give!_!NOT!an!instrucOon!manual!!

8.!What!do!donors!want!from!allied!professionals?!

how!They!want!to!do!the!!paperwork!with!you!!

Why!are!humans!at!the!!top!of!the!food!chain?!

9.!Nothing!is!more!important!to!the!human!being!than!to!belong.!

The!insOtuOon!has!NO!needs!–!ever.!

10.!Your!job!is!to!connect!people!with!people.!(or!maybe!kidens)!

Humans!are!EMOTIONAL!animals!(4!primary!emoOons!to!relate!to)!

!What!Maya!Angelou!said…!

11.!Your!donors!want!to!share!deep!feelings!with!you.!

And last, but not least… the neurology proves it"

12.!No!form!of!human!communicaOon!is!more!powerful!than!storytelling.!

The!two!most!important!!moments!in!my!life.!

11:20!p.m.!October!18,!1988!6:35!p.m.!June!21,!1999!