PHL Food and ShopsLeasing Outreach
May 5, 2016
CLARENCE LEJEUNE
Operating Partner, MarketPlace PHL, LLC and President, LeJeune and Associates, LLC
Agenda
• Opening Remarks, Chellie Cameron, CEO, PHL• Opening Remarks, Paul McGinn, President, MarketPlace
Development • 2015 Leasing Outreach Highlights• Why Bring Your Business to PHL? • ACDBE Program • Sublease Requirements • Leasing Opportunities and Process• Q & A
CHELLIE CAMERONChief Executive Officer, Philadelphia International Airport
PAUL MCGINN
Managing Partner, MarketPlace PHL, LLC and President, MarketPlace Development
Meet the Team
Steve Rosen,Controller
Sissy Williams,Assistant General Manager
Mel Hannah,VP and General Manager
Carlo Agostinelli,Leasing Manager
Meet the Team
Chermaina Roundtree, Compliance Manager
Tammy Palmatier, Specialty Leasing Manager
Rebecca Simon, Manager of Marketing and Customer Service
HIGHLIGHTS2015 Leasing Outreach
Victoria’s Secret Beauty
Geno’s Steaks
Smashburger
Bruegger’s Bagels
Bar Symon
Michael Symon is a James Beard Foundation Award-winning chef,
restaurateur, Food Network personality, and author.
Mo’ Burger
La Colombe
Balducci’s
Piattino Pizza
Terminal B
WHY BRING YOUR BUSINESS TO PHL?
PHL = Great Opportunity
• Strong passenger traffic • Mix of originating and connecting traffic • International flights • Diversified airline mix• Great passenger demographics • High sales per passenger
Passenger Traffic
• Over 500 departures daily to 125 cities, including 58 international cities
• More than 30.8 million passengers travel through PHL each year
• PHL ranks 18th in the countryin passenger traffic
• Over 20,000 airline and airportemployees
• 24 hours a day, 7 days a week
Passenger Demographics
• Traffic is approximately 45% connecting and 55% origin destination
• 56% of connecting passengers have layovers of 1-2 hours• 42% of originating passengers arrive 2+ hours prior to departure• 40% of passengers have annual household income of $100,000
or more• Passenger median age is 45-55 and 49% are married• 58% of passengers are professionals or executive
SalesCY2012-2015
$181.2$189.8
$201.6 $203.1
$50
$100
$150
$200
2012 2013 2014 2015
MILLIONS
EnplanementsCY2012-2015
15.215.3
15.4
15.7
14.50
15.00
15.50
16.00
2012 2013 2014 2015
MILLIONS
SPECY2012-2015
$11.95
$12.40
$13.08$12.91
$10.00
$12.00
$14.00
2012 2013 2014 2015
Sales per SF by Category2015
$1,366
$703
$1,297
$1,398
$1,284
$500
$1,000
$1,500
Over 178 in-line stores
PHL 2015 Sales $203 M
PHL sales per square
foot of $1,284
Special Airport Conditions
• Space Size • Storage • Street Pricing • Security/Badging • Labor Harmony • Wage Ordinance• Campaign Contributions
• Hours of Operations• ACDBE Requirements• Aggressive Economics• Distribution and Delivery• Design and Construction• Inclement
Weather/Emergency Operations
DENEEN WILSON
DBE Coordinator, Office of Business Diversity, Philadelphia International Airport
ACDBE Certification
ACDBE owner must:• Own 51% or more of the firm• Have training/experience in the field of business• Control the day to day operations• Contribute the capital needed to start the company with their own
funds and credit• Meet the personal net worth cap of $1.32 million• Meet the Business size cap of $56.42 million in gross receipts• Have an existing or pending contract at the airport
ACDBE Overview
• Airport Concession Disadvantaged Business Enterprises• Operates under Federal Regulations (49 CFR parts 23 & 26) • Certification of ACDBE’s & DBE’s in PA administered by
Pennsylvania Unified Certification Program (PA UCP) • Download applications for certification from the PA UCP
website: https://www.paucp.com/
Division of Aviation:Deneen WilsonDBE CoordinatorOffice of Business DiversityPhone: 215-937-5421
MarketPlace PHL, LLC:Chermaina RoundtreeCompliance Manager Phone: 215-937-1200
CHERMAINA ROUNDTREECompliance Manager, MarketPlace PHL, LLC
21st Century Minimum Wage and Benefits Standard
• Chapter 17-1300 of the Philadelphia Code: – New hourly minimum wage
• Full-time, part-time, temporary, or seasonal basis (including temporary, contracted, contingent workers and persons working through a temporary service, staffing or employment agency)
• Chapter 17-1305 of the Philadelphia Code: – Minimum benefits requirement
Labor Harmony
Subtenants are required to have a signed Labor Harmony Agreement (“LHA”) with any labor organization seeking to represent the employees of the Subtenant.• Requirement for LHA is not applicable for:
– Subtenants which employ fifteen (15) or fewer employees – Locally Owned Small Business
• Must be headquartered within the Philadelphia Metropolitan Statistical Area• Employ thirty (30) or fewer employees at the airport
– Small Minority/Disadvantage Business Entity (“ACDBE”)• Employs thirty-five (35) or fewer employees
Campaign Contribution Disclosure
Subtenants are required to disclose:• Campaign contributions to political candidates and
incumbents who are running for, or currently serving office, anywhere in the Commonwealth of PA
• Any consultants/lobbyists used to assist in obtaining the sublease – and their contributions
• All subcontractors that you intend to use • Requests for money or anything of value from the City or
Marketplace • More general information can be viewed at:
https://secure.phila.gov/eContract/
Displaced Worker Program
Online job portal • Information for concession employees who lose
employment due to cessation of some or all operations of a location
• Subtenants – access job portal to fill vacancies during start-up of operations– required to interview all displaced workers of same category in
job portal until at least 50% of initial complement of employees are hired from job portal
Hours of Operation
Compliance is required in the sublease • Retail store hours
– 7 AM - 10 PM (or as determined by flight schedules)
• Food & beverage operating hours– 45 minutes before the first flight – 30 minutes after the last flight– By concourse– Reviewed monthly
MIKE DICOSOLAExecutive Vice President, MarketPlace Development
Terminal A - West2015 ENPL 2.0 M
1
Terminal A - East2015 ENPL 1.9 M
Terminal B2015 ENPL 2.8 M
Terminal C2015 ENPL 3.0 M
Terminal D2015 ENPL 1.9 M
Terminal E2015 ENPL 1.6 M
2
3
4
5
6
7
8
9
10
11
12
13 14
15 16
17
18
19
20
21
22
24
23 25
26
PHL Overall
A West
1
2
3
Bar/Restaurant 1,996 sf
ACDBE 35%
Made to Order Asian 768 sf
ACDBE 35%
2015 Enplanements 2.0 M
American AirlinesBritish AirwaysLufthansa AirlinesQatar Airways
Specialty Retail orGrab & Go
174 sfACDBE 50%
4Made to Order Pizza
or Mexican 718 sf
ACDBE 35%
A East
6
5
2015 Enplanements 1.9 M
American AirlinesSpirit Airlines
Bar/Restaurant 3,618 sf
ACDBE 50%
Café300 sf
ACDBE 35%
B/C Connector
7
8
9
10
11
12 1314
Specialty Retail 2,858 sf
Specialty Retail 593 sf
Specialty Retail 1,044 sf
Specialty Retail 455 sf
Specialty Retail 455 sf
Specialty Retail 368 sf
2015 Enplanements 5.8 M
American Airlines
Asian Quick Serve 714 sf
ACDBE 35%
Burger 849 sf
ACDBE 35%
Terminal C
16Coffee 615 sf
ACDBE 35%
Bar/Restaurant 3,409 sf
ACDBE 35%
2015 Enplanements 3.0 M
American Airlines
15
Terminal D
17
18
19
20Grab & Go
268 sfACDBE 50%
Mexican Quick Serve 897 sf
ACDBE 50%
2015 Enplanements 1.9 M
Air CanadaAlaska AirlinesDelta AirlinesDelta ConnectionUnited Airlines
Snack 272 sf
ACDBE 35%
Sandwich 897 sf
ACDBE 35%
Terminal E
22
23
25
24
26
Asian Quick Serve 795 sf
ACDBE 35%
Sports Bar/Restaurant 2,239 sf
ACDBE 35%
Bar/Restaurant 2,049 sf
ACDBE 35%
Grab & Go/Café 1,024 sf
ACDBE 50%
Made to Order Pizza 870 sf
ACDBE 50%
2015 Enplanements 1.6 M
Frontier AirlinesJetBlue AirwaysSouthwest Airlines
21Coffee
400 sfACDBE 35%
Goals• Provide best possible passenger experience
– Cutting edge brands and designs – Innovative concepts
• Be inclusive– Opportunity for local, regional and national concepts
• Local Chefs • Local Concepts
– Opportunity for large, medium, and small operators– Opportunity for ACDBE operators– Transparency and open access
• Drive revenue and improve financial return to PHL• Stimulate competition
Choosing a Tenant
• Get multiple offers on each space to create demand• Establish market value for the space • Ascertain highest and best use for the location• Evaluate offers based on:
1. Use & Concept (innovative and new) 2. Economics (rent and capital investment) 3. Operator Experience and Successes 4. Financial Strength of Operator 5. ACDBE Participation 6. Store Design
Leasing ScheduleNext Steps
Leasing Schedule Dates
Outreach Meeting 5/5/16• Responses Back from Outreach Participants 5/18/2016• Proposals out to Tenants 6/10/2016• Proposals due from Tenants 7/22/2016• Review and Decide on Recommendations for Each Space 9/6/2016• Leases To Selected Tenants 10/20/2016• Tenant Design Package Issued 10/13/2016• Tenants Under Construction 3/2017 – 8/2017• Openings 8/2017- 12/2017
THANK YOU!Questions?
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