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Personal Information
1 2 3 4 5
18-25
yrs
26-34 yrs 35-50 yrs >50 yrs Total No of
People
13 16 7 4 40
32.5% 40% 17.5% 10% 100%
18-25 Years 26-34 Years 35-50Years Above 50 Years
32.50%
40%
17.50%
10%
Age Chart
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1. Gender Male ( ) Female ( )
Total no of people are 40 Male Female
40 29 11
100% 27.5% 27.5%
72.50%
27.50%
Male
Female
Gender Chart
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1. Your Formal Education High School ( ) Professional Diploma / Certificate ( )
Bachelors ( ) Masters ( ) PhD ( )
Total High School Higher secondary Bachelors Masters
40 4 6 14 16
100% 10% 15% 35% 40%
2. How many family members do you have in your household? _______
3. Your households approximate annual income _______________
10%
15%
35%
40%
Formal Education
High School Higher secondary Bachelors Masters
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SALES PROMOTION QUESTIONS
1. Do sales promotions offer you decent savings?
Total No of
Peoples are
40
Strongly
Disagree
Disagree Neutral Agree Strongly
Agree
40 4 6 7 10 13
100% 10% 15% 17.50% 25% 32.50%
Strongly
Disagree
Disagree Neutral Agree Strongly
Agree
10%15%
17.50%
25%
32.50%
Do sales promotions offers you decent savings?
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1. Will you want more frequent promotions or less?
Total no of people Less More
40 14 26
100% 35% 65%
Less More
65%
35%
Need for sales promotions
More Less
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1. How will you classify promotions at Mobilink as compared to those at other
service providers?
Poor Fair Good Excellent
Name of
service
provider
company
Poor Fair Good Ecellent Total
Moblink 4 7 13 16 40
Percentage 10% 17.5% 32.5% 40% 100%
Ufone 5 14 9 12 40
Percentage 12.5% 35% 22.5% 30% 100%
Zong 10 12 8 10 40
Percentage 25% 30% 20% 25% 100%
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Poor Fair Good Ecellent
10%
17.50%
32.50%
40%
12.50%
35%
22.50%
30%
25%
30%
20%
25%
Moblink in comparison with other service
providers
Moblink Ufone Zong
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4. What are your preferences for reduced prices versus incentives in sales
promotions?
Incentives Prices
Total Incentives Prices
40 16 24
100% 40% 60%
60%
40%
Preference between Prices and Incentives
Prices Incentives
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4. How important are promotions in influencing your choice of cellular service
provider?
Not Important
Important
Total Important Not important
40 28 12
100% 70% 30%
70%
30%
Importnce of sales promotion
Important Not Important
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CUSTOMER LOYALTY6. Would you remain loyal to Mobilink if they are offering better promotions and
prefer not explore other cellular service providers?
Strongly Disagree
Disagree
Neutral
Agree
Strongly Agree
Total Strongly
Disagree
Disagree Neutral Agree Strongly
Agree
40 4 5 6 12 13
100% 10% 12.5% 15% 30% 32.5%
Strogly
Disagree
Disagree Neuteral Agree Strongly Agree
10% 12.50% 15%
30%32.50%
Loyality to wards company
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7. Would you recommend Mobilink to potential customers if you are satisfied with thepromotions on offer?
Strongly Disagree
Disagree
Neutral
Agree
Strongly Agree
Total Strongly
Disagree
Disagree Neutral Agree Strongly
Agree
40 6 4 7 9 14
100% 15% 10% 17.5% 22.5% 35%
Strogly
Disagree
Disagree Neuteral Agree Strongly Agree
15.00%
10.00%
17.50%
22.50%
35.00%
Recommandation of potential
customer
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8. Would you leave Mobilink and switch your contract if there arent many
sales promotions on offer?
Strongly Disagree
Disagree
Neutral
Agree
Strongly Agree
Total Strongly
Disagree
Disagree Neutral Agree Strongly
Agree
40 4 5 8 12 11
100% 10% 12.5% 20% 30% 27.5%
Strogly
Disagree
Disagree Neuteral Agree Strongly Agree
10.00%12.50%
20%
30%27.50%
Will you leave Moblink
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CUSTOMER SATISFACTION
8. Do you prefer promotional schemes or satisfaction from a cellular
company?
Promotional Schemes
Satisfaction
Total Satisfactiom Promotional Scheme
40 22 18
10% 55% 45%
45%
55%
Preferece between promotional schemes and
Satisfaction
Promotion Scheme Satisfication
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10.Mobilink sales promotions offer customers genuine price reductions?
Strongly Disagree
Disagree
Neutral
Agree
Strongly Agree
Total Strongly
Disagree
Disagree Neutral Agree Strongly
Agree
40 3 6 8 11 12
100% 7.5% 15% 20% 27.50% 30%
Strogly
Disagree
Disagree Neuteral Agree Strongly Agree
7.50%
15.00%
20%
27.50%30.00%
Genuinity of sales
promotion
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12.Are you happy with the rebates at Mobilink sales promotions?
Strongly Disagree
Disagree
Neutral
Agree
Strongly Agree
Total Strongly
Disagree
Disagree Neutral Agree Strongly
Agree
40 4 6 9 11 10
100% 10% 15% 22.5% 27.50% 25%
Strogly
Disagree
Disagree Neuteral Agree Strongly Agree
10.00%
15.00%
22.50%
27.50%25.00%
Rebates at MoblinkSales
Promotion
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SALES VOLUME
12.Do you decide your mobile expenditure based on cellular company prices
and promotional discounts?
Strongly Disagree
Disagree
Neutral
Agree
Strongly Agree
Total No of
Peoples are 40
Strongly
Disagree
Disagree Neutral Agree Strongly
Agree
40 2 5 7 11 15
100% 5% 12.5% 17.5% 27.5% 37.5%
Strogly
Disagree
Disagree Neuteral Agree Strongly Agree
5.00%
12.50%17.50%
27.50%
37.50%
Plaining for mobile
expenditure
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13.Are you likely to increase your spending budget if good promotions are
offering you value?
Strongly Disagree
Disagree
Neutral
Agree
Strongly Agree
Total No of
Peoples are 40
Strongly
Disagree
Disagree Neutral Agree Strongly
Agree
40 2 4 5 13 16
100% 5% 10% 12.5% 32.50% 40%
Strogly
Disagree
Disagree Neuteral Agree Strongly Agree
5.00%
10.00%12.50%
32.50%
40.00%
Increament in spending
budget
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14.Would you purchase additional contracts from Mobilink if you are offered
discounted prices?
Strongly Disagree
Disagree
Neutral
Agree
Strongly Agree
Total No of
Peoples are 40
Strongly
Disagree
Disagree Neutral Agree Strongly
Agree
40 4 7 12 8 9
100% 10% 17.50% 30% 20%% 22.5%
Strogly
Disagree
Disagree Neuteral Agree Strongly Agree
10.00%
17.50%
30%
20%22.50%
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