Personal Branding & The Job Market
Who Am I?
Oh hey! It’s Koury Wilson! Undergraduate
VCU ‘11 , School of Mass Communications▪ Concentration: Public Relations▪ Minor: Political Science
Graduate Syracuse University G’12, S.I. Newhouse
School of Public Communications(in conjunction with the Whitman School of Management)▪ Major: New Media Management
Let’s Wake Up & Break the Ice! Take 60 seconds to think about THREE
adjectives which describe your “personal brand.” What to consider:▪ Who are you as a professional?▪ What do you bring to the table?▪ What differentiates you from everyone else?
Afterward: Stand up and smile! State your name List your three adjectives (with confidence!)
Developing Your Personal Brand
Why is developing your “brand” important? “If you don't brand yourself first,
someone else will brand you.”
Developing Your Personal Brand
Differentiating Yourself Video
Google yourself. What does it say about you? Search Engine Optimization (SEO)▪ BrandYourself.com
Be aware of how you’re perceived How much initiative have you put in your brand?
What materials have you developed?▪ Example: My Website
PROMOTE! Market yourself Networking, social media, TV and radio opportunities▪ Today Show
Developing Your Personal Brand
Attire & Presentation Who would rather you represent your
company?
The Job Market
Source: The Atlantic.com
The Job Market
BUT…Don’t Be Discouraged!
13579
11
Unemployment Rate 2010-2012New Grad vs. National Average
Source: Gallup Poll
The Job Market
Excerpt : “Job Prospects For New Grads Best Since Recession.” ABCNews.com
“In a just-released study of 225 employers, Boston research company Millennial Branding finds 87 percent of employers say they will hire more new grads this year than last. Almost as many say that in the past six months they have already hired up to 25 new grads each.”
“Dan Schawbel, Millennial's founder, says that while the job picture is brightening, it's not yet back to where it was before the recession.
Young job seekers, he says, still need to be realistic about their prospects. "The message of our survey is that you can't rely on anything anymore. Getting a degree doesn't mean you'll get a job. Getting an internship doesn't mean you'll get a job."
The most successful candidates, he says, are those who, as undergrads, pulled out all the stops: "You've got to get as many internships as you possibly can. Use social networks. Use your family and your friends."
Thoughts? Questions?
The Job Market
Dilemma for new graduates: Less new hires due to the economy▪ Understand the cycle
Fall between overqualified & underqualified▪ Entry-level positions are available though
scarce & competitive▪ Understand the scope of competition
Companies want employees with more skills▪ Understand traditional as well as “emerging”
media
Yay! Last Slide!: Summing Up Be persistent Develop relationships Get involved!
Internships, volunteer, class projects, etc. Stay curious & informed. Keep learning!
Understand the changing landscape of communications▪ Larry Kramer Discussing Storytelling in Communications▪ Book (Amazon)
Differentiate yourself Why does this company need you? What do you have
to offer that’s distinct? Take advantage of your resources!
Professors, guest speakers, career center, online resources, etc.
Connect with Me!
E-mail: [email protected] Twitter: @KWilsonPR LinkedIn: “Koury Wilson” Website: www.KouryWilson.com
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