Ma. Fernanda Blanco Global Enteprises
High Quality
Low Quality
High Price Low Price
Retail Brands (Clothing)
Ma. Fernanda Blanco Global Enteprises
In the perceptual map we can analyze how different brands that sell a similar product and positioned in the range of price vs. quality. The brands I chose are well known brands in the retail world. Some people think that the more expensive the clothes they are given a better quality but this isn’t always the case. High Quality-‐High Price: True Religion jeans; you can buy a pair of this jeans for approximately 400 USD but they last you for years and years. High Quality-‐Low Price: Such brands such as Abercrombie, Gap, Hollister are nice cothes they can last you about a year an they are not expensive. Low Quality-‐High Price: Low Quality-‐Low Price: Forever 21, H&M and Zara are in this category because even they carry nice clothes just after a few washes they began to fade in color or something like that.
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