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SUBMITTED BY-
SANTOSH KUMAR
PGDIE 41
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1-HISTORY
2-VISION & MISSION
3-BRANDS
4-PRODUCTS
5-FINANCIAL STATUS
6-MARKET SHARE
7-GROWTH STRATEGY
8-COMPETITORS
9-IN NEWS
10-AWARDS
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CONTENTS
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HISTORY
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The vision of PepsiCo is to put into action through programs and a focus onenvironmental stewardship, activities to benefit society, and a commitment to buildshareholder value by making PepsiCo a truly sustainable company
The mission of PepsiCo is to be the world's premier consumer products companyfocused on convenient foods and beverages. They seek to produce financial rewardsto investors as they provide opportunities for growth and enrichment to theiremployees, business partners and the communities in which they operate
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INTRODUCTION
Headquarters-Harrison , New YorkKey people-Indira Nuyi ( chairperson & CEO)
VISION
MISSION
Presence- in nearly 200 countries around the globe
Industry-Food and Beverage
Revenue-US $ 57.838 bl (2010),Operating Income-US $ 8.332 bl (2010)
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PEPSI COLA FR ITO LAY TROPICANA QUAKER GATORADE
Pepsi Lays Potatochips
Trop50 Quaker Grits Gatorade GMango
Diet Pepsi Fritos CornChips
Dole Juce Quaker RiceCake
Gatorade GCool Blue
Sierra mistnatural
Frito Lay Nuts Dole Sensation Quaker Oats Gatorade GBerry
Mountain Dew Sunchips Naked Juce Quaker magica GatoradeFierce-Grape
BRANDS & PRODUCTS
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FOOD PRODUCTCHEETOS
KURKURE
LEHAR NAMKEEN
UNCLE CHIPS
ALIVA
BEVERAGE PRODUCTPEPSI
7UP
AQUAFINA
MOUNTAIN DEW
NIMBOOZSLICE
MIRINDA
TROPICANA TWISTER
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Revenue US$ 57.838 Billion
Operating IncomeUS$ 8.332 Billion
Net Income US$ 6.338 Billion
Total Assets US$ 68.153 Billion
Total Equity US$ 21.476 Billion
2010.
Source-pepsico.com 6
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PEP-PEPSICO,KO-COCO-COLO,DPS-Dr PEPPER SNAPPLE GRP. INC.,KFT-KRAFT FOODINC.
Source-finance.yahoo.com
Market Share Based on Market
Capital in Food & Beverage industry
49%
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29%25%
Frito-lay North Amerika-29%
PepsiCo America Beverage-25%
UK and Urope-15%
Latin America-14%
Middle east,Africa,Asia-13%
Quaker foods North America-4%
Source-finance.yahoo.com 8
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REINVENTMENT OF COLA BUSINESS MODEL -CEO of PEPSICO Indira Nooyiwants to reinvent the cola business model because the world is abandoning fizzy drinksin favour of juices and water. About 60% of Pepsis North American volumes come fromnon-carbonated drinks
WORKING WITH FARMERS -As a large buyer of agricultural commodities such ascorn, oats, oranges and potatoes, PepsiCo is working with local farmers to secure stablesupplies of high-quality raw materials
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FOCUS ON CHI
NI
ES MRAKET-PepsiCo opened a new plant on June 26 inChongqing, a municipality in southwestern ChinaThe soft drink giant said it also plans to fund a variety of major capital programs togrow its manufacturing capacity in China, particularly in interior and western areas
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COCA-COLA COMPANY-KODr PEPPER SNAPPLE GROUP INC.-DPS
KRAFT FOODS INC.-KFT
PEP KO DPS KFT INDUSTRY
Market cap. 108.62B 150.22B 8.97B 60.61B 735.68B
Employees 294000 139600 19000 127000 657000
Q4 Rev.growth
27.40% 39.80% 6.70% 11.1.% 14.30%
Revenue 60.41B 38.11B 5.72B 50.46B 1.53B
Net Income 6.03B 12.10B 553M 3.03B -
P/E 18.38 12.65 17.30 20 16.46
P/S 1.80 3.98 1.57 1.19 1.32
INDUSTRY-BEVERAGE-SOFT DRINK SOURCE-PEPSICO.COM 10
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SWOT ANALYSIS
STRENGTHS WEAKNESSES OPPORTUNITIES THREATS
BRANDING OVERDEPENDENCE ONWALL MART
BROADENING OFPRODUCT BASE
DECLINE INCARBONATED DRINKSALE
DIVERSIFICATIO LOW PRODUCTIVITY INTERNATIONALEXPANSION
INTENSECOMPETITION
DISTRIBUTION OVERDEPENDENCE ONUS MARKET
POTENTIALDISRUPTION DUE TOLABOR UNREST
IMAGE DAMAGE DUETO PRODUCT RECALL
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IN NEWS
PepsiCo launches its first lightly carbonated fruit-based beverage in Brazil,Frutzzz
PepsiCo and HUL launch 'Lipton Ice Tea' in India. Available in two variants: Green Teain Mint & Lemon flavour
Kurkure launches three new variants made using Moong, Urad & Chana dal
Lays launches its own Flavour World Cup 2011 takes the excitement
from the stadium onto a billion hearts
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abritas and si ic rages recei e t ree ffie Top ar eting ampaignawards.
The . . nvironmental rotection genc awards epsi oa 2 nergy tart stainedcellence ward for its energyefficiencyprogram
Pepsi o ranks among top companies on orporate ocial ResponsibilityIndexbythe ostonollege enter for orporate itizenship
The nvironmental Protection gency( PA) names Pepsi oas oneof its 2 8WaterfficiencyLeaders, for its effortsofwater efficiencyandenvironmental s stainability
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AWARDS
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