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PEER-TO-PEER FUNDRAISING: H A R N E S S I N G T H E P O W E R O F I N S P I R E D A L L I E S

Deepa Karani, Sr. Solutions Consultant

Robyn Mendez, Solutions Architect

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WHO ARE THESE WOMEN? WHO DO THEY WORK FOR?

Robyn Mendez Solutions Architect,Blackbaud

Deepa KaraniSr.Solutions Consultant,Blackbaud

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• Top Trends in P2P Fundraising- Explosive Growth of Social Commerce- Expansion of Mobile Use- Diversification of P2P Programs: DIY

Fundraising

WHAT ARE WE TALKING ABOUT TODAY?

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E X P L OS IV E GROW T H OF S OCIAL COMM E RCE

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• Almost 25% of total internet time is spent on Facebook

• Users are 4 times as likely to conduct a transaction inside of Facebook if it is referred to them by a trusted friend.

F-COMMERCE

For fundraising, this means integrated Facebook event registration and

donation transactions.

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SOCIAL FUNDRAISERS ARE MOST SUCCESSFUL

No Social Media Twitter Feedraiser Boundless Fundraising

$0.00

$100.00

$200.00

$300.00

$400.00

$500.00

$600.00

$700.00

$800.00

$276

$660

$456

$692

$97

$590

$272$314

Avg. Fundraising Goal $ Online Donations per Participant

Social Media Users Are Your Top Supporters

Social Media Users Come Closer to

Reaching their Goals

Social Media Users Set the Highest Goals

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REAL LIFE NON-PROFIT EXAMPLE #1

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ENCOURAGE TRANSACTIONAL SHARING – DONATION CONFIRMATION

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DEEPA’S REAL LIFE EXPERIENCE

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FACEBOOK SHARE FOR DONORS VIA THANK YOU EMAIL

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LEVERAGE SOCIAL PLUG INS

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In a study of the top 10 brands on Facebook, users liked photos twice as often as text updates. And they shared videos 12 times more than photo and

text posts combined.

ENCOURAGE PHOTO AND VIDEO SHARING

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CREATE SHAREABLE INFOGRAPHICS

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CREATE SHAREABLE ASSETS

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CREATE SHAREABLE VIDEO CONTENT

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REAL LIFE NON-PROFIT EXAMPLE #2

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SOCIAL MEDIA CENTER

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SOCIAL MEDIA CENTER

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SOCIAL MEDIA LOGIN

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S OCIAL S HARING ( INT E GRAT E D INTO S IT E )

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TURN PARTICIPANTS INTO FUNDRAISERS

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PARTICIPANT PEER TO PEER OPTIONS

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BOUNDLESS FUNDRAISING WITH FACEBOOK

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Scripted newsfeeds

Friends can donate and spread the message

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E X PANS ION OF MOBIL E

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WE ARE ALL WIRELESS

Mobile devices are rarely more than 4 feet from their owners.

US Population 311MWireless Subscribers 331M

US wireless penetration 104% (+6% yoy)

US wireless-only households 31% (+5% yoy)

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W E ARE AL L M OV ING TO M OBIL E

• The number of people accessing the mobile Internet is expected to overtake the PC as the most popular way to get on the Web within five years.

• Average Americans spend 2.7 hours a day socializing on a mobile device.

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KEY POPULATIONS- AND -ACTIVITIES

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Primary Areas of Opportunity• Mobile Optimization of your existing website• Mobile Applications

Secondary Areas of Opportunity•SMS Communication (Text Messaging)•Text to Give

GOING M OBIL E P 2 P S T Y L E

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M OBIL E OP T IM IZ AT ION: RE S P ONS IV E W E B DE S IGN

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M OBIL E W E BS IT E SW W W. S K E C H E R S F R I E N D S H I P WA L K . C O M

• Skechers Foundation’s Friendship Walk

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REAL LIFE EXAMPLE: ACS MAKING STRIDES

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REAL LIFE EXAMPLE: ACS DETERMINATION

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• Mobile Apps are tools that can be downloaded to a smart phone and used to manage elements of a person’s fundraising activities.

• Common App Function in P2P: Mobile Participant Center- Fundraising Soliciation tools through email & social media- Monitor Personal & Team Fundraising Process

• Many P2P software options baked into the tools or available from developers:

- Fundraising with Friends App for Friends Asking Friends- There are also lots developers focused on bulding custom

apps- TeamRaiser partners: Charity Dynamics, Zuri Group, Cathexis

Partners

MOBILE APP DEVELOPMENT

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MOBILE READY FRIENDS ASKING FRIENDS & FUNDRAISE WITH FRIENDS MOBILE APP

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RE AL L IF E E X AMP L E : • Cathexis Partner’s “TR2Go” event dashboard

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REAL LIFE EXAMPLE: BIKE MS

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RELAY MOBILE APP

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DIV E RS IF ICAT ION OF P E E R- TO- P E E R F UNDRAIS ING: D IY F UNDRAIS ING

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WHAT IS DIY FUNDRAISING?

“Do It Yourself” Fundraising is a style of peer-to-peer fundraising

where the individual participant is able to determine how they would

like to fundraise for your org.

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• You constituents are already fundraising this way- Providing online tools kits empowers you to say yes to

more.

• P2P Revenue Diversification

• Low Maintenance Campaign

• Fuels Stories for Media

WHY IS DIY FUNDRAISING A SMART IDEA?

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• Today’s Peer-to-Peer Fundraising IS Social Fundraising it is heavily tied to Mobile Access

• You need to integrate both Social Media and Mobile tactics into your event’s strategic plans.

• Adding a DIY fundraising solution can increase P2P revenue and reduce risk by adding another revenue stream.

•Taking 2-3 actionable steps is better than not taking action on 40-50 ideas.

KE Y TAKE AWAY S

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Deepa Karani

Deepa.karani@blackbaud.com

Robyn Mendez

Robyn.mendez@blackbaud.com

Twitter: @robynmendez

CONTACT US :