FACEBOOK 101FACEBOOK 101The Essentials
Connect with us – Facebook.com/cyberhomesThank you!
/ y
Reggie Nicolay– Facebook: http://facebook.com/reggienicolay– Twitter: @cyberhomes
Nicole NicolayFacebook: http://facebook com/niknik– Facebook: http://facebook.com/niknik
– Twitter: @nik_nik
Interesting Facebook Stats• More than 300 million active users
• 50% of users log on to Facebook in any given day• 50% of users log on to Facebook in any given day
• Fastest growing demographic is 35 years old and older
• More than 2 billion photos uploaded monthly
• More than 14 million videos uploaded monthly
• 65 million users currently accessing Facebook through• 65 million users currently accessing Facebook through
their mobile devices
Credits: facebook.com/press/info.php?statistics
Defining Goals
• Focus on building relationships
• Become the trusted advisorBecome the trusted advisor
• Create opportunities to meet offlinePh t lk T tU M t t– Photo walks, TweetUps, Meetups, etc.
• Tracking what’s working
Your Profile• Starting point or FB
Home base
• Wall & tab design
• Complete Profile– Basic InfoBasic Info
– Personal Info
– Contact Info
– Education / Work
New Usernames
• http://www.facebook.com/username
• Facebook com/reggienicolay• Facebook.com/reggienicolay• Facebook.com/niknik
PRIVACY SETTINGS
AUTO IMPORT TO WALL
Automatic ImportAutomatic Importof activity•Picasa•Yelpe p•Google Reader• Last.fm•Pandora• Flickr•Digg•Delicious•YouTube•Blog/RSS
CONNECTION BUILDING & LISTS
Invite FriendsWebmail (i.e. Gmail, Yahoo!, Hotmail, AOL etc.)
Import CSV from• Microsoft Outlook and Outlook Express
• Mozilla Thunderbird
• Palm DesktopPalm Desktop
• Palm Desktop (vCard)
• Entourage
• Mac OS X Address Book
• Windows Mail
People, classmates & coworkers S hSearch
Instant Messaging
•Add up to 1,500 friends per Friend List•Add up to 100 Friend Lists•Friend List titles are not visible by others•Friend List titles are not visible by others
“Friend Lists allow you to create private groupings of friendsFriend Lists allow you to create private groupings of friends based on your personal preferences.”
STATUS UPDATES, LIKES & COMMENTS
• Post updates frequently
•Use links, photos and video
B f d f l•Be fun and resourceful
Featured photos, events, notes videos etcnotes , videos , etc.
Ambient Awareness
FACEBOOK PROFILE APPLICATIONS
Facebook Application: Networked Blogs
Facebook Application: My LinkedIn Profile
Facebook Application: iLike
Facebook BDAYs
• Share music with iLike
• Record a birthday video with webcam• Record a birthday video with webcam
• Share a funny birthday video (ie, YouTube, Hulu, etc)
• Send a group birthday card with GroupCard
Add th “Bi thd C l d ” li ti• Add the “Birthday Calendar” application
FACEBOOK PAGES
Page Features
• Status updates
• Search EngineSearch Engine
Optimization (SEO)
• Restrict by age
• Wall & tab designg
• Add applications
• Messages sent
as updates
PAGE SETUP, WIDGETS & APPS
Choose the default tab for everyone that’s not already a FAN!
Facebook Application: NotesFacebook Application: Notes
Facebook Mobile: PublishFacebook Mobile: Publish status updates to your F b k P i t tFacebook Page via text
Mobile Page Updates
FACEBOOK INSIGHTS
FACEBOOK GROUPS
Group Features• Secret, private or public
• Discussions, photos, idvideo
• Search Engine Optimization (SEO)Optimization (SEO)
• Fixed design
• Can’t add applications• Can’t add applications
• Messages are sent to Facebook InboxFacebook Inbox
Example Group• Group based on city • Photos & Video
– Photo walk
• Discussions on– Market Trends
– Video events
– Homeowner TipsMarket Trends
– Local vendors
– Nightlife • EventsNightlife
– Fun for kids
– Other local resources
– Meetups
– Other local resources
FACEBOOK PROMOTION
Offline Promotion
• Custom USERNAME
• Add URL to• Add URL to– Mobile Connecting
– Email Signature
– Business Cardsus ess Ca ds
– Website
Newsletter– Newsletter
– Email Blast
FACEBOOK DAILY ENGAGEMENT PLAN
Facebook Daily Engagement Plan
• Invite and accept new friends
• Update your current status
• Send birthday wishes (if any)
• Leave wall or photo comments/likes• Leave wall or photo comments/likes
• Check and respond to messagesCheck and respond to messages
• Share a helpful resource (link, video, etc.)
Reggie Nicolayb k h //f b k / i i lThank you!– Facebook: http://facebook.com/reggienicolay
– Twitter: @cyberhomes
Nicole Nicolay (aka NikNik)Nicole Nicolay (aka NikNik)– Facebook: http://facebook.com/niknik Twitter:@nik nik– Twitter: @nik_nik
Q i ?Questions?
866 599 8509866-599-8509
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