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01.Unemployment
Youth unemployment - 54%
Real Youth unemployment - 65%
02.Ineffective Marketing
The banner is dead87% buy on friend recommendation
03.Payment Method
50% of people’s reluctance is due to payment method / trust
04.Cost of Broadband
High cost prevents penetration
The Problem
1. Create income stream2. Create effective marketing3. Create market place4. Solve payment method5. Create access to internet6. Create wealth growth opportunities
The Solution
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The Solution : Paybook
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*hi thereHey! We’d like to introduce ourselves
before we go too far
Paybook is primarily the commercial digitization of Africa. We primarily let our subscribers earn money to get traffic, leads and sales for brands from their social media.
This cost effective mechanism of marketing for the masses, by the masses, has afforded us the opportunity to explore additional technology innovations such as FREE Wi-Fi and a digital marketplace
Introduction
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Watch
Answer Share
1. Create Income Stream
Earn
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Subscribers watch an advert description on our platform in any format (video, picture or text description)
We validate that these subscribers understand the messaging by making them answer questions
They then share this on their social media to their friends, followers and groups
They then earn for the traffic, leads and sales they generate for the brand.
05Subscriber Growth
10/29/2
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11/21/2013
12/14/2
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1/6/2
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1/29/2
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2/21/2
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12/17/2
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1/9/2
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3/19/2
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5/27/2
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6/19/2
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7/12/2
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16000
total subscribers ActiveTwitter Active Facebook ActiveActive both on twitter and facebook
We have validated this works with our subscriber growth from April to date (4000 to 15000+). We are at the beginning of our Bell curve
06Number of Campaign Shares
Jan-15 Feb-15 Mar-15 Apr-15 May-15 Jun-15 Jul-150
2000
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12000
14000
16000
We have also seen tremendous growth in number of campaigns shared per month since April. A very important factor, as sales growth will be seen to be directly correlated with number of social shares and a current earning per share of $0,40.
Affiliate Marketing
Consistent Returns On Investment
Repeatable Mechanism
2. Create Effective Marketing
Know Client Type
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We bring the best know online sales mechanism to the larger audience of social media
Because of its performance nature, the method has a built in minimum return on investment
We have done it for over 200 campaigns
Through trial and error we now know what goods and offerings work best on social media
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Image
HomeChoice
In this campaign we sold bedding on social media, no easy task, but a true testament of the power of social and the power of trust transference.
Over the period of 1 April to 30 July 2015
We delivered:• 4 993 clicks• 928 Unique visitors• 48 sales• $5300 returns in sales• Cost of marketing: $790
• Direct Platform ROI: 667%
Results
Image
Mr Price
Through the use of competitions, we were able to get Mr Price traffic onto their online store and leads interested in winning Mr Price merchandise. The unexpected effect was the immediate direct sales on their online platform
Over the period of 1 April to 30 July 2015We delivered:• 23 838 clicks• 15 473 Unique visitors• 10 402 leads• 129 sales• $6 320 returns in sales• Cost of marketing: $5 650
• Direct Platform ROI :112%
Results
Case Study
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Mar-14
Apr-14
May-14
Jun-14Jul-1
4
Aug-14
Sep-14
Oct-14
Nov-14
Dec-14
Jan-15
Feb-15
Mar-15
Apr-15
May-15
Jun-15Jul-1
5USD 0.00
USD 1,000.00
USD 2,000.00
USD 3,000.00
USD 4,000.00
USD 5,000.00
USD 6,000.00
Revenue Growth USDAfter spending a year product testing and refining, we have doubled our revenue, month on month for the past four months as a result of our subscriber growth
Paybook Buy Page
Paybook Currency
Paybook Methods
3. CREATE MARKETPLACE
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Our subscribers can use their earnings to buy goods from our advertisers on our platform for a small transactional fee
Use of our currency to buy on other stores as a payment method.
Creation of credit methods of payment using Paybook Earnings as the credit worthiness barometer
4. SOLVE PAYMENT METHOD
01.
Trust Online Stores
03.
02.
Credit
04.
Lay-buy In-store Buying Currency
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By use of Paybook Earnings to buy online, riskless trust is developed with online stores
Allowing for the most wanted payment method in any shopping
Allowing for multiple payments for a product before delivery is taken from Paybook Earnings
Use of transactional cards as well as QR transactional methods to effect brick and mortar transactions with Paybook Earnings
The FREE Wi-Fi Network That Pays You“5. CREATE ACCESS
TO INTERNET
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Having found that we earn $0,40 per share, we have developed a Wi-Fi mechanism that is commercially viable and FREE to the end user: they watch an ad, answer a question and share on social media for 20 minutes of FREE browsing. Once they have done 5 campaigns they get uncapped internet for the rest of the day. We also pay them for each friend or follower that clicks on their links on social media. This makes us the FREE Wi-Fi network that Pays you. We have costed the model and have found that it is profitable for each High Tower with 1000 daily active users on a 100MB uncapped line. This High Tower has a radial reach of about 3km. Making this Wi-Fi ideal for Highly congested Townships.
School and employment partnerships
Training programs within the platform
Use of Paybook currency for investment and saving schemes
6. CREATE WEALTH GROWTH
OPPORTUNITIES01.
02.
03.
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Market Size
Ecommerce $46 billion in Middle east / Africa (mainly Israel, Nigeria,
South Africa and Kenya)
Middle East/Africa
Average 10% cost of acquisition $4billion
(marketing and transaction costs)
Cost of AcquisitionSouth Africa ecommerce Market $6billion
Total Addressable Market - $600 million
Expected 12 Month Revenue
$ 1 316 000
TAM
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$16 000 Wi-Fi Setup
$30 000 Wi-Fi connectivity for a year (100MB line)
$20 000 12 month subscriber acquisition
$10 000 salaries
$11 500 operational / contingency
$12 500 investor exit
$100 000 total
$10 000 current month revenue
$8 000 Monthly burn (without Wi-Fi)
$20 000 Monthly burn (with Wi-Fi)
$1 316 000 Expected revenue for next 12 months
15What We’re Asking For