THE MOBILE WEB
"... many retailers simply aren't ready for mobile commerce yet. Just 18% had fully implemented a mobile commerce strategy, while 28% had no plans for the channel. "
Source:http://econsultancy.com/uk/blog/7629-mobile-the-worst-channel-for-customer-experience
THE MOBILE WEB
Keep it simple> What are we trying to achieve?> Who's the audience?> Where can you reach them?> How can you make it happen?
THE MOBILE WEB
@media screen and (max-device-width: 480px){/* make it work on mobiles */}
Source:http://www.alistapart.com/articles/responsive-web-design/(Ethan Marcotte)
THE MOBILE WEB
Optimise email> width is bad (& no @media)> keep it simple> plan the CTA for mobile> http://htmlemailboilerplate.com> Analyse and try new layouts
THE MOBILE WEB
Test> avoid simulators> test based upon stats and use
cases> use your colleagues / friends> userAgent switcher> testing your email for $5 (CM)
Top Related