Download - Patron Driven Acquisition of Online Video

www.library.qut.edu.au

L I B R A R Y S E R V I C E S



D I V I S I O N O F T E C H N O L O G Y , I N F O R M A T I O N A N D L E A R N I N G S U P P O R TD I V I S I O N O F T E C H N O L O G Y , I N F O R M A T I O N A N D L E A R N I N G S U P P O R T

Patron Driven Acquisition of Online Video

ALIA Information Online 2013

Colleen Cleary (Library Resource Services Manager)Anne Loria (Resource Team Leader)

CRICOS No. 00213J



Objectives• Outline the Kanopy PDA purchase model and trial methodology

• Make some initial comparisons of the trial against library experience with ebook PDA

• Contrast the effectiveness of online video PDA against the librarian driven selection process, focusing on library acceptance

• Discuss the workflows and whether they help/hinder the acquisition and access process



Why PDA?

• eBook PDA proven cost-effective model

• Higher levels of ongoing use than librarian selected

• Evidence of use to justify annual commitment of funds

• Kanopy’s willingness to trial alternative models

References:Price & McDonald, 2009, p.13Schroeder, 2012, pp.13-14Way & Garrison, 2011, pp.150-151



EBL PDA Comparison

EBL PDA• eBooks• No upfront platform fee• Very large number of titles• Free browse, pay for STLs• Auto-purchase = outright

purchase

Kanopy PDA• Online streamed video• Upfront platform fee• 800+ titles• 4 free views• Auto-purchase = annual

licence (discounted price, regardless of advertised platform fee)



PDA Trial

• 800+ online videos matching QUT’s criteria available on the QUT video portal until July 2013 or until QUT’s budget is exhausted

• Following the 1 year licence videos can be renewed at standard licence rates or not renewed.



Content

• PDA Content divided into a number of packages

– Architecture– Literature– Ballet and Opera– Teacher Education– Psychology– Instructional Film Studies– Cinema Movies and Docos– Special package of miscellaneous videos

for QUT

• Word clouds used to analyse words for subjects and titles

http://www.kanopystreaming.com/sites/default/files/imagecache/product_full/products_images/1058596_000.jpg


http://www.kanopystreaming.com/sites/default/files/imagecache/product_full/desire.jpg


http://www.kanopystreaming.com/product/anil-gupta-leveraging-china-and-india-global-advantage?lang=AU







Content - Subject Heading Word Cloud



Content – Title Word Cloud



Workflow for EBL PDA

• Large numbers of brief records loaded into catalogue

• Invoiced for Short Term Loans (STL)

• Full MaRC records on 1st STL

• 4th STL triggers invoice for outright purchase



Workflow for Kanopy PDA

• Full MaRC records loaded to and updated in catalogue

– Libraries Australia IDs

– MARCOM

• Auto-purchase on 5th view, triggers licence invoice



Library Acceptance

• Survey of QUT Liaison Librarians was undertaken in late 2012/early 2013

• Question on purchase models

• Results:– General support for the PDA model across

all Faculties



Library Acceptance

• Results:– Preference for PDA and/or outright

purchase over subscription models

– One instance of opposition to PDA for both ebooks and online video



Library Acceptance

• Issues include:– Content needs to be relevant and good

quality– Cost– Lack of relevant content in some subject

areas e.g. business – Prefer all models not just one option– Prefer off-air recordings rather than

commercial content– Might be used for entertainment



Promotion

• Resource Discovery• Library web advert• Library News article• Liaison Librarian role

• Kanopy marketing ideas: – Shelf wobblers– Student Guild advert – Flyers– Student competitions



Usage

PDA Views Non PDA Views0

100

200

300

400

500

600

186

560

Total PDA and Non PDA Views 10 September 2012 - 8 February 2013

Total PDA and Non PDA Views

Average PDAviews = 0.33

Average nonPDA = 10.6

0 1 2 3 4 5 6 8 10 15 17 26 28 61 118 2480

50

100

150

200

250

300

350

400

450

500

457

64

27

4 3 3 2 118 15 8 2 1 1 1 1 1 1 1 1 1 1

PDA and Non PDA Views10 September 2012 - 8 February 2013

PDA ViewsNon PDA Views

Collection 1 Collection 2 Collection 3 Collection 4 Collection 5 Collection 6 Collection 7 Collection 8 Collection 9 Collection 100

1,000

2,000

3,000

4,000

5,000

6,000

Online Video Views 2010 - 2012

201020112012

Average views per title 2012 = 1.31



Conclusion

• Attractive option given online video cost• Promote student discovery and usage• Influence library acceptance• Academic support still critical



Conclusion

• Early stages of trial

• If the PDA trial is successful and offered ongoing, other titles can be selected via this method.

• Future analyses :

– patron engagement

– patron and librarian selections

Reference ListPrice, J., & McDonald, J. (2009, November). Beguiled by bananas: A retrospective study of usage & breadth of patron vs. librarian-acquired ebook collections. Presentation given at Charleston

Conference, November 5, 2009. Retrieved from http://www.slideshare.net/john_mcdonald/charleston2009-ebookjspjdm Schroeder, R. (2012). When patrons call the shots: patron-driven acquisition at Brigham Young University. Collection Building, 31 (1), 11-14. doi: 10.1108/01604951211199128 Way, D., & Garrison, J. (2011). Financial implications of demand-driven acquisitions: A case study of the value of short-term loans. In D.A. Swords (Ed.), Patron-Driven acquisitions : History and best

practices. [EBL Version.] Retrieved from http://QUT.eblib.com.au/patron/FullRecord.aspx?p=799409

http://www.slideshare.net/john_mcdonald/charleston2009-ebookjspjdm

http://qut.eblib.com.au/patron/FullRecord.aspx?p=799409