Download - Part 1: Creative Slamdown: Hear how great creatives successfully sell mundane, inane or boring products!

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Page 1: Part 1: Creative Slamdown: Hear how great creatives successfully sell mundane, inane or boring products!
Page 2: Part 1: Creative Slamdown: Hear how great creatives successfully sell mundane, inane or boring products!

Mundane, inane or boring creative:

The Otis Maxwell snoozefest

• Mundane? That means commonplace, right? So no.

• Inane? That means silly, not that either.

• Boring? Not if an impressive string of very small numbers gets you going.

Page 3: Part 1: Creative Slamdown: Hear how great creatives successfully sell mundane, inane or boring products!

But here’s the problem…

1. It is near impossible to say what this client does in a sentence.

2. The one catchprase that say what they do, they won’t allow us to use.

3. They will not show their flagship product on their new website.

4. Their spokesperson is a recognized guru, but you can’t say that.

5. And about their name and logo…

Page 4: Part 1: Creative Slamdown: Hear how great creatives successfully sell mundane, inane or boring products!

I give you...

Page 5: Part 1: Creative Slamdown: Hear how great creatives successfully sell mundane, inane or boring products!

The team:

Ross Federgreen, client CEO

Jan Carroza, client marketing consultant

Laurie Beasley, agency principal

Carlos Perez, creative director/design

Otis Maxwell, creative director/copy

Page 6: Part 1: Creative Slamdown: Hear how great creatives successfully sell mundane, inane or boring products!

Back to those problems…

1. It is near impossible to say what this client does in a sentence.

2. The one catchprase that say what they do, they won’t allow us to use.

3. They will not show their flagship product on their new website.

Page 7: Part 1: Creative Slamdown: Hear how great creatives successfully sell mundane, inane or boring products!
Page 8: Part 1: Creative Slamdown: Hear how great creatives successfully sell mundane, inane or boring products!

Back to those problems…

1. It is near impossible to say what this client does in a sentence.

2. The one catchprase that say what they do, they won’t allow us to use.

3. They will not show their flagship product on their new website.

4. Their spokesperson is a recognized guru, but you can’t say that.

5. And about their name and logo….

Page 9: Part 1: Creative Slamdown: Hear how great creatives successfully sell mundane, inane or boring products!

Problem solver approach

Page 10: Part 1: Creative Slamdown: Hear how great creatives successfully sell mundane, inane or boring products!

User dialog approach

Page 11: Part 1: Creative Slamdown: Hear how great creatives successfully sell mundane, inane or boring products!

Pugilistic approach

Page 12: Part 1: Creative Slamdown: Hear how great creatives successfully sell mundane, inane or boring products!

Dogmatic approach

Page 13: Part 1: Creative Slamdown: Hear how great creatives successfully sell mundane, inane or boring products!

You tell us approach

Page 14: Part 1: Creative Slamdown: Hear how great creatives successfully sell mundane, inane or boring products!

Testimonial approach

Page 15: Part 1: Creative Slamdown: Hear how great creatives successfully sell mundane, inane or boring products!

Strategy approach

Page 16: Part 1: Creative Slamdown: Hear how great creatives successfully sell mundane, inane or boring products!

THE WINNER!

Page 17: Part 1: Creative Slamdown: Hear how great creatives successfully sell mundane, inane or boring products!

THE WINNER! Except…

Page 18: Part 1: Creative Slamdown: Hear how great creatives successfully sell mundane, inane or boring products!

New home page

Page 19: Part 1: Creative Slamdown: Hear how great creatives successfully sell mundane, inane or boring products!

“Services” page

Page 20: Part 1: Creative Slamdown: Hear how great creatives successfully sell mundane, inane or boring products!

“Services” page

Page 21: Part 1: Creative Slamdown: Hear how great creatives successfully sell mundane, inane or boring products!

There’s still that *(^%) logo…

Page 22: Part 1: Creative Slamdown: Hear how great creatives successfully sell mundane, inane or boring products!

There’s still that *(^%) logo…

Page 23: Part 1: Creative Slamdown: Hear how great creatives successfully sell mundane, inane or boring products!

…but we’ve come a long way

Page 24: Part 1: Creative Slamdown: Hear how great creatives successfully sell mundane, inane or boring products!

THANK YOU!

[email protected]

www.otismaxwell.com