Park Inn Business Development
Guest Value Proposition
Relevant Products and Services for Price PointSpotlessly CleanBest Sleep in TownUncomplicated, Hassle -free, Easy to Usep yPlayful StyleCompetent and Unpretentious Service
ddi l t lifMeeting
your needs
…adding color to life
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Competitive Setp
Park Inn
Ramada
Best Western
ClarionSpirited
Four Points
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Hotel Portfolio
Data as of 2/20104
Park Inn
A new generation mid-scale hotel brand with design that adds color to lifegWell-established in Europe with growth plans for the Americas and AsiaOur goal is to attain consistent qualityOur goal is to attain consistent quality through fresh design and operational standardsBacked by the financial strengthand business building resourcesof Carlson Hotels
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Guestroom Prototype
Park Inn Park Inn Splash Guestroom PrototypeGuestroom Window Wall Red Splash
Guestroom Prototype
Park Inn Park Inn Splash Guestroom PrototypeGuestroom Accent Wall Red Splash
Park Inn
Park Inn Zurich AirportSwitzerland
Park Inn Linz, Austria
Park Inn Berlin AlexanderplatzGermany
Park Inn London Heathrow, UK
Germany Park Inn Manchester Victoria,UK
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Fees*
Initial License Fee The greater of USD 35,000 or USD 350 per guest roomUSD 350 per guest room
Royalty Fee 4.5 percent of Gross Room Revenue
Marketing Fee 2 percent of Gross Room Revenue
Reservation Fee 1.25 percent of Gross Room Revenue
Product Improvement Plan: USD 2 500Product Improvement Plan: USD 2,500
* Park Inn® 2009 Franchise Disclosure Document Items 5 and 6
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look to bookSM
Carlson’s unique travel consultant incentiveProgram that provides instantaneous onlineProgram that provides instantaneous, online, real-time point awards for bookings
As of July 31, 2009 look to book has 60,000 travel consultants from countries around the worldCarlson Hotels has held the patent on the uniqueCarlson Hotels has held the patent on the unique program technology since 1995
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goldpoints plus
Carlson’s global guest loyalty programS ll fi C l b dSpans all five Carlson brandsGuests earn points with every stayGuests can redeem points for free hotel nights, airlineGuests can redeem points for free hotel nights, airline miles, pre-paid cards, Express Awards and moreRecognize best guests with elite bonuses and room upgradesupgrades
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Distribution
Curtis-C Reservation SystemReal time global connectivity within a state of theReal-time global connectivity within a state-of-the-art system as noted in the Smithsonian Institute
Enhancementsto brand websites
User-friend search capabilitiescapabilitiesRSS feed capabilitiesEnhanced mapsAbility to compare hotels
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Curtis-C Worldwide Reservation System
Global460 000 GDS SystemsHospitality Call
CentersGlobal Internet
460,000 Travel Agents
GDS SystemsWorldwide
Centers(Servicing
55 Countries)
Hotel PMS CURTIS-C Customer DatabaseDatabase
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Hotel Systems
Harmony Plus = Opera and Carlson Hotels web applicationsCarlson Hotels web applicationsOpera PMS or Opera Express
Premise-based or Centrally Hosted OperaHosted Opera
Results for your hotel:maximize revenuegather demographic data to effectively target marketing effortsdeliver improved customer servicerecogni e o r most al edrecognize your most valued customers
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Hotel Systems
OPERA is a product by MICROS Systems, Inc.Leading provider of enterprise applications for theLeading provider of enterprise applications for the hospitality and specialty retail industries worldwideMany global brands rely on MICROS products and services to power their business330,000 installations globally
13 000 OPERA installations (March 2009)13,000 OPERA installations (March 2009)
Opera Cost: USD 46,500 – USD 91,500 (Premise –Based)Based on 200 room hotel, all new hardware & varies depending on quantity of interfaces selectedPark Inn also offers Opera Express with select functionality, and a Centrally Hosted Opera / Lease option
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Hotel Operations
Building trusted relationships with our owners, general managers and customers
Operations is the voice of the fieldPromote a strong brand culture
Brand training (e.g. operations orientation, brand orientation, C l L i N t k)Carlson Learning Network)
Ensures consistent delivery of quality product and servicesStandards manualsOpening hotel process (construction plan standards review siteOpening hotel process (construction plan standards review, site visits, opening authorization and training)Quality assurance (BP 360) – action plans, business coaching, room inspections, etc.Property improvement plans/renovation development and complianceRegion based staff
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Revenue Optimization
Driving more efficient pricing, inventoryd h l t t t iand channel management strategies
• Demand outlook– Weekly future demand forecasts
• ROPES– Revenue optimization performance y
for 90-day period– Easily identify need periods– Information to help manage rates,
inventory and expectations
p penhancement services
– Individualized revenueoptimization support
– Proven resultsinventory, and expectations– Individual hotel and brand level uses
– Proven results
Strategic Demand Outlook31-60 Days Forecast
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Revenue Optimization
Stay Night Automated Pricing (SNAP)Automated, daily price optimization tool using demand, available inventory, and competitors’ rates to help determine optimal rate for each stay night in 120-day windowH l ti i i i ll d d i T diti lHelps optimize price in all demand scenarios. Traditional revenue management systems most helpful in high demandDeveloped with ease of use in mind; interfaced with Curtis-C
ti treservation systemHotel determines level of interaction with SNAPDedicated support group proactively working with hotelsUnder Development: anticipated availability Q1 2010
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Franchise Service Overview
Franchise Service OfferingsReservations Technologically advanced systems
Operations Efficiency and performance
Revenue Optimization driving RevPAR IndexRevenue Optimization driving RevPAR Index
Marketing Beneficial global programs
Loyalty Program Repeat stays and increased revenue
Financial Stewardship and fact-based decision making
Employee Engagement driving performance
IT Support and full integrationIT Support and full integration
CHW A global hospitality company
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ddi l t lif…adding color to life
Contacts – The Americas
RESPONSIBILITY CONTACT TELEPHONE EMAILE ti Vi P id t d COO St M k 763 212 8007 k@ lExecutive Vice President and COO Steve Mogck 763.212.8007 [email protected] President, Operations Scott Meyer 763.212.1321 [email protected], Business Development and Investments Bob Kleinschmidt 763.212.8700 [email protected] Vice President, Business Development Nancy Johnson 763.212.1326 [email protected] P id t F ll S i D l t Mik C ll 512 443 1020 ll@ lVice President, Full Service Development Mike Cowell 512.443.1020 [email protected] President, Full Service Development Michael Hutchins 480.250.7244 [email protected] President, Full Service Development Roland Mouly 305.377.9115 [email protected] President, Full Service Development Ruth Ormsby 714.369.2680 [email protected] P id t F ll d S l t S i D l t Ed H llid 803 328 9047 h llid @ lVice President, Full and Select Service Development Ed Holliday 803.328.9047 [email protected], Select Service Development Bill Bradford 972.596.9493 [email protected], Select Service Development Steve Casey 760.346.0315 [email protected], Select Service Development Mike Gallagher 610.847.8489 [email protected], Select Service Development B.H. Horn 770.392.0006 [email protected], Select Service Development Dave Mastio 630.587.5813 [email protected]
701 Carlson Parkway, MS8254Minnetonka, MN 55305
2/2010
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